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W3ll People Face Makeup

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Showing 22 Face Makeup filtered to 1 brand

W3ll People Bio Bronzing Powder
W3ll People Bio Bronzing Powder

For fans of the "no makeup"?? look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A long-wearing, award-winning loose powder bronzer achieves a sun-kissed glow while reducing redness. Sweep on where the sun hits most for natural-looking color

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W3ll People Bio Bronzer Powder - Natural tan
W3ll People Bio Bronzer Powder - Natural tan

A loose bronzer powder to even skin tone. W3LL PEOPLE Bio Bronzer Powder

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W3ll People Altruist Foundation Powder 13 - Light Neutral
W3ll People Altruist Foundation Powder 13 - Light Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 13

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W3ll People Altruist Foundation Powder 11 - Fair Pink
W3ll People Altruist Foundation Powder 11 - Fair Pink

A weightless powder foundation boosted with minerals. W3LL PEOPLE Altruist Foundation Powder 11

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W3ll People Altruist Foundation Powder 15 - Medium Neutral
W3ll People Altruist Foundation Powder 15 - Medium Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 15

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W3ll People Realist Invisible Setting Powder - Clear/Translucent
W3ll People Realist Invisible Setting Powder - Clear/Translucent

This all-natural setting powder from W3LL PEOPLE might just be our desert island product: used alone, the translucent formula controls oil, minimizes pores, and smooths our complexion; used over foundation, it provides serious staying power creating a polished, soft-focus, matte look.

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W3ll People Bio Brightener Stick
W3ll People Bio Brightener Stick

This creamy, highlighter stick from W3LL People gives skin a soft and subtle glow and minimizes the appearance of imperfections. What's more, the organic formula hydrates and nourishes skin"giving you an instantly refreshed look with soothing benefits. Light-reflecting microcrystals in the formula brighten the complexion and deliver a soft-focus effect, diffusing the appearance of blemishes and fine lines. The subtle glow highlights your facial features. The formula has a satiny, lightweight finish, and contains a blend of organic aloe, green tea, and chamomile to nourish and soothe skin. And like all W3LL PEOPLE products, this stick is formulated without harsh synthetic chemicals, parabens, and dyes.

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W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

A highly-pigmented concealer that camouflages imperfections. W3LL PEOPLE Bio Correct Multi-Action Concealer

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W3ll People Narcissist Foundation Stick
W3ll People Narcissist Foundation Stick

W3LL PEOPLE Narcissist Foundation Stick Good for: All skin types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Our plant-based contains a host of hydrating and therapeutic botanicals, including organic aloe, organic chamomile and organic green tea. Absolutely Beautiful: Our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections. Offered in seven neutral shades: #0 Pale Ivory #1 Fair Pink #2 Fair Golden #3 Medium Neutral #4 Medium Pink #5 Dark Golden #6 Dark Neutral #7 Dark Golden Clean Swap: Bobbi Brown Foundation Stick Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " oleic acid* , ricinus communis (castor) seed oil*, carthamus tinctorius (safflower) seed oil*, copernicia cerifera (carnauba) wax,* beeswax*, linoleic acid*, castor isostearate beeswax succinate, mica, palmitic acid*, stearic acid*, water, linolenic acid*, arginine/lysine polypeptide, glycine soja (soybean) oil, tocopherol, aloe barbadensis leaf*, camellia sinensis leaf extract*, pearl powder, caprylic/capric triglyceride, sorbic acid, alaria esculenta extract (+/- titanium dioxide (ci77891), iron oxides (ci 77492, ci 77491, ci 77499)) *certified organic ingredients Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Use for spot correction, or over entire face to balance and even skin tone for a natural appearance. Build to the desired level of coverage. Use as base for Elitist Mineral Shadows. TIP: Apply under Altruist Mineral Foundation for amplified coverage. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Brightener Invisible Powder
W3ll People Bio Brightener Invisible Powder

