It Cosmetics Eye Makeup

Showing 86 Eye Makeup filtered to 1 brand

It Cosmetics Hello Lashes 5-in-1 VolumizingMascara, Black
It Cosmetics Hello Lashes 5-in-1 VolumizingMascara, Black 

What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning! Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free. How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Waterproof Bye Bye Under EyeAuto-Delivery
It Cosmetics A-D Waterproof Bye Bye Under EyeAuto-Delivery 

What is it: An antiaging treatment concealer from IT Cosmetics that delivers highly pigmented coverage with antiaging technology. Waterproof for up to 12 hours, it will never crease or crack, doesn't make you look older, and completely covers anything and everything. Paired with the dual-ended, retractable Heavenly Luxe Concealer Brush for easy, customized application. As part of this Auto-Delivery plan, you'll receive a new shipment approximately every four months for one year. The first shipment only includes the dual-ended, retractable Heavenly Luxe Concealer Brush. Who is it for: Everyone who wants to instantly conceal the appearance of imperfections and achieve a more radiant-looking, flawless, and air-brushed looking complexion. Everyone who wants their coverage to last with a proven 12-hour waterproof formula. Why is it different: Infused with antiaging ingredients including hydrolyzed collagen and vitamin C, this waterproof concealer provides antiaging benefits and gives the appearance of a more youthful-looking radiance while providing instant coverage for imperfections. The creamy, crease-proof, 12-hour waterproof formula glides on easily and lasts. How do I use it: A small amount of this highly pigmented waterproof formula goes a long way. Warm up a tiny pinhead-sized amount using the concealer brush or your fingertips for full coverage and a radiant, hydrated dewy glow. For a more matte finish, set with IT Cosmetics(R) Bye Bye Pores Silk HD Micro-Finishing Powder (not included). From IT Cosmetics.

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It Cosmetics TIGHTLINE Full Lash Black MascaraPrimer Duo
It Cosmetics TIGHTLINE Full Lash Black MascaraPrimer Duo 

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multitasking beauty must-have uses an ultra-skinny wand to let you coat your lashes at their actual roots for the ultimate in length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in sparse spots for a full, beautiful lash line and the look of an eyeliner! Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: The Tightline Full Lash Length Black Eyelash Primer Skinny Wand gives you the power to coat each lash beginning at the root. This also creates a Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eyelid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients, including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the roots for the most effective dosage of nourishment and protection. How do I use it: Starting at the root of your lashes, hold the Tightline Skinny Wand horizontally, then wiggle and sweep to the tips. For a more dramatic look, add additional coats. For a more visible eyeliner effect, lightly and gently press the Tightline Skinny Wand along the roots of your lashes to fill in the gaps. Move along the entire upper lash line for a beautiful Tightline eyeliner effect. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Build-A-Brow Waterproof GelAuto-Delivery
It Cosmetics A-D Build-A-Brow Waterproof GelAuto-Delivery 

What is it: Build-A-Brow Waterproof Creme Gel Stain combines five different technologies that help you to create, shape, and define your eyebrows. The waterproof, 24-hour-wear, budge-proof formula is housed in a glass jar with a specially designed lid. With this Auto-Delivery plan, a new shipment arrives approximately every 90 days for as long as you remain in the plan. The first shipment only also includes a dual-ended Heavenly Luxe Build-A-Brow Brush for expert application. The brush does the work for you, hugging each hair with its unique fence shape, helping to create the natural look of real hair. Who is it for: Anyone who wants to create natural-looking brows that last, even if you have sparse or missing brows. Why is it different: Utilizing cutting-edge technology unique to IT Cosmetics, Build-A-Brow is infused with brow-enhancing ingredients. It adheres to your skin to help create the look of real hair even where there isn't any. This long-wear stain is waterproof and budge-proof to last. Build-A-Brow coats every brow hair and mimics the look of real hair on the skin where brows are sparse or missing. How do I use it: Using the Heavenly Luxe Build-A-Brow Brush, apply soft, feathery strokes following your natural brow shape, filling and building sparse areas. Once you have achieved your desired look, lightly brush through brows with the spooled brush end for a natural-looking, polished finish. You'll have a few minutes of playtime before Build-A-Brow sets in place, giving you waterproof, budge-proof, beautiful brows to last. It's your brows but better! From IT Cosmetics(R).

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It Cosmetics Brow Perfector Auto 5-in-1 Gel &Brow Lift Duo
It Cosmetics Brow Perfector Auto 5-in-1 Gel &Brow Lift Duo 

What is it: The Brow Power Perfector combines your brow fill-in powder, 12-hour waterproof automatic brow pencil, brow-taming gel, brow conditioning treatment, and brow brush all in one! The Brow Power Lift Pencil has one matte side and one pearl side to add the look of illumination to your face. Who is it for: Anyone who wants better brows that look natural and youthful, frame your face, and give you symmetry, with a waterproof brow pencil that covers gray and looks like real hair! Why is it different: Developed with plastic surgeons, Brow Power Perfector takes the place of five products all housed in one super easy-to-use automatic pencil that glides on effortlessly. Brow Power Lift is a universal illuminator, perfect on all skin tones and types, and uses micronized pigments of light to create the look of light on your face instead of glitter or shimmer. It's also infused with antiaging and brow-loving ingredients including collagen, peptides, and antioxidants. How do I use it: Starting with your Brow Power Perfector, use soft, feathery strokes to fill in your natural brow shape. As a finishing touch, lightly brush through brows with the spoolie brush for a natural, polished look. You'll have a few minutes of playtime before Brow Power Perfector sets in place, giving you waterproof, budge-proof, beautiful brows that last. Next, apply Brow Power Lift to areas you want, then lightly blend in with fingers. Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. From the start of your brow to the end, or tail. Once applied, lightly blend and pat in the illuminator with fingers along the entire area 1/4" above and below your eyebrows, creating a more youthful look. To wake up tired eyes, Brow Power Lift can also be used around the inner and outer corners of the eyes for instant brightening. Can be worn on bare skin or on top of makeup. From IT Cosmetics(R). Includes:

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It Cosmetics Line & Brighten Anti-Aging GelEyeliner Duo
It Cosmetics Line & Brighten Anti-Aging GelEyeliner Duo 

