Urban Decay Eye Makeup

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Punky cosmetics brand Urban Decay launched in 1996, when most make-up lines were focusing on frosted nudes and neutrals. Urban Decay was designed to offer options for the edgier girl, and Urban Decay eye colours come in a huge spectrum of colors and metallics. The pioneering Urban Decay Naked eye palette is a cult cosmetic product - often selling out and always attracting critical acclaim from beauty bloggers and editors.

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Urban Decay Naked Palette - Naked Palette
Urban Decay Naked Palette - Naked Palette

Loaded with 12 bronze-hued eyeshadows in an insane range of textures including matte, satin, shimmer and sparkle, the Naked Palette by Urban Decay proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it's all here. Every shade features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout-sparkle that doesn't fall, color that stays on your lids and a velvety, suede-like smoothness and blendability. The shades are housed in a chocolaty velvet case emblazoned with the word Naked in gold foil lettering. The palette also includes a professional-quality, cruelty-free double-ended shadow/blending brush.Shades include:- Virgin (cool pale beige shimmer)- Sin (pale nude shimmer)- Naked (nude matte)- Sidecar (beige shimmer with silver micro-glitter)- Buck (fawn brown matte)- Half Baked (golden bronze shimmer)- Smog (deep coppery bronze shimmer)- Darkhorse (deep mocha shimmer)- Toasted (antiqued copper penny shimmer)- Hustle (plum-brown satin)- Creep (onyx shimmer with gold sparkle)- Gunmetal (dark metallic gray shimmer with silver micro-glitter) Style Name:Urban Decay Naked Palette. Style Number: 887605. Available in stores.

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Urban Decay Naked2 Palette - Naked2 Palette
Urban Decay Naked2 Palette - Naked2 Palette

Urban Decay Naked2 Palette is filled with luminous eyeshadow shades with finishes ranging from shimmer to sparkle to the smoothest mattes imaginable. The 12 never-boring taupe-hued neutrals help you expand your Naked range to create even more sultry neutral looks, smoky dramatic looks and everything in-between. It includes a professional-quality, cruelty-free double-ended shadow/blending brush. The case has an art-school inspired look with a hinged lid colored in taupe metal with embossed chocolate brown artwork. It's smooth, modern and cool to the touch.Shades include:- Foxy (cream bisque matte)- Half Baked (golden bronze shimmer)- Bootycall (cork shimmer)- Chopper (copper shimmer with silver micro-glitter)- Tease (creamy pale-brown matte)- Snakebite (dark-bronze shimmer)- Suspect (pale golden beige shimmer)- Pistol (light grayish-brown shimmer)- Verve (oyster shimmer)- YDK (cool bronze shimmer)- Busted (deep brown shimmer)- Blackout (blackest black matte) Style Name:Urban Decay Naked2 Palette. Style Number: 887603. Available in stores.

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Urban Decay Naked Basics Eyeshadow Palette
Urban Decay Naked Basics Eyeshadow Palette

Our first Matte palette, featuring six gorgeously Naked neutrals to build on or wear alone-including four never-before-seen shades. Naked Basics is more than just the long-awaited, multipurpose Matte companion to Naked. It's the palette Every woman needs in her beauty arsenal. With six stripped-down, Nakedly neutral shadows, it has everything you need for the perfect neutral matte eye-including four totally new and exclusive shades. Use these shadows to contour, line and highlight to create the

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Urban Decay Naked Eyeshadow Palette
Urban Decay Naked Eyeshadow Palette

It's the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only Wende and our product development team could dream up-including matte, satin, shimmer and sparkle-Naked proves that neutral is anything but boring. From the palest champagne to the grittiest gunmetal, it's all here. Whether you're going for a laid-back, beachy vibe or black-tie drama, you'll definitely look better Naked. Every shade features our Pigment Infusion System, a

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Urban Decay Naked Ultimate Basics
Urban Decay Naked Ultimate Basics

