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Urban Decay Eye Shadow

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Born in the mid-90s, Urban Decay cosmetics carries a full line of makeup products for the eyes, cheeks, and face. The brand hit beauty stardom after creating the Naked Palette, featuring 12 gorgeous universally flattering eye...
Born in the mid-90s, Urban Decay cosmetics carries a full line of makeup products for the eyes, cheeks, and face. The brand hit beauty stardom after creating the Naked Palette, featuring 12 gorgeous universally flattering eye shadow colors. Following the success of this neutral color palette came three more anticipated Naked editions, two travel size Naked Palettes, the Naked Vault, and most recently, the Naked Ultimate Basics. The Naked collection then expanded to lip glosses, blush, and face makeup. Each Naked release continues to get rave reviews from top beauty editors and loyal beauty bloggers.
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Urban Decay Original Eyeshadow Primer Potion Urban Decay Original Eyeshadow Primer Potion More Info Product cell

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Brand: URBAN DECAY. Style Name:Urban Decay Original Eyeshadow Primer Potion. Style Number: 1102543. Available in stores.

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Urban Decay Naked Basics Eyeshadow Palette Urban Decay Naked Basics Eyeshadow Palette More Info Product cell

Our first MATTE palette, featuring six gorgeously Naked neutrals to build on or wear alone--including four never-before-seen shades. Naked Basics is more than just the long-awaited, multipurpose MATTE companion to Naked. It's the palette EVERY woman needs in her beauty arsenal. With six stripped-down, Nakedly neutral shadows, it has everything you need for the perfect neutral matte eye--including four totally new and exclusive shades. Use these shadows to contour, line and highlight to create the right amount of definition for any occasion. Or for the days when you're craving more color, pair them with your fiercest, boldest shadows. Richer than other mattes, the color goes on with a smooth, luxe finish (never chalky or powdery). There's even one demi-matte shade, Venus, which has the tiniest touch of satin--perfect for highlighting and adding dimension. Shade descriptions: Venus (soft, off-white demi-matte), Foxy (cream bisque matte), Walk of Shame (very light nude matte), Naked2 (taupe matte), Faint (warm, dusty brown matte) and Crave (deepest, darkest brown/black matte). Web ID: 776154

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Urban Decay Eyeshadow Primer Potion - Original Urban Decay Eyeshadow Primer Potion - Original More Info Product cell

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: Original, a nude shade that blends beautifully on all skin tones and dries invisibly. Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decay's global initiative to empower women. Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping. Web ID: 2127504

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Urban Decay Eyeshadow - 1985 Urban Decay Eyeshadow - 1985 More Info Product cell

Urban Decay Eyeshadow features a soft, amazingly velvet texture that delivers rich, decadent, buildable color and long-lasting, crease-free wear. With an insane range of shades in every texture imaginable, there's something for everyone. Each hue features the brand's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the eyeshadow formula for insane color payout that stays put on your lids. The technology works on every shade and finish so each hue, whether it's a black, purple or a matte blends easily and stays put. Each eyeshadow is packaged in a case inspired by NYC subway tokens and is easily popped out and popped back into a Build Your Own Palette without any melting, magnets or breakage.Pro tip: Use wet or dry. Color(s): 1985, abc gum (m), acdc (sh), asphyxia (sh)(d), backfire (d), baked (sh), bender (sh), beware (m), blackout (m), blonde, blunt (sh), bordello (sh)(sp), buck (m), bust (sa), busted (sh), c note, chase (sh), chopper (sh)(sp), darkhorse (sh), desperation (m)(sa), dive bar (d), easy baked (sh), evidence (sh), fireball (d), fishnet (sh)(d), flash (sh), foxy (m), freelove (sh), gravity (sh)(sp), gunmetal (sh)(sp), haight (sh), half baked (sh), hijack (sh), kush (sp) (sh), laced (m), last call (sh), loaded (sh), lost (sh), lounge (d), maui wowie (sh)(sp), midnight cowboy (sh)(sp), midnight cowboy rides again, midnight cowgirl (sh)(sp), midnight rodeo (sh)(sp), mildew (sh)(d), mushroom (sh), naked (m), oil slick (m)(sp), peace (sh), pistol (sh), polyester bride (sh)(sp), psychedelic sister (sh), radium (sh), relish, riff (sa), roach (sh), rockstar (sh), s&m (sh), scratch (sh), secret service (m), sellout (sh), sideline (d), sin (sh), smog (sh), smokeout, snakebite (sh), snatch (sh)(sp), spike, stray dog (sh), suspect (sh), swf (sh)(sp), tease (m), thunderbird, toasted (sh), tonic (d), twice baked (sa)(sp), vanilla

