It Cosmetics Lip Products

Showing 40 Lip Products filtered to 1 brand

It Cosmetics A-D Your Smooth &Hydrated Lips KitAuto-Delivery
It Cosmetics A-D Your Smooth &Hydrated Lips KitAuto-Delivery 

Say hello to smooth and hydrated lips with this lip kit by IT Cosmetics. And with this Auto-Delivery plan, a new shipment arrives approximately every 90 days for one year. The true, full-coverage Blurred Lines Lipstick is your moisturizing and smoothing lip color that lasts! The rich color instantly color-corrects while infusing lip-smoothing moisture. It will smooth the appearance of dry, fine lines, so your lips instantly look smoother and softer. Vitality Lip Flush Butter Gloss starts off as a lip serum. This innovative formula drenches your lips in butters and oils, working together to help nourish lips. It helps reduce the appearance of dry, fine lip lines and makes your lips appear younger-looking, fresh, and their most beautiful. How do I use it: Start with clean, bare lips. Glide Blurred Lines Smooth-Fill Lipstick along the natural shape of your lips. Using the applicator, apply Vitality Lip Flush Butter Gloss over lipstick or directly to lips. Each lip innovation can be worn individually or together. From IT Cosmetics®.

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It Cosmetics Your Smooth & Hydrated Lips Kit
It Cosmetics Your Smooth & Hydrated Lips Kit 

Say hello to smooth and hydrated lips with this lip kit by IT Cosmetics. The true, full-coverage Blurred Lines Lipstick is your moisturizing and smoothing lip color that lasts! The rich color instantly color-corrects while infusing lip-smoothing moisture. It will smooth the appearance of dry, fine lines, so your lips instantly look smoother and softer. Vitality Lip Flush Butter Gloss starts off as a lip serum. This innovative formula drenches your lips in butters and oils, working together to help nourish lips. It helps reduce the appearance of dry, fine lip lines and makes your lips appear younger-looking, fresh, and their most beautiful. How do I use it: Start with clean, bare lips. Glide Blurred Lines Smooth-Fill Lipstick along the natural shape of your lips. Using the applicator, apply Vitality Lip Flush Butter Gloss over lipstick or directly to lips. Each lip innovation can be worn individually or together. From IT Cosmetics®.

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It Cosmetics A-D Blurred Lines Lipstick TrioAuto-Delivery
It Cosmetics A-D Blurred Lines Lipstick TrioAuto-Delivery 

Blurred Lines Smooth-Fill Lipstick from IT Cosmetics is your antiaging, full, rich color, instant color correction, and hydrating vitality! Effortlessly glide these antiaging lipsticks over your lips to hydrate and add full, lush color that helps to reduce the appearance of dry, fine lines on your lips, evening the appearance of your lip tone for a younger-looking, beautiful smile! And with this Auto-Delivery plan, a new shipment arrives approximately every 90 days for one year. Each of these three lipsticks is infused with collagen, peptides, hyaluronic filling spheres, shea butter, jojoba, and grape seed extract to nourish your lips while evening the look of your lip tone; smoothing the appearance of dry, fine lip lines; and adding color to your lips that will revitalize the look of your entire complexion! This antiaging formula is perfect for anyone who wants to minimize the look of dry, fine lines and uneven lip tone while nourishing lips and hydrating lasting lip color. How do I use it: Glide ultra-conditioning, antiaging Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction, rich color, and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts! From IT Cosmetics(R).

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It Cosmetics Your Perfect Pink forLips & Cheeks
It Cosmetics Your Perfect Pink forLips & Cheeks 

Experience your most beautiful flush of vitality and a lit-from-within glow with two antiaging innovations from IT Cosmetics. They both feature the shade Je Ne Sais Quoi, your perfect pink on all skin tones! Blurred Lines Smooth-Fill Lipstick is your hydrating, smoothing lip color that lasts. It's your full, rich color, instant color correction, and lip-smoothing hydration! Infused with collagen, hyaluronic filling spheres, and other lip-loving ingredients, this lipstick will smooth the appearance of dry, fine lines on your lips. CC+ Anti-Aging Creme Blush is infused with antiaging ingredients, including peptides, hydrolyzed collagen, niacin, algae, and silk. It effortlessly blends into your skin, erasing the look of pores and imperfections and creating the look of youth and your most beautiful you! The Heavenly Luxe Angled Radiance Creme Brush is custom-cut to pick up the perfect amount of blush and airbrush it onto your cheeks effortlessly. How do I use it: For the appearance of fuller-looking, smoother, younger-looking lips, start with clean, bare lips. Glide Blurred Lines Smooth-Fill Lipstick along the natural shape of your lips for instant rich color. Using the Heavenly Luxe Angled Radiance Creme Brush, apply CC+ Anti-Aging Creme Blush by simply smiling, then sweeping on in a circular motion to the apples of your cheeks for a healthy-looking, lit-from-within flush of color. It can be worn over the top of foundation or directly on bare skin. From IT Cosmetics(R). Includes:

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It Cosmetics Perfect Lip Gloss Stain and LinerStain Duo
It Cosmetics Perfect Lip Gloss Stain and LinerStain Duo 

What is it: This is your naturally pretty lip stain duo that gives you color that lasts! YLBB Your Lips But Better Lip Liner Stain is an ultra-luxe, ultra-creamy automatic lip liner pencil infused with a stain! This multitasking 4-in-1 acts as your lip liner, primer, long-wear stain, and reversible liner all in one. Vitality Lip Blush Hydrating Gloss Stain glides on like a serum, hydrating lips with oils and butters for a luxurious feeling that lasts with the benefit of a long-wearing stain! Who is it for: Anyone who wants naturally pretty, hydrated, lips. Anyone who wants the appearance of younger-looking or fuller-looking lips. Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stays until you decide to take it off. Anyone who wants the look of a lip gloss and the long wear of a stain. Anyone who wants to relieve dryness with nourishing ingredients. Why is it different: Developed with plastic surgeons with shades designed to give you the look of your lips but better. Formulated with vitamins A, C, E, acai, and green and white tea, in addition to peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba to help hydrate, condition, soothe, and nourish your lips--all while minimizing the appearance of lip lines and keeping your lip color in place. Vitality Lip Blush Hydrating Lip Gloss Stain is infused with collagen, peptides, and hydrating hyaluronic acid. This stain delivers high shine and rich pigment that glides on like a lightweight serum, instantly hydrating lips! How do I use it: Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light stokes, beginning at the center of your lip line and working outward. For fuller-looking lips, hug the very outer edges of the lip line as you apply. Next, apply the gloss directly to lips. All shades can be worn individually or together for a hydrating, sheer, pretty flush of color! Fro