There's only one Naked. And once you go Naked, you'll never go back. Urban Decay introduces Naked Ultimate Basics - the matte eyeshadow palette you've been begging for. UD loaded this sleek square case with 12 ALL-NEW, must-have neutrals. These are the matte shades UD junkies keep requesting time and time again. Every single one is not only new, but also exclusive to this palette - and completely different from the shades in Naked Basics and Naked2 Basics. Naked Ultimate Basics features a true range of neutral mattes, from cool to warm - all with a little edge that makes them Naked. Create contoured all-matte looks, or pair these neutrals with your favorite bold UD shades. The shades in Naked Ultimate Basics are neutral enough for everything from cool skin tones to olive complexions to darker skin. If you've never tried UD's matte shadows, you'll be blown away by how different they are. Other mattes can be "skippy," uneven on application or difficult to blend. But EVERY shade in Naked Ultimate Basics features UD's proprietary Pigment Infusion System, which gives the formula its velvety texture, rich color, serious staying power and blendability. Achieve the perfect application every time for a matte look that radiates. Urban Decay is 100% cruelty-free. Shades included: Blow (light nude demi-matte) Nudie (soft pink-nude matte) Commando (light taupe-brown matte) Tempted (pale brown matte) Instinct (medium pink-taupe matte) Lethal (reddish brown matte) Pre-Game (pale yellow matte) Extra Bitter (burnt orange matte) Faith (medium warm brown matte) Lockout (rich neutral brown matte) Magnet (smoky gray matte) Blackjack (warm black matte)

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Urban Decay Naked3 Eyeshadow Palette
Urban Decay Naked3 Eyeshadow Palette

Experiment with 12 never-before-seen (and insanely beautiful) rose-hued neutrals from Urban Decay. From pale, shimmery pink to deep black matte with red micro-glitter, these neutrals will make you want to get Naked all over again. Urban Decays previous Naked palettes have always included new shades, but this is the first time theyve done a Naked palette with 12 New shades that aren't available anywhere else. Choose from every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering

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Urban Decay Naked Heat Palette - Orange
Urban Decay Naked Heat Palette - Orange

What it is: Give in to the heat of the moment with 12 all-new, can't-live-without, amber-hued neutrals-including warm browns, burnt oranges and rich siennas.What it does: The most shade-driven Naked palette UD has ever done, this palette takes Naked in a whole new direction. From a super-smooth red-brown matte and a glimmering copper to a deep, shifty bronze, this palette has everything you need to create sultry daytime looks, intensely smoky nighttime looks and everything in between. These shades look insanely flattering on any skin tone. Every shade features UD's Pigment Infusion System, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability. Naked Heat has everything you need, including a full-size mirror and a double-ended brush. The Blending Brush is perfect for foolproof, seamless blending. Use the Detailed Crease Brush to get a precise application in the crease.Shades include:- Ounce (ivory shimmer)- Chaser (light nude matte)- Sauced (soft terra-cotta matte)- Low Blow (brown matte)- Lumbre (copper shimmer w/gold pearl shift)- He Devil (burnt red matte)- Dirty Talk (metallic burnt red)- Scorched (metallic deep red w/gold micro-shimmer)- Cayenne (deep terra-cotta matte)- En Fuego (burgundy matte)- Ashes (deep reddish-brown matte)- Ember (deep metallic copper-burgundy) Style Name:Urban Decay Naked Heat Palette. Style Number: 5424929. Available in stores.

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Urban Decay Eyeshadow - Stray Dog (Sh)
Urban Decay Eyeshadow - Stray Dog (Sh)

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, crease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage.Pro tip: Use wet or dry. Style Name:Urban Decay Eyeshadow. Style Number: 885941. Available in stores.

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Urban Decay Naked3 Palette - Naked3 Palette
Urban Decay Naked3 Palette - Naked3 Palette

Urban Decay Naked3 Palette is filled with 12 never-before-seen insanely beautiful rose-hued neutrals. With shades that range from pale, shimmering pink to the deepest black matte with red micro-glitter, you're sure to find a color to fit your mood. Every shade features the brand's Pigment Infusion System, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability. The palette also includes a professional-quality, cruelty-free double-ended shadow/blending brush. The eyeshadows come in an art school-inspired tin case in a gorgeous rose-gold color that hints at the shades inside.Shades include:- Strange (pale neutral pink matte-satin)- Dust (pale metallic pink shimmer with iridescent micro-glitter)- Burnout (light pinky-peach satin)- Limit (light dusty rose matte)- Buzz (metallic rose shimmer with silver micro-glitter)- Trick (light metallic pinky-copper shimmer with tonal micro-sparkle)- Nooner (medium pinky-brown matte)- Liar (medium metallic mauve shimmer)- Factory (pinky-brown satin)- Mugshot (metallic taupe shimmer with slight pink shift)- Darkside (deep taupe-mauve satin)- Blackheart (smoky black matte with rosy red micro-sparkle) Style Name:Urban Decay Naked3 Palette. Style Number: 887742. Available in stores.

