Eyeshadow stick by Rimmel London, Shimmer finish, Creamy rich texture, Long-lasting color, Designed to last up to 24 hours, Waterproof and smudge-proof, Available in nine shades, Jumbo pencil for one stroke application. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of color led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.