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Urban Decay Naked Ultimate Basics Eye Shadow Palette Urban Decay Naked Ultimate Basics Eye Shadow Palette More Info Product cell

There's only one Naked. And once you go Naked, you'll never go back. Urban Decay introduces Naked Ultimate Basics—the matte eyeshadow palette you’ve been begging for. Urban Decay loaded this sleek square case with 12 all-new, must-have neutrals. These are the matte shades Urban Decay junkies keep requesting time and time again. Every single one is not only new, but also exclusive to this palette—and completely different from the shades in Naked Basics and Naked2 Basics. Naked Ultimate Basics features a true range of neutral mattes, from cool to warm—all with a little edge that makes them Naked. Create contoured all-matte looks, or pair these neutrals with your favorite bold Urban Decay shades. The shades in Naked Ultimate Basics are neutral enough for everything from cool skin tones to olive complexions to darker skin. If you’ve never tried UD's matte shadows, you’ll be blown away by how different they are. Other mattes can be "skippy," uneven on application or difficult to blend. But every shade in Naked Ultimate Basics features Urban Decay's proprietary Pigment Infusion SystemTM, which gives the formula its velvety texture, rich color, serious staying power and blendability. Achieve the perfect application every time for a matte look that radiates. Shades included: Blow (light nude demi-matte) Nudie (soft pink-nude matte) Commando (light taupe-brown matte) Tempted (pale brown matte) Instinct (medium pink-taupe matte) Lethal (reddish brown matte) Pre-Game (pale yellow matte) Extra Bitter (burnt orange matte) Faith (medium warm brown matte) Lockout (rich neutral brown matte) Magnet (smoky gray matte) Blackjack (warm black matte) Web ID: 2987176

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Urban Decay 'Liquid Moondust' Eyeshadow - Solstice Urban Decay 'Liquid Moondust' Eyeshadow - Solstice More Info Product cell

Can't get enough of Moondust, planet Earth's sparkliest shadow? Brace yourself, because now there's a whole new way to satisfy your sparkle addiction. Urban Decay introduces Liquid Moondust Eyeshadow, a super-versatile cream version of the innovative formula you know and love. Like UD's pressed Moondust shadows, Liquid Moondust contains microfine bits of iridescent sparkle and lush 3D metallics for a gorgeous, diamond-like effect. The innovative, lightweight formula feels cool and wears comfortably. Create subtler looks or layer and build the formula for more intense 3D metallic effects. Whether you want to add just a hit of sparkle at the lashline or layer color over the lid, the slim, precise brush does it all. For allover sparkle, lay the color down quickly and blend it out. Liquid Moondust also looks amazing over UD's iconic Eyeshadow (and even the original Moondust Eyeshadow).How to use: Creamy to the touch, Liquid Moondust blends easily. After you apply it, you've got about 30 seconds to blend the color out. And once it's dry, Liquid Moondust won't budge or crease. Brand: URBAN DECAY. Style Name:Urban Decay 'Liquid Moondust' Eyeshadow. Style Number: 5265320. Available in stores.

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Urban Decay 'Moondust' Eyeshadow - Cosmic Urban Decay 'Moondust' Eyeshadow - Cosmic More Info Product cell

Moondust Eyeshadow by Urban Decay is a sparkly, sophisticated, yet super-refined eyeshadow that maintains its dazzle without a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that's out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result is sexy, twinkling sparkle with a ton of depth and movement.Pro tips: Apply with your fingers. For an extra intense color payout, try it wet. Brand: URBAN DECAY. Style Name:Urban Decay 'Moondust' Eyeshadow. Style Number: 885927. Available in stores.