What is it: Utilizing cutting-edge antiaging technology, new Automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! This duo pairs rich pigmented color with a soft, illuminating highlight for the perfect eye look--day or night! Developed with plastic surgeons, this new formula is infused with skin-loving ingredients to make your eyes appear younger looking. Who is it for: Anyone who wants rich, luxe, long-lasting, waterproof eyeliner color and an illuminating highlight without tugging on the delicate eyelids. Anyone who wants their most naturally pretty defined eyes. Anyone who wants the look of eight hours of sleep! Anyone who wants antiaging benefits plus 12 hours of wear. Why is it different: This antiaging gel formula is waterproof for up to 12 hours of wear! You can easily apply rich pigment to your lids no matter your eye color or shape. One pencil is a rich, saturated color of your choice and comes paired perfectly with the highlight pencil to give an eye-opening look in seconds. How do I use it: Use the Automatic No-Tug Waterproof Gel Eyeliners to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Use the highlight shade in conjunction with your color selection to enhance any look seamlessly, or wear alone for a soft, subtle touch of illumination and light. Tip: Apply the highlight shade to your inner rims and to the inner corners of your eyes for an eye-opening look. Remove with waterproof makeup remover. From IT Cosmetics(R). Includes:

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It Cosmetics A-D No-TugGel Waterproof EyelinerAuto-Delivery
It Cosmetics A-D No-TugGel Waterproof EyelinerAuto-Delivery 

What is it: Utilizing cutting-edge antiaging No-Tug technology, these automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, these innovative yet easy-to-use eyeliners do the work for you. They're infused with antiaging technology and skin-care benefits, including hydrolyzed silk, collagen, and antioxidants. Plus, they're waterproof for up to 12 hours of wear! And with this Auto-Delivery plan, a new shipment of eyeliners arrives approximately every 90 days for as long as you remain in the plan. Who is it for: Anyone who wants liner that lasts! Anyone who wants rich, luxe, long-lasting, waterproof eyeliner color and application without tugging on the delicate eyelids. Anyone who wants a liner that can be used on the inner and outer rims as well as the lash lines. Why is it different: These automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color. They're also infused with antiaging technology and skin care benefits, including hydrolyzed silk, collagen, and antioxidants. With these eyeliners, you can easily apply rich pigment to your lids without tugging or pulling at the gentle skin of your eye area. This new formula is packed with good-for-you ingredients, including green tea, jojoba, pomegranate, aloe, chamomile, avocado oil, and cherry oil, just to name a few! How do I use it: Gently and effortlessly glide automatic No-Tug Waterproof Gel Eyeliners onto your upper and lower lash lines or inner rims for beautiful definition that lasts! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of playtime to smudge liner before it sets. Remove with waterproof makeup remover (not included). Use multiple liner colors together or wear separately. From IT Cosmetics(R).

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It Cosmetics Hello Lashes 5-in-1 VolumizingMascara Duo
It Cosmetics Hello Lashes 5-in-1 VolumizingMascara Duo 

What is it: Developed with leading plastic surgeons, Hello Lashes 5-in-1 Treatment Mascara revolutionizes and takes the place of five products--volumizing mascara; conditioning, hydrating lash primer; lash-enhancing serum; lash tint; and a lash comb/curler! Hello Lashes offers the blackest of black color that lasts and doesn't flake or fade. The triple-brush lengthens, curls, and separates lashes, while the innovative Magic Wand lash ball detailer tip is designed to reach every last inner and outer corner lash. Who is it for: Anyone who wants to fall in love with their lashes again; anyone who wants a 5-in-1 multitasking mascara; and anyone who wants thicker, longer, fuller-looking, amazing lashes that they just can't help but say hello to every morning! Why is it different: Hello Lashes 5-in-1 Treatment Mascara utilizes technology to infuse a blend of lash-enhancing and conditioning ingredients, including peptides, collagen, proteins, acai, jojoba, green tea, and vitamins A, C, E, and B5. Hello Lashes is paraben-free, fragrance-free, phthalate-free, and sulfate-free. How do I use it: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep the brush up and through to the tips. Next, use the lash ball detailer to add length, volume, and separation to your lower lashes as well as your inner and outer corner lashes. For a more dramatic look, add additional coats. It's easy to remove using soap and warm water or eye makeup remover. From IT Cosmetics(R).

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It Cosmetics Brow Power Super Skinny EyebrowPencil
It Cosmetics Brow Power Super Skinny EyebrowPencil 

What is it: Your eyebrows have met their perfect match! From IT Cosmetics, Brow Power Super Skinny Universal Eyebrow Pencil features a micro-tip designed and measured to perfectly mimic the exact width of real brow hair to give you truly natural-looking brows! Combined with the built-in brow grooming spoolie, the micro-tip creates the look of real hair with precise hair-by-hair like application that adheres to skin, covers gray, and looks like real hair instantly. Who is it for: Anyone who wants to create natural-looking brows that look like real hair and that will last even if you have sparse or missing brows. Why is it different: For the first time ever, IT's Brow Power universal technology is being offered in seven shade ranges, allowing you to choose the perfect shade for you, adjusting color based on pressure so you get a perfect match to your hair color every time. Press light for lighter hair in your shade range, and apply more pressure for darker tones. IT puts the power of perfect symmetry and your most beautiful you at your fingertips. The pencil includes biotin, collagen, lecithin, saw palmetto, and antioxidants that help to condition your brows. How do I use it: Follow included guide to fill in and define your brows. Create your perfect shade based on pressure. Apply lighter, softer strokes for lighter hair colors. Press harder for darker hair. To finish, lightly brush through brows with the spoolie brush for a natural, polished look. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Stretch Mascara DuoAuto-Delivery
It Cosmetics A-D Stretch Mascara DuoAuto-Delivery 

What is it: Transform the look of your lashes in just one coat with IT Cosmetics Superhero Elastic Stretch Volumizing Mascara set. Through this Auto-Delivery plan, you'll receive a new duo approximately every four months for as long as you remain in the program. Featuring unique elastic stretch technology that wraps each individual lash, this unique mascara is also formulated with peptides, proteins, biotin, lash-enhancing polymers, and collagen. You are a superhero! You do it all--now your mascara does too! Who is it for: Anyone who wants the look of longer, thicker, more defined-looking lashes in one coat. Anyone looking for a mascara that does it all--just like you do! Why is it different: Formulated to give you the look of volume, length, and lift, Superhero Elastic Stretch Volumizing Mascara will take your lashes to new heights. The Lash-Changing Power Brush has bristles cut at all different lengths to make sure no lash is left behind, no matter its length. This innovative brush wraps each individual lash from root to tip, treating your lashes to collagen, hydrolyzed keratin, proteins, peptides, and polymers. It transforms your lashes with a super-black color for the look of longer, more defined lashes. How do I use it: Starting at the base of your lashes, wiggle the Lash-Changing Power Brush and sweep Superhero Elastic Stretch Mascara up and through to the tips, coating each lash. Apply additional coats for more dramatic results. From IT Cosmetics(R).