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It Cosmetics Blurred Lines Smooth FillLipstick Trio
It Cosmetics Blurred Lines Smooth FillLipstick Trio 

Blurred Lines Smooth-Fill Lipstick from IT Cosmetics is your antiaging, full, rich color, instant color correction, and hydrating vitality! Effortlessly glide these antiaging lipsticks over your lips to hydrate and add full, lush color that helps to reduce the appearance of dry, fine lines on your lips, evening the appearance of your lip tone for a younger-looking, beautiful smile! Each of these three lipsticks is infused with collagen, peptides, hyaluronic filling spheres, shea butter, jojoba, and grape seed extract to nourish your lips while evening the look of your lip tone; smoothing the appearance of dry, fine lip lines; and adding color to your lips that will revitalize the look of your entire complexion! This antiaging formula is perfect for anyone who wants to minimize the look of dry, fine lines and uneven lip tone while nourishing lips and hydrating lasting lip color. How do I use it: Glide ultra-conditioning, antiaging Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction, rich color, and evening of lip tone. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts! From IT Cosmetics(R). Includes:

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It Cosmetics 4-in-1 Hydrating Lipstick StainClassics Trio
It Cosmetics 4-in-1 Hydrating Lipstick StainClassics Trio 

What is it: Vitality Lip Flush takes the place of four products--your lipstick, antiaging conditioning lip balm, ultra-hydrating lip gloss, and lip stain, all in one! This truly innovative formula contains It Cosmetics' Hydra-Luxe technology, including ingredients such as plum oil, cherry oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush is packed with antioxidants, including vitamins A, C, and E, acai, green tea, and white tea. This formula is paraben-free. Who is it for: Anyone who wants to add a naturally pretty flush of color to their lips that lasts! Anyone who wants ultra-hydrated and conditioned lips. The naturally pretty shades work on all skin tones. Why is it different: Vitality Lip Flush was developed to give that long-wear flush of naturally pretty color, the antiaging hydration of a super-luxe treatment lip balm, and a powerful stain that doesn't dry out lips. Plum oil, cherry oil, and a power-packed formula of antiaging and good-for-you ingredients drench your lips with hydration. How do I use it: Apply directly from the tube. All three shades give a sheer, naturally pretty flush of color that lasts. From IT Cosmetics(R). Includes:

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It Cosmetics Blurred Lines Smooth-Fill Lipstick
It Cosmetics Blurred Lines Smooth-Fill Lipstick 

What is it: From IT Cosmetics, Blurred Lines Smooth-Fill Lipstick is your rich color, instant color correction, and hydrating vitality! Effortlessly gliding over your lips to help hydrate and add full, lush color, this antiaging lipstick helps to reduce the appearance of fine lines on your lips. Who is it for: Anyone who wants hydrating, lasting lip color! Anyone who wants to help reduce the look of fine lines. Anyone who wants to treat their lips to the benefits of antiaging, hydrating ingredients. Anyone who wants the appearance of a beautiful, younger-looking smile! Why is it different: Blurred Lines Smooth-Fill Lipstick is infused with ingredients--including collagen, peptides, hyaluronic filling spheres, shea butter, jojoba, and grape seed extract--to help hydrate, smooth the appearance of lip lines, and add color to your lips! How do I use it: Glide over your lips for instant color correction and rich color. Wear day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts. From IT Cosmetics(R). Includes:

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It Cosmetics Je Ne Sais Quoi Color AwakeningLip Duo
It Cosmetics Je Ne Sais Quoi Color AwakeningLip Duo 

Your perfect pink. Treat your lips to IT Cosmetics Vitality Lip Reviver Treatment. With nourishing butters and oils, hyaluronic acid, antioxidants, and peptides, the cult-favorite Je Ne Sais Quoi shade works well for every age, skin tone, and woman! How do I use it: Apply directly to lips. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Flush Reviver Lip & Cheek
It Cosmetics Vitality Flush Reviver Lip & Cheek 

What is it: Vitality Flush 4-in-1 Reviver Lip & Cheek Stain Stick offers the ultimate, pretty flush of color with the hydrating and conditioning feel of a balm. This innovative formula contains IT Cosmetics Hydra-Luxe Technology, including ingredients such as plum oil, cherry oil, shea butter, aloe, jojoba, and more. These ingredients work together to hydrate and condition lips and cheeks and minimize the appearance of fine lines and wrinkles! Plus, it's packed with antioxidants, including vitamins A, C, and E; acai; green tea; and white tea. Who is it for: Anyone who wants a truly hydrating stain! Also for anyone who wants to add a pretty flush of color that lasts to their lips and cheeks, and anyone who wants ultra-hydrated and conditioned lips and cheeks. Why is it different: Infused with a powerful stain, the Vitality Flush 4-in-1 Reviver Lip & Cheek Stain Stick was developed to give a long-wearing flush of pretty color and the hydration of a super-luxe lip and skin balm. Drench your lips and skin with a power-packed formula of ingredients that will quench dry, parched lips and cheeks. The pretty shades work on all skin tones. How do I use it: For gorgeous, sheer color and hydration, apply the Vitality Flush 4-in-1 Reviver Lip & Cheek Stain Stick to lips, cheeks, and any area where you desire a beautiful, sheer wash of color. It can be used on lips as your lipstick, balm, stain, and gloss. Gently tap onto the apples of cheeks for a pop of youthful-looking color. Gently pat and blend with your fingers to achieve a natural-looking glow. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Lip Flush Anti-Aging Lips
It Cosmetics Vitality Lip Flush Anti-Aging Lips 

What is it: Vitality Lip Flush Anti-Aging Lipstick Stain takes the place of your lipstick, anti-aging conditioning lip balm, ultra-hydrating lip gloss, and your lip stain! This truly innovative formula contains Hydra-Luxe Technology including ingredients such as plum oil, cherry oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, and nourish your lips. It minimizes the appearance of lip lines and wrinkles. Plus, this lip flush is packed with anti-oxidants including acai, green tea, white tea, and vitamins A, C, and E to fight free-radical attack. Who is it for: Anyone who wants a naturally pretty flush of color for their lips! It's also for anyone who wants ultra-hydrated and conditioned lips. Why is it different: Vitality Lip Flush Anti-Aging Lipstick Stain is developed to give that long-wear flush of naturally pretty color, the anti-aging hydration of a super-luxe treatment lip balm, and the infusion of a powerful stain that doesn't dry out your lips. Plum oil, cherry oil, and a power-packed formula of anti-aging and good-for-you ingredients drench your lips with hydration. Works on all skin tones. How do I use it: Apply directly from the tube for a sheer, naturally pretty flush of color that lasts. From It Cosmetics(R).

