Make Up For Ever Makeup

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Make Up For Ever Step 1 Skin Equalizer Primer
Make Up For Ever Step 1 Skin Equalizer Primer 

What it is:A makeup primer that assists with balancing the skin's texture and tone for smoother, more even, and longer-lasting makeup wear. What it does:Prep skin for your makeup routine with Step 1 Skin Equalizer Primers, and address your skin concerns with this innovative makeup primer. Perfect for balancing skin and achieving an ideal makeup result, it’s lightweight and creamy, leaving a more evenly-toned appearance, and increases foundation's hold. This primer for all skin tones leaves makeup looking fresh for hours while it hydrates, firms, and smooths the look of the skin. What else you need to know:Step 1 Skin Equalizer Primer is available in 10 formulas to target every texture and tone concern: Texture: Mattifying Primer reduces shine for oily skin. Smoothing Primer evens the skin's texture. Hydrating Primer preps normal skin and restores balance. Nourishing Primer moisturizes and comforts. Redness Correcting Primer neutralizes. Tone: Radiant Primer Blue adds radiance to light skin. Radiant Primer Pink adds radiance to light to medium skin. Radiant Primer Yellow adds radiance to light to medium skin. Radiant Primer Peach adds radiance to medium to tan skin. Radiant Primer Caramel adds radiance to dark skin. If you're not sure where to start, try the Smoothing and Hydrating Primers. "Like painters, who need a perfectly smooth, even-colored, and flawless canvas, makeup artists require even-toned and smooth skin for an optimal and professional makeup result."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director MAKE UP FOR EVER’S exclusive Equalizer Technology features Acti Tensor 3D, Hyaluronic Acid, and Regeactive, which help to hydrate, firm, and smooth the skin to create the perfect makeup canvas. Suggested Usage:-Before applying makeup to skin, dab a quarter size amount with fingertips or sponge in a downward motion. -Customize your results by mixing texture and tone formulas. -Combine redness correcting or radiant primers before mattifying or smoothing, or you hydrating or smoothing primers can be combined before redness correcting or radiant primers. -Finish with your favorite foundation. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Water Blend Face and Body Foundation
Make Up For Ever Water Blend Face and Body Foundation 

A water-based foundation for face and body. Features a lightweight water-gel texture that blends in evenly. Boasts a sheer, waterproof and long-lasting formula for comfortable wear. Adds a fresh, dewy glow while hydrating skin. Provides quick and easy application. Gives a smooth, flawless and natural looking finish.

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Make Up For Ever Duo Mat Powder Foundation
Make Up For Ever Duo Mat Powder Foundation 

Coverage:✔ MediumFinish:✔ Matte What it is:A long-lasting, oil-free mattifying powder foundation for normal to combination skin types.What it is formulated to do:Provides a shine-free finish that covers blemishes and other imperfections and perfectly evens out the skin tone.-A testing panel composed of twenty-two adults (via 24 patch test) showed this product to be non-irritating. Suggested Usage:-Always apply dry (do not wet the sponge or brush).-Apply a maximum of one or two layers to the whole face with the sponge.-Apply a single, lighter layer around the eyes (too much will accentuate fine lines).-For an ultra-sheer result, apply with a powder brush.Professional tip from Dany Sanz:-Duo Mat can be used on oily skin instead of ordinary powder for an extra-matte finish. -For even application, avoid applying the foundation over rich, oil-based face creams. -Methyl Methacrylate Crosspolymer: A porous polymer that absorbs excess of sebum. -Cassia Angustifolia Extract (Cassia Angustifolia Seed Polysaccharide): An anti-dehydrating agent. -Dimethicone: A soft silicon that provides a smooth finish. Talc, Dimethicone, Mica, Magnesium Stearate, Methyl Methacrylate Crosspolymer, Zinc Stearate, Cyclopentasiloxane, Lauroyl Lysine, Dimethicone/Vinyl Dimethicone Crosspolymer, Aqua (Water), Dimethiconol, Chlorphenesin, Ethylparaben, Methylparaben, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Tetrasodium EDTA, Bis-PEG/PPG-14/14 Dimethicone, Glycerin, Dicaprylyl Ether, Phenoxyethanol, Cassia Angustifolia Extract (Cassia Angustifolia Seed Polysaccharide), Parfum (Fragrance), Gellan Gum, Polyglyceryl-2 Dipolyhydroxystearate, Ethylparaben. May Contain: CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides). For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Ultra HD Invisible Cover Foundation
Make Up For Ever Ultra HD Invisible Cover Foundation 

Coverage:✔ MediumSkin type:✔ Sensitive✔ Normal✔ Dry✔ Combination✔ OilyFinish:✔ NaturalWhat it is: A game-changing, top-selling foundation with buildable to medium coverage, available in a diverse range of 40 shades.What it does: The icon that changed the face of foundation, Ultra HD Liquid makes skin look 100 percent flawless, but is zero percent noticeable. The lightweight fluid has a weightless, second-skin feel that makes it comfortable to wear, while also ensuring it stays put. It keeps your skin hydrated and nourished for a supremely healthy, fresh face. This makeup artist essential is a must-have if you’re seeking completely invisible, seamless coverage—even under the most powerful high definition lenses. This is the game-changing formula that transformed the face of foundation, forever. It’s available in a diverse range of 40 shades.What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera—and to the naked eye. "My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.This product is an Allure Reader’s Choice award winner. Suggested Usage: -1. Choose your primer to create the perfect canvas for smoother, more even and longer lasting foundation. Select the Step 1: Skin Equalizer that matches your skin concern. -For normal skin: Apply Hydrating to the entire complexion. -For oily skin: Apply Mattifying only to the areas where shine develops quickly. (Use a very small amount—the size of a grain of rice). -Dry Skin: Apply Nourishing to the entire complexion. -Enlarged Pores: Apply Smoothing to enlarged pores and fine lines. -2. Apply two pumps of Ultra HD Liquid Foundation in thin layers, starting in the center of the face and stretching outward. -For buildable coverage, apply with a flat foundation brush or sponge. -Flat foundation brush (Artisan Brush #108): Tap to build coverage where needed; stretch outward for a smoothing effect. (It delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion. You will likely need to stretch less than you did before). -Sponge (Beauty Blender): Press and roll to build coverage where needed. -For light coverage: use a buffing brush (Artisan Brush #122), applying product in a circular motion. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Aqua Lip Waterproof Lipliner Pencil
Make Up For Ever Aqua Lip Waterproof Lipliner Pencil 

A waterproof lip liner pencil. Provides rich, stay-true color. Helps define, shape and uplift your lip contour. Fluid, creamy texture and smoothly glides on. Long lasting for hours and non-transferable. Does not run or fade even under critical conditions.