W3LL PEOPLE Bio Brightener Invisible Powder Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Fresh water pearl and organic aloe create radiant, rejuvenated skin. Absolutely Beautiful: This translucent powder comes in one universal shade that adapts to all skin tones to instantly create a naturally flawless complexion with youthful glow. Absorbs excess oil while softening fine lines. May be used by itself for a no makeup makeup look, or to set foundation for ultra-long wear. Clean Swap: Laura Mercier Secret Brightening Powder Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO "

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W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

W3LL PEOPLE Bio Correct Multi-Action Concealer Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: It actually depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Absolutely Beautiful: Diminishes darkness around the eye for a fresh, bright-eyed, rested look in four universal shades: fair , light , medium , and medium dark . Clean Swap: Select Cover-Up by M.A.C. Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic Apply onto under eye and eye lids to conceal dark circles and brighten eyes. Use as a spot corrector to promote an even skin tone and reduce redness. Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Gently tap and blend product onto the complexion until desired effect is achieved. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Tint Multi-Action Moisturizer
W3ll People Bio Tint Multi-Action Moisturizer

W3LL PEOPLE Bio Tint Multi-Action Moisturizer Good for: All Skin Types Totally Clean: EWG Verified for non-toxic health and safety. Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. Free From: Parabens, Avobenzone, Oxybenzone, Gluten, GMOs, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, Petrolatum, PEG, Propylene Glycol, Butylene Glycol, Mineral Oil, Talc, Nanoparticles. Super Good: Advanced bio-peptide complex boosts collagen Premium natural pigments correct imperfections Organic coconut hydrates Broccoli seed oil smooths and brightens Organic pomegranate rejuvenates Algae extracts combat hyper-pigmentation Organic Ginseng anti-oxidizes and revitalizes. Absolutely Beautiful: SPF 30 broad spectrum protection with pure zinc. Offered in three universal shades: #1 fair ; #2 light ; #3 medium Clean Swap: Laura Mercier Tinted Moisturizer Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Active Ingredients: Zinc Oxide 20% Other Ingredients: Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil, CONTAINS 1% OR LESS OF EACH OF THE FOLLOWING: Tocopheryl Acetate, Isoamyl Laurate, C12-15 Alkyl Benzoate, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Tetrahexyldecyl Ascorbate, Glyceryl Caprylate, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Tribehenin, Punica Granatum (Pomegrante) Seed Oil*, Bisabolol, Isoamyl Cocoate, Glyceryl Undecylenate, Phytic Acid, Aloe Barbadensis Leaf Juice*, Ceramide NG, Calendula Officinalis (Marigold) Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Panax Quinquefolium Root Extract*, Calcium Gluconate, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextin, Algae Extract, Palmitoyl Tripeptide-38, Palmitoyl Hexapeptide-12 *Certified organic May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxide (CI77492),Iron Oxides (CI 77491), Iron Oxide (CI 77499) Apply to freshly exfoliated, cleansed skin using fingertips. For best results mix in a drop of W3LL PEOPLE Bio Booster Serum and apply normally.

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W3ll People Bio Bronzer Powder
W3ll People Bio Bronzer Powder

W3LL PEOPLE Bio Bronzer Powder Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Fresh water pearl and organic aloe create radiant, rejuvenated skin. Absolutely Beautiful: It warms the complexion, corrects excess redness and creates added dimension. May be used by itself, or over W3LL PEOPLE foundations. Offered in one universal color: Natural Tan Clean Swap: Laura Mercier Mineral Illuminating Powder Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Mica, Silica, Iron Oxides (CI77491), Iron Oxides (CI77492), Iron Oxides (CI77499), Camellia Sinensis Leaf Extract, Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling brush in makeup cap. Apply below cheekbones and round up to temples in a “C” shape. Finish by lightly applying remaining amount to the forehead, nose, chin. Maybe be used by itself, or over W3LL PEOPLE complexion collection. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Altruist Foundation Powder
W3ll People Altruist Foundation Powder

