Urban Decay Eye Shadow
Born in the mid-90s, Urban Decay cosmetics carries a full line of makeup products for the eyes, cheeks, and face. The brand hit beauty stardom after creating the Naked Palette, featuring 12 gorgeous universally flattering eye shadow colors. Following the success of this neutral color palette came three more anticipated Naked editions, two travel size Naked Palettes, the Naked Vault, and most recently, the Naked Ultimate Basics. The Naked collection then expanded to lip glosses, blush, and face makeup. Each Naked release continues to get rave reviews from top beauty editors and loyal beauty bloggers.