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Urban Decay Original Eyeshadow Primer Potion
Urban Decay Original Eyeshadow Primer Potion

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Original Eyeshadow Primer Potion. Style Number: 1102543. Available in stores.

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Urban Decay Naked Skin Weightless Complete Coverage Concealer - Light - Warm
Urban Decay Naked Skin Weightless Complete Coverage Concealer - Light - Warm

Hide even your most scandalous flaws with Urban Decay Naked Skin Weightless Complete Coverage Concealer. It's a revolutionary high-coverage formula that provides buildable, weightless coverage with an invisible Naked Skin finish. The even, luminous coverage gives you a demi-matte finish and never lets it look like you're covered up. Its high-tech formula melds like a second skin to give you full coverage in an instant. Plus it always blends beautifully and won't settle into fine lines. The concealer is formulated with Matrixyl 3000, which contains anti-wrinkle peptides to improve skin's youthful appearance and elasticity and Japanese green tea, which revitalizes and helps reduce the appearance of fine lines. Practical and travel-friendly, the formula comes in a gorgeous bottle with a modern flocked applicator that lays down just the right amount of product and is soft enough to use on the delicate skin under your eyes. Style Name:Urban Decay Naked Skin Weightless Complete Coverage Concealer. Style Number: 1053493. Available in stores.

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Urban Decay Naked Basics Palette - Naked Basics
Urban Decay Naked Basics Palette - Naked Basics

Urban Decay Naked Basics Palette is loaded with versatile, matte, stripped-down neutral eyeshadows for the perfect neutral matte eye. Every shade goes on smooth with a luxe finish that's never chalky or powdery. They feature the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide for insane color payout and a formula that stays on your lids. While the palette is small, it's loaded with full-size shadow pans. Its slim design is perfect for travel so you never have to be without your eyeshadows.Shades include:- Venus (soft, off-white demi-matte)- Foxy (cream bisque matte)- Walk of Shame (very light nude matte)- Naked2 (taupe matte)- Faint (warm, dusty brown matte)- Crave (deepest, darkest brown-black matte)Pro tips: Use the eyeshadows to contour, line and highlight to create the right amount of definition for any occasion. For days when you're craving more color, pair them with your fiercest, boldest shadows. Style Name:Urban Decay Naked Basics Palette. Style Number: 887639. Available in stores.

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Urban Decay Liquid Moondust Eyeshadow - Zap
Urban Decay Liquid Moondust Eyeshadow - Zap

Can't get enough of Moondust, planet Earth's sparkliest shadow? Brace yourself, because now there's a whole new way to satisfy your sparkle addiction. Urban Decay introduces Liquid Moondust Eyeshadow, a super-versatile cream version of the innovative formula you know and love. Like UD's pressed Moondust shadows, Liquid Moondust contains microfine bits of iridescent sparkle and lush 3D metallics for a gorgeous, diamond-like effect. The innovative, lightweight formula feels cool and wears comfortably. Create subtler looks or layer and build the formula for more intense 3D metallic effects. Whether you want to add just a hit of sparkle at the lashline or layer color over the lid, the slim, precise brush does it all. For allover sparkle, lay the color down quickly and blend it out. Liquid Moondust also looks amazing over UD's iconic Eyeshadow (and even the original Moondust Eyeshadow).How to use: Creamy to the touch, Liquid Moondust blends easily. After you apply it, you've got about 30 seconds to blend the color out. And once it's dry, Liquid Moondust won't budge or crease. Style Name:Urban Decay Liquid Moondust Eyeshadow. Style Number: 5265320. Available in stores.

