tarte introduces it's very first long-wear, clay-infused lipstick. A unique blend of emollient-rich butters (mango, avocado and shea) is encapsulated in this tarte12-hour power formula to achieve rich, vivid, and long-wearing color that applies smoothly and won't fade away. Product Performance: This high cushion lipstick keeps lips moisturized all day long, minimizes the appearance of fine lines, and stops feathering in its tracks to give lips a perfect, plumped-up appearance, and long-wearing color that applies smoothly and won't fade away. Powered by Amazonian clay, restores the lips' natural moisture content with nourishing and hydrating properties. Mango extracted from mango fruit kernels, provides emollient and regenerative benefits to soften lips.