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It Cosmetics A-D Brow Power Skinny & Lift DuoAuto-Delivery
It Cosmetics A-D Brow Power Skinny & Lift DuoAuto-Delivery 

What is it: The IT Cosmetics Brow Power Super Skinny Universal Eyebrow Pencil features the super-skinny micro-tip, designed and measured to mimic the width of real brow hair. Brow Power Lift is a universal illuminator and uses micronized pigments of light to create the look of light on your face. With this Auto-Delivery plan, you'll receive a new shipment of the duo approximately every 60 days for one year. Who is it for: Anyone who wants to create natural-looking brows in the perfect shade. Why is it different: Utilizing cutting-edge technology, Brow Power Super Skinny Universal Eyebrow Pencil is formulated with biotin, collagen, lecithin, saw palmetto, and antioxidants. Each of the seven shades utilizes IT Cosmetics(R) Brow Power universal transforming shade technology, allowing you to adjust your color based on pressure so you get a perfect match in your color range every time. Brow Power Lift has a cream texture that blends effortlessly and treats skin to collagen, peptides, and antioxidants. How do I use it: Follow included guide to fill in and define your brows with the Brow Power Super Skinny Universal Eyebrow Pencil. Apply lighter, softer strokes for lighter hair colors. Press harder for darker hair. To finish, lightly brush through with the spoolie brush. Next, apply Brow Power Lift to areas you want your brows to appear lifted, then lightly blend in with fingers. Use either the matte or pearl side, and trace along the entire length of your brow, both above and below the brow hair. Once applied, lightly blend and pat in with fingers along the entire area 1/4" above and below your brows. From IT Cosmetics.

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It Cosmetics Brow Power Perfector
It Cosmetics Brow Power Perfector 

What is it: Brow Power Perfector is your brow fill-in powder, waterproof automatic brow pencil, brow taming gel, brow conditioner, and brow brush all in one! It's also waterproof, even after eight hours of wear, and covers gray. Brow Power Perfector is infused with brow-enhancing ingredients and technology. The spoolie end brush gives a polished look. A full brow lift guide is included with each pencil. Who is it for: Anyone who wants natural-looking, beautiful brows that frame the face and enhance symmetry! Brow Power Perfector truly gives you the power to be your most beautiful! Also for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, long-lasting brows that won't budge or smudge. Why is it different: Brow Power Perfector takes the place of five products--your waterproof brow pencil, brow fill-in powder, taming brow gel, brow-enhancing treatment conditioner, and brow brush--all housed in one super-easy-to-use automatic pencil. It glides on in seconds and, after about two minutes, sets in place for beautiful, long-lasting brows! This waterproof formula is also infused with ingredients such as biotin, lecithin, saw palmetto, nettle leaf, horsetail flower extract, green tea, grape seed extract, and antioxidants. How do I use it: Use soft, feathery strokes to fill in your natural brow shape, using the enclosed diagram as your guide. As a finishing touch, lightly brush through brows with the spoolie brush for a polished look. You'll have a few minutes of playtime before Brow Power Perfector sets in place, giving you beautiful, waterproof, long-lasting brows. From IT Cosmetics(R). Includes:

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It Cosmetics Automatic No-Tug Waterproof Gel Ey
It Cosmetics Automatic No-Tug Waterproof Gel Ey 

What is it: This Automatic No-Tug Waterproof Gel Eyeliner glides on rich, saturated color and may help reduce tugging on delicate eyelids! Innovative and easy-to-use, it's infused with ingredients including hydrolyzed silk, collagen, and antioxidants. Plus it's waterproof, even after 12 hours of wear! Who is it for: Anyone who wants rich, luxe, long-lasting, waterproof eyeliner color and application that may help reduce tugging on the delicate eyelids. Also for anyone who wants 12 hours of wear, and for anyone who wants a liner that can be used on both the inner and outer rims as well as the lash lines. Why is it different: With this eyeliner, you can easily apply rich pigment to your lids, which may help reduce tugging or pulling at the gentle skin of your eye area! The formula is packed with ingredients including green tea, jojoba, pomegranate, aloe, chamomile, avocado oil, and cherry oil, just to name a few. How do I use it: Gently and effortlessly glide on No-Tug Automatic Waterproof Gel Eyeliner to your upper and lower lash lines or inner rims for beautiful definition that lasts! For the look of a full lash line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of playtime to smudge liner before it sets. Remove with waterproof makeup remover (not included). Use multiple liner colors (not included) together or wear separately! From IT Cosmetics(R).

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It Cosmetics Bye Bye Under Eye Corrector Co ncentrate Cream
It Cosmetics Bye Bye Under Eye Corrector Co ncentrate Cream 

What is it: This creamy, highly pigmented-yet-lightweight, peach-based concealer is designed to effectively brighten under-eye darkness, dark circles, and even age spots. Infused with ingredients including green coffee extract, cucumber, avocado, aloe, peptides, niacin, hyaluronic acid, and hydrolyzed collagen, Bye Bye Under Eye Corrector Concentrate Cream camouflages under-eye discolorations with ease and provides perfect coverage designed to make your under-eye area appear rested and flawless! Who is it for: Anyone who wants to instantly correct under-eye discoloration, age spots, and skin discoloration from view. Also for anyone who wants the look of being well-rested and refreshed. Why is it different: Bye Bye Under Eye Corrector Concentrate Cream is infused with color-correcting and brightening pigments to conceal and correct discoloration from view. Plus, it's packed with skin conditioners including peptides, niacin, green coffee extract, collagen, and hyaluronic acid. Cucumber, aloe, and avocado offer soothing benefits and give skin a more youthful radiance while concealing imperfections. The creamy formula blends easily and is long-lasting! How do I use it: Apply to clean, moisturized skin. Using your ring finger or the IT Cosmetics Bye Bye Under Eye Corrector Brush (not included), smooth onto skin and gently tap then blend for flawless, full-coverage results. This corrector cream can be worn alone or underneath makeup. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Naturally PrettyPalette &brushAuto-Delivery
It Cosmetics A-D Naturally PrettyPalette &brushAuto-Delivery 

Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. And as part of this Auto-Delivery plan, you'll receive a new shipment approximately every 90 days for two years. The first shipment only includes the No-Tug Heavenly Luxe Double-Ended Eye Shadow Brush, which gives you airbrushed eye shadow application without tugging on your delicate eyelids. Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush. How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip the brush into a matte shade and tap into Transforming Hello Light. When applying the color, use the large fluffy side of the brush for allover lid and crease application and the shorter, denser side of the brush for lining your eyes above or below the lash line. From IT Cosmetics(R). If you take advantage of both Auto-Delivery and Easy Pay, it is possible that more than one Easy Pay installment could be due in the same month. For example, if your Auto-Delivery plan ships every three months and you select 4 Easy Pay installments, you would pay the fourth installment of your first shipment in the same month you pay the first installment of your second shipment.

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It Cosmetics TIGHTLINE Primer & Hello LashesMascara Duo
It Cosmetics TIGHTLINE Primer & Hello LashesMascara Duo 

What is it: The ultimate lash experience! Tightline Full Lash Length Black Eyelash Primer gets your lashes in gear, coating them from the root for the ultimate in length and volume, and prepping them for more color. Hello Lashes 5-in-1 Mascara is a multitasking must-have that puts the finishing touch on your lashes, taking the place of volumizing mascara, lash primer, lash-enhancing serum, lash tint, and a lash comb or curler. Who is it for: Anyone who wants lashes for miles, or anyone with sparse lashes who wants the look of a full lash line, along with longer-looking, fuller-looking lashes you just can't help but say "hello" to every morning! Why is it different: In addition to the ability to coat lashes from the root, the ultra-skinny Tightline primer wand creates a liner effect along your lash lines, laying down black pigment between each lash, and allowing you to line your eyes and prime lashes in one step! Both Tightline Full Lash Length Black Eyelash Primer and Hello Lashes 5-in-1 Mascara utilize include conditioning ingredients like peptides, collagen, proteins, jojoba, green tea, and vitamins. Both the Tightline and Hello Lashes are perfect for even the most sensitive of eyes. How do I use it: Starting at the root of your lashes, hold the Tightline wand horizontally, then wiggle and sweep it the full lash length, from roots to tips. For a more dramatic look, add additional coats. For a more visible eyeliner effect, lightly and gently press the wand along the root of your lashes, filling in any gaps between lashes. Move along the entire upper lash line for a beautiful eyeliner effect. Continue with Hello Lashes mascara, starting at the base of your lashes, then holding the brush horizontally and wiggling and sweeping the brush up and through to the tips. Next, use the lash ball detailer to reach every last inner and outer corner lash. From IT Cosmetics(R). Includes:

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It Cosmetics Luxe Anti-Aging High Performance E
It Cosmetics Luxe Anti-Aging High Performance E 

What is it: An antiaging powerhouse! Luxe High-Performance Antiaging Eye Shadow Trios are all about intense pigment in a naturally pretty look. They are packed with skin-loving ingredients, such as hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. Plus, they're free of ingredients that make eyes appear older. Who is it for: Anyone who wants antiaging benefits and wants to instantly diffuse the look of lines and wrinkles on the eyes and lids. It's also for anyone who wants a naturally pretty look by using skin-loving ingredients that last and are high-performance. Why is it different: Developed with leading plastic surgeons, the trio uses antiaging, hydrating ingredients including hydrolyzed collagen, acai, green tea, and vitamins A, C, and E. This eye shadow helps treat skin with antiaging benefits and gives a more youthful radiance while providing instant coverage for imperfections. How do I use it: Apply for a beautiful, naturally pretty look that never creases and lasts! Use a large fluffy brush for allover lid and crease application. Use a smudger for natural lining below the lower lash line. From IT Cosmetics(R).

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It Cosmetics Brow Power Universal EyebrowPencil
It Cosmetics Brow Power Universal EyebrowPencil 

This universal, long-wear eyebrow pencil is infused with cutting-edge brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The brush at the other end gives a natural, polished look. Brow Power matches all hair colors and covers gray perfectly. A full brow lift guide is included with the pencil. Developed with help from leading plastic surgeons, Brow Power is designed to adhere to your skin and look like real hair, even in areas where your brows might be sparse or non-existent. The blend of brow-conditioning ingredients include saw palmetto, nettle extract, green tea, biotin, lecithin, grapeseed, panthenol, and vitamins A, C, and E. The shade adjusts to every hair color and creates a beautiful, natural-looking brow. How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows for a natural, polished look. From It Cosmetics(R). Includes:

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It Cosmetics Bye Bye Under Eye Illumination Concealer 0.28 oz
It Cosmetics Bye Bye Under Eye Illumination Concealer 0.28 oz 

IT Cosmetics Bye Bye Under Eye Illumination is a full-coverage concealer formulated to give you your-skin-but-better coverage! Formulated with ingredients like hydrolyzed collagen, niacin, hyaluronic acid, and nourishing vitamins, it's also infused with Drops of Light Technology to give your skin the look of youth and light without shimmer or glitter. It provides full coverage and optical blurring brightness for skin imperfections such as dark circles, broken capillaries, hyperpigmentation, and redness. How do I use it: Apply a small dot of Bye Bye Under Eye Illumination to the back of your hand to warm it. Gently tap and blend onto your skin where you need coverage. You can apply more to where you may need more coverage, such as under your eyes and any areas of redness. From IT Cosmetics(R).