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Urban Decay Perversion Mascara - Perversion
Urban Decay Perversion Mascara - Perversion

Urban Decay Perversion Mascara is an ultra-creamy, lengthening and volumizing mascara that features triple-black pigments and a deeply nourishing ingredient blend for bigger, blacker, badder lashes. Its creamy, full-bodied texture isn't too dry or too wet, allowing for just the right amount of pull so it glides through lashes in a single stroke. It never gets brittle or clumpy, either, no matter how many coats you apply. Its formula contains Hairdensyl, a complex blend of proteins and amino acids including marine glycogen, known to stimulate lash growth. Honey extracts provide deep nourishment, sea hydrolyzed elastin stimulates the hair follicle and marine collagen protects. The twisted trim on the high-tech, volumizing brush latches on to each lash to separate and define.Pro tips: For even sexier lashes, prep yours with a primer. Style Name:Urban Decay Perversion Mascara. Style Number: 887653. Available in stores.

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Urban Decay Moondust Palette - No Color
Urban Decay Moondust Palette - No Color

Urban Decay has got something that will send your glitter addiction into overdrive. Get ready to explore eight otherworldly new shades of planet Earth's sparkliest shadow in UD's first-ever Moondust Eyeshadow Palette. Found exclusively in this palette, UD's most vibrant Moondust shades yet will stoke your deep love affair with sparkle. Each shadow is dazzlingly sparkly, but with a super-refined, incredibly sophisticated feel (and not a single speck of chunky glitter). Laced with microfine bits of iridescent sparkle and lush 3D metallics, these shadows create a gorgeous, diamond-like effect. Moondust has been Urban Decay's most-requested palette ever since it first launched this amazing formula. And this palette takes the vibrancy of Moondust to the next level. Experiment with never-before-seen shades like Lightyear (a vivid, saturated green) and Galaxy (the perfect smoky, sparkly blue-grey). The sparkly gunmetal case features a mirrored cutout Moondust logo. A full-size mirror makes it easy to indulge your glitter obsession on the go.Shades include:- Specter (soft pink with tonal sparkle)- Element (peach with pink shift and sparkle)- Magnetic (purple with blue sparkle)- Lightyear (vibrant green with tonal sparkle)- Granite (black with multicolored sparkle)- Lithium (brown with iridescent 3D sparkle)- Vega (bright blue with tonal sparkle)- Galaxy (smoky blue-grey with iridescent 3D sparkle)Pro tips: Every shade can be used wet or dry. For extra intense color payout, apply Moondust wet then blend out the edges with a dry brush. Style Name:Urban Decay Moondust Palette (Limited Edition). Style Number: 5213870. Available in stores.

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Urban Decay Naked Heat Palette
Urban Decay Naked Heat Palette

If you thought Urban Decay's Naked palettes were hot before, brace yourself-because the newest iteration is next level. This is Naked Heat, Ud's most sweltering Naked palette yet. Give in to the heat of the moment with 12 all-new, can't-live-without, amber-hued neutrals-including warm browns, burnt oranges and rich siennas. The most shade-driven Naked palette Ud has ever done, this palette takes Naked in a whole new direction. From a super-smooth red-brown matte and a glimmering copper to a deep

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Urban Decay Troublemaker Mascara
Urban Decay Troublemaker Mascara

What it is: A mascara so good it should be illegal with a formula that gives you super-fat, super-long lashes.What it does: Urban Decay's Troublemaker Mascara delivers over 13 times lash volume for sexy, fluttery, intensely black lashes. The fail-safe formula volumizes and lengthens as it separates, while UD's custom brush grabs onto lashes, curling as it coats. UD loaded up this mascara with insane benefits for thicker, impossibly long, perfectly fanned-out lashes. It will outlast even the most scandalous nights. Troublemaker holds in hot and heavy situations and still looks good in the morning. This formula layers beautifully without clumping, so pile on as many coats as you want. The more Trouble, the better.How to use: Apply to lashes until desired volume is achieved. Style Name:Urban Decay Troublemaker Mascara. Style Number: 5473564. Available in stores.