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It Cosmetics Blurred Lines Smooth Fill LipstickTrio
It Cosmetics Blurred Lines Smooth Fill LipstickTrio 

What is it: Blurred Lines Smooth-Fill Lipstick from IT Cosmetics is your full, rich color; instant color correction; and hydrating vitality all in one. Effortlessly gliding over your lips to help hydrate and add full, lush color, these antiaging lipsticks create the appearance of even tone. Who is it for: Anyone who wants nourished lips and hydrating, lasting lip color; wants to treat lips to the benefits of hydrating ingredients; and desires a younger-looking, beautiful smile. Why is it different: Blurred Lines Smooth-Fill Lipstick is infused with lip-loving ingredients to nourish your lips while evening out the look of your lip tone with color correction that revitalizes the look of your entire complexion. How do I use it: Glide ultra-conditioning Blurred Lines Smooth-Fill Lipstick over your lips. Can be worn day or night for naturally pretty lip color that lasts. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Lip Flush Butter
It Cosmetics Vitality Lip Flush Butter 

What is it: Vitality Lip Flush Lipstick Butter is an ultra-hydrating lipstick, lip gloss, and antiaging, lip-conditioning balm all in one to help soothe lips while giving you a gorgeous flush of color. The truly innovative formula works to help hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus, Vitality Lip Flush Lipstick Butter is packed with antioxidants that help fight free radicals attack. This formula is also paraben-free. Who is it for: Anyone who wants a naturally pretty flush of color on their lips that lasts; wants ultra-hydrated and conditioned lips; or wants smooth, soft, and youthful-looking lips with a flush of vitality-filled color. Why is it different: Vitality Lip Flush Lipstick Butter gives that long-wear flush of naturally pretty color, the antiaging hydration of a super luxe-treatment lip balm, and a powerful hydrating base that doesn't dry your lips. Plum oil, argan oil, jojoba, cherry oil, and a power-packed formula of antiaging and good-for-you ingredients drench your lips with hydration. How do I use it: Apply Vitality Lip Flush Lipstick Butter directly from the tube. From IT Cosmetics(R).

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It Cosmetics Hydrating Lip Butter Gloss Trio
It Cosmetics Hydrating Lip Butter Gloss Trio 

What is it: Vitality Lip Flush Butter Glosses from IT Cosmetics are super-hydrating lip glosses infused with butters, oils, and an antiaging lip serum. This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba--all of which work together to help hydrate, condition, and nourish your lips. Plus, Vitality Lip Flush Butter Gloss is packed with antiaging antioxidants including vitamins A, C, and E; acai; green tea; and white tea. Included in each trio is News Anchor Blue Vitality Lip Flush Butter Gloss, a beauty secret from the world of television news. You can wear it alone or over your favorite lip color. It goes on clear so you won't notice a blue color on your lips, you'll only notice a brighter-looking smile! Who is it for: Anyone who wants naturally pretty, hydrated, gorgeous lips; anyone who wants the look of a lip gloss without the sticky, tacky feeling; or anyone who wants to instantly relieve dryness with loving and nourishing ingredients. Why is it different: Vitality Lip Flush Butter Gloss is the creme-de-la-creme of lip glosses. The formulation delivers high shine and rich pigment that glides on like a lightweight serum to instantly hydrate lips. This truly innovative formula drenches your lips in butters and oils that work together to help hydrate, condition, and nourish your lips. How do I use it: Apply Vitality Lip Flush Butter Glosses directly to lips. All shades can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of color that lasts. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Lip Flush Hydrating Lip G
It Cosmetics Vitality Lip Flush Hydrating Lip G 

This truly innovative gloss stain formula drenches your lips in hydrating butters and oils working together with collagen, peptides, and hyaluronic acid to help nourish lips, minimize the appearance of lip lines, and help your lips appear younger-looking, fresh, and their most beautiful. The best part? This ultra-hydrating gloss is infused with a soft color stain, so your gorgeous sheer flush of color lasts! For high shine and soft color pigment that glides on like a lightweight serum, all ages and skin tones can hydrate lips for the most luxurious feeling. How do I use it: Apply directly to your lips. The gloss can be worn on bare lips or over the top of any other lip product. All shades can be worn individually or together for a super-hydrating, sheer, naturally looking pretty flush of vitality-filled color that lasts. From IT Cosmetics(R).

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It Cosmetics IT's Your Je Ne Sais Quoi LipCollection
It Cosmetics IT's Your Je Ne Sais Quoi LipCollection 

Get hydrated, softer, and younger-looking lips in an instant. This two-piece antiaging set features proprietary Vitality Lip Flush Technology from IT Cosmetics in their number-one selling shade, Je Ne Sais Quoi--IT's your perfect soft flush of pink! Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment is true lip therapy, delivering hydration and color. Enjoy the benefits of a peptide-infused, lip-loving formula made with essential butters and oils, hyaluronic filling spheres, and antioxidants. Vitality Lip Blush Hydrating Lip Gloss Soft Stain is your perfect pink lip color that lasts. IT's soft stain offers 50% of the stain power of the brand's original formula, and is designed to deliver long-lasting color with a naturally pretty soft flush to your lips. The innovative lip stain formula drenches your lips in antiaging ingredients, working to condition and nourish lips. This emollient high-shine gloss never feels sticky or tacky, and it instantly minimizes the appearance of dry, fine lip lines for fuller-looking and younger-looking lips. How do I use it: Trace the natural shape of your bare, dry lips with Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment. Apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain right over top for a super high-shine finish. Each product can be worn separately or together for your perfect soft flush of pretty pink lips. IT Girl Tip: Apply the lip treatment before bed as your overnight lip mask, and wake up to refreshed and hydrated lips. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Lip Flush Butter Gloss Ne
It Cosmetics Vitality Lip Flush Butter Gloss Ne 