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Make Up For Ever Liquid Lift Foundation
Make Up For Ever Liquid Lift Foundation 

This lightweight fluid foundation gives a lifting effect. Smoothest out wrinkles and reverses signs of tiredness. Eliminates pores. imperfections and lightens dark spots. Provides a seamless coverage. Leaves you a natural. perfect complexion. Ideal for dry. tired or mature skins.

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Make Up For Ever High Precision Lip Pencil
Make Up For Ever High Precision Lip Pencil 

A slim, ultra-precise lip crayon. Helps contour and define lips with unparalleled accuracy. Features a silky, comfortable texture that glides on effortlessly. Provides a neutral shade that blends in perfectly. Creates fuller, natural looking lips.

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Make Up For Ever Aqua Waterproof Cream Eye Shadow
Make Up For Ever Aqua Waterproof Cream Eye Shadow 

Highly-pigmented and waterproof eye color. Gives intense and long lasting smoky eyes. Creamy and smoothly glides onto eyelids. Soft and gentle to delicate eye area. Creates a chic and striking makeup effect. To apply: Use a sponge applicator or nylon brush to apply product on the lid.

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Make Up For Ever Ultra HD Perfector
Make Up For Ever Ultra HD Perfector 

Coverage:✔ SheerSkin type:✔ Sensitive✔ Normal✔ Dry✔ CombinationFinish:✔ NaturalSPF:- SPF 25What it is: A revolutionary skin tint that blurs and enhances the look of skin for a perfected complexion. What does: This innovative, weightless formula creates a blurring effect that enhances and perfects the look of skin. Whether you’re new to foundation or an enthusiast seeking a fresh alternative, this sheer-to-medium coverage tint flatters every face. Long-lasting hydration combined with SPF 25, keep skin feeling supple and protected. Ultra HD Perfector breaks all of the limits we’ve come to expect from foundations with a texture that’s effortless to apply with your fingertips, a nurturing formula, and a long-lasting natural finish. This is your most natural, perfected skin, on demand. Ultra HD Perfector is available in 10 shades, with each individual shade spanning uniquely across multiple skin tones.What else you need to know: Ultra HD Perfector's advanced technology offers ten flexible shades that adapt to fit a range of three to five skin tones each. Formulated with warm pigments, this unique formula refreshes and awakens skin for a healthy look. It is made to fit easily into busy schedules and abbreviated makeup routines, while flexing to match your complexion at any point throughout the year. Suggested Usage:-Apply with fingertips, starting from the center of the face, blending out to the edges. -Apply with Brush 108 (sold separately) for more coverage. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Metal Pro Palette
Make Up For Ever Metal Pro Palette 

What it is: A makeup artist’s go-to palette, featuring a magnetic base to store and organize your favorite products.What it does: A pro kit staple, Make Up For Ever’s reinvented refillable metal palettes are made for customized combinations of shades and formulas—for makeup artists and enthusiasts alike. These new and improved palette models are designed with a magnetic base that keeps product safely and easily organized. They are also made of lightweight materials for easier transport that doesn’t weigh down your makeup bag. The transparent window on top gives your eye instant access to the contents of the palette, so you can always be sure you’re grabbing the correct one. What else you need to know: Create your own customized palette by mixing and matching any magnetic pans from your favorite products—even from other palettes and cases. The Medium palette holds up to 12 Artist Color Shadows and 6 Artist Face Color shades. The Large palette holds up to 18 Artist Color Shadows and 9 Artist Face Color shades. The Extra-Large palette holds up to 32 Artist Color Shadows and 16 Artist Face Color shades. (Note: Artist Color Shadows and Artist Face Color Shades are sold separately.) For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Star Lit Powder
Make Up For Ever Star Lit Powder 

What it is: An ultra-fine shimmering powder that catches light to highlight eyes, lips and cheeks.* What it does: Star Lit Powder is an ultra-radiant, ultra-fine loose powder that is used to highlight your best features. Perfect for the eyes, cheeks, and lips, this multi-faceted formula includes Pure Mother of Pearl to add light-catching color and shine unlike any other. The micronized ingredient technology allows for ease of application that can be applied wet or dry, to customize coverage intensity and luminosity. It features eight shimmering shades that range from neutral to dark. * Except for shades #19 and #27. Suggested Usage: -Highlight like a pro with Artisan Brush #226 sold separately. -Apply to the top of the brow bone to open and awaken the eyes. -Apply to the cheek bones to enhance the cheeks. -Apply down the center of nose to slim and define. -Apply to Cupid's bow to create fuller looking lips. Size: 0.09 oz/ 2.7 g

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Make Up For Ever Mat Velvet + Matifying Foundation
Make Up For Ever Mat Velvet + Matifying Foundation 

What it is: A shine controlling, oil-free, water-resistant, complete coverage liquid foundation. What it is formulated to: Hides imperfections, evens out skintone, and mattifies with a non-oily, perfectly powdered finish. The result is flawless and lasts for hours. What else you need to know: Although this foundation provides full coverage, the end result is completely adjustable to fit your needsa little goes a long way. Research results: -Study panel composed of 22 adults using a 48 hour patch test showed this product to be non-irritating and non-comedogenic. Size: 1.01 oz Ingredients -Corn Starch: A mattifying vegetable powder. -Cyclopentasiloxane: Volatile silicone oil for substitute leave on shining oil. -Glycerin: Humectant agent. -Sodium Myristoyl Glutamate: Vegetable amino acid coating pigments that provide a water-resistant effect. Cyclopentasiloxane, Water, Corn Starch Modified, Bis-PEG/PPG-14/14 Dimethicone, Neopentyl Glycol Diethylhexanoate, Glycerin, Silica Dimethyl Silylate, Disteardimonium Hectorite, Mica, Magnesium Sulfate, Sodium Chloride, Xanthan Gum, Phenoxyethanol, Aluminum Hydroxide, Propylene Carbonate, Propylparaben, Sodium Dehydroacetate, Dimethicone Crosspolymer, Chlorphenesin, Methylparaben, Tetrasodium EDTA, Fragrance, Cyclohexasiloxane, Sodium Myristoyl Glutamate, Hexyl Cinnamal, Limonene, Citronellol, Geraniol, Butylphenyl Methylpropional, Linalool, Alpha-Isomethyl Ionone. May Contain: CI 77891 Titanium Dioxide, CI 77491Iron Oxides, CI 77492 Iron Oxides, CI 77499 Iron Oxides.