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Urban Decay Heavy Metals Metallic Eyeshadow Palette
Urban Decay Heavy Metals Metallic Eyeshadow Palette

Heavy Metals Metallic Eyeshadow Palette

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Urban Decay Anti-Aging Eyeshadow Primer Potion
Urban Decay Anti-Aging Eyeshadow Primer Potion

Urban Decay made its legendary Anti-Aging Eyeshadow Primer Potion even better, with revamped packaging that includes an applicator. The primer looks more gorgeous and applies with more versatility while packing the same powers as the original-anti-aging benefits, all-day crease-free shadow, vibrant color and a smooth application. The revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The special formula also measurably improves the signs of aging over time. Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to the brand's Original Eyeshadow Primer potion, which dries down invisibly but with a tiny bit of sheer pigment to even out and color-correct the skin.Research results:In an 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines.- 100% had measurably brighter skin.- 97% had a measurable improvement in radiance and clarity.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Anti-Aging Eyeshadow Primer Potion. Style Number: 1102521. Available in stores.

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Urban Decay Moondust Eyeshadow - Moonspoon
Urban Decay Moondust Eyeshadow - Moonspoon

Moondust Eyeshadow by Urban Decay is a sparkly, sophisticated, yet super-refined eyeshadow that maintains its dazzle without a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that's out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result is sexy, twinkling sparkle with a ton of depth and movement.Pro tips: Apply with your fingers. For an extra intense color payout, try it wet. Style Name:Urban Decay Moondust Eyeshadow. Style Number: 885927. Available in stores.

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Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner - Fireball
Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner - Fireball

It's time for a liquid eyeliner that's so precise, it's crazy-sharp. Introducing Razor Sharp Water-Resistant Longwear Liquid Eyeliner by Urban Decay, an intensely pigmented liquid liner that lasts all day and comes in everything from lacquered creams to metallic shimmers. This water-resistant formula dries down quickly, provides long-lasting wear and won't smudge. And the fine-tipped brush applicator lets you lay down sharp liquid lines-draw them super thin or thick and bold, or even spot-reapply with ease. Plus, Razor Sharp comes off easily with makeup remover for no-fuss removal (and no raccoon eyes!). With Razor Sharp, Urban Decay has expanded its range of liquid liner, adding more dimensional color and multiple finishes. There's something for everyone-from color junkies to fans of neutrals. Gone are the days of struggling to find the right shade in your bag, too. Razor Sharp Liquid Eyeliner comes in a highly metallized bottle with an easy-to-spot, shade-matched cap. To create texture and added grip for the perfect application, the bottle features microfine slashed knurling in a pretty crosshatch pattern.Pro tip: Always shake the bottle well before use. Style Name:Urban Decay Razor Sharp Water-Resistant Longwear Liquid Eyeliner. Style Number: 5213868. Available in stores.

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Urban Decay 24/7 Glide-On Eye Pencil
Urban Decay 24/7 Glide-On Eye Pencil

24/7 Glide-On Eye Pencil

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Urban Decay Naked2 Basics Eyeshadow Palette
Urban Decay Naked2 Basics Eyeshadow Palette

When Ud junkies cried out for a palette of matte neutrals, Naked Basics delivered-and left them begging for More shades. (And the people at Urban Decay couldn't deny them!) Cooler in tone than the original, Naked2 Basics complements Naked2 perfectly. Urban Decay loaded this indispensable palette with six Taupe-hued matte neutrals, including five never-before-seen shades. These shadows are neutral enough for anyone, from cool skin tones to olive complexions to darker skin. So versatile you'll won

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Urban Decay 24/7 Velvet Glide-On Eye Pencil - Black Velvet
Urban Decay 24/7 Velvet Glide-On Eye Pencil - Black Velvet

Urban Decay 24/7 Velvet Glide-On Pencil is the ultimate smoky liner for smudging, with an exclusive waterproof formula that provides the same long-lasting wear you've come to expect from 24/7, but with a soft, smoky, matte finish. The pencil provides intense color payoff and is blendable with a quick dry-down. Though it's more powdery than the brand's best-selling pencil, it blends easier to create soft, smoky edges. It contains moisturizing jojoba oil for added nourishment. The pencil comes in a shade-matched barrel to make it easier to spot in your bag.Pro tips: Use the pencil to do a smoky, rimmed eye or whenever you want to create a look that's more matte and soft. If you experience some soft fallout during application due to the matte, almost shadow-like texture, just wipe it away. Once it dries down it will last all day. For the perfect application, sharpen just before applying. Style Name:Urban Decay 24/7 Velvet Glide-On Eye Pencil. Style Number: 887887. Available in stores.