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Urban Decay Naked 3 eyeshadow palette Urban Decay Naked 3 eyeshadow palette More Info Product cell

Create mesmerising eye looks with Urban Decay ’s third instalment of its most-coveted eyeshadow palette series, Naked3 . Featuring 12 alluring rose-tinted hues, from pale shimmering pink to indulgent chocolate brown, each shade has been made using the brand’s unique Pigment Infusion SystemTM - a proprietary blend of ingredients that ensures velvety-rich texture, intense colour, serious staying power and blendability. Urban Decay Naked3 eyeshadow palette How to use: Using darker shades in the crease, and lighter hues on along the brow bone and inner corners of the eye, blend the shadows seamlessly together with the double-ended brush applicator Shades: Darkside, Dust, Factory, Nooner, Limit, Strange, Darkside, Trick, Liar, Burnout, Mugshot 12 x 1.3g

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Urban Decay 'Eden' Eyeshadow Primer Potion - No Color Urban Decay 'Eden' Eyeshadow Primer Potion - No Color More Info Product cell

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, it looks better, too, and applies with more versatility. Eden, a nude matte shade, glides on smoothly and offers full coverage, giving you a gorgeously subtle look when worn alone while hiding all redness. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Brand: URBAN DECAY. Style Name:Urban Decay 'Eden' Eyeshadow Primer Potion. Style Number: 1102540. Available in stores.

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Urban Decay Eyeshadow Primer Potion - Original Urban Decay Eyeshadow Primer Potion - Original More Info Product cell

What it is: A 24-hour wear, nude eyeshadow primer that ensures vibrant, crease-free wear. What it does: This primer keeps your eyeshadow crease-free while making color more vibrant and providing a smoother application. Formulated with polymer technology, it fills in any imperfections on the skin's surface, prepping lids for all-day wear. It glides on smoothly, blends beautifully on all skin tones, and dries on invisibly.

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Urban Decay Naked 2 eyeshadow palette Urban Decay Naked 2 eyeshadow palette More Info Product cell

Urban Decay 's palette is meticulously packed with 12 taupe-hued neutrals. Feast your eyes on shades ranging from pale to deep, matte to sparkly. This collection lets you achieve lots of neutral looks, smoky dramatic eyes, and everything in between. The palette also a double-ended, cruelty-free Good Karma Shadow/Crease Brush (available only in this palette). Urban Decay Naked2 eyeshadow palette 12 x 1.3g

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Urban Decay 'Moondust' Eyeshadow - Space Cowboy Urban Decay 'Moondust' Eyeshadow - Space Cowboy More Info Product cell

Moondust Eyeshadow by Urban Decay is a sparkly, sophisticated, yet super-refined eyeshadow that maintains its dazzle without a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that's out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result is sexy, twinkling sparkle with a ton of depth and movement.Pro tips: Apply with your fingers. For an extra intense color payout, try it wet. Brand: URBAN DECAY. Style Name:Urban Decay 'Moondust' Eyeshadow. Style Number: 885927_1. Available in stores.

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Urban Decay Anti-Aging Eyeshadow Primer Potion Urban Decay Anti-Aging Eyeshadow Primer Potion More Info Product cell

Urban Decay made its legendary Anti-Aging Eyeshadow Primer Potion even better, with revamped packaging that includes an applicator. The primer looks more gorgeous and applies with more versatility while packing the same powers as the original-anti-aging benefits, all-day crease-free shadow, vibrant color and a smooth application. The revolutionary paraben-free formula features space-age polymer technology that fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. The special formula also measurably improves the signs of aging over time. Optical blurring pigments diffuse light to blur flaws while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. Dermaxyl helps smooth the appearance of wrinkles and Kalpariane plumps, firms and hydrates skin as it improves suppleness and elasticity. The shade is similar to the brand's Original Eyeshadow Primer potion, which dries down invisibly but with a tiny bit of sheer pigment to even out and color-correct the skin.Research results:In an 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines.- 100% had measurably brighter skin.- 97% had a measurable improvement in radiance and clarity.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Brand: URBAN DECAY. Style Name:Urban Decay Anti-Aging Eyeshadow Primer Potion. Style Number: 1102521. Available in stores.

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Urban Decay 'Minor Sin' Eyeshadow Primer Potion - No Color Urban Decay 'Minor Sin' Eyeshadow Primer Potion - No Color More Info Product cell

Urban Decay found a way to make its Eyeshadow Primer Potion even better and, with revamped packaging that includes an applicator, it looks better, too, and applies with more versatility. Based on customer feedback, Urban Decay also reworked Sin (a champagne shimmer shade), making it more sheer and changed the name to Minor Sin. The paraben-free formula still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow.Pro tips: Smooth on just a touch of primer before your eyeshadow for 24 hours of wear and no creasing. Brand: URBAN DECAY. Style Name:Urban Decay 'Minor Sin' Eyeshadow Primer Potion. Style Number: 1102562. Available in stores.