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Make Up For Ever Liquid Lift Foundation
Make Up For Ever Liquid Lift Foundation 

What it is: An oil-free, medium-coverage liquid foundation that gives the appearance of firmer, lifted skin. What it does: Formulated with Polylift, Liquid Lift Foundation enhances the elasticity of the skin and smooths fine lines and wrinkles for an even complexion. Its lightweight texture creates a natural, dewy finish and moisturizes the skin for a supple, smooth result. What else you need to know: This product is ideal for combination, dry, and mature skin. Suggested Usage: -Apply Liquid Lift Foundation with fingers or a sponge. -For lighter coverage, apply using a slightly moistened sponge. Size: 1.01 oz Ingredients Water, Cyclopentasiloxane, Ethylhexyl Palmitate, Polyglyceryl-3 Diisostearate, Glycerin, Magnesium Sulfate, Silica Dimethyl Silylate, Sodium Chloride, Phenoxyethanol, Magnesium Stearate, Bis PEG/PPG-14/14 Dimethicone, PEG-30 Dipolyhydroxystearate, Cera Alba Beeswax, Prunus Amygdalus Dulcis Extract Prunus Amygdalus Dulcis Sweet Almond Seed Extract, PPG-3 Myristyl Ether, Sodium Myristoyl Glutamate, Propylparaben, Methylparaben, Disteardimonium Hectorite, Sodium Dehydroacetate, Chlorphenesin, Tetrasodium EDTA, Propylene Carbonate, Parfum Fragrance, Sodium Methylparaben, Sodium Propylparaben, Sodium Ethylparaben, Benzyl Salicylate, Coumarin, Citronnellol, Butylphenyl Methylpropional, Linalool, Alpha-Isomethyl Ionone, [+/- CI 77891 Titanium Dioxide, CI 77491Iron Oxides, CI 77492 Iron Oxides, CI 77499 Iron Oxides].

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Make Up For Ever Ultra HD Soft Light
Make Up For Ever Ultra HD Soft Light 

What it is: A unique, sparkle-free liquid highlighter that works to give your complexion a glowing luminosity as well as soft, subtle sheen.What does: Finally, a highlighter that actually looks and feels the way you want it to—never sparkly or sticky, just pure luminescence. Created with mother-of-pearl to exude that ever-coveted, natural, lit-from-within glow, this liquid formula glides onto skin seamlessly for a second skin effect. Complexion looks not only radiant, but perfected as Soft Light blurs and smooths the look of skin texture. Use it directly on skin to enhance features like your cheekbones or Cupid’s bow, or swirl it into foundation for an all-over, alluring glow. Suggested Usage:-Tap with fingers on the high planes of the face for a subtle radiance. -Apply with Artisan Brush 144 (sold separately) for more intense glow. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Ultra HD Underpainting Correction Palette
Make Up For Ever Ultra HD Underpainting Correction Palette 

What it is: A pro-formulated color correcting cream palette with curated shade ranges for a perfectly even, primed complexion with long-lasting wear.What it does: Each Ultra HD Underpainting Correction Palette was developed by MAKE UP FOR EVER’s pro artist teams and tested on a wide range of skin tones to ensure precise and undetectable color correction—ridding skin of unwanted darkness, redness, and dull areas. As with the other Ultra HD products, a signature combination of coated pigments, powders, and a blend of emollient oils provide a second skin, seamless look and feel. It comes in a full range of six palettes to ensure that each and every skin tone’s targeted concerns are resolved with two shades to color correct and camouflage any imperfections, as well as two shades to conceal and build coverage as needed. Whether your skin tone is very fair or deep, you’ll find all the skin-saving solutions you could ever need in this single palette. What else you need to know: The color corrector shades help camouflage discoloration and imperfections. Apply the concealer shades over the corrector shades to adjust color back to a natural skin tone, while providing medium to full, buildable coverage with a natural finish.Choose the palette that best fits the needs of your individual skin tone:20 Very Fair: Mauve brightens sallowness. Light yellow neutralizes redness. 25 Light: Light green corrects redness. Light peach brightens the under-eye area.30 Medium: Olive green corrects overall redness and blemishes. Peach corrects dark circles.40 Tan: Dark peach counteracts dark circles with blue undertones. Yellow ochre evens out by correcting overall redness in skin tone.50 Dark: Brick corrects deep hyperpigmentation. Caramel neutralizes dark spots for an even complexion.55 Deep: Orange corrects hyperpigmentation under eyes or face. Dark brown deepens lighter areas of the skin. Suggested Usage: To conceal a blemish: -Either under or over foundation, use the silicone tip of Brush 178 (sold separately) and tap the correcting shade that addresses redness on any blemishes. -Using the brush side of Brush 178 (sold separately), mix the concealer shades to customize and apply by tapping over top of the corrector and slightly beyond. -Set with Super Matte Loose Powder or finish with Ultra HD Powder (both powders sold separately).To brighten the eye area: -Either under or over foundation, use the silicone tip of Brush 178 (sold separately) and apply the color correcting shades that address blue/purple discoloration. -Apply only over those areas around the eye that need correction. -Using the brush side of Brush 178 (sold separately), mix the concealer shades to customize and apply by tapping over top and diffusing slightly beyond where the corrector shade was applied. -Set with Super Matte Loose Powder or finish with Ultra HD Powder (both powders sold separately). For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Artist Face Color Mini Highlighter & Blush Duo
Make Up For Ever Artist Face Color Mini Highlighter & Blush Duo 

