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W3ll People Expressionist Mascara W3ll People Expressionist Mascara More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This unique, award-winning mascara achieves bold, fluffy lashes thanks to a nourishing formula, pure mineral pigments and a cascading brush that reaches every las

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W3ll People Bio Bronzing Powder W3ll People Bio Bronzing Powder More Info Product cell

For fans of the "no makeup" look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A long-wearing, award-winning loose powder bronzer achieves a sun-kissed glow while reducing redness. Sweep on where the sun hits most for natural-looking color.

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W3ll People Nudist Colorbalm W3ll People Nudist Colorbalm More Info Product cell

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A cross between a lipstick and a balm, this nourishing formula gives a subtle boost of color while aloe vera and beeswax hydrate and soothe.

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W3ll People Bio Extreme Lipgloss W3ll People Bio Extreme Lipgloss More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Technology meets beauty in this multi-tasking gloss, which uses peptides and volumizing liquid crystals to plump and smooth. Berry: a pink, strawberry hue Grapefr

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W3ll People Universalist Multi-Stick W3ll People Universalist Multi-Stick More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. The Universalist is your multi-tasking answer to eyes, lips and cheeks. Toss this satin-finish stick in your purse for a makeup pick-me-up throughout the day. Nud

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W3ll People Bio Brightener Invisible Powder W3ll People Bio Brightener Invisible Powder More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Sweep this superfine, loose powder on alone, or use to set foundation and concealer. A soft-focus effect blurs imperfections while reducing shine from morning to

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W3ll People Hypnotist Eyepencil W3ll People Hypnotist Eyepencil More Info Product cell

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. An eye-defining pencil that goes on smooth and blends easily, formulated with hydrating ingredients that nourish while it lines.

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W3ll People Bio Correcting Multi-Action Concealer W3ll People Bio Correcting Multi-Action Concealer More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A mousse concealer smooths and conceals imperfections and blemishes with anti- aging peptides, organic algae, coffee and pomegranate.

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W3ll People Realist Invisible Setting Powder W3ll People Realist Invisible Setting Powder More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This lightweight mineral powder creates a soft-focus look with or without makeup. Apply by itself for a skin-enhancing boost, or sweep over foundation for ultra-l

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W3ll People Expressionist Mascara - Pro Black (1) - 8.5 g W3ll People Expressionist Mascara - Pro Black (1) - 8.5 g More Info Product cell

W3LL PEOPLE Expressionist Bio Extreme Mascara This boundary breaking formula creates big, bold fluffy lashes instantly. AND it nourishes thanks to a synergistic blend of natural palm and sunflower botanicals. Hyper pure mineral pigments create the blackest of black for highly defined luxurious lashes.

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W3ll People Bio Bronzer Powder W3ll People Bio Bronzer Powder More Info Product cell

W3ll People Bio Bronzer Powder Winner of Allure Magazine's Best of Beauty. Bronzers aren't just for sun worshipers any more, but are a must have for any modern look. This all-natural bronzer adds genuine, sun-kissed color that's healthy both inside and out. It adds life to the complexion and balances skin tone, diminishing redness and rosacea. May be used by itself, or over W3LL PEOPLE Altruist Mineral foundation. Our proprietary organic aloe formula with organic chamomile and green tea heals and renews skin. " mica, iron oxides, titanium dioxide. may contain ultramarine blue, ferric ferrocyanide, aloe barbadenis powder (aloe)*, matricaria recutita (chamomile)**, camellia sinensis (green tea)* *usda organic, **qai. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling it in makeup cap. Apply below cheekbones and round up to temples in a “C” shape. Finish by lightly applying remaining amount to the forehead, nose, chin. May be used by itself, over, or under W3LL PEOPLE Altruist Mineral Foundation. TIP: Gently apply to the crease of the eye for a gentle contour. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Realist Invisible Setting Powder W3ll People Realist Invisible Setting Powder More Info Product cell

