Mally Beauty Eye Makeup

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Mally Beauty Mally Gel Waterproof Eyeliner Trio
Mally Beauty Mally Gel Waterproof Eyeliner Trio

Get creamy, intense color for fierce lining and defining! Mally has selected three shades of her Evercolor Gel Waterproof Liners to instantly flatter and accentuate eyes. The long-wearing formula glides on for perfectly lined, "gorgois" eyes. How do I use it: Trace liner along upper and lower lash line. Blend gently for a softer, smoky look. From Mally Beauty. Includes:

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Mally Beauty Mally Correct, Conceal, & Brighten 3-pieceCollection
Mally Beauty Mally Correct, Conceal, & Brighten 3-pieceCollection

Create the perfect canvas for a flawless makeup look and a brightened complexion with this three-step Mally Beauty system! Correct the appearance of skin tone and the look of redness with Perfect Prep Neutralizing Primer for radiant, smooth, even-toned skin. Conceal the look of imperfections with H3 Concealer, with a hydrating formula that blurs the appearance of imperfections and softens the look of fine lines. Brighten the appearance of dark circles underneath the eyes with Dark Circle Corrector, to create a beautiful halo of lightness and brightness while disguising darkness and uneven skin tone. How do I use it: Smooth Perfect Prep Neutralizing Primer all over the face and down the neck. Apply lightweight H3 Concealer under the eyes, blending evenly into the skin with fingertips. Use Dark Circle Corrector underneath and above the eyes. From Mally Beauty. Includes:

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Mally Beauty Mally Pretty Perfect Lash Defining Mascara Duo
Mally Beauty Mally Pretty Perfect Lash Defining Mascara Duo

You know when something makes you feel as good as you look? Mally would say it's a Pretty Perfect situation! Pretty Perfect Lash Defining Mascara separates lashes as it lengthens, leaving you with a naturally defined look that takes you from day to night. The specially designed brush targets even the tiniest lashes, so eyes look polished. Infused with nettle extract and avocado oil, this defining mascara feels weightless and leaves lashes looking long and perfectly pretty! How do I use it: Beginning at the base of the lashes, sweep mascara wand outward and upward toward lash tips, wriggling the wand slightly to help separate and coat lashes. Apply additional coats as desired to build impact. From Mally Beauty. Includes:

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Mally Beauty Mally Shadow Stick Extra Velvet Duo
Mally Beauty Mally Shadow Stick Extra Velvet Duo

Mally Beauty Evercolor Shadow Stick Extra is the queen of multitasking and looking fierce all day long. Now in a new velvet matte finish, these two eye-flattering matte shades blend beautifully and are perfect for subtle contouring and enhancing. Go for a sheer wash of color, or layer for more intensity. These versatile shadows also work well with Shadow Stick Extra shimmer shades (not included). How do I use it: Take the Evercolor Shadow Stick Extra Velvet and line your eyes; then fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply the lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply to your crease and the outer "V" of your eye. Then, blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines with the darkest shade for a more smoldering look. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Shadow Stick Extra Velvet Trio
Mally Beauty Mally Evercolor Shadow Stick Extra Velvet Trio

Mally Beauty Evercolor Shadow Stick Extra is the queen of multitasking and looking fierce all day long. Now in a velvet matte finish, these three eye-flattering matte shades blend beautifully and are perfect for subtle contouring and enhancing. Go for a sheer wash of color, or layer for more intensity. These versatile shadows also work well with Shadow Stick Extra shimmer shades (not included). How do I use it: Take the Evercolor Shadow Stick Extra Velvet and line your eyes; then fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply the lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply to your crease and the outer "V" of your eye. Then, blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines with the darkest shade for a more smoldering look. From Mally Beauty. Includes:

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Mally Beauty Mally Undereye Brightener Duo
Mally Beauty Mally Undereye Brightener Duo