What it is: An all-in-one travel duo featuring Artist Face Color highlight and blush powder bestsellers. What it does:This duo includes the two most universally flattering shades for enhancing and highlighting your complexion. Artist Face Color’s unique formula features atomized pigments, which provide intense color payoff while blending and diffusing for a natural, long-lasting finish. The super-fine powder melts into skin while also seamlessly layering for a natural result. The natural-looking highlight and blush shades blend easily together leaving you with a luminous yet subtle glow. These are your go-to essentials for creating the ultimate fresh-faced complexion.This set contains:- 2 x 0.088 oz/ 2.5 g Highlight and Blush Powders For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Flash Color Palette Multi-use Cream Color Palette
Make Up For Ever Flash Color Palette Multi-use Cream Color Palette 

What it is: An iconic, opaque cream palette with 12 highly pigmented color shades for the eyes, cheeks, and lips. What it does: MAKE UP FOR EVER'S iconic palette is a beauty arsenal must-have for professional makeup artists. Each thick, creamy formula flawlessly covers skin to create an array of looks for the eyes, cheeks, and lips. Featuring two shade harmonies, these multi-use palettes can be used for any level of artistry—from artistic and special effects, to contouring and foundation mixing. Achieve next-level makeup artistry with these signature palettes that are perfect for on set and in real life. This set contains: Neutral palette: - 12 x 0.21 oz/ 6 g Flash Color in Grey, Neutral Brown, Purple Grey, Rosewood, Dark Antique Pink, Ivory, Livid, Kaki, Pink Brown, Fresh Pink, Sienna, Rusty Brown Artistic palette: - 12 x 0.21 oz/ 6 g Flash Color in Gold, Coral, Turquoise, Fuchsia, Yellow, Brown, Silver, White, Red, Bright Blue, Leaf Green, Black What else you need to know: The Neutral and Artistic palettes are sold separately. Suggested Usage: Pro tips: -Start by using a small amount of product (a little goes a long way with this formula) and apply where desired. -Set with a setting powder such as Super Matte Loose Powder. If using around the eyes, use a shade of Artist Shadow similar to the flash color to set and intensify color. -Finish with Mist and Fix setting spray Precautions:-Do not use the following colors near the eyes: 002 - 005 - 017. -Do not use the following colors on the lips: 003 - 010 – 014. Paraffinum Liquidum (Mineral Oil), Isononyl Isononanoate, Cera Alba (Beeswax), Kaolin, Caprylic/Capric Triglyceride, Trioctyldodecyl Citrate, Zinc Stearate, Distarch Phosphate, Synthetic Wax, Trihydroxystearin, Disteardimonium Hectorite, Propylene Carbonate, [?y?}?{ Mica, Calcium Sodium Borosilicate, Silica, Talc, Tin Oxide, CI 12085 (Red 36), CI 15850 (Red 6, Red 7 Lake), CI 15985 (Yellow 6 Lake), CI 19140 (Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 45380 (Red 22 Lake), CI 45410 (Red 28 Lake), CI 73360 (Red 30 Lake), CI 75470 (Carmine), CI 77000 (Aluminum Powder), CI 77007 (Ultramarines), CI 77120 (Barium Sulfate), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77400 (Bronze Powder), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Aqua Black Waterproof Cream Eye Shadow
Make Up For Ever Aqua Black Waterproof Cream Eye Shadow 

What it is:A creamy, waterproof eyeshadow.What it does:Make Up For Ever Aqua Black Waterproof Cream Eyeshadow contains a creamy, long-lasting formula that makes it easy to create the perfect smoky eye. Its rich black pigment creates the ultimate defining line and its creamy texture creates a sultry, smudgy effect. Suggested Usage:-Apply a small amount on the lid using a synthetic brush.-Pat on and blend. CI 77499 (Iron Oxides), Isododecane, Cyclopentasiloxane, Synthetic Wax, Trimethylsiloxysilicate, Zinc Stearate, Kaolin, Trioctyldodecyl Citrate, Disodium Stearoyl Glutamate, Acrylates Copolymer, Disteardimonium Hectorite, Isononyl Isononanoate, Propylene Carbonate, Aluminum Hydroxide. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Smoky Extravagant Mascara
Make Up For Ever Smoky Extravagant Mascara 

What it is: A precision mascara that adds volume, length, and curl. What it does:This clump-free, volumizing mascara delivers long-lasting wear in one stroke. Using 4D technology, an exclusive microdefining wax complex envelopes the lash surface in ultrablack pigments for far-away impact and up-close precision. The dual-purpose, cone-shaped brush has a precision tip that separates lashes as the rounded base creates extravagant volume from any distance. Suggested Usage:-Using the rounded base, apply from root to tip.-Next, use the precision tip in a vertical motion to emphasize and separate lashes. Water, Paraffin, CI 77499 (Iron Oxides), Polybutene, Cera Alba (Beeswax), Bis-Diglyceryl Polyacyladipate-2, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Crambe Abyssinica Seed Oil, Caprylyl Glycol, Butylene Glycol, Algin, Hydrolyzed Rhodophycea Extract, BHT, Serine, A13301/01. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever HD Blush
Make Up For Ever HD Blush 

What it is:An ultrablendable blush with a natural look and finish made specifically for HD technology. What it does:Formulated with the perfect balance of oils, waxes, and powders, HD Blush combines the second-skin look of a cream with the ease of a powder. Created for HD technology, this formula blends into skin with no visible texture for a truly natural flush of color. It’s completely weightless and can be worn over or under powder to sculpt and highlight cheeks flawlessly. What else you need to know:Available in a wide range of colors, HD Blush has the perfect shade for every skin tone. Isododecane, Mica, Isodecyl Neopentanoate, Microcrystalline Cellulose, Caprylic/Capric Triglyceride, Disteardimonium Hectorite, Hydroxystearic/Linolenic/Oleic Polyglycerides, Pentaerythrityl Tetraisostearate, Ethylene/Propylene Copolymer, Lauroyl Lysine, Glyceryl Caprylate, Talc, Propylene Carbonate, Ethylhexylglycerin, Tocopheryl Acetate, Parfum (Fragrance), Tocopherol, [CI 77891 (Titanium Dioxide), CI 19140 (Yellow 5 Lake), CI 15850 (Red 7 Lake), CI 15850 (Red 6), Tin Oxide, Silica, CI 77492 (Iron Oxides), CI 77491 (Iron Oxides), CI 77499 (Iron Oxides), CI 75470 (Carmine), CI 45410 (Red 27 Lake, Red 28 Lake), CI 42090 (Blue 1 Lake)]. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Mist & Fix Setting Spray
Make Up For Ever Mist & Fix Setting Spray 