W3ll People Realist Mineral Setting Powder Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silicones, Non GMO, No Dimethicone, No Polyethylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Bismuth Oxychloride Super Good: W3ll’s proprietary organic aloe formula with arrow root heals and renews skin. Absolutely Beautiful: Keep it real with a polished, soft-focus look using this translucent, weightless, all-natural mineral powder. Realist Mineral Setting Powder can be used by itself to minimize pores and control shine or to set foundation for ultra-long wear. Clean Swap: Makeup Forever HD Powder Beauty goes clean with Credo. Check out our wide range of setting powders, foundations and other makeup products from your favorite brands. We also provide free shipping on all orders above $50. Order online today. Totally clean, super good, absolutely beautiful. " serecite, iron oxides, kaolin clay, organic aloe barbadenis (aloe)*, matricaria recutita (chamomile)**, camellia sinensis (green tea)* *usda organic, **qai gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling it in makeup cap. Use confident, downward strokes moving from the outside in. Repeat until achieving desired coverage level. May be used by itself, over, or under W3LL PEOPLE Altruist Mineral Foundation. TIP: Use as eyelid primer to prevent eye shadow creasing. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Narcissist Foundation Stick W3ll People Narcissist Foundation Stick More Info Product cell

W3ll People Narcissist Foundation Stick Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: Made with 100% pure, natural and organic ingredients, W3II People’s rich formula delivers a weightless and satin finish. This chemical free makeup is filled with organic aloe, organic chamomile, and green tea to heal and renew skin. Absolutely Beautiful: Give your skin a fresh, healthy glow with the W3ll People Narcissist Foundation Stick. The W3ll People Narcissist Foundation’s concealer stick design allows for mess-proof application and on-the-go portability. No film, no grease, no crease, so go ahead a be a narcissist. Clean Swap: Bobbi Brown Foundation Stick At Credo, we offer delightful foundation sticks and other related products from trusted brands like W3LL People. Shop for your favorite products online. Totally clean, super good, and absolutely beautiful. " oleic acid* , ricinus communis (castor) seed oil*, carthamus tinctorius (safflower) seed oil*, copernicia cerifera (carnauba) wax,* beeswax*, linoleic acid*, castor isostearate beeswax succinate, mica, palmitic acid*, stearic acid*, water, linolenic acid*, arginine/lysine polypeptide, glycine soja (soybean) oil, tocopherol, aloe barbadensis leaf*, camellia sinensis leaf extract*, pearl powder, caprylic/capric triglyceride, sorbic acid, alaria esculenta extract (+/- titanium dioxide (ci77891), iron oxides (ci 77492, ci 77491, ci 77499)) *certified organic ingredients Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Use for spot correction, or over entire face to balance and even skin tone for a natural appearance. Build to the desired level of coverage. Use as base for Elitist Mineral Shadows. TIP: Apply under Altruist Mineral Foundation for amplified coverage. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Brightener Stick W3ll People Bio Brightener Stick More Info Product cell

W3ll People Bio Brightener Cream Chubby Stick Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: The rich creamy formula has a satiny smooth, weightless texture and is free from all harsh, artificial chemicals and petroleum, so there's no heavy, greasy film and no creasing. W3II’s proprietary organic aloe formula with organic chamomile and green tea heals and renews skin. Absolutely Beautiful: This magical W3ll People Bio Brightener illuminizing stick creates a hydrated, happy youthful glow in seconds. It's the perfect trick for sleepless workaholics who want to look rested and radiant! Simply use fingertip or brush to warm, tap and blend life-giving color onto the complexion. Clean Swap: NARS THE MULTIPLE, Multi-Purpose Stick in Copacabana Shop online for more clean and natural beauty products, free from harmful chemicals. Take a look at our bronzers and mineral foundations. Stay totally clean, super good, absolutely beautiful. " vitis vinifera (grape) seed oil, cera alba (bees- wax), silica, mica (ci 77019), olea europaea (olive oil)*, castor isostearate beeswax succinate **, camellia oleifera (camellia) seed oil, ricinus communis (castor) seed oil*, mica (ci 77019), carthamus tinctorius (safflower) seed oil (and) aloe barbadenis (aloe) extract, essential oil blend, tocopherol (natural vitamin e), lysine, camellia sinensis (green tea)*, roman an- themis nobilis (chamomile)* [+/-: titanium dioxide (ci 77891), iron oxides (ci 77491, 77492, 77499), carmine (ci 75470), manganese violet (ci 77742). gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Warm and blend product onto the face using fingertips, or W3LL PEOPLE Foundation brush. May be used to highlight and brighten the complexion. Build to the desired level of color impact. TIP: Apply onto bridge of nose, cheekbones, and forehead prior to applying the Altruist Mineral Foundation to achieve inner glow. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Expressionist Mascara W3ll People Expressionist Mascara More Info Product cell