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It Cosmetics A-D Bye Bye Under Eye ConcealerAuto-Delivery
It Cosmetics A-D Bye Bye Under Eye ConcealerAuto-Delivery 

What is it: An antiaging treatment concealer that delivers perfect, highly pigmented coverage. Antiaging technology helps address the appearance of lines, wrinkles, and discoloration while concealing dark circles, age spots, and redness. It also helps to diffuse the appearance of wrinkles and conceal facial imperfections without settling into lines and wrinkles. With this convenient Auto-Delivery plan, you'll receive a new shipment of the concealer approximately every four months for as long as you remain in the plan. The first shipment also includes a dual-retractable brush for application. Who is it for: Anyone who wants antiaging benefits and wants to instantly conceal imperfections; diffuse the look of lines and wrinkles on the face; and achieve a more radiant-looking, flawless, and air-brushed-looking complexion. Why is it different: Using antiaging ingredients, hydrolyzed collagen, and vitamins C and K, this concealer helps treat skin with antiaging benefits. It gives a more youthful radiance while providing instant coverage for imperfections. The creamy, crease-proof formula glides on easily and lasts all day. How do I use it: A small amount of this highly pigmented formula goes a very long way. Apply alone using the dual concealer and micro-concealer brush or with fingertips for full coverage and a radiant, hydrated, dewy glow. For a more matte finish, set with Bye Bye Pores Silk HD micro-finishing powder (sold separately). From IT Cosmetics(R).

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It Cosmetics Brow Power Universal Brow PencilDuo
It Cosmetics Brow Power Universal Brow PencilDuo 

What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly. Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow-enhancing and conditioning benefits and wants to instantly create the look of beautiful, resilient brows that won't budge or smudge. Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, and E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free. How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil. From IT Cosmetics(R). IT Cosmetics will donate two full-sized Brow Power Universal Eyebrow Pencils from the sale of each Brow Pencil Duo to the Personal Care Product Council Foundation's program, Look Good...Feel Better. Includes:

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It Cosmetics A-D TIGHTLINE Mascara Primer DuoAuto-Delivery
It Cosmetics A-D TIGHTLINE Mascara Primer DuoAuto-Delivery 

What is it: Tightline Full Lash Length Black Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multitasking beauty must-have uses an ultra-skinny wand to let you coat your lashes at their actual roots for the ultimate in length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in sparse spots for a full, beautiful lash line and the look of an eyeliner! With this Auto-Delivery program, you'll receive a new shipment approximately every 90 days for as long as you remain in the plan. Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Why is it different: The Tightline Full Lash Length Black Eyelash Primer Skinny Wand gives you the power to coat each lash beginning at the root. This also creates a Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eyelid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients, including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins. How do I use it: Starting at the root of your lashes, hold the Tightline Skinny Wand horizontally, then wiggle and sweep to the tips. For a more dramatic look, add additional coats. For a more visible eyeliner effect, lightly and gently press the Tightline Skinny Wand along the roots of your lashes to fill in the gaps. From IT Cosmetics(R).

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It Cosmetics A-D Bye Bye Under Eye CorrectorAuto-Delivery
It Cosmetics A-D Bye Bye Under Eye CorrectorAuto-Delivery 

What is it: Formulated with green coffee extract, niacin, hylauronic acid, peptides, cucumber, avocado, and hydrolyzed collagen, this full-coverage corrector offers the benefits of an antiaging skin care cream designed to address the appearance of under-eye issues, combined with full-coverage pigment to help reduce the appearance of darkness from view. The innovative formulation means it will not crease, crack, or settle into fine lines and wrinkles! And, thanks to this convenient Auto-Delivery plan, you can keep it coming. You'll receive a new shipment approximately every 90 days for as long as you remain in the program. Who is it for: Anyone who wants the benefits of antiaging skin care designed to help reduce the appearance of under-eye issues, paired with the full-coverage, highly pigmented power of a color corrector. Why is it different: Under-eye issues, including dark circles, shadows, and discoloration, disappear from view with this correcting cream formulated with antiaging ingredients. Full-coverage color pigments glide over the skin, smoothing away the appearance of imperfections. The ultra-lightweight formula gives full coverage, while the included stand and Bye Bye Under Eye Corrector Brush make it easy to achieve a flawless complexion! How do I use it: Apply to clean, moisturized skin. Smooth onto skin by tapping in with your ring finger or blending in with the Bye Bye Under Eye Corrector Brush for flawless, full-coverage results. Bye Bye Under Eye Corrector Concentrate Cream can be worn alone or underneath makeup. From IT Cosmetics(R).

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It Cosmetics Superhero Eye Transforming Anti-Ag
It Cosmetics Superhero Eye Transforming Anti-Ag 

Imagine an eye shadow palette that delivers shades to transform the look of your lids. The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette includes 12 eye shadows that smoothly glides across lids--delivering incredibly long wear, and amazing color payoff. The palette includes innovative eye foundations--three shades formulated to color-correct and smooth the look of your eyelids, producing the perfect base for any look you want to create. Each formula is infused with hydrolyzed collagen, silk, and peptides. There are three color collections selected to create endless looks for day or night and every occasion: Nudes for your no-makeup makeup look, Neutrals to complement every eye color, and Liners for definition and drama. How do I use it: Using an eye shadow brush, smooth any eye shadow shade onto lid and up to brow bone as your neutralizing, color-correcting base. Sweep one to two of your favorite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes. Blend any Superhero Liner shade into crease, or glide it along your upper/lower lash line for younger-looking results. Use any shade wet to create more intense color. From IT Cosmetics(R). Includes:

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It Cosmetics Naturally Pretty Essentials Eyesha
It Cosmetics Naturally Pretty Essentials Eyesha 

Naturally Pretty Essentials Matte Eye Shadow Palette is IT Cosmetics' breakthrough eye shadow formula in shades chosen to bring the attention to your eyes. Transforming Hello Light is a completely unique shade, designed to be added to each of the matte shades, creating a new pearlized color with a simple swipe of a brush. Utilizing cutting-edge technology, these antiaging eye shadows instantly diffuse the look of lines and wrinkles on your eyes and lids. Lush matte pigment glides over the lids and is infused with hydrolyzed collagen, acai, and green tea, as well as vitamins A, C, and E. How do I use it: Apply your choice of luxe high-performance eye shadows wet or dry for a naturally pretty look. Wear colors alone or seamlessly blend together. To add a soft pearlized tone to any color, dip a brush into a matte shade and tap into Transforming Hello Light. From IT Cosmetics(R). Includes:

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It Cosmetics Superhero Waterproof Liquid GelEyeliner Duo
It Cosmetics Superhero Waterproof Liquid GelEyeliner Duo 