Improving the look of dark circles under the eyes is one of the most demanded beauty secrets. With a soft yellow shade, this under-eye brightener counteracts blue and leaves a brightened surface. This gel-like formula is virtually invisible to the naked eye, yet creates the illusion of flawless skin. It's lightweight, oil-free, and hydrating. How do I use it: Take a small amount of product on your ring finger, pat your fingers together, and apply underneath your eyes and in the inner and outer corners. Instead of rubbing, which can be too harsh, gently pat the product into your skin. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Shadow StickExtra Trio
Mally Beauty Mally Evercolor Shadow StickExtra Trio

Mally's Evercolor Shadow Stick Extra Trio is for the queen of multitasking, with eyeliners that stay looking fierce from the minute you put it them on until you decide to take them off. With 45 seconds of playtime until your eye shadow is set, go for a sheer wash of color or layer for more intensity. How do I use it: Take the Evercolor Shadow Stick Extra and line your eyes; then, fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply the lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply to your crease and the outer "V" of your eye. Then, blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines with the darkest shade for a smoldering look. From Mally Beauty. Includes:

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Mally Beauty Citychick Classic Colors
Mally Beauty Citychick Classic Colors

What is it: Mally's favorite smokey eye kit in the original timeless colors. Who is it for: People who want a fashionable, wearable, smokey-eye look. Why is it different: It's all you need for a great smokey eye in one kit: shadow base; brow, lid, and crease color; and eyeliner in basic black. How do I use it: Apply base all over from lash to brow. Use the lighter brow shade from lash to brow and follow with the lid color from lash to crease. Finish with the definer shade as a liner or in the crease. Blend completely to soften the look. Add eyeliner pencil for the most dramatic effect. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Shadow Stick Extra 4-pieceCollection
Mally Beauty Mally Evercolor Shadow Stick Extra 4-pieceCollection

Evercolor Shadow Stick Extras are the queens of multitasking and stay looking fierce from the minute you put them on until you decide to take them off! This four-piece collection from Mally comes with a mix of eye-flattering velvet and shimmer shades that blend beautifully with no dragging or tugging and allow you to customize your look with subtle contouring and enhancing. You have 45 seconds of playtime until your eye shadow is set! Go for a sheer wash of color, or layer shades for more intensity. How do I use it: Take the Evercolor Shadow Stick Extra and line your eyes; then fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply the lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply to your crease and the outer "V" of your eye. Then, blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines with the darkest shade for a more smoldering look. From Mally Beauty. Includes:

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Mally Beauty Evercolor Shadow Stick Extra
Mally Beauty Evercolor Shadow Stick Extra

Mally's Evercolor Shadow Stick Extra is the queen of multitasking. You have 45 seconds of playtime until your eyeshadow is set--go for a sheer wash of color or layer for more intensity. How do I use it: Take the Evercolor Shadow Stick Extra and line your eyes. Then, fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply a lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply it to your crease and the outer "V" of your eye. Then, blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines in the darkest shade for a more smoldering look. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Starlight WaterproofEyeliner Trio
Mally Beauty Mally Evercolor Starlight WaterproofEyeliner Trio

Three of Mally's favorite eye-brightening shades in her favorite Evercolor Starlight Waterproof Eyeliner formula--can it get much better than that? Evercolor Starlight Waterproof Eyeliners are Mally's best kept secret for high-performance and beautiful eyeliner looks that will take your eyes to the next level. These three perfect pencils glide on easily, set up beautifully, and last with waterproof wear. How do I use it: Always start with a clean, based lid. Then, glide onto the top and bottom lash lines. You have 30 seconds of playtime to soften and play with the liner. Once it is "set," it is good to go for the day; you never have to worry about it traveling, smudging, or fading! From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Shadow Stick Extra 4 PieceCollection
Mally Beauty Mally Evercolor Shadow Stick Extra 4 PieceCollection

What is it: Mally's Evercolor Shadow Stick Extras are queens of multitasking and stay looking fierce from the minute you put them on until you take them off. You have 45 seconds of playtime--go for a sheer wash of color or layer for more intensity. Who is it for: Women who want a beautiful, all-day fierce look for any occasion. Why is it different: Mally's Evercolor Shadow Stick Extra could not be easier to apply. There is no hassle with these magical little wands! How do I use it: Take the Evercolor Shadow Stick Extra and line your eyes. Then, fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply the lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply to your crease and the outer "V" of your eye. Then, blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines with the darkest shade for a more smoldering look. From Mally Beauty. Includes:

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Mally Beauty Evercolor Long Wearing Shadow Stick
Mally Beauty Evercolor Long Wearing Shadow Stick

What is it: With a range of fierce shades to choose from, this Evercolor Shadow Stick brings out the white in your eyes and makes them appear more radiant. Wear it alone, or pair it with different shades to create a truly unique look. Who is it for: Any woman who wants long-wearing, all-day fierce eye color. Why is it different: This shadow stick requires no brush for application. The color choices are specifically designed by Mally to complement one another. How do I use it: For gorgeous eyes, all you need is a finger to smudge and soften the color! Use the stick singly by applying all over the lid, and slightly into the crease. Or, if you're using multiple sticks, start with a lighter shade on the lid of the eye and blend; use a deeper shade in the crease and on the outer corner of the eye. From Mally Beauty.

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Mally Beauty Mally Volumizing Mascara Duo
Mally Beauty Mally Volumizing Mascara Duo

What is it: A unique mascara formula that helps create the look of gorgeous, full, luxurious lashes. Who is it for: The classic black color is perfect for all skin tones. Why is it different: The combination of natural waxes and carefully-chosen powders gives lashes an instant boost. The plush combing brush works with the powders in the formula to help thicken lashes without clumping, giving you gorgeous volume that lasts and lasts. How do I use it: Apply to lashes from base to tip. For super luminous lashes, apply one coat, let it dry, then apply a second coat. Repeat until you've got the lash look you love. From Mally Beauty.

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Mally Beauty Mally Evercolor Shadow Stick Extra Duo
Mally Beauty Mally Evercolor Shadow Stick Extra Duo

What is it: Stay looking fierce from the minute you put on Mally Evercolor Shadow Stick Extra until you decide to take it off. You have 45 seconds of playtime until your eye shadow is set and, of course, will last and last! This set gives you two shades to play with--so you can go for a sheer wash of color, or layer for more intensity. Who is it for: Women who want a beautiful, fierce look for any occasion. Why is it different: The Evercolor Shadow Stick Extra could not be easier to apply and will stay on until you decide to take it off. No hassle here with these magical little wands! How do I use it: Line your eyes and then fill in your lid and smudge, blending upward to your crease. To wear more than one shade, apply the lighter shade from lash line to crease, and then take the deeper shade and apply to your crease and the outer "V" of your eye. Blend any harsh lines with your finger or brush. For more drama, line your top and bottom lash lines for a more smoldering look. From Mally Beauty.

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Mally Beauty Mally LTD Lifts, Thickens and Defines Brow Duo
Mally Beauty Mally LTD Lifts, Thickens and Defines Brow Duo

Want the appearance of fuller-looking brows that wow? This all-in-one brow beautifier, with a specially designed brush for precise application, deposits natural-looking color, thickens, conditions, and secures brows in place. Lift, thicken, and define--or L.T.D.--your brows for the look you've always wanted. How do I use it: For fuller-looking brows, comb brush through brows, starting at the inner corner of the brow and moving outward and upward to blend evenly for natural-looking color. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Shadow Stick 4-pc Collection
Mally Beauty Mally Evercolor Shadow Stick 4-pc Collection

Evercolor Shadow Stick Extras are the queens of multitasking, and they stay looking fierce from the minute you put them on until you decide to take them off. This four-piece Mally collection comes with a mix of eye-flattering velvet and shimmer shades that blend beautifully and allow you to customize your look with subtle contouring and enhancing. You have 45 seconds of playtime until your eye shadow is set and, of course, will last and last! Go for a sheer wash of color, or layer shades for more intensity. How do I use it: Take the Evercolor Shadow Stick Extra and line your eyes; then, fill in your lid and smudge with your finger or a brush, blending upward to your crease. To wear more than one shade, apply the lighter shade all over your lid, from lash line to crease. Next, take a deeper shade and apply to your crease and the outer "v" of your eye. Then, blend any harsh lines with your finger or brush. For added drama, line your top and bottom lash lines with the darkest shade for a more smoldering look. From Mally Beauty. Includes:

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Mally Beauty A-D Mally Pro Perfect Precision Brow Pencil DuoAuto-Delivery
Mally Beauty A-D Mally Pro Perfect Precision Brow Pencil DuoAuto-Delivery

Mally's transforming, long-wear eyebrow pencil is an all-in-one tool for creating the most natural-looking brows. And thanks to this Auto-Delivery plan, you'll receive a new set approximately every 90 days for two years. This universal shade creates a multi-tonal effect by increasing the pressure when applying. The unique triangle-shaped lead is designed for precision application. How do I use it: Apply the tip of the pencil to brows to draw fine lines that mimic hairs. The wide base is perfect for filling in and shaping the brows. Use the attached spoolie to comb hair into place. From Mally Beauty.

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Mally Beauty Mally Lift & Curl MascaraDuo
Mally Beauty Mally Lift & Curl MascaraDuo

Mally knows a good thing when she sees it--and her Lift & Curl Mascara isn't just good, it's gorgeous! This revolutionary inky-black formula encourages curve formation. The specially designed pro brush features tightly aligned bristles that grab and lift lashes, resulting in perfectly defined lashes that reach for the sky. How do I use it: Beginning at the base of the lashes, sweep mascara wand outward and upward toward lash tips, wriggling the wand slightly to help separate and coat lashes. Apply additional coats as desired to build impact. From Mally Beauty. Includes:

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Mally Beauty Mally Effortless Airbrush Eye Shadow
Mally Beauty Mally Effortless Airbrush Eye Shadow

What is it: An eye shadow that gives you a soft, radiant glow. Who is it for: Women who want all-day fierce eye shadow that offers flawless, luminous coverage with the control and precision of a professional brush. Why is it different: The Effortless Airbrush Eye shadow formula isn't a powder; it's not a cream; it's the most beautiful marriage of hydrating and comforting ingredients that gives you that perfect look of airbrushing. How do I use it: Start with the longer side of the double-ended brush, which is the blender side. Apply the shadow all over the lid. The application is so easy, you can't make a mistake. This formula is forgiving; you can apply lightly for a sheer wash of color or use more product for an amped-up look. Next, take the shorter side of the double-ended brush, the crease brush, and apply product above the lid into the crease using a windshield-wiper motion. From Mally Beauty. Includes:

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Mally Beauty Mally Wing It Eyeliner Duo
Mally Beauty Mally Wing It Eyeliner Duo

Take eyes from "wow" to "meow!" with Mally's easy-to-use Just Wing It! Liquid Liner! Mally knows that creating the perfect cat eye can be a daunting task. She developed this liquid eyeliner pen to give you professional-looking results, without the fuss. Purrrfectly lined eyes that smolder for an all-day fierce look has never been easier! How do I use it: Trace the precision tip of the liner along the lash line, flicking outward and upward at the outer corners of the eyes. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Starlight Eyeliner Trio
Mally Beauty Mally Evercolor Starlight Eyeliner Trio

What is it: Three of Mally's eye-brightening shades in her favorite Evercolor Starlight Waterproof Eyeliner formula--can it get much better than that? Evercolor Starlight Waterproof Eyeliners are Mally's best kept secret for beautiful, high-performance eyeliner looks that will take your eyes to the next level! These three perfect pencils glide on easily, set up beautifully, and last with waterproof wear. Who is it for: Women who want bulletproof eyeliner that lasts and can be smudged for a softer, sultry look or worn alone to add definition to any eye look. Why is it different: Evercolor Starlight Waterproof Eyeliners are waterproof and extremely versatile. Eyeliners can be used to add definition or drama to the eyes and can even be worn as an eye shadow. How do I use it: Always start with a clean, based lid. Then, glide the Starlight Eyeliner onto the top lash line and bottom lash line. You have 30 seconds of play time to soften and play with your liner. Once it is set, it is good to go! The Evercolor Starlight Eyeliner is so versatile, it can be worn alone, or try lining the top lash line with the Royal Plum or Gunmetal and the bottom with the Midnight. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Starlight Waterproof Eyeliner
Mally Beauty Mally Evercolor Starlight Waterproof Eyeliner

