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W3ll People Eye Makeup

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W3ll People Expressionist Mascara 1 in Pro Black
W3ll People Expressionist Mascara 1 in Pro Black

W3LL PEOPLE Expressionist Mascara 1 in Pro Black: 0.3 oz.

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W3ll People Expressionist Liquid Eyeliner in Black
W3ll People Expressionist Liquid Eyeliner in Black

W3LL PEOPLE Expressionist Liquid Eyeliner in Black: 0.1 oz.

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W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This unique, award-winning mascara achieves bold, fluffy lashes thanks to a nourishing formula, pure mineral pigments and a cascading brush that reaches every las

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W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

An ultra-pigmented mascara that naturally lengthens lashes. W3LL PEOPLE Expressionist Mascara

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W3ll People Hypnotist Eyepencil
W3ll People Hypnotist Eyepencil

A long-wearing pencil liner infused with natural minerals. W3LL PEOPLE Hypnotist Eyepencil

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W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

W3LL PEOPLE Bio Correct Multi-Action Concealer Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: It actually depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Absolutely Beautiful: Diminishes darkness around the eye for a fresh, bright-eyed, rested look in four universal shades: fair , light , medium , and medium dark . Clean Swap: Select Cover-Up by M.A.C. Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic Apply onto under eye and eye lids to conceal dark circles and brighten eyes. Use as a spot corrector to promote an even skin tone and reduce redness. Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Gently tap and blend product onto the complexion until desired effect is achieved. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

W3LL PEOPLE Expressionist Mascara Good for: All Skin Types Totally Clean: No harsh artificial chemicals or petroleum derivatives that can irritate the sensitive eye area. Petroleum-free, paraben free, gluten- free, coal tar-free, aluminum-free, fiber-free, GMO-free, EWG Verified. Super Good: Our new high-tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to- reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product. This wonder wand works for both tight lining AND building volume. Absolutely Beautiful: Offered in four PRO shades: #1, Pro Black ; #2 Pro Blue ; #3 Pro Purple ; #4, Pro Brown . "

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W3ll People Expressionist Liquid Eyeliner
W3ll People Expressionist Liquid Eyeliner

W3LL PEOPLE Expressionist Liquid Eyeliner Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Organic rosemary and eyebright nourish and soothe sensitive eye area. Absolutely Beautiful: No flaking, water resistant and smudge-proof. Easy to use felt tip applicator glides evenly without dragging or tugging NO creepy adhesives and petrochemicals typically found in conventional liquid eye liners. Offered in one must have color: black Clean Swap: M.A.C. Liquid Last Liner Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Water, Iron Oxides (CI 77499), Brassica Campestris/Aleurites Fordi Oil Copolymer, glyceryl Oleate Citrate, Glycerin, Methyl Dihydroabietate, Sodium Cocoyl Glutamate, Cystine, Laurel Arginine, Bentonite Clay, Lactobacillue Ferment, Caprylyl Glycol, Caprylic/Capric Triglyceride, Xanthum Gum, Caprylhydroxamic, Acid, Aloe Barbadensis Leaf Juice*, Tocopherol (Natural Vitamin E), Rosmarinus Officials (Rosemary) Leaf Extract*, Euphrasia Officianalis Extract*, Leuconostoc Ferment Filtrate. *Certified Organic Place felt tip as close to the lash line as possible for perfectly defined eyes. • For ultra precise application draw short dashes along your lash line in lieu of one long stroke. • Apply liner in dashes slightly past the outer corners of eye for a classic look, or go beyond for a dramatic cat eye.

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W3ll People Hypnotist Eye Pencil
W3ll People Hypnotist Eye Pencil

W3LL PEOPLE Hypnotist Eye Pencil Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc. Super Good: Maintains hydration with nourishing jojoba. Absolutely Beautiful: The Hypnotist Eye Pencil is designed to be moisturizing and nourishing to the eye area without the harsh chemicals and skin-aging adhesives found in most eye cosmetics. Offered in four lash defining shades: black , plum , blue and brown . Clean Swap: Laura Mercier Longwear Crème Eye Pencil Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Hydrogenated Vegetable Oil, Rhus Verniciflica Peel Wax, Hydrogenated Vegetable Glycerides, Hydrogenated Coco Glycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cetyl Palmitate, Caprylic/Capric Triglyceride, Soy Lecithin, [+/-: Titanium Dioxide (CI 77891), Ultramarines CI 77-7, CI 77013, Chromium Hydroxide Green CI 77289, Chromium Hydroxide Green CI 77289, Mica (CI 77019), Iron Oxides CI 77489, CI 77491, CI 77492, CI 77499] Always start with a freshly sharpened, fine-tipped eyeliner. Apply as close to lashes as possible. Trace contour of eye and begin drawing above iris, extending just past the outer corner of the eye. Blend up and out. Smudge upper lid line lightly to soften. TIP: For big, round eyes, apply liner to upper and lower lids without touching at the corner. For almond-shaped eyes/smaller eyes, apply liner only to the upper lids and lash line Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

Thanks to this nontoxic, prograde mascara, we can fluff, curl, lengthen, and volumize our lashes without subjecting them to harsh chemicals or dyes"great if you have sensitive eyes. The clump-resistant wand lifts and separates lashes and delivers just the right amount of the glossy black color. The formula is rich in nutrients so it nourishes with a botanical blend at the same time. What's more, you won't have to worry about checking for product fallout or smudges under your eyes at the end of the day because it lasts through it all.

