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JS Collections Evening Dresses

Showing 89 Evening Dresses filtered to 1 brand

The Jessica Simpson Collection is one of the top fashion brands owned by a celebrity. Together with co-founder Vince Camuto, also the founder of footwear empire Nine West, the collection started in 2005. The partnership’s positive reception in the market allowed the brand to extend to apparel. The collection features tops, denim, and dresses for mid-budget shoppers. Although some fashion critics were skeptical, the JS Collection raked in millions in sales. By 2008, the brand had ventured into jewelry, handbags, and sunglasses.

The brand is a dominant player in the fashion market and has carved out a niche among female shoppers. Instead of producing goods in house, the Jessica Simpson Collection works with licensed third-party vendors and collaborates with over 20 partners.

The JS Collection has been able to reach its ideal market by making the brand easily accessible. Even though Jessica Simpson doesn’t play a part in the creative process, the collection remains true to the style she inspired. The singer credits her brand’s success to her ability to “dress every type of woman.”