What is it: New shades of Mally's high-performance, long-wear eyeliner. Evercolor Starlight Waterproof Eyeliner glides on with ease, sets up beautifully, and lasts all day. Who is it for: Women who want a beautiful, all-day fierce look for any occasion. Why is it different: This eyeliner glides on and can be applied easily with a thick or thin line. Shades can be worn separately for a more subtle daytime look, or paired together to create a more unique nighttime look. How do I use it: Starting at the outside, work your line in toward the corner of the eye. Stay as close to the lash line as possible. Line just the outer rims of the upper and lower lashes, or take the liner all the way in. Smudge within 30 seconds, before it sets, to achieve a sultry look. From Mally Beauty. Includes:

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Mally Beauty Pretty Perfect Lash Defining Mascara
Mally Beauty Pretty Perfect Lash Defining Mascara

You know when something makes you feel as good as you look? Mally would say that's a "pretty perfect" situation! Pretty Perfect Lash Defining Mascara separates each lash, leaving you with a naturally defined look that takes you from day to night. The specially designed brush targets even the tiniest lashes, so eyes look wide-eyed and polished. Mally added nettle extract and avocado oil to nourish lashes and keep them soft--no matter how many coats you apply. Just weightless lash length that leaves lashes perfectly pretty! How do I use it: Beginning at the base of the lashes, apply mascara outward and upward toward lash tips, wiggling the wand slightly to help separate and coat lashes. Apply additional coats as desired to build impact. From Mally Beauty. Includes:

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Mally Beauty Just Wing It! Liquid Eyeliner
Mally Beauty Just Wing It! Liquid Eyeliner

Take eyes from "wow" to "meow!" with Mally's easy-to-use Just Wing It! Liquid Eyeliner. Mally knows that creating the perfect cat eye can be a daunting task. She's created this liquid eyeliner to give you pretty kitty results--without the fuss! Purrrfectly lined eyes that smolder for an all-day fierce and feline look has never been easier! How do I use it: Create the perfect wing by tracing the lash line, flicking outward and upward at the outer corners of the eyes. From Mally Beauty. Includes:

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Mally Beauty Evercolor Gel Waterproof Liner
Mally Beauty Evercolor Gel Waterproof Liner

Creamy, intense color for all-day fierce lining and defining! Mally's gel liners instantly flatter and accentuate eyes with no smearing, tugging, or fading. The long-wearing formula glides on for perfectly lined, "gorgois" eyes. How do I use it: Trace along upper and lower lash line. Blend gently for a softer, smoky look. From Mally Beauty.

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Mally Beauty Mally Pro Perfect Universal Precision BrowPencil Duo
Mally Beauty Mally Pro Perfect Universal Precision BrowPencil Duo

Mally's transforming, long-wear eyebrow pencil is an all-in-one tool for creating the most natural-looking brows. This universal shade creates a multi-tonal effect by increasing the pressure when applying. The unique triangle-shaped lead is designed for precision application. How do I use it: Apply the tip of the pencil to brows to draw fine lines that mimic hairs. The wide base is perfect for filling in and shaping the brows. Use the attached spoolie to comb hair into place. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Starlight Eyeliner 4-pieceKit
Mally Beauty Mally Evercolor Starlight Eyeliner 4-pieceKit

Experience Mally's Evercolor Starlight Waterproof Liner formula with four of her favorite eye-brightening shades! These pencils are Mally's choice for high-performance and beautiful eyeliner looks that will take your eyes to the next level. These pencils glide on easily, set up beautifully, and last with waterproof-wear. How do I use it: Always start with a clean, based lid. Glide the Starlight Liner onto the top lash line and bottom lash line. Blend gently for a softer, smoky look. From Mally Beauty. Includes:

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Mally Beauty Mally Ultimate Performance Ink Liner
Mally Beauty Mally Ultimate Performance Ink Liner