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Urban Decay 24/7 Glide-On Eye Pencil - Cuff
Urban Decay 24/7 Glide-On Eye Pencil - Cuff

24/7 Glide-On Eye Pencil by Urban Decay is a creamy, long-lasting, award-winning, waterproof formula that goes on velvety-soft and stays creamy for blending for 30 seconds after application before drying down to a long-lasting finish that won't budge. Created with 50% moisturizing ingredients such as jojoba oil, vitamin E and cottonseed oil, the pencil offers nourishing benefits plus long-lasting, dreamy, creamy color.Pro tips: When your pencil starts to get dull, use the small barrel of a makeup pencil sharpener to grind it back to the perfect point. Style Name:Urban Decay 24/7 Glide-On Eye Pencil. Style Number: 887362. Available in stores.

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Urban Decay 24/7 Waterline Eye Pencil - Mood
Urban Decay 24/7 Waterline Eye Pencil - Mood

Developed specifically for use on the eyelid's inner rim, Urban Decay's creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day-in a range of never-before-seen shades. This is a liner like no other. Even creamier than the brand's original best-selling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won't budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. The 24/7 formula doesn't contain any mineral oil, paraffin or preservatives. So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombre gradient that fades to black, with a matte black cap and end. How to use: For the lower waterline, press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want. For the upper waterline, start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet. Style Name:Urban Decay 24/7 Waterline Eye Pencil. Style Number: 5034587. Available in stores.

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Urban Decay Eyeshadow
Urban Decay Eyeshadow

Omg. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but thanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done it. Their new line of shadows features an incredible new formula, a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for col

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Urban Decay Naked2 Basics Palette - Naked2 Basics
Urban Decay Naked2 Basics Palette - Naked2 Basics

Urban Decay Naked2 Basics Palette is filled with gorgeous matte neutrals, including five never-before-seen shades, that are cool in tone and ideal for any skin tone. Each shade features the brand's Pigment Infusion System, a proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power and blendability. While many matte shadows tend to be chalky or powdery, every shade in Naked2 Basics has a rich, buttery feel for the perfect application. The shades come packaged in a sleek, soft-touch case that has a suede-like feel and a slight sheen. It's small and compact so it travels well yet still features six full-size eyeshadows.Shades include:- Skimp (pale nude satin)- Stark (nude-pink matte)- Frisk (warm gray matte)- Cover (muted red-brown matte)- Primal (muted brown matte)- Undone (deep, smoky brown matte)Pro tips: Use the shades to create the perfect neutral matte eye. Then, on days when you're craving more color, pair them with your favorite bolder shadows. Style Name:Urban Decay Naked2 Basics Palette. Style Number: 887879. Available in stores.

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Urban Decay Eyeshadow Primer Potion - Original
Urban Decay Eyeshadow Primer Potion - Original

For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: No creasing. More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for All-day shadow. Of course, every shade is paraben-free. Urban Decay has got more finishes than ever before! Due to huge demand, Ud has brought back Sin (pal

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Urban Decay Perversion Mascara - Black
Urban Decay Perversion Mascara - Black

Urban Decay Perversion Mascara is an ultra-creamy, lengthening and volumizing mascara that features triple-black pigments and a deeply nourishing ingredient blend for bigger, blacker, badder lashes. Its creamy, full-bodied texture isn't too dry or too wet, allowing for just the right amount of pull so it glides through lashes in a single stroke. It never gets brittle or clumpy, either, no matter how many coats you apply. Its formula contains Hairdensyl, a complex blend of proteins and amino acids including marine glycogen, known to stimulate lash growth. Honey extracts provide deep nourishment, sea hydrolyzed elastin stimulates the hair follicle and marine collagen protects. The twisted trim on the high-tech, volumizing brush latches on to each lash to separate and define.Pro tips: For even sexier lashes, prep yours with a primer. Style Name:Urban Decay Perversion Mascara (Travel Size). Style Number: 1053505. Available in stores.