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Urban Decay Moondust eyeshadow palette Urban Decay Moondust eyeshadow palette More Info Product cell

Urban Decay 's Moondust Eyeshadow Palette is your passport to sparkling looks for your eyes. Featuring eight otherworldly shades ranging from never-before-ssen colours like Lightyear and Galaxy, each shadow is laced with microfine particles of sparkle and 3D metallics for a luxurious, diamond-like effect. Urban Decay Moondust eyeshadow palette

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Urban Decay Full Spectrum Eyeshadow Palette Urban Decay Full Spectrum Eyeshadow Palette More Info Product cell

Create mesmerising eye looks with Urban Decay ’s limited edition Full Spectrum Eyeshadow Palette . Featuring 21 rainbow-inspired hues, including Gossip - a vibrant fuchsia and Hatter - a medium grass green, these highly-pigmented colours are perfect for those who like to make a statement with their make-up. Urban Decay Full Spectrum Eyeshadow Palette

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

Formulated with a highly-pigmented and blendable smoothness, Urban Decay ’s signature eyeshadow single has the kind of rich colour pay-out you’d expect from the brand that was founded on bold colours. Ideal for creating dramatic and distinct eyes, the eyeshadow has an easy, velvety application. Urban Decay eyeshadow 1.5g

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Urban Decay Naked eyeshadow palette Urban Decay Naked eyeshadow palette More Info Product cell

Far from a group of boring beige shadows, the Urban Decay Naked Palette is a long, lean, seductive case which is packed with twelve gorgeous bronze-hued neutrals, and includes the pro-quality Good Karma Shadow Brush. Urban Decay Naked eyeshadow palette 12 x 1.3g

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Urban Decay Moondust eyeshadow Urban Decay Moondust eyeshadow More Info Product cell

You've never seen a sparkly eyeshadow this sophisticated. Moondust from Urban Decay is dazzlingly sparkly but with a super refined, incredibly sophisticated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics—for an effect that’s out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result? Sexy, twinkling sparkle with a ton of depth and movement. Urban Decay Moondust eyeshadow

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Urban Decay Original Eyeshadow Primer Potion Urban Decay Original Eyeshadow Primer Potion More Info Product cell

Keep your eyeshadow vibrant and crease-free for 24 hours with Urban Decay's legendary Eyeshadow Primer Potion in a brand-new formulation. The nude primer features a gorgeously revamped look and an applicator for even more versatility. Despite a new formulation, it still packs the powers it's famous for-24-hour crease-free wear, vibrant color and smooth application. Space-age polymer technology fills in any imperfections on your skin's surface, prepping your lids for all-day shadow. It glides on smoothly, blends beautifully on all skin tones and dries invisibly.Pro tips: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and no creasing. Brand: URBAN DECAY. Style Name:Urban Decay Original Eyeshadow Primer Potion (0.16 Oz.). Style Number: 1102543_1. Available in stores.

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Urban Decay Naked2 Basics Eye Shadow palette Urban Decay Naked2 Basics Eye Shadow palette More Info Product cell

A cooler version of Urban Decay 's Naked Basics, their Naked2 eye shadow palette is loaded with six taupe-hued shades for the perfect neutral matte eye. Containing one current exclusive and five never-before-seen shades, the eye shadows feature Pigment Infusion SystemTM, which provides velvety texture and rich colour with serious staying power and blendability. Suitable for everyone, from cool skin tones, olive complexions and darker skin, the eye shadow is packaged in a sleek, slim palette in piano-key swatches. Urban Decay Naked2 Basics eye shadow palette

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Urban Decay Naked Ultimate Basics matte eyeshadow palette Urban Decay Naked Ultimate Basics matte eyeshadow palette More Info Product cell

Although known for its bold colour palettes, Urban Decay knows that nude and neutral shades will always be a key part of every woman’s makeup collection. The Naked Ultimate Basics matte eyeshadow palette features a true range of neutral mattes, from cool to warm, ensuring all your nude colour needs are covered. Each shade features the brand’s Pigment infusion system ensuring staying power, blendability, velvety texture, and rich colour. Urban Decay Naked Ultimate Basics matte eyeshadow palette 12 neutral matte shades Includes blending and smudging brush