What is it: Mally's Ultimate Performance Ink Liner lays down the most intense, gorgeous line, and it's so quick and easy to use. Who is it for: Any woman who wants the flexibility to create a subtle look by day and a bolder look by night; who's looking for a liquid liner that adds supreme definition to her eyes; and wants a liquid liner that won't tug or pull while applying, that is quick drying and smudge-proof, and will last for hours. Why is it different: Its ergonomic shape was created to give you the most out of your liquid liner. The container fits comfortably in your hand, and the tip's unique, soft fibers help lay down just the right amount of product so that it's not too goopy or too dry. This liner goes on smoothly without tugging or pulling on your eye, and is completely smudge-proof. Ultimate Performance Ink Liner lasts for hours, or until you decide to take it off! How do I use it: Apply Ultimate Performance Ink Liner before applying your mascara so that it goes on smoothly and evenly for all-day wear. To get a winged cat-eye effect, work the liner across the lid from inner to outer corner, then draw the outside of the wing and match on the other side. Finish by filling in the wing, creating a smooth line. Instead of lining the lash line in one fell swoop, slowly "walk" the liner across the lid using shorter strokes. From Mally Beauty. Includes:

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Mally Beauty A-D Mally More is More Mascara DuoAuto-Delivery
Mally Beauty A-D Mally More is More Mascara DuoAuto-Delivery

Mally's More is More Mascara gives you truly lush lashes that look larger-than-life! And this Auto-Delivery plan keeps your lashes looking dramatically dark, with a new shipment arriving approximately every 60 days for one year. How do I use it: Start at the roots and gently wiggle the brush while extending to the lash tips to create instant volume. Next, turn the brush vertically and wiggle it from roots to tips to lift, lengthen, and separate lashes. From Mally Beauty.

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Mally Beauty Mally Evercolor Starlight Eyeliner 4-pieceCollection
Mally Beauty Mally Evercolor Starlight Eyeliner 4-pieceCollection

Evercolor Starlight Waterproof Eyeliners are Mally's best-kept secret for beautiful, high-performance eyeliner looks that will take your eyes to the next level! These four shades glide on easily, set up beautifully, and last with waterproof wear. How do I use it: Always start with a clean, based lid. Then, glide the Starlight Eyeliner onto the top lash line and bottom lash line. You have 30 seconds of play time to soften and play with your liner. Once it's set, it's good to go! From Mally Beauty. Includes:

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Mally Beauty Mally H3 Hydrating & Brightening Concealer
Mally Beauty Mally H3 Hydrating & Brightening Concealer

Need an instant refresher for eyes? Mally's got you covered with her H3 Concealer! The creamy, long-wearing formula gives skin the look of radiance, blurring the appearance of imperfections and softening the look of fine lines. This silky concealer glides smoothly and easily over the fragile under-eye area, providing excellent coverage that lasts. Just blend and go. Simply gorgois! How do I use it: Apply lightweight H3 Concealer under the eyes, blending evenly into the skin with fingertips. From Mally Beauty. Includes:

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Mally Beauty Mally Evercolor Gel Waterproof Liner Trio
Mally Beauty Mally Evercolor Gel Waterproof Liner Trio

Creamy, intense color for fierce lining and defining! Mally has selected three shades of her Evercolor Waterproof Gel Liners to instantly flatter and accentuate eyes--no smearing, tugging or fading. The long-wearing formula glides on for perfectly lined, gorgeous eyes. How do I use it: Trace liner along upper and lower lash line. Blend gently for a softer, smoky look. From Mally Beauty. Includes:

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Mally Beauty Mally More is MoreMascara Duo
Mally Beauty Mally More is MoreMascara Duo

Mally's More is More Mascara gives you truly lush lashes that look larger than life! Mally's specially designed brush and this innovative formula work together to achieve the lushest, fullest-looking, most dramatic lashes yet! More is More Mascara's rich, creamy formula coats lashes with jet black color to give the look of false lashes. Mally specially designed this unique brush to grip lashes and smooth the mascara out to the very tips for the look of exceptional length and definition. What's more, the tip of the brush has additional bristles that provide the finishing touch for fuller-looking, lush lashes. How do I use it: Starting at the roots, gently wiggle the brush while extending to the lash tips to create instant volume. Next, turn the brush vertically to use the ingenious little bristles at the tip to lengthen and separate lashes. From Mally Beauty. Includes:

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Mally Beauty Mally Eye Amplifying Shadow Liner
Mally Beauty Mally Eye Amplifying Shadow Liner