From splurging on extensions to stocking up on our favorite drugstore falsies, we go to great lengths to get the kind of lashes we wish we were born with. Now, thanks to W3LL PEOPLE's all-natural, pro-grade formula, we can take our less-than-fluffy natural lashes to new extremes without subjecting them to harsh chemicals or dyes. The clump-resistant wand lifts and separates lashes, while the nutrient-rich formula coats them with a luxe, glossy black color.

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W3ll People Narcissist Foundation Stick - #7 W3ll People Narcissist Foundation Stick - #7 More Info Product cell

A creamy and weightless portable foundation for those on the go. Narcissist Foundation Stick

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W3ll People Bio Correct Multi-Action Concealer W3ll People Bio Correct Multi-Action Concealer More Info Product cell

W3ll People Bio Correct Multi-Action Concealer Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: This concealer depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate, and peptides. Luxurious and toxin-free, W3II People’s concealer provides maximum coverage without streaking or creasing and hydrates with organic coconut and shea butter. Absolutely Beautiful: Bio Correct Multi-Action Concealer is a power-packed facial product that provides crazy coverage. The difference is in its ultra-light, creamy texture that blends with minimal effort and sets like a dream. W3II People Bio Correct Multi-Action Concealer dramatically improves your appearance by covering darkness under the eye for a fresh, bright-eyed, rested look. Look beautiful and protect your skin at the same time with more of our natural, skin-friendly products. We have a range of skincare products from cleansers and exfoliants to skincare products for moms and babies. Shop online and choose from the best brands. Totally clean, super good, absolutely beautiful. " caster isostearate beeswax succinate, coco-caprylate, caprylic/capric triglyceride, isononyl isononanoate, glyceryl dibehenate, silica, isostearyl alcohol, aloe barbadensis leaf juice*, glyceryl behenate, butylene glycol cocoate, ethylcellulose, alaria esculenta extract, glyceryl caprylate, glyceral undecylenate, c12-15 alkyl benzoate, ceramide ng, palmitoyl hexapaptide 12, coffea arabica (coffee) seed oil, punica gerantum (pomegranate) seed oil*, cocos nucifera (coconut) oil*, cucurbita pepo (pumpkin) seed oil*, water camellia oleifera (green tea) leaf extract*, glycerin, ginsing root extract*, calendula officinalis flower extract*, chamomila recutita (matricaris) flower extract*, algae extract*, trihydroxystearin, hexylene glycol, caprylyl glycol, xanthum gum, triethoxycaprylylsilane, tribehenin. [+/- titanium, dioxide (ci 77891), iron oxides (ci77492, 77491, 77499)] *certified organic gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. • Prepare eye area with a lightweight eye cream. • Apply concealer from inner to outer eye corners, near the lash line, and/or wherever you see darkness. • Smooth and blend by gently patting with fingers. TIP: • Dust with W3LL PEOPLE Bio Brightener Invisible Powder for long-last wear • Use as eyeshadow primer • Add a small dab to tinted moisturizer or liquid foundation to boost coverage Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Altruist Foundation Powder W3ll People Altruist Foundation Powder More Info Product cell