You're a superhero. You do it all! Now your eyeliner does, too! IT Cosmetics Superhero Liner is your super-black, super-smooth, 24-hour waterproof easy-glide liquid-gel liner in the ease of a pen! Whether you prefer a natural-looking, eye-defining, thin line of color or a dramatic cat eye, it has never been easier to bring the attention to your eyes. Featuring Elastic Stretch No Skip technology, just glide the Heavenly Skin Brush Hair tip along your lash line to create a flawless line that hugs your lash line, giving you instant definition and your most beautiful eyes! All you need to do is touch this customized brush to your lash line and glide--let Superhero do the rest! The triple black pigment complex gives you super-saturated color in a 24-hour waterproof formula infused with peptides, collagen, biotin, keratin, and kaolin clay. In a consumer survey: --100% agreed the product enhanced the natural beauty of their eyes --97% felt the product glided along their lash line and agreed their lash line looked full --97% agreed their eyes appeared more youthful and awake How do I use it: For naturally pretty definition, press Superhero Liner close to the root of your lashes. For a thicker, more dramatic line, apply slightly more pressure. From IT Cosmetics(R). Includes:

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It Cosmetics A-D SS TIGHTLINE Mascara PrimerAuto-Delivery
It Cosmetics A-D SS TIGHTLINE Mascara PrimerAuto-Delivery 

What is it: This trio of Tightline Full Lash Length Black Primer is a true game-changer in mascara and eyeliner technology. Thanks to this Auto-Delivery plan, you can keep your makeup bag stocked. A new shipment arrives approximately every five months for as long as you remain in the program. The multitasking beauty must-haves utilize an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare). This gives you ultimate length and volume. Who is it for: Anyone who wants lashes for miles; anyone who wants a black primer, eyeliner, and mascara all in one step; anyone with sparse lashes who wants the look of a full lash line; and anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Why is it different: The Tightline Full Lash Length Black Primer skinny wand gives you the power to coat each lash beginning at the root. This also creates a natural Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eyelid space. The skinny wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the root of your lashes. How do I use it: It can be worn as a primer, mascara, and eyeliner in one! Starting at the root of your lashes, hold the Tighline skinny wand horizontally, then wiggle and sweep to the tips. For a more dramatic look, add additional coats. For a more visible eyeliner effect, lightly and gently press the Tighline skinny wand along the root of your lashes, filling in the gaps between your lashes. Move along the entire upper lash line for a beautiful Tightline eyeliner e

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It Cosmetics A-D Superhero Eye PaletteAuto-Delivery
It Cosmetics A-D Superhero Eye PaletteAuto-Delivery 

Imagine an eye shadow palette that delivers super-saturated, skin-loving shades to transform the look of your lids. The IT Cosmetics Superhero Eye Transforming Anti-Aging Super Palette includes 12 eye shadows in an antiaging formula that smoothly glides across lids. Keep the color coming with this Auto-Delivery plan--shipments arrive approximately every four months for as long as you remain in the plan. The Superhero Power Pigment technology delivers incredible long wear, amazing color payoff, and antiaging benefits. The palette includes innovative eye foundations--three shades formulated to color-correct and smooth the look of your eyelids, producing the perfect base for any look you want to create. Each formula is infused with antiaging ingredients including hydrolyzed collagen, silk, and peptides to nourish and smooth the look of your eyelids. There are three color collections selected to create endless looks for day or night and every occasion--Nudes for your no-makeup makeup look, Neutrals to complement every eye color, and Liners for definition and drama. The first shipment only also includes the custom-cut Superhero 4-in-1 Eye-Transforming Super Shadow and Liner Brush. The innovative dual-ended design includes an angled liner brush for even and precise liner application, plus a groundbreaking shadow brush that starts as your allover shadow brush and transforms into your crease and smudger brushes with a click. How do I use it: Using your Superhero Shadow Brush, smooth any eye shadow shade onto lid and up to brow bone as your neutralizing, color-correcting base. Sweep one to two of your favorite Superhero Nudes or Superhero Neutrals shades onto lid to accentuate and brighten your eyes. Blend any Superhero Liner shade into crease, or glide it along your upper/lower lash line for younger-looking results. Use any shade wet to create more intense color. From IT Cosmetics(R).

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It Cosmetics Liner Love Creme Gel Eyeliner
It Cosmetics Liner Love Creme Gel Eyeliner 

What is it: Liner Love Waterproof Anti-Aging Creme Gel Eyeliner combines an innovative formula designed to impart eye-enhancing, saturated, rich color with lash-loving, all-day wear! It's truly your ever-lashing love. Who is it for: Anyone who wants rich, luxe, cream/gel eyeliner color without tugging on the delicate eyelids; anyone who wants to diffuse the look of lines and wrinkles on the eyelids with antiaging benefits that may help nourish lashes; anyone who wants a naturally pretty look. Why is it different: Ingredients include No-Tug technology and a peptide serum with other ingredients to help nourish your lashes with each application--all without pulling or tugging on the delicate skin of the eye area. How do I use it: Using gentle strokes, glide Liner Love along the upper, lower, or inner lash line to enhance and define your eyes. The cream/gel formula glides on smoothly and effortlessly, giving you all-day wear. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Waterproof Gel/Cream EyelinerAuto-Delivery
It Cosmetics A-D Waterproof Gel/Cream EyelinerAuto-Delivery 

What is it: Liner Love Waterproof Anti-Aging Creme Gel Eyeliner gives you eye-enhancing, saturated, rich color with lash-loving waterproof wear--even after 12 hours. It's truly your ever-lashing love! And the Heavenly Luxe 10-in-1 Tightliner Brush is the perfect tool to easily and effortlessly create your desired eye look. Thanks to this auto-delivery plan, you'll receive a new shipment of the duo approximately every four months, for as long as you remain in the program. Who is it for: Anyone who wants rich, luxe eyeliner color without tugging on the delicate eyelids; anyone who wants antiaging benefits while nourishing lashes; anyone who wants a naturally pretty look using skin-loving ingredients that last--even after 12 hours; and anyone who wants an easy-to-use, 10-in-1 liner tool. Why is it different: Liner Love gets to the root of your lashes! This innovative formula is designed to impart eye-enhancing color with lash-loving waterproof wear. Good-for-you ingredients--including No-Tug Technology, Lash Enhancing Peptide, collagen, and vitamin serum--nourish your lashes with each application, all without pulling or tugging on the delicate skin of the eye area. How do I use it: Using gentle strokes, glide Liner Love along the upper, lower, or inner lash line to enhance and define your eyes. The creme-gel formula glides on smoothly and effortlessly, giving you waterproof wear. Reference the how-to guide that accompanies the Tightliner Brush to create additional looks. Wash your brush after each use to keep soft. From IT Cosmetics(R).