What is it: Vitality Lip Flush Butter Gloss is the creme-de-la-creme of lip glosses! The formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates lips. A best-kept beauty secret that you'll love, the News Anchor Blue shade goes on completely clear on your lips, but it's infused with blue microcrystals that counteract yellow in your teeth and give you the look of a brighter, whiter smile. Who is it for: Anyone who wants natural-looking, pretty, hydrated, gorgeous lips. Anyone who wants the look of a lip gloss without the sticky, tacky feeling of a traditional lip gloss. Anyone who wants to instantly relieve dry lips with nourishing ingredients. Why is it different: Vitality Lip Flush Butter Glosses are super-hydrating lip glosses, infused with butters, oils, and an antiaging lip serum, all in one! This truly innovative formula drenches your lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba, which work together to hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Vitality Lip Butter Gloss is packed with antiaging antioxidants, including vitamins A, C, and E, acai, and green tea and white tea to help fight free radicals. How do I use it: Apply Vitality Lip Flush Butter Gloss directly to lips. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Perfect LipGloss Stain&LinerAuto-Delivery
It Cosmetics A-D Perfect LipGloss Stain&LinerAuto-Delivery 

What is it: A lip stain duo that gives you color that lasts! YLBB Your Lips But Better Lip Liner Stain is an ultra-luxe, ultra-creamy automatic lip liner pencil infused with a stain! This multitasking 4-in-1 acts as your lip liner, primer, long-wear stain, and reversible liner. Vitality Lip Blush Hydrating Gloss Stain glides on like a serum, hydrating lips with oils and butters. And this Auto-Delivery plan provides a new shipment approximately every 90 days for as long as you remain in the plan. Who is it for: Anyone who wants naturally pretty, hydrated lips with the appearance of younger- or fuller-looking lips. Why is it different: Developed with plastic surgeons, YLBB Your Lips But Better Lip Liner Stain is formulated with vitamins A, C, E, acai, and green and white tea, plus peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba to help hydrate, condition, soothe, and nourish your lips--all while minimizing the appearance of lip lines and keeping lip color in place. Vitality Lip Blush Hydrating Lip Gloss Stain is infused with collagen, peptides, and hydrating hyaluronic acid. It delivers high shine and rich pigment that glides on like a lightweight serum, instantly hydrating lips! How do I use it: Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light stokes, beginning at the center and working outward. For fuller-looking lips, hug the very outer edges of the lip line. Apply the gloss directly to lips. All shades can be worn individually or together for a hydrating, sheer, pretty flush of color! From IT Cosmetics(R).

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It Cosmetics Vitality Lip Flush LipstickStain Duo
It Cosmetics Vitality Lip Flush LipstickStain Duo 

What is it: Vitality Lip Flush 4-in-1 Antiaging Lipstick Stains take the place of four products--lipstick, antiaging conditioning lip balm, ultra-hydrating lip gloss, and lip stain. This truly innovative formula contains Hydra-Luxe Technology, which includes plum oil, cherry oil, shea butter, aloe, and jojoba. They all work together to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lines and wrinkles. Plus, it's packed with antioxidants, including vitamins A, C, and E; acai; green tea; and white tea to help fight free-radical attack. Who is it for: Anyone who wants a naturally pretty flush of color that lasts. Anyone who wants ultra-hydrated and conditioned lips. Why is it different: Vitality Lip Flush 4-in-1 Antiaging Lipstick Stains are developed to give that long-wear flush of naturally pretty color, the antiaging hydration of a super-luxe treatment lip balm, and are infused with a stain that doesn't dry out your lips. Plum oil, cherry oil, and a power-packed formula of antiaging and good-for-you ingredients drench your lips with hydration. The naturally pretty shades work on all skin tones. How do I use it: Apply Vitality Lip Flush directly from the tube for a sheer, naturally pretty flush of color that lasts. From IT Cosmetics(R).

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It Cosmetics A-D BlurredLines Lipstick&YLBB DuoAuto-Delivery
It Cosmetics A-D BlurredLines Lipstick&YLBB DuoAuto-Delivery 

What is it: Blurred Lines Lipstick is full, rich color, instant color correction, and lip-smoothing hydration that helps to smooth the appearance of your lips. It's perfectly paired with YLBB Your Lips But Better Lip Liner Stain, an ultra-luxe, ultra-creamy, waterproof automatic lip liner. With this Auto-Delivery plan, a new shipment arrives approximately every 90 days for one year. Who is it for: Anyone who wants hydrating, lasting lip color and the benefits of antiaging, lip-loving ingredients. Why is it different: Blurred Lines Lipstick is infused with lip-loving ingredients, including collagen, peptides, hyaluronic filling spheres, shea butter, and grape seed extract, formulated to help smooth the appearance of your lips with hydrating color. YLBB Your Lips But Better Lip Liner Stain is infused with avocado oil, vitamins A and E, acai, and green and white tea, and keeps your lip color locked in place. How do I use it: To line and define, start with clean, bare lips. Twist up your automatic YLBB Lip Liner Stain and trace your natural lip line using light strokes, beginning at the center of your lip line and working outward. For the appearance of fuller-looking lips, trace the very outer edges of the lip line as you apply. You can fill in your entire lip and wear alone as lip color or use as your first step to lock in your lipstick for long-lasting color. To smooth and hydrate, glide Blurred Lines Lipstick over your lips for instant rich color. Once you've lined your lips, you can wear it alone or over YLBB Lip Liner Stain day or night. From IT Cosmetics(R).

