Mascara by Rimmel London, Lash-tint effect, Designed to darken lashes over time, Instant volumising, Tapered brush, High pigment color, With regular use lashes are darkened, Available in two shades. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.