W3ll People Altruist Mineral Foundation Good for: All skin types Totally Clean: No Parabens, No Polytetrafluoroethylene, No Phthalates, No Talc, No Titanium Dioxide, No Nano Particles, No Petrochemicals, No Glycols, No Fragrance, No Artificial Preservatives. Super Good: W3ll People Altruist Foundation is a silky supernatural formula that allows your skin to breathe thanks to feather light, triple-milled pigments that feel creamy smooth, with no creasing. Organic aloe hydrates skin while zinc and titanium protect against environmental damage. Absolutely Beautiful: W3ll People Altruist Mineral Foundation instantly makes skin more radiant and healthy looking with its light, flawless coverage in complexion perfect tones. Feel absolutely beautiful with this foundation that accentuates your natural glow. Credo’s range of beauty products contain natural and organic ingredients that are absolutely cruelty free. Choose your favorite concealers , BB creams, primers , bronzers, and more from our clean beauty collection. Order online and get free shipping above $50. Totally clean. Super good. Absolutely beautiful. " sericite, lauroyl lysine, mica, kaolin, pearl powder, camellia sinensis (green tea) leaf extract, aloe barbadensis leaf*, caprylic/capric triglyceride, aleria esculenta (algae) extract (+/- zinc oxide, iron oxide 77491, 77492, 77499) *certified organic Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling it in makeup cap. Use confident, downward strokes moving from the outside in. Repeat until achieving desired coverage level. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Bronzer Powder - Natural tan W3ll People Bio Bronzer Powder - Natural tan More Info Product cell

A loose bronzer powder to even skin tone. Bio Bronzer Powder

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W3ll People Expressionist Liquid Eyeliner W3ll People Expressionist Liquid Eyeliner More Info Product cell

W3ll People Expressionist Liquid Eyeliner Expressionist Liquid Eyeliner takes a cue from our award-winning, best-selling companion Expressionist Mascara by offering an incredible formula full of good-for-you ingredients. It includes an innovative felt tip applicator that provides ultimate control and versatility. Among its premium plant-based ingredients you’ll find Eyebright, a soothing ingredient that has centuries of validation. Of course you’ll enjoy other delicious ingredients including nourishing aloe and naturally anti-microbial rosemary. It’s hyper-pigmented with pure minerals, doesn’t budge, vegan, gluten-free AND EWG Verified for safety. Need we say more? " water, iron oxides (ci 77499), brassica campestris/aleurites fordi oil copolymer, glyceryl oleate citrate, glycerin, methyl dihydroabietate, sodium cocoyl glutamate, cystine, laurel arginine, bentonite clay, lactobacillue ferment, caprylyl glycol, caprylic/capric triglyceride, xanthum gum, caprylhydroxamic, acid, aloe barbadensis leaf juice*, tocopherol (natural vitamin e), rosmarinus officials (rosemary) leaf extract*, euphrasia officianalis extract*, leuconostoc ferment filtrate. *certified organic Place felt tip as close to the lash line as possible for perfectly defined eyes. • For ultra precise application draw short dashes along your lash line in lieu of one long stroke. • Apply liner in dashes slightly past the outer corners of eye for a classic look, or go beyond for a dramatic cat eye.

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W3ll People Altruist Foundation Powder 15 - Medium Neutral W3ll People Altruist Foundation Powder 15 - Medium Neutral More Info Product cell

A weightless powder foundation boosted with minerals for flawless coverage. Altruist Foundation Powder 15

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W3ll People Altruist Foundation Powder 12 - Fair Golden W3ll People Altruist Foundation Powder 12 - Fair Golden More Info Product cell

A weightless powder foundation boosted with minerals for flawless coverage. Altruist Foundation Powder 12

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W3ll People Bio Brightener Invisible Powder W3ll People Bio Brightener Invisible Powder More Info Product cell