W3LL PEOPLE Altruist Mineral Foundation Good for: All Skin Types Organic aloe soothes, freshwater pearls rejuvenates, algae complex brightens, while zinc protects against environmental damage. The satin-like, supernatural formula moves and breathes with skin thanks to featherlight, triple-milled pigments that feel creamy smooth, with no creasing. #11 Fair Pink #12 Fair Golden #13 Light Neutral #15 Medium Neutral #17 Dark Neutral #17 Deep Neutral "

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W3ll People Narcissist Foundation Stick
W3ll People Narcissist Foundation Stick

A creamy and weightless portable foundation for those on the go. W3LL People Narcissist Foundation Stick

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W3ll People Altruist Foundation - Medium Shades - 0.21oz
W3ll People Altruist Foundation - Medium Shades - 0.21oz

Product Form: Loose Powder For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: buildable Capacity Total Volume: .210 ounces Health Facts: butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, Sulfate-free, certified organic, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, dye-free, paraben-free, contains green tea Features: Lightweight Includes: Foundation Product Warning: no warning applicable Container Type: single

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W3ll People Altruist Foundation - Light Shades - 0.21oz
W3ll People Altruist Foundation - Light Shades - 0.21oz

Product Form: Loose Powder For Use On: Face Beauty Purpose: Concealing Skin Tone: light Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: buildable Capacity Total Volume: .210 ounces Health Facts: certified organic, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, dye-free, paraben-free Features: Lightweight Includes: Foundation Product Warning: no warning applicable Container Type: single

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W3ll People Altruist Foundation - Tan Shades - 0.21oz
W3ll People Altruist Foundation - Tan Shades - 0.21oz

Product Form: Loose Powder For Use On: Face Beauty Purpose: Concealing Skin Tone: tan Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: buildable Capacity Total Volume: .210 ounces Health Facts: butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, Sulfate-free, certified organic, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, dye-free, paraben-free, contains green tea Features: Lightweight Includes: Foundation Product Warning: no warning applicable Container Type: single

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W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

This power-packed all natural wonder provides high performance coverage to banish any skin imperfections or blemishes. The difference is its ultra light weight, mousse texture that blends onto skin with minimal effort. It sets like a dream without creasing or budging for all day wear. Bonus: it actually depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! You’ll love the dramatic improvement to your appearance by diminishing darkness around the eye for a fresh, bright-eyed, rested look. Highly pigmented correction concealer Caffeine depuffs Peptide complex firms skin Organic Algae Extract brightens Organic Aloe soothes Organic Pomegranate rejuvenates with antioxidants Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc EWG Verified for non-toxic health and safety Directions: Apply onto under eye and eye lids to conceal dark circles and brighten eyes. Use as a spot corrector to promote an even skin tone and reduce redness. Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Gently tap and blend product onto the complexion until desired effect is achieved Ingredients: Castor Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] Product Form: Mousse For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: .25 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, no fragrance added, paraben-free, contains green tea Includes: Concealer Product Warning: no warning applicable Container Type: single

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W3ll People Bio Brightener Invisible Powder
W3ll People Bio Brightener Invisible Powder

BIO BRIGHTENER INVISIBLE POWDER An ultrafine loose powder designed to provide invisible coverage and a radiant, soft-focus effect that blurs fine lines and softens imperfections. This translucent powder comes in one universal shade that adapts to all skin tones to instantly create a naturally flawless complexion with youthful glow. May be used by itself for a no makeup look, or to set foundation for ultra-long wear. Directions: Collect a small amount of powder with a W3LL PEOPLE Kabuki Brush. Distribute it evenly on brush by swirling makeup in cap. Apply with downward strokes moving from the outside in. Dust on throughout day as necessary Ingredients: Mica, Silica, Iron Oxides (CI77491), Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic Product Form: Loose Powder For Use On: Face Beauty Purpose: makeup setting Color Palette: Translucent Color Family: Clear Capacity Total Volume: .210 ounces Health Facts: Sulfate-free, paraben-free, certified organic, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free Features: Blendable, Lightweight Includes: Face Powder Product Warning: no warning applicable