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It Cosmetics Vitality Lip Flush Butter Gloss
It Cosmetics Vitality Lip Flush Butter Gloss 

What is it: The Vitality Lip Flush Butter Gloss formulation delivers high shine and rich pigment that glides on like a lightweight serum that instantly hydrates, repairs, and protects lips. Who is it for: Anyone who wants naturally pretty, hydrated lips; wants younger-looking or fuller-looking lips; or wants the look of a lip gloss without the sticky, tacky feeling. Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge. Anyone who wants to instantly relieve dryness while protecting lips with loving and nourishing ingredients. Why is it different: Vitality Lip Flush Butter Gloss is infused with butters, oils, and an antiaging lip serum. It drenches lips in collagen, hyaluronic acid, peptides, plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba, which work together to hydrate, condition, and nourish lips, helping to reduce the appearance of lip lines and wrinkles. Plus, it's packed with antiaging antioxidants, including vitamins A, C, and E, acai, green tea, and white tea to ward off free radicals all day long. How do I use it: Apply gloss directly to lips. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Lip Blush Hydrating Gloss
It Cosmetics Vitality Lip Blush Hydrating Gloss 

What is it: Vitality Lip Blush Hydrating Gloss Stain features a truly innovative formula that drenches your lips in hydrating butters and oils to treat and condition, minimizing the appearance of lip lines. The high-shine, rich pigment glides on like a lightweight serum that instantly hydrates, repairs, and protects. The best part--these glosses are infused with a stain for an all-day gorgeous flush of color that lasts! Who is it for: Anyone who wants naturally pretty, hydrated, gorgeous lips. Anyone who wants the look of a lip gloss without the sticky, tacky feeling. Anyone who wants to instantly relieve dryness while protecting lips with nourishing ingredients. Anyone who wants a stain that doesn't dry out your lips. Why is it different: Developed with plastic surgeons, Vitality Lip Blush Hydrating Lip Gloss Stain is infused with nine butters and oils, plus collagen, peptides, and hydrating hyaluronic acid. This truly innovative formula drenches your lips in plum oil, cherry oil, shea butter, avocado oil, argan oil, and jojoba, to treat, hydrate, condition, and nourish your lips, minimizing the appearance of lip lines and wrinkles. Plus it's packed with antiaging antioxidants, including vitamins A, C, and E, acai, green tea, and white tea to protect and ward off free-radicals all day long. It's also paraben-free. How do I use it: Apply Vitality Lip Blush Hydrating Gloss Stain directly to your lips. From IT Cosmetics(R). Includes:

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It Cosmetics Your Lips But Better Waterproof Lip Stain
It Cosmetics Your Lips But Better Waterproof Lip Stain 

What is it: YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra-luxe, ultra-creamy, clinically proven automatic lip liner pencil infused with a stain! This innovative game-changer acts as your nude lip liner, lip primer, long-wear stain, and reversible lip liner all in one! Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge and stays all day until you decide to take it off. Anyone who wants younger- or fuller-looking lips. Anyone who wants the perfect shade of lip liner that can be worn alone or with your favorite lipstick or gloss. Why is it different: Developed with leading plastic surgeons, all shades are designed to work with your skin tone to give you the look of Your Lips But Better. This truly innovative formula is infused with peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba that all work together to treat, hydrate, condition, soothe, and nourish your lips--all while minimizing the appearance of lip lines and keeping your lip color in place. Plus, YLBB Your Lips But Better Waterproof Lip Liner Stain is packed with antiaging antioxidants, including vitamins A, C, and E, acai, green tea, and white tea to protect and ward off free radicals all day long. It's also paraben-free! How do I use it: Begin with clean, bare lips. Twist up the pencil and trace your natural lip line using light stokes, beginning at the center and working outward. For fuller-looking lips, hug the very outer edges of the lip line as you apply. From IT Cosmetics(R). Includes:

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It Cosmetics CC+ Lip Serum Hydrating Anti-Aging
It Cosmetics CC+ Lip Serum Hydrating Anti-Aging 

What is it: IT Cosmetics CC+ Lip Serum is a hydrating, antiaging creme gloss. It's an antiaging lip serum, hydrating lip conditioner, lip-tone reviver, and sheer color in one creme gloss. This gloss drenches your lips in amazing hydration while giving them a beautiful, your-lips-but-better flush of color. Who is it for: A woman who wants to treat her lips every time she applies her lip color. Any woman who wants to revive the look of a gorgeous, naturally flushed lip tone. Anyone who wants hydration and the appearance of younger-looking lips. Why is it different: CC+ Lip Serum Hydrating Anti-Aging Creme Gloss is infused with collagen, hyaluronic acid, peptides, shea butter, avocado oil, argan oil, and jojoba. Color pigments even out and revive the appearance of your lip color. Plus, the lip serum drenches your lips with hydration for naturally pretty, vitality-filled, kissable-looking lips. How do I use it: Glide CC+ Lip Serum over your lips for instant hydration, the look of color, and gorgeous your-lips-but-better color. Can be worn day or night for an ultra-hydrating treatment and a naturally pretty flush of color that lasts. From IT Cosmetics(R).

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It Cosmetics CC Lip Serum & BlurredLines Lipstick
It Cosmetics CC Lip Serum & BlurredLines Lipstick 

What is it: A pair of luscious lip products from IT Cosmetics. CC+ Lip Serum is a hydrating, antiaging creme gloss that combines an antiaging lip serum, a hydrating lip conditioner, a lip-tone reviver, and sheer color in one creme gloss. It drenches your lips in amazing hydration while giving them a beautiful, your-lips-but-better flush of color. Blurred Lines Smooth-Fill Lipstick offers full, rich color, instant color correction, and hydrating vitality. This antiaging lipstick glides on effortlessly and reduces the appearance of fine lines on your lips. Who is it for: A woman who wants to treat her lips every time she applies her lip color. Any woman who wants to revive the look of a gorgeous, naturally flushed lip tone. Anyone who wants hydration and the appearance of younger-looking lips, plus lasting color. Why is it different: CC+ Lip Serum Hydrating Anti-Aging Creme Gloss is infused with collagen, hyaluronic acid, peptides, shea butter, avocado oil, argan oil, and jojoba. Color pigments even out and revive the appearance of your lip color. Blurred Lines Smooth-Fill Lipstick is also infused with lip-loving ingredients, including collagen, peptides, hyaluronic filling spheres, shea butter, jojoba, and grape seed extract. How do I use it: Glide CC+ Lip Serum over your lips for instant hydration and gorgeous your-lips-but-better color. Apply ultra-conditioning Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction and rich color. Each can be worn day or night for an ultra-hydrating treatment and naturally pretty color that lasts. From IT Cosmetics(R).