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

Formulated with a highly-pigmented and blendable smoothness, Urban Decay ’s signature eyeshadow single has the kind of rich colour pay-out you’d expect from the brand that was founded on bold colours. Ideal for creating dramatic and distinct eyes, the eyeshadow has an easy, velvety application. Urban Decay eyeshadow 1.5g

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

Formulated with a highly-pigmented and blendable smoothness, Urban Decay ’s signature eyeshadow single has the kind of rich colour pay-out you’d expect from the brand that was founded on bold colours. Ideal for creating dramatic and distinct eyes, the eyeshadow has an easy, velvety application. Urban Decay eyeshadow 1.5g

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Urban Decay Liquid Moondust Eyeshadow Urban Decay Liquid Moondust Eyeshadow More Info Product cell

If you’re already a fan of Urban Decay ’s Moondust, then you’ll love Liquid Moondust Eyeshadow - a versatile cream version of the classic cult formula. Like the pressed Moondust shadows, Liquid Moondust contains micro-fine bits of iridescent sparkle and lush 3-D metallics for a gorgeous, diamond-like effect. Lightweight and comfortable to wear, this stunning product is perfect worn alone or blended for a contoured-effect. Urban Decay Liquid Moondust Eyeshadow 5g

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

Formulated with a highly-pigmented and blendable smoothness, Urban Decay ’s signature eyeshadow single has the kind of rich colour pay-out you’d expect from the brand that was founded on bold colours. Ideal for creating dramatic and distinct eyes, the eyeshadow has an easy, velvety application. Urban Decay eyeshadow 1.5g

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

Formulated with a highly-pigmented and blendable smoothness, Urban Decay ’s signature eyeshadow single has the kind of rich colour pay-out you’d expect from the brand that was founded on bold colours. Ideal for creating dramatic and distinct eyes, the eyeshadow has an easy, velvety application. Urban Decay eyeshadow 1.5g

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Urban Decay Moondust eyeshadow Urban Decay Moondust eyeshadow More Info Product cell

You've never seen a sparkly eyeshadow this sophisticated. Moondust from Urban Decay is dazzlingly sparkly but with a super refined, incredibly sophisticated feel (and not a single speck of chunky glitter). Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics—for an effect that’s out of this world. New technology gives Moondust an amazing effect not found in traditional pressed-powder shadows. It feels like a cream but goes on like a powder to create a smooth, brilliantly reflective look. The result? Sexy, twinkling sparkle with a ton of depth and movement. Urban Decay Moondust eyeshadow

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Urban Decay Eyeshadow Primer Potion - Anti-Aging Urban Decay Eyeshadow Primer Potion - Anti-Aging More Info Product cell

What it is: A 24-hour wear, creamy eyeshadow primer that supports antiaging and ensures that eye shades stay vibrant and crease-free. What it does: Intensify eyeshadows and support antiaging around the eye area with this Primer Potion. This primer lets you prep lids for eyeshadows, providing more vibrancy and versatility and all-day, crease-free wear. Its innovative ingredients minimize the look of wrinkles while improving the appearance of tone and texture. Dermaxyl® helps to smooth the appearance of wrinkles, and Kalpariane® supports plumping, firming, and hydrating the skin as it improves suppleness and elasticity. The optical blurring pigments create a subtle, soft-focus effect that instantly brightens up tired eyes and reduces the look of redness, thinning skin in the eye area, and other imperfections. What it is formulated WITHOUT: - Parabens

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

OMG. We didn't think it was possible for Urban Decay to completely reinvigorate their already incredible Eyeshadow category, but thanks to new advancements in shadow fomulation technology (and a lot of time coming up with fun names), they've done it. Their new line of shadows features an incredible new formula, a completely revamped assortment of shades, new textures, and a totally redesigned token compact. The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietory blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. And, this amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put. The new assortment of shades features best-selling favorites, all new shades, and several shades previously available in past palettes. (Basically, customers asked, and they listened.) Check out the wide assortment of shimmer, satin, sparkle, duo-tone and matte shades, in everything from warm neutrals to lush brights. The chromed gunmetal compact now allows you to pop your shadows out, and pop them into one of their new customizable palettes. The sophisticated new token also features a large, clear window to easily spot your shade. Made in USA Web ID: 683245

