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40 Volume Creme Developer 32 oz.


Wella koleston innocence for vibrant permanent color formulated to reduce the risk of developing allergy whilst delivering the same great results you have come to know and trust with koleston perfect. The only color brand with revolutionary me+ molecule. Innocence has a pleasant summer blossom fragrance and is as easy and simple to use as normal koleston perfect, using the same numbering system and development times and being intermixable. What else you need to know: they literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the color vibrancy and coverage that clients demand.


What it is: wella professional color new wella color touch with light color complex puts the highest standards of demi-permanent coloring your hand. What it does: create hyper-natural nuances and an irresistible play on light thanks to the sophisticated mix of light-reflecting ingredients and iridescent color: a myriad of tonal effects that dance with light. What else you need to know: low commitment, ammonia free, multi-dimensional hair color for clients that like to change their tone more regularly.


An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.


Wella koleston perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: up to 100 percent gray coverage with roots to tip evenness and contain 25 percent conditioning agents and lipids for care and gently on hair results. Plus, up to 66 percent more shine. What else you need to know: truly perfect, intense, and vibrant color results from the highest quality ingredients.


An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.


An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.


Wella koleston perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: up to 100 percent gray coverage with roots to tip evenness and contain 25 percent conditioning agents and lipids for care and gently on hair results. Plus, up to 66 percent more shine. What else you need to know: truly perfect, intense, and vibrant color results from the highest quality ingredients.


An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.


An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

For when you need a natural color that's better than nature you know that with color touch semi-permanent color you already get extra shine and multi-facetted color. What it does: the shade that'll give a client a natural look but with that extra edge of richness and intensity that wouldn't look out of place on any red carpet. What else you need to know: the 12 shades in the rich naturals color family are designed to do just that, combining pearl, gold and violet tones with black, brown and blonde to produce better-than-nature, film-star hair.

Welloxon perfect pastel is a gentle creme developer which has been explicitly configured for use with koleston perfect colors because of the hdc activator in the wella koleston perfect cream developer which can improve the full potential of the hdc molecules in koleston perfect colors. What it does: it's thick and rich formulation provides you with fabulous blending capabilities and wonderful performance as it sticks to the hair giving you awesome control with its non-drip consistency which is impeccable for exact coloring techniques. What else you need to know: welloxon perfect pastel is the equivalent to 3 percent (10vol) welloxon perfect creme developer and is to be mixed using 1-2 mix ratio with certain wella koleston perfect colors.

10.1 oz Shampoo

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

This is a rich, long-lasting color. Its nourishing avocado conditioner. 100percent gray coverage. The nourishing color treatment that gives you rich, healthy-looking color.

Wella professional color new wella color touch with light color complex puts the highest standards of demi-permanent coloring your hand. What it does: create hyper-natural nuances and an irresistible play on light thanks to the sophisticated mix of light-reflecting ingredients and iridescent color: a myriad of tonal effects that dance with light. What else you need to know: low commitment, ammonia free, multi-dimensional hair color for clients that like to change their tone more regularly.

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

For when you need a natural color that's better than nature you know that with color touch semi-permanent color you already get extra shine and multi-facetted color. What it does: the shade that'll give a client a natural look but with that extra edge of richness and intensity that wouldn't look out of place on any red carpet. What else you need to know: the 12 shades in the rich naturals color family are designed to do just that, combining pearl, gold and violet tones with black, brown and blonde to produce better-than-nature, film-star hair.

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

Wella Coarse Colored Hair Brilliance Treatment for Unisex, 5.07 Ounce

Wella koleston perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: up to 100 percent gray coverage with roots to tip evenness and contain 25 percent conditioning agents and lipids for care and gently on hair results. Plus, up to 66 percent more shine. What else you need to know: truly perfect, intense, and vibrant color results from the highest quality ingredients.

Illumina color is a premium brand that introduces the wonder of light to the wella professionals portfolio.

Wella koleston perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: up to 100 percent gray coverage with roots to tip evenness and contain 25 percent conditioning agents and lipids for care and gently on hair results. Plus, up to 66 percent more shine. What else you need to know: truly perfect, intense, and vibrant color results from the highest quality ingredients.

Illumina color is a premium brand that introduces the wonder of light to the wella professionals portfolio.

Pure naturals. Choose from 18 shades for a multifaceted, hyper-natural color full of shine and up to 50 percent grey coverage. Truly perfect, intense and vibrant color results from the highest quality ingredients. Contains 25 percent conditioning agents and lipids for care and gentle-on-hair results. With triluxiv technology up to 100 percent gray coverage with root to tip evenness up to 66 percent more shine (compared to untreated hair) made in Mexico.

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

Wella koleston innocence for vibrant permanent color formulated to reduce the risk of developing allergy whilst delivering the same great results you have come to know and trust with koleston perfect. The only color brand with revolutionary me+ molecule. Innocence has a pleasant summer blossom fragrance and is as easy and simple to use as normal koleston perfect, using the same numbering system and development times and being intermixable. What else you need to know: they literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the color vibrancy and coverage that clients demand.

Wella-koleston perfect creme developer 20 volume 6 percent. What it does: provides a color protecting barrier on the hair fiber, resulting in a longer retention of color. What else you need to know: salon exclusive formula for professional use only for koleston perfect hair color.

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

Wella Koleston Perfect Hair Color, 6/0 Dark Blonde/Natural, 2 Ounce

Wella Brilliance Shampoo for Fine To Normal Colored Hair for Unisex, 33.8 Ounce

Wella koleston perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: up to 100 percent gray coverage with roots to tip evenness and contain 25 percent conditioning agents and lipids for care and gently on hair results. Plus, up to 66 percent more shine. What else you need to know: truly perfect, intense, and vibrant color results from the highest quality ingredients.

Wella Elements Leave In Conditioner, 5.07 Ounce

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.

Refresh dark bronze blond. It has just the slightest touch of copper that enhances any warm blond. However, several shades darker than its level suggests. The brown base is unique to color touch and koleston which makes the color hard to describe. Certainly does not look like it came from a box.

Illumina color is a premium brand that introduces the wonder of light to the wella professionals portfolio.

Wella koleston perfect, the brand of choice for hair color in over 100,000 salons worldwide. What it does: up to 100 percent gray coverage with roots to tip evenness and contain 25 percent conditioning agents and lipids for care and gently on hair results. Plus, up to 66 percent more shine. What else you need to know: truly perfect, intense, and vibrant color results from the highest quality ingredients.

Wella koleston innocence for vibrant permanent color formulated to reduce the risk of developing allergy whilst delivering the same great results you have come to know and trust with koleston perfect. The only color brand with revolutionary me+ molecule. Innocence has a pleasant summer blossom fragrance and is as easy and simple to use as normal koleston perfect, using the same numbering system and development times and being intermixable. What else you need to know: they literally reshaped the traditional hair dye molecule to make it less likely to cause an allergic reaction but without losing any of the color vibrancy and coverage that clients demand.

An excellent array of creme gel colors formulated to be completely interminable to create any shade desired with predictable natural looking results.