Provides intense nourishment and conditioning. Rebuilds and fortifies each fiber. Strengthens the cuticle and fills in weak spots. Adds softness, shine, and body. Restores overworked hair to a more youthful state. CONSUMER RESULTS: When using Gold Lust Transformative Masque: 94% said hair was softer, smoother and less dry.* 91% felt hair was more hydrated and nourished.* 86% said the appearance of damaged hair was reversed.* *Based on a 7day consumer panel survey of 100 women. KEY INGREDIENTS BioRestorative Complex, including Plant Collagen, Caffeine, Biotin and Niacinamide, repairs damage on the cuticle, fortifies, deeply nourishes, and restores youthfulness while penetrating the root to energize the scalp and rejuvenate hair follicles. Baobab Oil from the Baobab tree, also known as the “Tree of Life” in Africa, is rich in Vitamins A, D, E and F, providing antioxidant protection from damaging and drying free radicals. White Tea Leaf Extract softens and smoothes the hair. Jasmine Extract deeply nourishes and conditions.