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It Cosmetics A-D Line&Brighten Gel Eyeliner DuoAuto-Delivery
It Cosmetics A-D Line&Brighten Gel Eyeliner DuoAuto-Delivery 

Utilizing cutting-edge antiaging technology, IT Cosmetics Automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids! Developed with plastic surgeons, this new formula is infused with skin-loving ingredients to make your eyes appear younger looking. And, with this Auto-Delivery plan, you never have to worry about running out, with a new shipment arriving approximately every 90 days for as long as you remain in the plan. This antiaging gel formula is waterproof for up to 12 hours of wear. You can easily apply rich pigment to your lids no matter your eye color or shape. One pencil is a rich, saturated color of your choice and comes paired perfectly with the highlight pencil to give an eye-opening look in seconds. How do I use it: Use the Automatic No-Tug Waterproof Gel Eyeliners to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Use the highlight shade to enhance any look seamlessly, or wear alone for a soft, subtle touch of illumination and light. Tip: Apply the highlight shade to your inner rims and to the inner corners of your eyes for an eye-opening look. Remove with waterproof makeup remover. From IT Cosmetics(R).

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It Cosmetics A-D Gel Waterproof Eyeliner DuoAuto-Delivery
It Cosmetics A-D Gel Waterproof Eyeliner DuoAuto-Delivery 

Utilizing cutting-edge antiaging technology, IT Cosmetics Automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids. This must-have set of two eyeliners delivers rich, pigmented color with a soft, illuminating highlight for the perfect eye look--day or night. And, with this Auto-Delivery plan, you never have to worry about running out, with a new shipment arriving approximately every 90 days for one year. This antiaging gel formula passed as waterproof after 12 hours! You can easily apply rich pigment to your lids no matter your eye color or shape. Infused with hydrolyzed silk, collagen, and peptides, the No-Tug technology allows the eyeliners to glide across your eyelids without tugging on your delicate skin. How do I use it: Use the Automatic No-Tug Waterproof Gel Eyeliner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Tip: Remove with waterproof makeup remover. From IT Cosmetics(R).

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It Cosmetics A-D Waterproof Mascara DuoAuto-Delivery
It Cosmetics A-D Waterproof Mascara DuoAuto-Delivery 

What is it: This budge-proof, waterproof formula is an eyelash primer, mascara, and eyeliner in one--a true game-changer in mascara and eyeliner technology. It includes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length. This gives you ultimate length and volume. If you have sparse or missing lashes, the brush lays down black pigment along your entire lash line, filling in spare spots and giving you a full, beautiful lash line and the look of an eyeliner. And with this convenient Auto-Delivery program, you'll receive a new shipment approximately every four months for as long as you remain in the program. Who is it for: Anyone who wants waterproof lashes; and anyone with sparse lashes who wants the look of a full lash line with thicker, longer lashes that reach their full potential. Why is it different: In the single step of applying your mascara, you get a primer, mascara, and eyeliner--all in one step! This lash innovation creates instant eyeliner definition without taking up extra eyelid space. The skinny wand also allows the conditioning serum to infuse a blend of unique ingredients--including proteins, biotin, collagen, olive, jojoba, avocado, and a peptide-infused, lash-enhancing serum--to give your lashes a dose of nourishment. And it's waterproof even after 12 hours of wear! How do I use it: Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. From IT Cosmetics(R).

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It Cosmetics Tightline Full Lash Length Eyelash
It Cosmetics Tightline Full Lash Length Eyelash 

What is it: Tightline Full Lash Length Eyelash Primer is a true game-changer in mascara and eyeliner technology. This multitasking beauty must-have uses an ultra-skinny wand to let you coat your lashes at their actual roots for the ultimate in length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in sparse spots for a full, beautiful lash line and the look of an eyeliner! Who is it for: Anyone who wants lashes for miles! Anyone with sparse lashes who wants the look of a full lash line. Anyone who wants thicker, longer, fuller-looking, amazing lashes that reach their full potential. Anyone who wants the look of the Tightline eyeliner effect. Why is it different: The Tightline Full Lash Length Eyelash Primer Skinny Wand gives you the power to coat each lash beginning at the root. This also creates a Tightline eyeliner effect along your upper and lower lash line, because it lays down black pigment between each eyelash at the root, creating instant definition without taking up extra eyelid space. The Tightline Skinny Wand also allows the conditioning serum to infuse a blend of lash-enhancing ingredients, including peptides, collagen, proteins, biotin, nettle extract, green tea, jojoba, and vitamins all the way down to the roots for the most effective dosage of nourishment and protection. How do I use it: Starting at the root of your lashes, hold the Tightline Skinny Wand horizontally, then wiggle and sweep to the tips. For a more dramatic look, add additional coats. For a more visible eyeliner effect, lightly and gently press the Tightline Skinny Wand along the roots of your lashes to fill in the gaps. Move along the entire upper lash line for a beautiful Tightline eyeliner effect. From IT Cosmetics(R). Includes:

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It Cosmetics TIGHTLINE Waterproof Black Mascara
It Cosmetics TIGHTLINE Waterproof Black Mascara 

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer from IT Cosmetics is the next generation of lash innovation! This waterproof formula is an eyelash primer, mascara, and eyeliner in one--a true game-changer in mascara and eyeliner technology. It includes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length. This gives you ultimate length and volume. If you have sparse or missing lashes, the brush lays down black pigment along your entire lash line, filling in spare spots and giving you a full, beautiful lash line and the look of an eyeliner. Who is it for: Anyone who wants waterproof lashes; and anyone with sparse lashes who wants the look of a full lash line with thicker- and longer-looking lashes that reach their full potential. Why is it different: In the single step of applying your mascara, you get a primer, mascara, and eyeliner--all in one step! This lash innovation creates instant eyeliner definition without taking up extra eyelid space. The skinny wand also allows the conditioning serum to infuse a blend of unique ingredients--including proteins, biotin, collagen, olive, jojoba, avocado, and a peptide--to help give your lashes a dose of nourishment. And it's waterproof! How do I use it: Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. From IT Cosmetics(R). Includes:

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It Cosmetics Hello Lashes Extensions MeltedFiber Mascara
It Cosmetics Hello Lashes Extensions MeltedFiber Mascara 