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Urban Decay Moondust Eyeshadow Urban Decay Moondust Eyeshadow More Info Product cell

What it is: A sparkly eyeshadow with a refined and sophisticated feel. What it does: This dazzlingly sparkly shadow innovates with a chic feel and not a single speck of chunky glitter. Microfine bits of iridescent sparkle collide with intense, dreamy hues and lush, 3D metallics for an effect that's out of this world. And since Moondust has minimal fallout, the sparkle stays on your lids (and off your cheeks). What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates

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Urban Decay Electric Pressed Pigment Palette Urban Decay Electric Pressed Pigment Palette More Info Product cell

What it is: A bright collection of 10 velvety, pressed-pigment shadows that deliver an insane color payout. What it does: The ultimate fix for color addicts, this palette features smooth mattes and highly-dimensional shimmery shades. Each soft, creamy, long-wearing powder is electrically colorful, and carefully crafted with a smooth formula that applies vibrantly. Pressed pigments create heavily saturated bright shades that make eyelids pop. The oversize palette features an extra-large mirror and double-sided precision brush for easy application on the go. This set contains: - 10 pressed pigments in Revolt (bright metallic silver shimmer with silver glitter), Gonzo (bright turquoise matte with floating tonal pearl), Slowburn (bright red-orange matte with floating pearl), Savage (bright hot pink matte), Fringe (bright metallic teal), Chaos (bright blue matte with floating tonal pearl), Jilted (bright metallic fuchsia with blue shift), Urban (bright metallic purple), Freak (bright green with gold shift), and Thrash (bright lime green matte with floating gold pearl) - Double-ended electric eyeshadow brush What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates

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Urban Decay Eyeshadow Primer Potion - Minor Sin Urban Decay Eyeshadow Primer Potion - Minor Sin More Info Product cell

What it is: A creamy eyeshadow primer in a champagne shimmer shade that gives you vibrant, crease-free wear for 24 hours. What it does: Prep lids with Minor Sin Eyeshadow Primer Potion's super-sheer primer. An improved version of Sin, a champagne shimmer shade, Minor Sin features an ultra-sheer primer that's packed with 24-hour wear. It goes on smoothly and lets eyes flaunt crease-free shadow and more vibrant color. Formulated with polymer technology, it fills in any imperfections on the skin's surface, priming lids for all-day shadow. What it is formulated WITHOUT: - Parabens

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Urban Decay Liquid Moondust Cream Eyeshadow Urban Decay Liquid Moondust Cream Eyeshadow More Info Product cell

What it is: A creamy liquid version of Urban Decay's coveted Moondust Eyeshadow formula. What it does: Urban Decay introduces Liquid Moondust Cream Eyeshadow, a super-versatile cream version of the innovative formula you know and love. Similar to its pressed Moondust Eyeshadows, Liquid Moondust contains microfine bits of iridescent sparkle and lush, 3-D metallics for a gorgeous, diamond-like effect. Its innovative, lightweight formula feels cool and wears comfortably. Create subtle eye looks or layer and build the formula for more intense, 3-D metallic effects. Whether you want to add just a hint of sparkle at the lash line or layer color over the lid, the slim, precise brush does it all. For all-over sparkle, lay the color down quickly and blend it out. Liquid Moondust also looks amazing over Urban Decay's iconic Eyeshadowand even the original Moondust Eyeshadow.

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

What it is: An innovative eyeshadow that delivers a lasting, high-pigment, velvety finish that lasts. What it does: This eyeshadow features even softer, velvety texture and richer, more decadent color. Sweep on smoother, more uniform pigment and blendability, and longer-lasting, more crease-free wear. This array of shades features a completely revamped assortment of shadows in new textures, and a redesigned token compact. Formulated with Urban Decay's Pigment Infusion SystemTM, it acts as a vehicle for color that holds tightly to pigment so that the eyeshadow can glide on seamlessly. It features a proprietary blend of ingredients that allows color to fuse with the formula, resulting in high-impact color that stays on your lids. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates

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Urban Decay Naked Basics Eyeshadow Makeup Palette Urban Decay Naked Basics Eyeshadow Makeup Palette More Info Product cell

Please Note that this is the Naked Basics Palette...It is NOT the full size palette.