W3ll People Bio Brightener Invisible Powder Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silicones, Non GMO, No Dimethicone, No Polyethylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Bismuth Oxychloride Super Good: W3ll People's proprietary organic aloe formula heals and renews skin. Absolutely Beautiful: This W3ll People Bio Brightener Invisible super light powder instantly adds an invisible brightening boost to soften skin’s imperfections and blur fine lines for a more youthful glow. Clean Swap: Laura Mercier Secret Brightening Powder Treat your skin to clean makeup products – everything from powders to lip gloss and more from our renowned beauty brands only at Credo. Browse our large collection from the comfort of your home and order online today. Totally clean, super good, absolutely beautiful. " serecite, silica, mica, iron oxides, titanium dioxide, may contain ultramarine blue, ferric ferrocyanide, aloe barbadenis powder (aloe)*, matricaria recutita (chamomile)**, camellia sinensis (green tea)* *usda organic, **qai. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a "silver dollar" amount of powder. Work powder evenly into brush by swirling it in makeup cap. Use confident, downward strokes moving from the outside in. Repeat until achieving desired coverage level. Maybe be used by itself to set W3LL PEOPLE Altruist Mineral Foundation and Narcissist Stick Foundation. TIP: Apply onto freshly hydrated skin for a radiant, natural complexion. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Extreme Lipgloss - Clear Natural W3ll People Bio Extreme Lipgloss - Clear Natural More Info Product cell

A moisturizing and plumping natural lip stain. Bio Extreme Lipgloss

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W3ll People Nudist Multi-Use Cream W3ll People Nudist Multi-Use Cream More Info Product cell

W3ll People Nudist Multi-Use Cream Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: The organic, creamy formula has a satiny smooth, weightless texture and is free from all artificial chemicals and petroleums. W3ll People's proprietary organic aloe formula with organic chamomile and green tea heals and renews skin without heavy, greasy film and creasing. Absolutely Beautiful: For the women who want it all, say hello to The Universalist. This luminous W3ll People Nudist magic multi-stick cream for eyes, cheeks and lips will take your entire look from drab to fab in seconds with one simple product. Use your fingertip or to warm, tap and blend life-giving color onto the complexion. Clean Swap: NARS THE MULTIPLE Credo’s collection consists of a wide range of makeup products that pack clean, natural ingredients, designed to refresh your skin. Order our products online from the comfort of your home. Totally clean, super good, absolutely beautiful. " vitis vinifera (grape) seed oil, cera alba (bees- wax), silica, mica (ci 77019), olea europaea (olive oil)*, castor isostearate beeswax succinate **, camellia oleifera (camellia) seed oil, ricinus communis (castor) seed oil*, mica (ci 77019), carthamus tinctorius (safflower) seed oil (and) aloe barbadenis (aloe) extract, essential oil blend, tocopherol (natural vitamin e), lysine, camellia sinensis (green tea)*, roman an- themis nobilis (chamomile)* [+/-: titanium dioxide (ci 77891), iron oxides (ci 77491, 77492, 77499), carmine (ci 75470), manganese violet (ci 77742)]. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Warm and blend product onto the face using fingertips, or W3LL PEOPLE Foundation brush. May be used for cheek, eye or lip color. Build to the desired level of color impact. TIP: Layer with Nudist ColorBalm and Bio Extreme Lipgloss to customize lip color. Apply Universalist #2 onto bridge of nose, cheekbones, and forehead prior to applying the Altruist Mineral Foundation to achieve inner glow! For a radiant finish, brush the Luminist Mineral Glow over the Universalist on cheeks and eyes. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Natural Highlight & Contour Duo W3ll People Natural Highlight & Contour Duo More Info Product cell