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W3ll People Bio Correct Multi-Action Concealer - Fair
W3ll People Bio Correct Multi-Action Concealer - Fair

Provide serious coverage with the power-packed natural wonder of Bio Correct Multi-Action Concealer from W3LL PEOPLE. Presenting an innovative, ultra-light mousse texture, this concealer blends onto skin with minimal effort and sets like a dream without creasing or budging for all-day wear. It also improves the appearance of your skin by depuffing, brightening and improving texture while concealing blemishes, all with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides. Product Form: Mousse For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Medium Tones Color Family: Beige Cosmetic Coverage: medium Capacity Total Volume: .25 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, no fragrance added, paraben-free, contains green tea, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, contains coconut, Sulfate-free, sodium lauryl sulfate-free, contains seaweed, contains shea butter Includes: Concealer Product Warning: no warning applicable Container Type: single

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W3ll People Bio Correct Multi-Action Concealer - Light
W3ll People Bio Correct Multi-Action Concealer - Light

Provide serious coverage with the power-packed natural wonder of Bio Correct Multi-Action Concealer from W3LL PEOPLE. Presenting an innovative, ultra-light mousse texture, this concealer blends onto skin with minimal effort and sets like a dream without creasing or budging for all-day wear. It also improves the appearance of your skin by depuffing, brightening and improving texture while concealing blemishes, all with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides. Product Form: Mousse For Use On: Face Beauty Purpose: Concealing Skin Tone: light Color Palette: Light Tones Color Family: Beige Cosmetic Coverage: light Capacity Total Volume: .25 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, no fragrance added, paraben-free, contains green tea, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, contains coconut, contains seaweed, sodium lauryl sulfate-free, Sulfate-free, contains shea butter Includes: Concealer Product Warning: no warning applicable Container Type: single

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W3ll People Expressionist Pro Mascara
W3ll People Expressionist Pro Mascara

EXPRESSIONIST MASCARA This top-rated natural formula instantly creates length and volume for lush lashes. Premium all natural and organic ingredients deliver pro-grade impact without clumping or smudging. This botanical blend nourishes lashes and the sensitive eye area. Our high-tech injection molded rubber brush in a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach eyelashes and delivers the perfect amount of product. Directions: Nestle wand into base of lashes. Wiggle wand back and forth while gently twirling the brush up from base to tip of lashes. For best results, apply two coats. *Certified Organic For Use On: Eyes Beauty Purpose: Lengthening, Volumizing Color Palette: Dark Tones Color Family: Variation Parent Capacity Total Volume: .12 ounces Health Facts: no fragrance added, Petroleum-free, paraben-free Includes: Mascara Product Warning: no warning applicable

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W3ll People Hypnotist Eyepencil
W3ll People Hypnotist Eyepencil

HYPNOTIST EYEPENCIL Professional performance in an all natural eyeliner! This gorgeous and lustrous eye-pencil glides on like a dream and offers a smooth, precise line for a perfectly defined eye. Easily blends to create a seductive, smoky eye. Hypnotist uses moisturizing and nourishing jojoba oil. No harsh chemicals and skin-aging adhesives. Directions: Start with a freshly sharpened, fine-tipped eyeliner. Applying as close to lashes as possible. Trace contour of eye and begin drawing above iris, extending just past the outer corner of the eye. Blend up and out. Smudge upper lid line lightly to soften. Ingredients: Hydrogenated Vegetable Oil, Rhus Verniciflica Peel Wax, Hydrogenated Vegetable Glycerides, Hydrogenated Coco Glycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cetyl Palmitate, Caprylic/Capric Triglyceride, Soy Lecithin, [+/-: Titanium Dioxide (CI 77891), Ultramarines CI 77-7, CI 77013, Chromium Hydroxide Green CI 77289, Mica (CI 77019), Iron Oxides CI 77489, CI 77491, CI 77492, CI 77499] Product Form: Pencil For Use On: Eyes Beauty Purpose: Defining Color Palette: Dark Tones Color Family: Variation Parent Capacity Total Volume: 0.040 ounces Health Facts: certified organic, contains coconut Features: Blendable, glide-on application Includes: Eyeliner Product Warning: no warning applicable

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W3ll People Expressionist Eyeliner Black - 0.1 oz
W3ll People Expressionist Eyeliner Black - 0.1 oz

A celebrity favorite, plant-based liquid liner for the modern woman crafted using premium quality natural and organic ingredients with a fine felt tip applicator. It delivers ultimate precision in a high-performance formula that doesn't fade, flake, or smudge. Organic Rosemary and Eyebright nourish and soothe sensitive eye area. Vegan, Hypoallergenic, Chemical Free, Cruelty Free and Noncomedogenic. Contains NO creepy adhesives and petrochemicals typically found in conventional liquid eyeliners. EWG Verified for non-toxic health and safety. FREE FROM: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead Compounds, Dioxane, Mineral Oil, Talc and Bad Mojo. Directions: Place felt tip as close to the lash line as possible for perfectly defined eyes. For ultra precise application draw short dashes along your lash line in lieu of one long swipe. The dashes should extend slightly past the outer corners of your eyes for a classic eye, and beyond for a dramatic cat eye. For best results, have a sip of Rosé and let dry for 10 to 20 seconds so product may set properly for long lasting wear. Product Form: Liquid For Use On: Eyes Beauty Purpose: Defining Color Palette: Dark Tones Color Family: Black Health Facts: no fragrance added, paraben-free, phthalate-free, vegan Features: built-in-brush application Includes: Eyeliner Product Warning: no warning applicable

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