Apocalips Lip Lacquer by Rimmel London - Creamy conditioning formula with pure color pigments - For intense color and a satin smooth finish - Available in eight shades ABOUT RIMMEL LONDON Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.Product Code: 310532