Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with 6 emblematic harmonies that captivate the eyes. The power of water Exclusively by YSL, the new water-process technology is the latest discovery in color, allowing pigments to be more intense and metallic than ever before! Use Wet For a Chromatic Transformation Expect the unexpected. Water does not dilute but enhances color pigments in PURE CHROMATICS. When used wet, the water rehydrates the eye shadows and gives full intensity to their pigments. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.