What it is:A universal setting spray that locks in makeup and keeps color fresh. What it does:A lightweight, non-sticky secret weapon for longer lasting makeup, Mist & Fix creates a sweat-proof, rub-resistant barrier for fresh-looking makeup that lasts up to 12 hours. It increases hydration for a silky, smooth appearance and won't dry skin out. This product is formulated with a complex to boost oxygenation and deliver a healthy-looking, radiant glow. What else you need to know:This formula is ideal for all skin types, and should be applied as the last step in your daily makeup routine. It is dermatologist tested and alcohol-free. Research results:In an instrumental test on 15 volunteers measuring makeup lasting 12 hours after Mist & Fix application: - 12 hours of wear In an instrumental test on 10 volunteers measuring hydration after Mist & Fix application: - 40% increase in hydration after 2 hours Suggested Usage:-After makeup application, hold Mist & Fix an arm's length away from face and spray. -Allow time to dry. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Aqua Brow Kit
Make Up For Ever Aqua Brow Kit 

What it is:A three-piece brow kit that gives you a natural-looking set of eyebrows while filling, lengthening, and defining them. What it does:Getting well-groomed arches just got easier. This kit includes a highly pigmented, fade-free, and waterproof formula gel to enhance and reshape natural brows for a strong hold, and it comes with must-have angled and spiral brushes to groom and soften—for flawless eyebrows that last all day. Packaged in a lightweight pouch, this Aqua Brow Kit is perfect for on-the-go touch ups.This set contains:- Aqua Brow- Angled brush- Spiral brush Suggested Usage:-Using the angled brush, start at the arch of the brow and trace down to the tail. -Connect the base of the brow to the arch. -Use the spiral brush to comb through and soften. Aqua Brow:Water, Isododecane, Polyglyceryl-3 Diisostearate, Copernicia Cerifera (Carnauba) Wax, Propylene Carbonate, Disteardimonium Hectorite, Magnesium Sulfate, Methylpropanediol, Pentylene Glycol, Sodium Chloride, Mica, PEG-30 Dipolyhydroxystearate, Silica, Talc, Xanthan Gum, Potassium Myristate, p-Anisic Acid, Ethylhexylglycerin, Tromethamine, Sodium Dehydroacetate, Tocopherol, [+/- CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77491 (Iron Oxides)]. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Sculpting Kit
Make Up For Ever Sculpting Kit 

What it is: A compact powder duo that lets you highlight and contour the complexion for an ultrasculpted, natural finish. What it does: The Make Up For Ever Sculpting Kit naturally highlights, contours, and balances out the face with two contrasting shades. The neutral undertones and matte finish mirror natural shadows to create the illusion of a more sculpted face shape—enhancing your best features—while the dark shade adds contouring. Formulated with ultrafine pigments, it provides a silky texture that is easy to apply and blend—perfect for a range of skin tones. What it is formulated WITHOUT: - Sulfates - Phthalates What else you need to know: The Sculpting Kit is best applied by using Artisan Brush #158 Double Ended Sculpting Brush, and it’s dermatologist tested. This product is oil-free. Suggested Usage: -Using the rounded side of Artisan Brush #158, apply the light shade to the high points of the face: arch of the brow, top of the cheek bone, and the cupid’s bow. -Next, use the angled side to apply the dark shade onto the hallows of the face, including the temples, under the cheekbone, and the jawline. Talc, Kaolin, Octyldodecanol, Myristyl Lactate, Nylon-6, Isononyl Isononanoate, Isotridecyl Isononanoate, Chlorphenesin, Methylparaben, Ethylparaben, Dimethicone, Tocopheryl Acetate, Propylparaben, Calcium Sodium Borosilicate, Tin Oxide, Synthetic Fluorphlogopite, Silica, Mica, CI 19140 (Yellow 5 Lake), CI 77891 (Titanium Dioxide), CI 75470 (Carmine), CI 15850 (Red 6, Red 7 Lake), CI 45410 (Red 28 Lake), CI 77163 (Bismuth Oxychloride), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 77742 (Manganese Violet), CI 77007 (Utramarines)]. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Ink Liner
Make Up For Ever Ink Liner 

What it is:A calligraphy-tip, jet-black matte liquid eyeliner. What it does:Unleash your inner artist when you draw on an array of lines—from thin to thick—with the Ink Liner. This matte, liquid eyeliner defines eyes in an intensely jet black shade, and its easy-to-use calligraphy tip provides extra precision and pro flexibility that lets you design your favorite line—and the quick-dry, long-lasting formula leaves an intense, matte finish. Suggested Usage:Create a Cat Eye: -Apply the eyeliner from the center to the outer corner of the eyelid. -Continue the line from the inner corner to the center of the eyelid, joining the two lines to create a full line. -Extend the line to create a “comma" at the outer corner of the eye. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Graphic Liner
Make Up For Ever Graphic Liner 

What it is:An ultra-fine carbon-black eyeliner pen. What it does:This high-precision pen lets you create lines and define eyes with seamless control. This long-lasting, jet black eyeliner features a versatile foam tip pen that glides on with exact precision. Whether you’re drawing on a super-slim line or bringing dramatic intensity to eyes, this pen defines like a pro. Suggested Usage:Create a Classic Look: -Apply the eyeliner from the center to the outer corner of the eyelid. -Continue the line from the inner corner to the center of the eyelid, joining the two lines to create a full line. Water, Butylene Glycol, CI 77266 (Black 2), Styrene/Acrylates/Ammonium Methacrylate Copolymer, PEG-60 Hydrogenated Castor Oil, Phenoxyethanol, Coco-Glucoside, Potassium Sorbate, Citric Acid, Sodium Laureth-12 Sulfate, Sodium Benzoate, Ammonium Hydroxide. C15001/01. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Smoky Stretch Lengthening & Defining Mascara
Make Up For Ever Smoky Stretch Lengthening & Defining Mascara 