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It Cosmetics IT's Your Je Ne Sais Quoi PerfectPink Lip Duo
It Cosmetics IT's Your Je Ne Sais Quoi PerfectPink Lip Duo 

The IT Cosmetics Je Ne Sais Quoi lip duo is your perfect pink, antiaging, hydrating lip color that lasts! Get younger-looking lips in an instant with two lip technologies. YLBB Your Lips But Better Lip Liner Stain is a waterproof, ultra-luxe, ultra-creamy automatic lip liner, while Vitality Lip Flush 4-in-1 Hydrating Lipstick Stain is your antiaging conditioning balm, long-wear lipstick, light glossy finish, and your hydrating stain all in one step! You're also infusing your lips with collagen, cherry oil, shea butter, and jojoba, which all help to condition and nourish your lips. This lipstick and lip liner stain come in the iconic IT shade of Je Ne Sais Quoi--the perfect flush of pink on all skin tones! How do I use it: Start with clean, bare lips. Twist up your automatic YLBB Lip Liner Stain and begin tracing your natural lip line using light strokes, beginning at the center of your lip line and working outward. For fuller-looking lips, trace the very outer edges of the lip line as you apply. You can fill in your entire lip and wear alone as lip color or use as your first step to lock in your lipstick for long-lasting color! For gorgeous, hydrated lips that last, apply Vitality Lip Flush 4-in-1 Hydrating Lipstick Stain directly to your lips, for instant hydration, shine, and lip color that lasts, because it's a stain! Both can be worn on bare lips or over the top of one another. From IT Cosmetics(R). Includes:

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It Cosmetics CC Lip Serum Creme Gloss & LipLiner Stain Duo
It Cosmetics CC Lip Serum Creme Gloss & LipLiner Stain Duo 

What is it: This naturally pretty lip duo gives you color and antiaging lip treatment that lasts! YLBB Your Lips But Better Lip Liner Stain is an ultra-luxe, ultra-creamy automatic lip liner pencil infused with stain. This multitasking lip liner stain acts as your lip liner, primer, long-wear stain, and reversible liner all in one. CC+ Lip Serum Hydrating Anti-Aging Creme Gloss is a hydrating, antiaging lip and sheer color in one creme gloss, drenching your lips in amazing hydration while giving them a beautiful your-lips-but-better flush of color. Who is it for: Anyone who wants pretty lips. Anyone who wants the appearance of younger-looking or fuller-looking lips. Anyone who wants hydrating benefits in a lip liner that won't budge or smudge. Why is it different: Designed to give you the look of your lips but better. YLBB Your Lips But Better Lip Liner Stain is formulated with vitamins A, C, E, acai, and green and white tea, in addition to peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba to help hydrate, condition, soothe, and nourish your lips--all while keeping your lip color in place. CC+ Lip Serum Hydrating Anti-Aging Creme Gloss is infused with collagen, hyaluronic acid, peptides, shea butter, avocado oil, argan oil, and jojoba. Color-correcting pigments even out and revive the appearance of your lip color, plus the lip serum drenches your lips with hydration for the look of naturally pretty, vitality-filled, kissable lips. How do I use it: Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light strokes, beginning at the center and working out. For fuller-looking lips, hug the very outer edges of the lip line as you apply. Next, glide CC+ Lip Serum over your lips for instant hydration, the look of color correction, and gorgeous your-lips-but-better color. From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Soft Gloss & YLBB LipLiner Stain Duo
It Cosmetics Vitality Soft Gloss & YLBB LipLiner Stain Duo 

What is it: Get naturally pretty lip color that lasts with these two lip-loving stain innovations from IT Cosmetics! The Vitality Lip Blush Hydrating Lip Gloss Soft Stain is a universally flattering soft stain gloss that adds sheer, hydrating color to your lips. Soft stains are 50% the stain amount of original stains for a naturally pretty flush of color. YLBB Your Lips But Better Waterproof Lip Liner Stain is an ultra-creamy, waterproof, automatic lip liner pencil infused with a stain that acts as your lip liner, lip primer, long-wear stain, and reversible lip liner all in one. Who is it for: Anyone who wants hydrating and conditioning benefits in a lip liner that won't budge or smudge. Anyone who wants to drench their lips in hydration with long-wearing, naturally pretty sheer color. Why is it different: Vitality Lip Blush Hydrating Lip Gloss Soft Stain is infused with butters and oils, plus collagen, peptides, and hydrating hyaluronic acid. This lip gloss stains delivers high shine and soft color pigment that glides on like a lightweight serum, instantly hydrating lips with oils and butters for the most luxurious feeling! The YLBB Liner Stain is packed with antiaging antioxidants, including vitamins A and E, acai, green tea, and white tea, in addition to peptides, collagen, hyaluronic acid, hydrating avocado oil, shea butter, aloe, and jojoba--all working to hydrate, condition, soothe, and nourish your lips and keep your lip color in place. How do I use it: Begin with clean, bare lips. Twist up your automatic pencil and begin tracing your natural lip line using light stokes, beginning at the center of your lip line and working outward. For the appearance of fuller-looking lips, hug the very outer edges of the lip line as you apply. Next, apply Vitality Lip Blush Hydrating Lip Gloss Soft Stain directly to lips. All shades can be worn individually or together for a super-hydrating, sheer, naturally pretty flush of vitality-filled color that lasts. From IT C

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It Cosmetics Vitality Lip Flush Lipstick Stain-
It Cosmetics Vitality Lip Flush Lipstick Stain- 

What is it: Vitality Lip Flush 4-in-1 Antiaging Lipstick Stain takes the place of four products--lipstick, antiaging conditioning lip balm, ultra-hydrating lip gloss, and lip stain. This truly innovative formula contains Hydra-Luxe Technology, which includes plum oil, cherry oil, shea butter, aloe, and jojoba. They all work together to hydrate, condition, and nourish your lips, minimizing the appearance of lines and wrinkles. Plus, it's packed with antioxidants to help fight free-radical attack. Who is it for: Anyone who wants a naturally pretty flush of color that lasts. Anyone who wants ultra-hydrated and conditioned lips. Why is it different: Vitality Lip Flush 4-in-1 Antiaging Lipstick Stain is developed to give that long-wear flush of naturally pretty color and the antiaging hydration of a super-luxe treatment lip balm. It's infused with a stain that doesn't dry out your lips. Plum oil, cherry oil, and a power-packed formula of antiaging and good-for-you ingredients drench your lips with hydration. This naturally pretty shade works on all skin tones. How do I use it: Apply directly from the tube for a sheer, naturally pretty flush of color that lasts. From IT Cosmetics(R).