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Urban Decay Naked Ultimate Basics All Matte. All Naked. Naked eye shadow palette Urban Decay Naked Ultimate Basics All Matte. All Naked. Naked eye shadow palette More Info Product cell

Urban Decay Naked Ultimate Basics Eyeshadow Palette (All Matte. All Naked.) has the following features:Provides 12 all-new, must-have neutrals ¡V matte shades with one semi-matte shade. Features a true range of neutral mattes from cool to warm, creating contoured all-matte looks. For everything from cool skin tones to olive complexions to darker skin. Pigment Infusion System gives the formula for a velvety texture, achieving the perfect application.

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Urban Decay Eyeshadow Primer Potion - Eden Urban Decay Eyeshadow Primer Potion - Eden More Info Product cell

What it is: A creamy, nude matte primer that gives you vibrant, crease-free eyeshadow for 24 hours. What it does: Get a primer with multiple benefits. This 24-hour wear, crease-free shadow provides vibrant color and smoother application. Eden, a nude matte shade, glides on effortlessly, reduces the look of redness, and delivers full coverage for a gorgeous, subtle look when worn alone. Its innovative polymer technology fills in any imperfections on the skin's surface, prepping lids for all-day shadow. What it is formulated WITHOUT: - Parabens

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Urban Decay Eyeshadow Urban Decay Eyeshadow More Info Product cell

OMG. Urban Decay didn't think they would ever want to change their already incredible Eyeshadows. But thanks to new advancements in formulation technology, they found a formula that will BLOW YOUR MIND. THE FORMULA: Even softer, amazingly velvety texture Richer, more dense and decadent color Smoother, more uniform pigment distribution and blendability Longer-lasting, more crease-free wear The secret to the new formula is Urban Decay's Pigment Infusion System, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eye Shadow formula. What does all that mean? Insane color payout. Color that stays on your lids. Sparkle that doesn't fall. And velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade is silky, blendable, and stays put. THE SHADES: Urban Decay's assortment of shades features: Best-sellers New shades Lots of shades previously only available in PALETTES (You asked, they listened!) Shimmer, satin, sparkle, duotone and matte finishes - Shimmer=Luminous sheen, no glitter, Matte=Free of sheen, shimmer or glitter, Satin=Almost matte, a hint of sheen no glitter.

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Urban Decay Eyeshadow Primer Potion Anti-Aging - Travel Size Urban Decay Eyeshadow Primer Potion Anti-Aging - Travel Size More Info Product cell

It didn't seem like Eyeshadow Primer Potion could get any better, but Urban Decay found a way. With revamped packaging that includes an applicator, this legendary primer looks more gorgeous and applies with more versatility. And the paraben-free formula still packs the powers it's famous for: 24-hour, crease-free shadow, more vibrant color and smoother application. Once you've tried Eyeshadow Primer Potion, you'll never want to live without it. Space-age polymer technology fills in any imperfections on the skin's surface, prepping your lids for all-day shadow. Choose your favorite shade or stash them all in your makeup bag to swap them out as often as you want. The lineup includes: Original, a nude shade that blends beautifully on all skin tones and dries invisibly. Eden, a nude matte shade, offers full coverage while hiding ALL redness (and gives you a gorgeously subtle look when worn alone). Minor Sin, a champagne shimmer, is a sheerer version of Sin that UD reworked based on customer feedback. Enigma is a LIMITED-EDITION neutral matte shade; 100% of your purchase price funds The Ultraviolet Edge, Urban Decay's global initiative to empower women. Anti-Aging (a nude shade) measurably improves the signs of aging. Optical blurring pigments diffuse light to blur flaws, while advanced anti-aging ingredients help prevent and repair wrinkles and other signs of age-related damage. UD even offers Original and Anti-Aging in a travel-size tube, making it easy to apply long-lasting, crease-free eyeshadow on the go. Every shade of Eyeshadow Primer Potion now comes in revamped packaging with gorgeous ombré artwork and a faceted, jewel-like cap. Squeeze the Potion directly from the tube or use the flocked wand applicator. Either way, you get precise, controlled application every time. Beauty Tip: Smooth on just a touch of Eyeshadow Primer Potion before your shadow for 24 hours of wear and NO creasing. This product will be delivered by Standard Ground Shipping and is not eligible for Premium or Overnight Shipping. Web ID: 2127525

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Urban Decay Eye Shadow - ShopStyle