W3ll People Natural Highlight & Contour Duo The Natural Highlight & Contour Duo is the answer to complicated, over-the-top contouring palettes. Sculpt and visibly slim the face by highlighting and defining features in two easy steps with this lightweight dynamic duo. The creamy good-for-you formulas are packed with therapeutic organic botanicals that help repair and rejuvenate skin, while emphasizing your best features. Create the illusion of higher cheekbones, slimmer nose, softer jawline and smaller forehead. " Highlight: tri-isostearyl citrate, caprylic/capric triglyceride, cera alba (beeswax), acacia decurrens/jojoba/sunflower seed wax/polyglyceryl-3 esters, hydrolyzed jojoba proteins, silica silylate, ricinus communis (castor) seed oil, tocopherol, olea europaea (olive) fruit oil, carthamus tinctorius, camellia sinensis seed (green tea) oil*, aloe barbadensis (oil) leaf extract, synthetic fluorphlogopite [+/-: mica (ci 77019), iron oxides (ci 77491, 77492, 77499), titanium dioxide (ci 77891)] *USDAOrganic Contour: tri-isostearyl citrate, caprylic/ capric triglyceride, c12-c15 alkyl benzoate, beeswax (cera alba), ethyl macadamiate, ricans communis (castor) seed oil, silica silylate, acacia decurrens/jojoba/sunflower seed wax/polyglyceryl-3 esters, hydrogenated jojoba oil, aloe (oil) leaf extract, polyglyceryl-6 distearate, tocopherol, olea europaea (olive) fruit oil, camellia senisis (green tea) seed oil*, carthamus tinctorius (safflower) oil. [+/-: mica, iron oxides (ci 77491, 77492, 77499) titanium dioxide (ci 77891)]. *USDAOrganic To highlight, blend brightener cream onto the highest point of cheekbones, bridge of nose, and peak of forehead. To add depth, lightly blend bronzer cream onto contour of cheeks, temples, sides of nose and jawline.

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W3ll People Altruist Foundation Powder 11 - Fair Pink W3ll People Altruist Foundation Powder 11 - Fair Pink More Info Product cell

A weightless powder foundation boosted with minerals. Altruist Foundation Powder 11

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W3ll People Altruist Foundation Powder 17 - Dark Neutral W3ll People Altruist Foundation Powder 17 - Dark Neutral More Info Product cell

A weightless powder foundation boosted with minerals for flawless coverage. Altruist Foundation Powder 17

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W3ll People Capitalist Brow Powder W3ll People Capitalist Brow Powder More Info Product cell

W3ll People Capitalist Brow Powder These smudge-proof, long wearing, all-natural matte pigments blend seamlessly with brow. The Capitalist defines and fills in brows instantly and precisely without using troublesome waxes or oils. " mica, iron oxides, titanium dioxide, may contain (+/-):, ultramarine blue, ferric ferrocyanide. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Using atapered brush, fill in the eyebrow lightly using quick, short strokes. Keep the Capitalist within the border of your eyebrow to create a naturally fuller appearance. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Altruist Foundation Powder 13 - Light Neutral W3ll People Altruist Foundation Powder 13 - Light Neutral More Info Product cell

A weightless powder foundation boosted with minerals for flawless coverage. Altruist Foundation Powder 13

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W3ll People Bio Tint Multi-Action Moisturizer Fair W3ll People Bio Tint Multi-Action Moisturizer Fair More Info Product cell