What it is:A mascara that creates infinite length, precise definition, and expert separation. What it does:Smoky Stretch Lengthening & Defining Mascara is formulated with a Flex Control Complex, which elongates lashes while creating ideal definition and separation. Designed to grip lashes at their base and effortlessly comb through each and every one, this innovative comb brush gives lashes an irresistible, naturally-enhanced look. What else you need to know:This product is opthamologist tested.This product is an Allure Best of Beauty award winner. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Pro Bronze Fusion Bronzer
Make Up For Ever Pro Bronze Fusion Bronzer 

What it is:A gel-power bronzer that blends seamlessly for a lightweight, foolproof, luminous glow. What it does: Pro Bronze Fusion's unique formula allows you to sweep on a sunkissed radiance. Let skin impart a summer glow with a natural-looking, radiant finish that never looks powdery. Skin will appear healthy and glowing when you brush on this long lasting, waterproof bronzer that blends on like a second skin. For best results, apply with the 136 Pro Bronze Kabuki Brush. For best results, apply with the 136 Pro Bronze Kabuki Brush or your favorite flat, dense brush. What else you need to know:The 136 Pro Bronze Kabuki Brush is sold separately. For optimal product pick up, use a figure "8" motion, going against the grooves of the product. Suggested Usage:-For optimal product pick up, use a figure "8" motion, going against the grooves of the product. -For the most natural results, apply Pro Bronze Fusion with the Pro Bronze Kabuki. -Apply to the high points of the face where the sun would naturally hit (the forehead, bridge of the nose, cheek, and chin). For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Chromatic Mix Water Base
Make Up For Ever Chromatic Mix Water Base 

What it is: A unique array of water-based pigments that allow you to adjust any foundation shade to perfectly match your skin tone. What it does: Meet your foundation match with MAKE UP FOR EVER Chromatic Mix. The pros' secret weapon for matching any skin tone, this liquid pigment can be mixed with any foundation formula to adjust the shade to your desired result. Perfect for adjusting foundation that is too light, dark, warm, cool, or dull, Chromatic Mix can be used to meet each and every need. Mix the water-based formulas with your favorite water-based foundations for a result that complements your skin tone. Suggested Usage:-Add one to two drops to your favorite foundation to perfectly match your shade. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Ultra HD Concealer
Make Up For Ever Ultra HD Concealer 

What it is: A dark circle corrector and concealer collection for instant under-eye perfection. What it does: Instantly hide dark under-eye circles with Ultra HD Concealer’s innovative range of concealers. Only a few drops are needed as a little goes a long way this formula. Featuring an Anti-Dark Circle Complex with Radiance Booster, this concealer support collagen to refresh and awaken the under-eye area. Along with filling and smoothing fine lines, its lightweight formula is infused with Pure Focus Pigments that reflect light to erase shadows, while the hylauronic spheres prevents moisture loss. Available in 14 shades that cover all skintone needs, the Ultra HD Concealer features shades that are also perfect for color correcting. For an instantly flawless complexion, choose from the peach color correcting shades to neutralize dark circles—then, use a concealer shade to brighten the under-eye area. Apply in thin layers for the most natural result—only a small amount is needed. What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Concealer designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative formulas look completely natural on camera—and to the naked eye. Choose from these shades with red and yellow undertones (sold separately): R20: Light skintones R22: Light to medium skintones (may also be used to color correct) R30: Medium skintones R32: Medium to tan skintones (may also be used to color correct) R40: Tan skintones (may also be used to color correct) R49: Tan to dark skintones R50: Dark skintones (may also be used to color correct) Y21: Light skintones Y23: Light to medium skintones Y31: Medium skintones Y33: Medium to tan skintones Y41: Tan skintones Y51: Dark to deep skintones Y52: Deep skintones Beauty tip: Tilt your head down and look straight into the mirror to see where you need coverage. Apply Ultra HD Concealer directly to the darkest areas. For additional coverage, first apply in a color correcting peach shade to the darkest part of your under-eye circles, followed by a concealer shade. This product is an Allure Best of Beauty award winner and an Allure Reader’s Choice award winner. Suggested Usage: Color correct: -Apply three small drops directly to the darkest area. Tap out to blend. Conceal: -Squeeze out three small drops. Apply to the inner and outer corners of the eye. -Lightly tap together to blend. -Pro tip: To prevent creasing, apply in thin layers and set with a setting powder. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Pro Sculpting Face Palette
Make Up For Ever Pro Sculpting Face Palette 

What it is: A four-in-one cream palette that naturally and easily transforms your face with the power of light. What it does: Pro Sculpting Face Palette enhances your best features. This innovative palette includes four ultra-blendable creams that highlight, contour, shimmer, and color to perfectly sculpt the complexion. Its long-lasting formula creates a completely natural, second-skin finish with a super-smooth, comfortable result. Unlike traditional creams, this lightweight, non-sticky makeup seamlessly blends into skin for a weightless, natural-looking finish, and the four shade combinations match every skin tone. What else you need to know: "The most important thing about sculpting is light. A touch of light is the key element when contouring & sculpting."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director Choose the palette that matches your skin tone (sold separately): Pro Sculpting Face Palette #20: Light skin tones Pro Sculpting Face Palette #30: Medium skin tones Pro Sculpting Face Palette #40: Tan skin tones Pro Sculpting Face Palette #50: Dark skin tones Beauty tip: Sculpt and blend like a true makeup artist. Apply these creams with MAKE UP FOR EVER's Artisan Brush #150 (sold separately) for a perfected look. Suggested Usage: -Highlight: Naturally enhance your best features such as the cheekbones, bridge of the nose, chin, and cupid's bow. -Contour: Correct the features you want to minimize such as jawline, cheek hallows, temples, and sides of the nose. Blend towards the highlight shade to soften. -Shimmer: Further enhance your best features such as the cheekbones, browbone, and Cupid's bow over the highlight shade or by itself. -Color: Apply blush from the hairline towards the center of the face in a figure "8" motion. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Pro Sculpting Brow
Make Up For Ever Pro Sculpting Brow 

