What it is: A limited-edition collection of shimmering essentials for lips, eyes, and nails that benefits the American Heart Association. What it does: Introducing the You + Sephora Collection featuring an exclusive clutch filled with glitter eye liner, standout lip gloss, and a metallic-finish nail polish. For each bag purchased, Sephora will donate $13 to benefit the American Heart Association. The Values Inside Out Program matches individual Sephora Stores with local nonprofits. Each store had the opportunity to choose a nonprofit they feel passionate about and help by supporting fundraising, increasing awareness, and volunteering—to help that organization fulfill its individual goals over the course of 2013.