What is it: It's lash extensions in a tube. IT Cosmetics Hello Lashes Extensions Melted Fiber Mascara makes the look of false lashes easy and accessible! This 6-in-1 mascara features the blackest-black melted nylon fibers infused into volumizing, lash-loving Hello Lashes Mascara, so you can achieve long, thick, and dramatic-looking lashes in one quick coat application! Who is it for: Anyone who wants longer, fuller-looking lashes in one step! Anyone who wants more from their mascara, antiaging treatment, and lash-loving ingredients. Anyone who wants lashes so beautiful, they can't help but wave hello with them! Why is it different: This innovative formula features the blackest-black melted nylon fibers infused into the Hello Lashes formula, creating a 6-in-1 formula that is your volumizing mascara, lash primer, lash-enhancing treatment, long-wear lash tint, and lash comb! It's infused with lash-enhancing and conditioning ingredients--including vitamin B5, peptides, collagen, proteins, and green tea--to hydrate your lashes while calling beautiful attention to your eyes! How do I use it: Starting at the base of your lashes, hold the Hello Lashes Extensions Melted Fiber Mascara brush horizontally, then wiggle and sweep the brush up and through the tip of the lash. To add volume and length and to separate your lashes, go vertical! Holding the brush vertically, use the lash ball detailer to define each lash on the upper and lower lash lines. From IT Cosmetics(R). Includes:

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It Cosmetics Waterproof Bye Bye Under EyeConcealer
It Cosmetics Waterproof Bye Bye Under EyeConcealer 

What is it: An antiaging treatment concealer from IT Cosmetics that delivers highly pigmented coverage along with antiaging technology to help reduce the appearance of lines and wrinkles; help hide discoloration; conceal dark circles, age spots, and redness; help conceal facial imperfections without settling into lines and wrinkles; and help diffuse the appearance of wrinkles instantly. Who is it for: Anyone who wants antiaging benefits and who wants to instantly conceal imperfections, diffuse the look of lines and wrinkles on the face, and achieve a more radiant-looking, flawless, and airbrushed-looking complexion. Why is it different: Using antiaging ingredients--including hydrolyzed collagen and vitamins C and K--this concealer helps treat skin with antiaging benefits and give a more youthful radiance while providing instant coverage for imperfections. The creamy formula glides on easily and lasts all day. How do I use it: A small amount of this highly pigmented formula goes a very long way. Apply alone using the IT Cosmetics(R) Heavenly Luxe Dual Airbrush Concealer Brush (not included) or with fingertips for full coverage and a radiant, hydrated, dewy glow. For a more matte finish, set with IT Cosmetics Bye Bye Pores Silk HD Anti-Aging Micro-Powder (not included). From IT Cosmetics. Includes:

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It Cosmetics No-Tug Anti-Aging Gel WaterproofEyeliner Duo
It Cosmetics No-Tug Anti-Aging Gel WaterproofEyeliner Duo 

Utilizing cutting-edge antiaging technology, IT Cosmetics Automatic No-Tug Waterproof Gel Eyeliners glide on saturated, rich color without tugging on your delicate eyelids. This must-have set of two eyeliners delivers rich, pigmented color with a soft, illuminating highlight for the perfect eye look--day or night. This antiaging gel formula passed as waterproof after 12 hours! You can easily apply rich pigment to your lids no matter your eye color or shape. Infused with hydrolyzed silk, collagen, and peptides, the No-Tug technology allows the eyeliners to glide across your eyelids without tugging on your delicate skin. How do I use it: Use the Automatic No-Tug Waterproof Gel Eyeliner to define the inner/outer rims of your eyes or use above or below your lash line. For a fine line, draw a line as close to your upper and/or lower lashes as possible. To create a flattering eye shape, extend the line slightly at the outer corner. For a sultry or smoky look, use the first few minutes of play time to smudge liner before it sets. Tip: Remove with waterproof makeup remover. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Brow Power Brow Pencil DuoAuto-Delivery
It Cosmetics A-D Brow Power Brow Pencil DuoAuto-Delivery 

What is it: A universal, transforming, long-wear eyebrow pencil infused with cutting-edge, brow-enhancing ingredients and technology. The oval-shaped tip is perfect for both thin and thick brows. The spooly end brush gives a natural, polished look. The brow pencils match all hair colors and cover gray perfectly. And, thanks to this convenient Auto-Delivery plan, you'll receive a new shipment approximately every four months for as long as you remain in the program. Who is it for: Anyone who wants better brows. Also, it's perfect for anyone who wants brow enhancing and conditioning benefits and wants to instantly create the look of beautiful, healthy, resilient brows that won't budge or smudge. Why is it different: Developed with leading plastic surgeons, these brow pencils infuse a blend of brow-conditioning ingredients including saw palmetto, nettle extract, green tea, biotin, lecithin, grape seed, panthenol, and vitamins A, C, E. The transforming shade adjusts to every hair color and gives a beautiful, natural-looking brow. It's also paraben-free, fragrance-free, phthalate-free, and sulfate-free. How do I use it: Apply lighter, softer strokes to match lighter color hair, including blonde and silver. Press harder for darker hair, including medium brown to black. As a finishing touch, lightly brush through brows with the spooly brush for a natural, polished look. A full brow-lift instruction diagram is included with each pencil. From IT Cosmetics(R).

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It Cosmetics Bye Bye Under Eye Antiaging Concea
It Cosmetics Bye Bye Under Eye Antiaging Concea 

What is it: An antiaging treatment concealer that delivers highly pigmented perfect coverage. Antiaging technology helps address the appearance of lines and wrinkles, while covering to conceal discoloration, dark circles, age spots, and redness. It also helps to diffuse the appearance of wrinkles and conceal facial imperfections without settling into lines and wrinkles. Who is it for: Anyone who wants antiaging benefits and wants to instantly conceal imperfections; diffuse the look of lines and wrinkles on the face; and achieve a more radiant-, flawless-, and airbrushed-looking complexion. Why is it different: Using hydrolyzed collagen, and vitamins C and K, this concealer provides antiaging benefits. It gives a more youthful radiance while providing instant coverage for imperfections. The creamy, crease-proof formula glides on easily and lasts. How do I use it: A small amount of this highly pigmented formula goes a very long way. Apply with fingertips for full coverage and a radiant, hydrated, dewy glow. From IT Cosmetics(R).

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