What is it: A way to create a soft look or a smoldering eye. This waterproof shadow liner is so versatile, it can be used all over the lid for a true shadow effect and used as a liner on the top and bottom lash lines. Make your eyes pop and amplify their color in one easy step with weightless coverage that's so smooth and beautiful. Who is it for: Any woman who wants a fresh, beautiful eye look. Why is it different: This versatile pencil can be used as an overall lid shadow or as an eyeliner. How do I use it: Take the pencil and use all over the lid. You can use your finger or the smudger to set the shadow perfectly. You can also take the pencil and use as a liner on the top and bottom lash line. Use the smudger to create that smoldering look. From Mally Beauty.

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Mally Beauty Mally Evercolor Waterproof Automatic Eyeliner
Mally Beauty Mally Evercolor Waterproof Automatic Eyeliner

What is it: Evercolor Waterproof Automatic Eyeliner has a long-wearing formula that contains nourishing and conditioning ingredients yet is gentle enough to use on your inner rims. It offers excellent payoff and coverage and is easily blendable shortly after application. Smudge-proof and set in 30 seconds. A sharpener is not needed--just twist the barrel. Who is it for: Women who want all-day fierce colored eyeliner while still achieving supreme definition. Why is it different: An automatic eyeliner allows you to achieve supreme definition and subtle color without the sharpener. How do I use it: Use the liner anywhere you want supreme definition and lots of smolder. Line the top and bottom lashes and don't be afraid to gently line the inner rim to make the iris of your eye appear brighter and the whites of your eyes whiter. From Mally Beauty.

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Mally Beauty Evercolor Starlight WaterproofLiner
Mally Beauty Evercolor Starlight WaterproofLiner

What is it: A high-performance eyeliner that glides on with ease, sets up beautifully, and lasts all day. Who is it for: Women who want an all-day-fierce product that can be smudged for a sultry look, or worn alone. Why is it different: The simplicity of this liner sets it apart. It can be mixed and matched beautifully, and a fine line or thicker line can be achieved with ease. How do I use it: Line top and bottom lash lines, and don't be afraid to line the inner rim for smoldering eyes! Pencil can be sharpened with any sharpener. For extra drama, apply eyeliner at the outer edges and create a winged effect. From Mally Beauty.

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Mally Beauty Volumizing Single Mascara
Mally Beauty Volumizing Single Mascara

What is it: Mally's bestselling mascara in a single tube. Who is it for: People who want only one tube of mascara. Why is it different: This mascara is all about volume! Made with an Italian base, Japanese pigments, and a secret brush, it helps you build wow lashes to the hilt! How do I use it: Stroke on mascara from the base of your lashes to the tips. Make sure to wiggle the wand all the way up. From Mally Beauty.

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Mally Beauty Mally Evercolor Gel Waterproof Liner4-Pc Collection
Mally Beauty Mally Evercolor Gel Waterproof Liner4-Pc Collection

Create endless eye looks with four of Mally's eyeliner shades! Evercolor Gel Waterproof Liners provide creamy, intense color for fierce lining and defining. The long-wearing formula glides on for "gorgois," perfectly lined eyes. How do I use it: Trace liner along upper and lower lash line. Blend gently for a softer, smoky look. From Mally Beauty. Includes:

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Mally Beauty Mally Super-size More is More Mascara 6-pcCollection
Mally Beauty Mally Super-size More is More Mascara 6-pcCollection

Mally's More is More Mascara gives you truly lush lashes that look larger than life! Mally's specially designed brush and this innovative formula work together to achieve the lushest, fullest-looking, most dramatic lashes yet! More is More Mascara's rich, creamy formula coats lashes with jet black color to give the look of false lashes. Mally specially designed this unique brush to grip lashes and smooth the mascara out to the very tips for the look of exceptional length and definition. What's more, the tip of the brush has additional bristles that provide the finishing touch for fuller-looking, lush lashes. How do I use it: Starting at the roots, gently wiggle the brush while extending to the lash tips to create instant volume. Next, turn the brush vertically to use the ingenious little bristles at the tip to lengthen and separate lashes. From Mally Beauty. Includes:

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