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It Cosmetics IT's Your Beautiful Lips Color &Shine Trio
It Cosmetics IT's Your Beautiful Lips Color &Shine Trio 

This naturally pretty IT Cosmetics lip trio gives you lip smoothing treatment and color that lasts! Your Lips But Better Waterproof Lip Liner Stain is an ultra-luxe, ultra-creamy, waterproof lip liner stain in an automatic pencil. This multitasking lip liner stain acts as your lip liner, primer, long-wear matte lip stain, and reversible liner all in one. Vitality Lip Flush Butter Gloss is a hydrating emollient lip gloss that drenches your lips in amazing hydration while giving them a beautiful your-lips-but-better flush of high shine. The innovative shade News Anchor Blue has a sheer blue tint to it that goes on completely clear! Both formulas are designed for anyone who wants the appearance of younger-looking or fuller-looking lips, and the hydrating benefits in a lip liner. How do I use it: Begin with clean, bare lips. Twist up your lip liner stain and begin tracing your natural lip line using light strokes, beginning at the center and working out. For fuller-looking lips, hug the very outer edges of the lip line as you apply. Fill in your lip for an allover matte color. Next, glide gloss over your lips. You can layer or wear alone for naturally beautiful lips. From IT Cosmetics(R). Includes:

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It Cosmetics Blurred Lines Lipstick& YLBB Liner
It Cosmetics Blurred Lines Lipstick& YLBB Liner 

What is it: The appearance of younger-looking lips in an instant with two lip technologies from IT Cosmetics. Blurred Lines Lipstick is full, rich color, instant color correction, and lip-smoothing hydration. Infused with collagen, hydrolyzed filling spheres, and other lip-loving ingredients, this lipstick helps to smooth the appearance of your lips. It's perfectly paired with YLBB Your Lips But Better Lip Liner Stain, an ultra-luxe, ultra-creamy, waterproof automatic lip liner. Who is it for: Anyone who wants hydrating, lasting lip color. Anyone who wants to treat their lips to the benefits of antiaging, lip-loving ingredients. Anyone who wants the appearance of a younger-looking, beautiful smile. Why is it different: IT Cosmetics(R) believes that lip treatment is just as important as lip color. Blurred Lines Lipstick is infused with lip-loving ingredients, including collagen, peptides, hyaluronic filling spheres, shea butter, and grape seed extract, formulated to help smooth the appearance of your lips with hydrating color. YLBB Your Lips But Better Lip Liner Stain is infused with avocado oil, vitamins A and E, acai, and green and white tea, and keeps your lip color locked in place. How do I use it: To line and define, start with clean, bare lips. Twist up your automatic YLBB Lip Liner Stain and trace your natural lip line using light strokes, beginning at the center of your lip line and working outward. For the appearance of fuller-looking lips, trace the very outer edges of the lip line as you apply. You can fill in your entire lip and wear alone as lip color or use as your first step to lock in your lipstick for long-lasting color. To smooth and hydrate, glide Blurred Lines Lipstick over your lips for instant rich color. Once you've lined your lips, you can wear it alone or over YLBB Lip Liner Stain day or night. From IT Cosmetics.

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It Cosmetics CC Lip Serum Anti-Aging HydratingGloss Trio
It Cosmetics CC Lip Serum Anti-Aging HydratingGloss Trio 

What is it: CC+ Lip Serum is a hydrating antiaging creme gloss. It's your antiaging lip serum, hydrating lip conditioner, lip-tone reviver, and sheer color in one creme gloss. This trio drenches your lips in amazing hydration while giving them a beautiful your-lips-but-better flush of color. Who is it for: A woman who wants to treat her lips every time she applies her lip color. Any woman who wants to revive the look of a gorgeous, naturally flushed lip tone. Anyone who wants clinically proven hydration and the appearance of younger-looking lips. Why is it different: CC+ Lip Serum Hydrating Anti-Aging Creme Glosses are infused with collagen, hyaluronic acid, peptides, shea butter, avocado oil, argan oil, and jojoba. Color-correcting pigments even out and revive the appearance of your lip color, plus the lip serum drenches your lips with clinically proven hydration for naturally pretty, vitality-filled, kissable lips. How do I use it: Glide CC+ Lip Serum over your lips for instant hydration, the look of color correction, and gorgeous your-lips-but-better color. Can be worn day or night for an ultra-hydrating treatment and a naturally pretty flush of color that lasts. From IT Cosmetics(R). Includes:

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It Cosmetics A-D Blurred Lines Lip TrioAuto-Delivery
It Cosmetics A-D Blurred Lines Lip TrioAuto-Delivery 

What is it: Blurred Lines Smooth-Fill Lipstick is your full, rich color; instant color correction; and hydrating vitality! Effortlessly gliding over your lips to help hydrate and add full, lush color, these antiaging lipsticks help to reduce the appearance of fine lines on your lips. With this convenient Auto-Delivery plan, a new shipment arrives approximately every 90 days for one year. Who is it for: Anyone who wants hydrating, lasting lip color! Anyone who wants to help reduce the look of fine lines. Anyone who wants to treat their lips to the benefits of antiaging, hydrating ingredients. Anyone who wants the appearance of a younger-looking, beautiful smile! Why is it different: Blurred Lines Smooth-Fill Lipstick is infused with lip-loving ingredients--including collagen, peptides, hyaluronic filling spheres, shea butter, jojoba, and grape seed extract--to help hydrate, smooth the appearance of lip lines, and add color to your lips! How do I use it: Glide ultra-conditioning Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction and rich color. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts! From IT Cosmetics(R).

