Long by Valery Joseph's 'Preserve' shampoo boosts the vibrancy and shine of color-treated locks and promises a glossy finish from roots to ends. This protective formula is blended with natural botanicals including Artichoke Leaf Extract to prevent the degradation of hair fibers and Rice Protein to ensure your color doesn't fade when exposed to the sun. - Contains 'Smart Keratin' that targets and repairs the most damaged areas of the hair's surface - Potent formula protects against future damage - Preserve Conditioner also available in the range -Instructions for use: - Massage shampoo into wet hair - Add water for increased lather - Rinse well - Repeat for optimal results - 300ml/ 10.1fl.oz.