What it is: An innovative, three-in-one pencil that perfectly sculpts and defines the brows. What it does: Pro Sculpting Brow provides the glide-on precision of a pencil with the natural-looking effect of a powder. This innovative three-in-one tool features everything you need to color, shape, and highlight your brows. Use the beveled pencil tip to color and define with a long-lasting result. Next, use the soft-bristled round brush to comb and shape. Finish off by highlighting the browbone with the subtle matte powder, adding definition for a perfectly groomed, natural look. What else you need to know: "The most important thing about sculpting is light. A touch of light is the key element when contouring and sculpting."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director Suggested Usage: Color: -Apply the brow color starting at the arch of the brow towards the tail. -Continue applying through the front of the eyebrow towards the arch using short upwards strokes. Shape: -Brush the eyebrow to blend and groom any stray hairs into place. Highlight: -Apply the matte highlight both above and below the brow arch to illuminate the eyes. -Tip: The brow arch and tail should be the darkest points of intensity to have a lifting effect on the eye. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Excessive Lash Arresting Volume Mascara
Make Up For Ever Excessive Lash Arresting Volume Mascara 

What it is: A mascara to coat lashes with alluring volume and bold definition with its exclusive, small brush. What it does: This volumizing mascara creates alluring high volume that instantly enhances lash looks. Its easy-glide formula allows for ultra-black, buildable intensity while lashes remain separated and defined. Its exclusive, small brush was designed by and for professional makeup artists to reach and coat every lash. The blend of hard and soft fibers that work together to build dramatic volume while creating definition. Suggested Usage: -Looking downward, apply the mascara to the top of the upper lashes. -Looking upward, apply the mascara starting at the base of the lash and wiggle in a zigzag motion towards the tip. -Add two to three coats without waiting for it to dry. Pro Tips: -For bigger volume, pair Excessive Lash Mascara with Lash Fibers. -For biggest volume, pair Excessive Lash Mascara with Lash Show. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Artist Rouge Lipstick
Make Up For Ever Artist Rouge Lipstick 

What it is: An innovative, bold lipstick that provides long-wearing, show-stopping color and endless creamy comfort. What it does: Now saturated with 25 percent more pigment than the original Rouge Artist, Artist Rouge Lipstick brings bold color impact to lips that make a statement. This extremely pigmented formula not only provides intense, opaque color but boasts an ultra-creamy, non-drying formula that hydrates the lips for ultimate comfort. Its unique, precision shaped bullet allows for easy, defined application while the long wear formula will not bleed or feather. Artist Rouge is a bold collection that is professionally curated to include the most flattering shades across all color families—with a perfect match for each and every skin tone. It features two finishes: a matte for an ultra-matte yet velvety finish that won't feel dry and a cream for intense color with a natural-looking, creamy finish. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates What else you need to know: MAKE UP FOR EVER, the artistic makeup brand behind today’s transcending makeup trends, is now introducing an artistic collaboration between music and makeup, by joining forces with electro-pop duo, Icona Pop, to launch Artist Rouge. This bold collection of vibrant, high-performance lipsticks demonstrates the transformative power of makeup. Best known for their girl-power anthems, including Billboard chart-topping hits such as "I Love It", "All Night", and "Emergency", best friends Aino Jawo and Caroline Hjelt of Icona Pop share an intense passion and unbridled energy for the stage. With the launch of Artist Rouge, MAKE UP FOR EVER is releasing two limited-edition lipsticks featuring Icona Pop’s signature. Caroline chose a velvety matte deep red (M-401), while Aino chose a creamy, dark blue (C-603). Suggested Usage: For defined lips: -Line your lips using an Aqua Lip shade that matches your lipstick. -Create depth by shading in the edges of the mouth to create definition and blend towards the center. -Apply Artist Rouge Lipstick starting from the center of the lips and stretching to the outer corners. -Define the edge of the lip line with concealer. For fuller-looking lips: -For more fullness, extend the liner just outside of the natural lip line. Fill in. -For added dimension, use a liner one to two shades darker than your desired lip color. -Add your favorite gloss in the center of the top and bottom lips to create volume. -To add even more volume, use Artist Rouge C-604 in Black on the outer corners of the lips and blend inwards into another shade. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Water Blend Face & Body Foundation
Make Up For Ever Water Blend Face & Body Foundation 

What it is: A lightweight, water-gel, face and body foundation that provides sheer to buildable coverage with a natural-looking, dewy glow and flawless finish. What it does: The iconic Face & Body foundation is back and better than ever. Formulated with 80 percent water and enriched with pro-vitamin B5, Water Blend Face & Body Foundation hydrates and improves your skin’s elasticity. The super lightweight formula allows you to customize your foundation result from sheer to buildable, providing your desired coverage level with a fresh, dewy glow. The long lasting, unique water-gel texture applies quickly and easily then sets to ensure that it will not transfer throughout the day. Ideal for all skin types, this foundation is available in an array of 20 shades to match all skin tones. What else you need to know: This revamped, modern formula is the next generation of the original and iconic MAKE UP FOR EVER Face + Body Liquid Makeup Foundation. It’s a makeup artist’s must-have makeup to give skin a lightweight, stay-put, flawless finish. Suggested Usage: Face: -1. Prep skin using Step 1 Skin Equalizer Hydrating Primer. For extra dryness, use Step 1 Skin Equalizer Nourishing Primer. -2. Prep your sponge by massaging a drop of Step 1 Skin Equalizer Hydrating Primer into your Ellipse Blender Sponge. -3. Using the damp Ellipse Blender Sponge, press and roll starting in the center of the face. To build coverage, let dry for 20 to 30 secs between layers. -4. Set with Super Matte Loose Powder or Mist & Fix Setting Spray. Tip: mix in star powder for added luminosity. Body: -1. To create an even skin tone, use a Buffing Brush such as Artisan Brush 122 in a circular motion. -Pro Tip: Use a tissue and lightly tap to remove extra product for a transfer-proof look. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever High Precision Lip Pencil
Make Up For Ever High Precision Lip Pencil 