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Urban Decay Naked Skin Weightless Complete Coverage Concealer - Deep Neutral
Urban Decay Naked Skin Weightless Complete Coverage Concealer - Deep Neutral

Hide even your most scandalous flaws with Urban Decay Naked Skin Weightless Complete Coverage Concealer. It's a revolutionary high-coverage formula that provides buildable, weightless coverage with an invisible Naked Skin finish. The even, luminous coverage gives you a demi-matte finish and never lets it look like you're covered up. Its high-tech formula melds like a second skin to give you full coverage in an instant. Plus it always blends beautifully and won't settle into fine lines. The concealer is formulated with Matrixyl 3000, which contains anti-wrinkle peptides to improve skin's youthful appearance and elasticity and Japanese green tea, which revitalizes and helps reduce the appearance of fine lines. Practical and travel-friendly, the formula comes in a gorgeous bottle with a modern flocked applicator that lays down just the right amount of product and is soft enough to use on the delicate skin under your eyes. Style Name:Urban Decay Naked Skin Weightless Complete Coverage Concealer. Style Number: 1053493_1. Available in stores.

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Urban Decay Moondust Eyeshadow - Space Cowboy
Urban Decay Moondust Eyeshadow - Space Cowboy

Moondust Eyeshadow by Urban Decay is a sparkly, sophisticated, yet super-refined eyeshadow that maintains its dazzle without a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that's out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result is sexy, twinkling sparkle with a ton of depth and movement.Pro tips: Apply with your fingers. For an extra intense color payout, try it wet. Style Name:Urban Decay Moondust Eyeshadow. Style Number: 885927_1. Available in stores.

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Urban Decay Sin Eyeshadow Primer Potion - Sin
Urban Decay Sin Eyeshadow Primer Potion - Sin

What it is: For indestructible, all-day eyeshadow, Urban Decay's legendary Eyeshadow Primer Potion delivers everything you could possibly want in an eye primer: no creasing.What it does: More vibrant color. Smoother application. Eyeshadow Primer Potion features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all day shadow. Urban Decay has got more finishes than ever before! Due to huge demand, UD has brought back Sin, a pale nude shimmer. The gorgeous packaging features ombre artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time.How to use: Apply just a touch of this formula before your shadow for crease-free all-day (and all-night) staying power. Style Name:Urban Decay Sin Eyeshadow Primer Potion. Style Number: 5364076. Available in stores.

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Urban Decay Heavy Metal Glitter Eyeliner - Distortion
Urban Decay Heavy Metal Glitter Eyeliner - Distortion

All the glitz of glam rock without the spandex or bad hair. Urban Decay Heavy Metal Glitter Eyeliner is a water-based, buildable formula that contains super-fine glitter in a clear base that dries down quickly and really stays put. It's suspended in a gel so it won't separate in the bottle, which means you don't need to shake it. Peach and cucumber extract condition the skin while carrot extract smoothes and softens.Pro tip: Use Heavy Metal's precise, thin-tipped brush to create fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on with your fingers. Wear it alone, apply it over an eyeshadow or layer two shades together for a more intense glam-rock effect. Style Name:Urban Decay Heavy Metal Glitter Eyeliner. Style Number: 885931_1. Available in stores.

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Urban Decay Heavy Metal Glitter Eyeliner
Urban Decay Heavy Metal Glitter Eyeliner

All the glitz of glam rock (without the spandex or bad hair). Urban Decay'sHeavy Metal Glitter Eye Liner is a water-based, buildable liner that contains super-fine glitter in a clear base that dries down quickly and REALLY stays put. The glitter is suspended in a gel, so it won't separate in the bottle (which means you don't need to shake the bottle like you do with watery formulas). Peach and cucumber extract condition the skin, while carrot extract smooths and softens. The precise, thin-tipped brush makes it easy to create fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on Heavy Metal with your fingers. Urban Decay is 100% cruelty-free.

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Urban Decay Heavy Metal Glitter Eyeliner - Glam Rock
Urban Decay Heavy Metal Glitter Eyeliner - Glam Rock

All the glitz of glam rock without the spandex or bad hair. Urban Decay Heavy Metal Glitter Eyeliner is a water-based, buildable formula that contains super-fine glitter in a clear base that dries down quickly and really stays put. It's suspended in a gel so it won't separate in the bottle, which means you don't need to shake it. Peach and cucumber extract condition the skin while carrot extract smoothes and softens.Pro tip: Use Heavy Metal's precise, thin-tipped brush to create fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on with your fingers. Wear it alone, apply it over an eyeshadow or layer two shades together for a more intense glam-rock effect. Style Name:Urban Decay Heavy Metal Glitter Eyeliner. Style Number: 885931. Available in stores.

