Why did IT Cosmetics create this product: IT Cosmetics creator wanted to create a truly unique versatile complexion brush that would be a perfect complement to any creme or powder Illuminizer products. What is it: This ultra-dense brush is packed with 100% cruelty free bristles so soft that it will never tug on even the most delicate facial skin! The unique, plush design of this brush will surprise you with its versatility! Who is it for: Anyone looking for a versatile, pointed complexion tool for any illuminator application. Anyone looking to add light or radiance to their complexion and bring their best features forward. Why is it different: The luxurious point will allow you to reach the smallest parts of your face with ease, including the inner corners of your eyes, the cupid's bow, and underneath your eyes. Lay the brush head flat against your face to apply and blend everything from illuminizers to concealer to larger areas. You can even blend eye shadow in your crease to a perfect finish! Features 100% synthetic bristles. Vegan.