W3ll People Bio Tint Multi-Action Moisturizer Bio Tint Multi-Action Face Moisturizer perfects the appearance of skin while firming, protecting, brightening and hydrating. Pure zinc SPF 30 protects skin from harmful UVA/UVB rays . Broccoli seed oil smoothes skin texture. Premium natural pigments correct skin imperfections and tighten the look of pores. Organic active botanicals nourish and rejuvenate with a host of skin- critical vitamins and antioxidants. Reverse emulsion hydration technology with coconut and shea moisturizes and supports youthful, healthy skin. This luxurious, satin formula leaves skin with a natural finish that’s not too dewey, not too matte, just flawless and natural. Perfect for all skin types, including sensitive skin. " zinc oxide 20% other ingredients: water, coco-caprylate/caprate, caprylic/capric triglyceride, polyglyceryl-3 polyricinoleate, silica, castor (ricinus communis) oil, glycerin, shea butter ethyl esters, disteardimonium hectorite, brassica oleracea italica (broccoli) seed oil, polyglyceryl-3 diisostearate, magnesium sulfate, isostearic acid, lecithin, polyhydroxystearic acid, gluconolactone, argania spinosa kernel oil, contains 1% or less of each of the following: tocopheryl acetate, isoamyl laurate, c12-15 alkyl benzoate, cocos nucifera (coconut) oil*, cucurbita pepo (pumpkin) seed oil*, tetrahexyldecyl ascorbate, glyceryl caprylate, sodium benzoate, ricinus communis (castor) seed oil, tribehenin, punica granatum (pomegrante) seed oil*, bisabolol, isoamyl cocoate, glyceryl undecylenate, phytic acid, aloe barbadensis leaf juice*, ceramide ng, calendula officinalis (marigold) flower extract*, chamomilla recutita (matricaria) flower extract*, panax quinquefolium root extract*, calcium gluconate, camellia sinensis leaf extract, hydroxypropyl cyclodextin, algae extract, palmitoyl tripeptide-38, palmitoyl hexapeptide-12 *certified organic may contain (+/-): titanium dioxide (ci 77891), iron oxide (ci77492),iron oxides (ci 77491), iron oxide (ci 77499) Apply to freshly exfoliated, cleansed skin using fingertips. Tip: Mix a dab of Bio Correct Multi-Action Concealer for boosted coverage. Conclude with W3LL PEOPLE powder of choice for long-wear, flawless finish.

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W3ll People Nudist Multi-Use Color Duo W3ll People Nudist Multi-Use Color Duo More Info Product cell

W3ll People Nudist Multi-Use Color Duo These magic, multi-tasking vegan compacts add gorgeous sheer, natural color to cheeks, lips, and eyes. Rich in skin soothing organic aloe and antioxidants to hydrate and improve overall skin quality. The creamy formula has a satiny smooth, weightless texture –free from all harsh, artificial chemicals and petroleum. Enjoy premium, high performance organic botanicals that provide weightless all day wear with no creasing. " helianthus annus (sunflower) seed oil*, ricinus communis (castor) seed oil*, candelilla (euphorbia cerifera) wax, copernica cerifera (carnauba) wax*, theobroma cacao (cocoa) seed butter*, helianthus annuus (sunflower) seed wax, shorea robusta resin, rhus verniciflua peel wax, persea gratissima (avocado) oil, butyrospermum parkii (shea butter) fruit*, silica, sesamum indicum (sesame) seed oil*, olea europaea (olive) fruit oil*, zea mays (corn) starch*, camellia sinensis (green tea) leaf*, matricaria chamomilla (chamomile) flowers*, aloe barbadensis (aloe vera) leaf*, tocopherol, phenethyl alcohol, ethyhexylglycerin, +/- mica, titanium dioxide, iron oxide, red 7 *certified organic Warm and blend product onto eyes, cheeks, or lips using fingertips, or W3LL PEOPLE Foundation Brush.

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W3ll People Elitist Eyeshadow Powder W3ll People Elitist Eyeshadow Powder More Info Product cell

W3ll People Elitist Eyeshadow Powder Stare down the competition with confidence using these potent, pure pigments in a shimmery finish that can't help but captivate. Perfect for shading, highlighting, contouring and lining. Since it's a natural loose mineral, feel free to mix into lip gloss, hair gel, even moisturizers for a gorgeous change of pace. " mica, iron oxides, titanium dioxide. may contain ultramarine blue, ferric ferrocyanide, silica, serecite, kaolin clay. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Apply dry using W3LL PEOPLE Basic Contour Brush. Gently sweep and blend into place for contouring and highlighting. May be applied wet, or dry. TIP: Use as long lasting eye liner. Mix together with other Elitists to customize colors. Add to the Paganist Lipgloss to create your own custom gloss tone. Blend with Universalist #2 to create a luminous cream eye shadow. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Nudist Multi-Use Stick - #11 W3ll People Nudist Multi-Use Stick - #11 More Info Product cell

A versatile eye, cheek and lip color. Nudist Multi-Use Stick

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W3ll People Expressionist Mascara W3ll People Expressionist Mascara More Info Product cell

