The Max Volume Flash Mascara by Rimmel delivers up to fourteen times more volume for big, super-charged lashes. Take your eyes to the max with the supersized, perfect-fit brush that works in perfect synergy with the exclusive quick setting Lash Expand formula. The cushion-like collagen effectively binds to each individual lash, while the keratin works to smooth the surface of the lashes, leaving them stronger, sleeker and shinier. Capture that edgy London look than with big, bold attention-grabbing lashes.