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Urban Decay Naked Skin Weightless Complete Coverage Concealer - Light Neutral
Urban Decay Naked Skin Weightless Complete Coverage Concealer - Light Neutral

This travel-size Naked Skin Weightless Complete Coverage Concealer by Urban Decay provides buildable, weightless coverage with an invisible naked skin finish while you're on the go. The brand shrunk down its full-size concealer into a super-packable travel size and made it available in some of its most popular shades. It gives you even, full coverage with a luminous, demi-matte, ultra-lightweight finish. For more complete coverage, just keep building. No matter how much you apply, it always blends beautifully and never settles into fine lines.Naked Skin is loaded with lots of ingredients that are good for your skin. Matrixyl 3000 contains anti-wrinkle peptides to improve skin's youthful appearance and elasticity. Japanese green tea revitalizes and helps reduce the appearance of fine lines. Litchiderm, derived from lychee fruit, protects against dehydration, resulting in a brighter, more radiant complexion. Sodium hyaluronate helps skin attract and retain moisture. This travel-size version looks exactly the same as the original, it's just half the size. The modern flocked applicator lays down just the right amount of product and it's soft enough to use on the delicate skin under the eyes. Style Name:Urban Decay Naked Skin Weightless Complete Coverage Concealer (0.06 Oz.). Style Number: 5159919. Available in stores.

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Urban Decay Troublemaker Eyeshadow Palette - No Color
Urban Decay Troublemaker Eyeshadow Palette - No Color

What it is: A limited-edition collection of sultry shades that take you from bronzy to jewel-toned to smoky, plus a travel-size Troublesome Mascara and scandalous thoughts from designer Jac Vanek hidden on the edge of the palette case.What it does: Small enough to take anywhere, Toublemaker Eyeshadow Palette was made for sin. These shades are perfect for when you're up to no good-from a warm red matte to a metallic smoky grey with a shifty red-brown undertone. Create the perfect eye look for whatever trouble you plan to get into, then finish it off with Troublemaker Mascara for sexy, fluttery, intensely black lashes. It features a killer custom brush that combs and separates lashes to make it look like you have more of them. The brush actually fans out lashes as it coats them, for an instant lash-multiplying effect.Collection includes:- Eyeshadow Palette featuring shades in Bailout (pale warm nude matte), Riot (deep metallic copper), 7&7 (medium terracotta matte), Relish (rich warm red matte), Clash (soft white with microshimmer + blackest black matte), Knockout (chocolate brown matte), Girl Crush (metallic berry), Bankroll (metallic deep green with gold microsparkle) and Afterhours (soft black satin with iridescent microsparkle) (0.02 oz. each)- Troublemaker Mascara (high-intensity black) (0.1 oz.)How to use: Use all of Urban Decay's shadows wet or dry. For even sexier lashes, prep with your lash primer before applying Troublemaker Mascara. Style Name:Urban Decay Troublemaker Eyeshadow Palette (Limited Edition). Style Number: 5484705. Available in stores.

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Urban Decay Subversion Lash Primer - Subversion
Urban Decay Subversion Lash Primer - Subversion

Take your mascara to the next level with Subversion Lash Primer by Urban Decay, a whipped, creamy formula that conditions and primes for perfect mascara application. It works by adding weight to your lashes, giving your mascara something to grab on to. The brush coats lashes from root to tip, making them amazingly thicker, longer and stronger, dramatically building better-looking lashes. It contains protective panthenol and conditioning vitamin E.Pro tips: Prep with the primer then apply mascara. Style Name:Urban Decay Subversion Lash Primer. Style Number: 887787. Available in stores.

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Urban Decay Original Eyeshadow Primer Potion
Urban Decay Original Eyeshadow Primer Potion

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Style Name:Urban Decay Original Eyeshadow Primer Potion (0.16 Oz.). Style Number: 1102543_1. Available in stores.

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