W3ll People Expressionist Mascara Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: W3ll People's new high tech brush design, with injection molded rubber and a unique cascade shape, reaches those hard-to-reach lashes by expertly scooping up and lengthening each one. Absolutely Beautiful: Create big, bold and nourished lashes instantly with W3ll People Expressionist Mascara’s groundbreaking synergistic botanical formula.This wonder wand works for both tight lining AND building while delivering hyper pure mineral pigments for the blackest of black lashes. Clean Swap: Lancome Definicils Mascara We have a wide range of mascaras from W3LL People as well as other trusted brands. Explore your favorite products – they are totally clean, super good, and absolutely beautiful. " aqua / water, cera alba / beeswax*, c10-18 triglycerides, stearic acid, copernicia cerifera cera / copernicia cerifera (carnauba) wax*, castor isostearate beeswax succinate, glyceryl stearate, glyceryl caprylate, glycerin, potassium sorbate, sodium hydroxide, sodium benzoate, xanthan gum, cellulose, tocopherol, helianthus annuus seed oil / helianthus annuus (sunflower) seed oil may contain +/-: ci 77891 / titanium dioxide, ci 77491 / iron oxides, ci 77499 / iron oxides *certified organic gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Nestle the wand into the base of the lashes. ‘Wiggle' the wand side to side while gently twirling the cap between your fingertips towards the tips of the lashes to elongate. For best results, apply two coats. TIP: Don't pump your wand. Pumping your wand literally pumps air into your mascara tube which is the culprit behind clumping and flaking issues. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Correct Multi-Action Concealer W3ll People Bio Correct Multi-Action Concealer More Info Product cell

A highly-pigmented concealer that camouflages imperfections. Bio Correct Multi-Action Concealer

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W3ll People Hypnotist Eye Pencil W3ll People Hypnotist Eye Pencil More Info Product cell

W3ll People Hypnotist Eye Pencil Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silicones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Bismuth Oxychloride Super Good: Hypnotist is designed to be moisturizing and nourishing to the eye area without the harsh chemicals and skin-aging adhesives found in most eye cosmetics. Absolutely Beautiful : Professional performance in an all-natural eyeliner ! This gorgeous and lustrous eye pencil glides on like a dream. Create a smooth, precise line for a perfectly defined eye or easily blend to create a seductive, smoky eye. Clean Swap: Chanel La Crayon Khol Lovely makeup products plus the goodness of natural ingredients. With Credo, you get to enjoy the best of both worlds. Order your favorite lipsticks, eyeshadows , and other clean products from our collection online today. Totally clean, super good, absolutely beautiful. " hydrogenated vegetable oil, rhus verniciflica peel wax, hydrogenated vegetable glycerides, hydrogenated coco glycerides, simmondsia chinensis (jojoba) seed oil, cetyl palmitate, caprylic/capric triglyceride, soy lecithin, [+/-: titanium dioxide (ci 77891), ultramarines ci 77-7, ci, 77013, chromium hydroxide green ci 77289, chromium hydroxide green ci 77289, mica (ci 77019), iron oxides ci 77489, ci 77491, ci 77492, ci 77499]. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Always start with a freshly sharpened, fine-tipped eyeliner. Apply as close to lashes as possible. Trace contour of eye and begin drawing above iris, extending just past the outer corner of the eye. Blend up and out. Smudge upper lid line lightly to soften. TIP: For big, round eyes, apply liner to upper and lower lids without touching at the corner. For almond-shaped eyes/smaller eyes, apply liner only to the upper lids and lash line Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Nudist Colorbalm W3ll People Nudist Colorbalm More Info Product cell

A hydrating lip color enriched with natural ingredients. Nudist Colorbalm

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W3ll People Hypnotist Eyepencil W3ll People Hypnotist Eyepencil More Info Product cell

A long-wearing pencil liner infused with natural minerals. Hypnotist Eyepencil

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W3ll People Expressionist Mascara W3ll People Expressionist Mascara More Info Product cell

An ultra-pigmented mascara that naturally lengthens lashes. Expressionist Mascara

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