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W3ll People Bio Bronzer Powder
W3ll People Bio Bronzer Powder

BIO BRONZER POWDER This award winning, finely milled loose powder is the best cosmetic for natural, sun-kissed radiance without shimmer. Fresh water pearl and pure pigments naturally warm the complexion and balance skin tone, diminishing redness and rosacea. The warm, tan hue flatters an array of skin tones. Luxurious, natural minerals instantly create a natural bronze glow Evens skin tone Fresh water pearl and organic aloe create radiant, rejuvenated skin Sculpts and defines features Directions: Collect a small amount of powder with a W3LL PEOPLE Kabuki Brush. Distribute it evenly on brush by swirling makeup in cap. Apply below cheekbones and round up to temples in a “C" shape. Finish by lightly applying remaining amount to the forehead, nose, and chin. May be used by itself, or over W3LL PEOPLE Altruist Foundation Powder. Ingredients: Mica, Silica, Iron Oxides (CI77491), Iron Oxides (CI77492), Iron Oxides (CI77499), Camellia Sinensis Leaf Extract, Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic Product Form: Pressed Powder For Use On: Face Beauty Purpose: blending, shine enhancing, Defining Color Palette: Medium Tones Color Family: Brown Cosmetic Coverage: medium Capacity Total Volume: .210 ounces Health Facts: paraben-free, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, contains green tea, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, sodium lauryl sulfate-free, Sulfate-free, contains green tea Features: Blendable Includes: Bronzer Product Warning: no warning applicable Container Type: single

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W3ll People Bio Tint Moisturising Foundation - 1.2 oz
W3ll People Bio Tint Moisturising Foundation - 1.2 oz

Achieve one-step perfection with this breakthrough all natural makeup / skincare hybrid. Active phytonutrients and pure zinc protect, brighten, hydrate and improve skin quality while diminishing imperfections. Enjoy a flawless, natural, more radiant complexion with this luxurious, organic, plant-based wonder. SPF 30 broad spectrum protection with pure zinc Advanced bio-peptide complex boosts collagen Premium natural pigments correct imperfections Organic coconut hydrates Broccoli seed oil smooths and brightens Organic pomegranate rejuvenates Algae extracts combat hyper-pigmentation Organic Ginseng anti-oxidizes and revitalizes Directions: Apply to freshly exfoliated, cleansed skin using fingertips For best results mix in a drop of W3LL PEOPLE Bio Booster Serum and apply normally TIPS Mix a dab of Bio Correct Multi-Action Concealer for boosted coverage Finish with a W3LL PEOPLE Setting Powder for ultra long wear and flawless finish Ingredients: Active Ingredients: Zinc Oxide 20% Other Ingredients: Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil, CONTAINS 1% OR LESS OF EACH OF THE FOLLOWING: Tocopheryl Acetate, Isoamyl Laurate, C12-15 Alkyl Benzoate, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Tetrahexyldecyl Ascorbate, Glyceryl Caprylate, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Tribehenin, Punica Granatum (Pomegrante) Seed Oil*, Bisabolol, Isoamyl Cocoate, Glyceryl Undecylenate, Phytic Acid, Aloe Barbadensis Leaf Juice*, Ceramide NG, Calendula Officinalis (Marigold) Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Panax Quinquefolium Root Extract*, Calcium Gluconate, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextin, Algae Extract, Palmitoyl Tripeptide-38, Palmitoyl Hexapeptide-12 *Certified organic May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxides (CI 77491), Iron Oxide (CI 77499) Product Form: cream For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Bright Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: 1.2 ounces Health Facts: contains seaweed, contains green tea, contains coconut Product Warning: no warning applicable Container Type: single

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