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Saint Laurent
Rouge Pur Couture Satin Radiance Lipstick



A TIMELESS ACT OF EMPOWERMENT Lipstick is the ultimate gesture of beauty. For YSL Beauty, this gesture began in 1978, with the birth of a defining era in lip color, championed by Yves Saint Laurent who wanted to dress women’s lips in couture colors. It was then that the ROUGE PUR COUTURE legacy began; a wardrobe of iconic lipsticks able to deliver the promise of pure color, draped elegantly onto the lips. The lipstick of heroines. A product so luxurious, so subversive, that it became the ultimate weapon for uncompromising seduction. Almost 40 years later, ROUGE PUR COUTURE remains the manifesto of an audacious, free-spirited femininity that breaks the rules to reinvent them. In just one stroke, luxurious, rich color dresses the lips with intense hydration and antioxidant care. In a signature couture jewel-like packaging, Rouge Pur Couture delivers the promise of edgy style and ultimate feminine strength.

01 Le Rouge 04 Rouge Vermillon 05 Beige Etrusque 06 Rose Bergamasque 07 Le Fuchsia 09 Rose Stiletto 10 Beige Tribute 11 Rose Carnation 13 Le Orange 17 Rose Dahlia 19 Fuchsia 21 Indian Orange 22 Rose Celebration 23 Coral Poetique 24 Blond Ingenu 25 Taupe Raphael 26 Rose Libertin 27 Fuchsia Innocent 28 Rose Boheme 31 Rose Fusain 34 Brun Abstrait 340 Or Cuivre 35 Rouge Vernis 36 Corail Legende 37 Rose Deesse 38 Rose Aphrodite 40 Rouge Eros 41 Rouge Madras 42 Rose Lyrique 43 Beige Novella 44 Bronze Ammonite 45 Rose Prose 49 Rose Tropical 50 Rouge Neon 51 Corail Urbain 52 Rosy Coral/Rouge Rose 53 Beige Promenade 54 Prune Avenue 55 Luminous Red 56 Luminous Vanilla 57 Luminous Pink 58 Luminous Mauve 59 Melon Dor 64 Fuchsia Danger 65 Orange Ardent 66 Bois De Rose 67 Rouge Heroine 68 Bordeaux Fatal 70 Le Nu 72 Rouge Vinyle 73 Rhytmn Red 74 Orange Electro 75 Rose Mix 76 Explicit Pink 77 Fuschia Live