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Founded in 1913 by Mario Prada, Prada — originally named Fratelli Prada — began in Milan with a collection of trunks, beauty cases and leather bags. In 1978, Miuccia Prada assumed the head role of the Prada brand and in 1985 put Prada handbags on the radar of the fashion industry with her collection of minimal black nylon handbags. Today, Prada handbags are best known for the constant re-invention of its classic silhouettes to make them relevant and on trend, while introducing new handbag styles incorporating innovative elements of today. From classic tote bags to mini satchels, there is a Prada handbag for every woman and occasion.