Urban Decay
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Urban Decay was born at a time when makeup colors didn’t really go beyond beige, pink, and red. Recognizing that there was a major color void, the brand’s founders officially launched in 1996 with a line of lipsticks and nail enamels. Since then, Urban Decay has grown to become one of the most trusted makeup brands around today, notorious for its collection of edgy colored products—purple lipsticks, green nail polish, and electric blue liquid eyeliner. So if your cosmetics bag needs some shaking up, Urban Decay would be the makeup to do it with.