What it is: A lightweight, waterproof, gel-formula mascara. What it does: Cannonball Ultra Waterproof Mascara's light gel formula has been rigorously field-tested in the ocean as well as the sweat-drenched gym. The exclusive Japanese formula refuses to budge. A special microcrystalline wax works with the dense, fuzzy brush to increase seductive length and volume, without ever flaking off and compromising your lashes' natural feathery texture. Mermaids can now sing their siren songs with abandon, and high maintenance types can cry all they want.