What it is: A neutral shaded lip pencil to line and contour lips with intense precision and accuracy. What it does: This slim and sharp High Precision Lip Pencil lets you draw perfectly and define precisely for the most pro-looking definition and contouring. The collection of neutral shades was created to shape and contour lips while also keeping lipstick in place. The easy-control formula glides on effortlessly with ultimate comfort and precision and blends in so naturally that you notice where the pencil ends and the lipstick begins. Ideal for precise lining or over lining to create the illusion of fuller lips, this makeup artist’s tool comes in eight neutral shades that define a perfectly natural lip line and improve your lipstick wear in one sharp sweep. Suggested Usage: For defined lips: -Line the center of both your upper lip and lower lips, beginning with the upper lip. -Line the corners of the lips and extend to the center to connect the edges. -Fill in. For fuller-looking lips: -For more fullness, extend the liner just outside of the natural lip line. Fill in. -For added dimension, use one to two shades darker than your desired lip color. -Add your favorite gloss in the center of the top and bottom lips to create volume. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Brow Pencil
Make Up For Ever Brow Pencil 

What it is: An ultra-precise brow pencil that naturally shades, defines, and shapes brows. What it does: This precise yet blendable strokes of Brow Pencil are both versatile and multi-functional. They’re perfect for creating soft, natural-looking fullness, sharpening arches or extending tails with professional results. The pencil expertly blends MAKE UP FOR EVER’s unique wax pigmentation with your hair to create long lasting, natural-looking results. Each stroke of the unique asymmetric tip can create any technique: the thin side perfects with precise strokes, while the large side fills for a natural blurring effect. Suggested Usage: -Groom brows in direction of hair growth. -Start at the highest point and outline the outer half of the brow. -Under the brow and fill in with the large side of the pencil. Connect to the highest point. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Star Lit Powder
Make Up For Ever Star Lit Powder 

What it is: An ultra-fine shimmering powder that catches light to highlight eyes, lips and cheeks.* What it does: Star Lit Powder is an ultra-radiant, ultra-fine loose powder that is used to highlight your best features. Perfect for the eyes, cheeks, and lips, this multi-faceted formula includes Pure Mother of Pearl to add light-catching color and shine unlike any other. The micronized ingredient technology allows for ease of application that can be applied wet or dry, to customize coverage intensity and luminosity. It features shimmering shades that range from neutral to dark. * Except for shades #19 and #27. What else you need to know:The powder shades have all different weight (ranging from 1.2 g to 2.7 g) because of the different pigment size, but the level of filling inside the pack should be the same. Suggested Usage: -Highlight like a pro with Artisan Brush #226 (sold separately). -Apply to the top of the brow bone to open and awaken the eyes. -Apply to the cheek bones to enhance the cheeks. -Apply down the center of nose to slim and define. -Apply to Cupid's bow to create fuller looking lips. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Star Lit Liquid
Make Up For Ever Star Lit Liquid 

What it is: A sparkling liquid that catches the light to highlight eyes and cheeks. What it does: Star Lit Liquid is a lightweight, multi-use, pearlescent formula that adds sparkling, light-reflective highlights to the eyes and cheeks. This sheer, water-based formula allows for buildable application that won’t feel heavy or sticky on skin. With shimmering shades that range from neutral to dark, it glides on effortlessly for a reflective glow that lasts all night. Suggested Usage: Highlight like a pro with artisan brush 144: -Apply to the top of the brow bone to open and awaken the eyes. -Apply to the cheek bones to enhance cheeks. -Apply down the center of nose to slim and define. -Apply to Cupid’s bow to create fuller looking lips. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Pro Light Fusion Highlighter
Make Up For Ever Pro Light Fusion Highlighter 

What it is: A lightweight luminizer for easy, mistake-proof highlighting. What it does: The beloved highlighter from Pro Sculpting Duo is now available on its own. This innovative luminizer naturally enhances and highlights your very best features. The secret is the unique silky-smooth and soft-shimmer gel-powder that instantly transforms the contours of your face to reveal a soft, highlighted look. With an undetectable texture, subtle sheen, and ultimate blendability, you can instantly and effortlessly give the face a reshaped appearance. Use it many different ways—to highlight or simply give skin a subtle, radiant-looking glow. This new talc-free formula is available in a choice of two shimmering shades: Golden Pink for light-to-medium skin tones and Gold for medium-to-dark skin tones.What else you need to know: This product is an Allure Best of Beauty award winner. Suggested Usage: -Apply Pro Light Fusion to the high points of the face such as the cheekbone, brow bone, bridge of nose, and Cupid's bow. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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Make Up For Ever Ultra HD Lip Booster
Make Up For Ever Ultra HD Lip Booster 

What it is: A hydrating lip serum that instantly preps and smooths lips with a rush of hydration while delivering a plumped lip look. What it does: Get ultimate hydration with Ultra HD Lip Booster. Repair and smooth your lips with every swipe of this formula, a multi-purpose lip product that instantly nourishes and moisturizes the lips. Thanks to a blend of loofah oil and hyaluronic-acid, applied on the ultimate comfort of a cushion applicator, it leaves your lips feeling instantly moisturized. It’s ideal for prepping your lips for makeup application. Available in two luminous, non-sticky shades: Clear and Tinted, these lightly tinted hues mimic your own natural lip color. What else you need to know: Deeply connected to the evolving needs of professional makeup artists and consumers alike, MAKE UP FOR EVER developed Ultra HD to meet the demands of the next generation of digital devices that display images with stunning clarity, unbelievable detail, and heightened color. Featuring a wide array of foundation and concealer shades for diverse skin tones, ULTRA HD offers everything you need to prep, cover, and finish for a flawless, natural-looking complexion. Suggested Usage: -Use alone for hydration or apply directly onto the lips before makeup application. -Apply one to two coats and allow time to dry. For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.

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