For Color-Treated Hair Sulfate-Free Formulation Up to 90% Color Retention Restores Hair's Elasticity Color Save Sulfate-Free Shampoo cleanses and protects color-treated hair from fading. Up to 90% color retention even after 30 shampoos. BC hairtherapy with Sulfate-Free formulation gently cleanses the hair protecting the color pigments from fading. Amino Cell Rebuild Technology restores the hair's elasticity and rebuilds the hair structure from within. For hair full of long-lasting color vibrancy and healthy shine. Made in Germany Work into wet hair. Rinse. ©Schwarzkopf, Inc.