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It Cosmetics Blurred Lines Smooth FillLipstick Trio
It Cosmetics Blurred Lines Smooth FillLipstick Trio 

What is it: Blurred Lines Smooth-Fill Lipstick is your full, rich color; instant color correction; and hydrating vitality! Effortlessly gliding over your lips to help hydrate and add full, lush color, these antiaging lipsticks help to reduce the appearance of fine lines on your lips. Who is it for: Anyone who wants hydrating, lasting lip color! Anyone who wants to help reduce the look of fine lines. Anyone who wants to treat their lips to the benefits of antiaging, hydrating ingredients. Anyone who wants the appearance of a younger-looking, beautiful smile! Why is it different: Blurred Lines Smooth-Fill Lipstick is infused with lip-loving ingredients--including collagen, peptides, hyaluronic filling spheres, shea butter, jojoba, and grape seed extract--to help hydrate, smooth the appearance of lip lines, and add color to your lips! How do I use it: Glide ultra-conditioning Blurred Lines Smooth-Fill Lipstick over your lips for instant color correction and rich color. Can be worn day or night for an ultra-hydrating treatment and naturally pretty lip color that lasts! From IT Cosmetics(R). Includes:

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It Cosmetics Vitality Lip Flush Butter Gloss
It Cosmetics Vitality Lip Flush Butter Gloss 

Developed with plastic surgeons, Vitality Lip Flush Smooth Butter Gloss glides on like a lightweight serum while delivering the high shine of a gloss without ever feeling sticky or tacky! This ultra-hydrating, luxuriously smooth lip must-have helps to condition, nourish and minimize the appearance of lip lines so you can experience beautiful, pillowy-soft results every time. Discover all six gorgeous shades, which are beautiful alone or layered with your favorite lip products!

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It Cosmetics Your Lips But Better Lip Liner, Primer and Long-Wear Stain
It Cosmetics Your Lips But Better Lip Liner, Primer and Long-Wear Stain 

Developed with plastic surgeons, Your Lips But Better is your lip liner, primer and long-wear stain all in one sleek, automatic pencil with a built-in sharpener! Clinically tested to be 8-hour waterproof, the ultra-luxe, creamy pencil is infused with anti-aging collagen, silk, peptides, green tea, aloe and essential butters and oils. This revolutionary pencil helps to nourish lips, minimize the appearance of lip lines and double as your allover stain. Simply fill in lips completely for beautiful

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It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain
It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain 

Meet your best-selling, award-winning lipstick, balm, gloss and stain, all in one! Developed with plastic surgeons, each gorgeous shade is created to have the hydration of a balm, the lasting effect of a stain and the naturally pretty, long-wear color of a lipstick or gloss. Infused with non-drying stain technology, plus essential butters and oils, hyaluronic filling spheres and antioxidants, Vitality Lip Flush Stain is your multitasking It Girl must-have for beautiful, nourished lips.

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It Cosmetics Je Ne Sais Quoi Lip Treatment
It Cosmetics Je Ne Sais Quoi Lip Treatment 

Help smooth and awaken your lips with intense hydration and a flush of color with Je Ne Sais Quoi Lip Treatment! Developed with plastic surgeons, this color-infused lip reviver is created with proprietary Vitality Lip Flush Technology, essential butters and oils, hyaluronic filling spheres and antioxidants. It also features special pigments that react with the warmth of your lips to create a beautiful pop of color that lasts!

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It Cosmetics Blurred Lines Smooth-Fill Lipstick, A Macy's Exclusive
It Cosmetics Blurred Lines Smooth-Fill Lipstick, A Macy's Exclusive 

Developed with plastic surgeons, Blurred Lines gives you the shine of a gloss, the hydration of a balm and the pigment power of a lipstick all in one! Infused with hydrolyzed collagen, hyaluronic filling spheres, peptides, green tea, aloe vera and essential butters and oils, this revolutionary anti-aging lipstick instantly moisturizes lips and smooths the look of lines while delivering a naturally pretty pop of cushiony color. Finally, your lip-changing solution for your most youthful-looking be

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It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment
It Cosmetics Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment 

What it is: An innovative, lip-reviving, color-infused balm that provides hydration and a naturally flushed lip color.What it does: Developed with plastic surgeons, this game-changing, color-infused lip balm awakens your lips with intense hydration and a perfect flush of pink. Essential butters and oils, hyaluronic filling spheres, and antioxidants smooth the look of lip lines and lock in moisture, while proprietary Vitality Lip Flush TechnologyTM reacts with the warmth of your lips to create a beautiful pop of color that lasts all day.What it is formulated WITHOUT:- Parabens- Sulfates- PhthalatesWhat else you need to know: This product was developed with surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free. Suggested Usage:-Apply directly to lips. -Vitality Lip Flush TechnologyTM: Reacts with the warmth of your lips to create a beautiful pop of color.-Essential Butters and Oils: Impart and help the skin retain moisture.-Hyaluronic Filling Spheres: Attract water into the skin for the appearance of smooth, hydrated, volumized lips.-Antioxidants: Protect against free-radical damage, which causes skin inflammation and aging. Polybutene, Hydrogenated Polyisobutene, Octyldodecanol, Beeswax, Ozokerite, Trihydroxystearin, Polyethylene, Ricinus Communis (Castor) Seed Oil, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Palmitoyl Tripeptide-1, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Carthamus Tinctorius (Safflower) Seed Oil, Tocopheryl Acetate, Tocopherol, Retinyl Palmitate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea) Butter, Prunus Domestica Seed Oil, Prunus Cerasus (Bitter Cherry) Oil, Argania Spinosa Kernel Oil, Vitis Vinifera (Grape) Seed Extract, Punica Granatum Extract, Camellia Oleifera Leaf Extract, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Silica Dimethyl Silyate, Butylene Glycol, Hyaluronic Acid, Citric Acid, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil. [+/-: Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci 77491, Ci 77499), Red Lake 7 (Ci 15850), Red 27 Lake (Ci 45410), Yellow 5 Lake (Ci 19140), Red 30 Lake (Ci 73360)]. Developed with leading plastic surgeons, IT CosmeticsTM creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT GirlTM the moment you try IT. Discover IT. Love IT. Believe ITTM.

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