Benefit Cosmetics Mascara

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Retro beauty brand, Benefit Cosmetics was founded in 1976 in San Francisco by the make-up-mad Ford twins. Their mantra was that cosmetics didn't need to be serious in order to be credible or effective, and their first store in San Francisco was called the Face Place. Benefit Cosmetics is now a world renowned beauty brand, that is still led by the Ford family, and its new generation of glamorous girls, but is owned by LVMH – meaning Benefit mascaras, lipsticks, and tints sit alongside the industy's finest.

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Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Curling & Lifting Mascara

What it is: A mascara inspired by hair rollers that gives lashes super curl and lift for a sexy, wide-eyed look.What it does: Its patent-pending hook-and-roll brush features tiny custom-designed hooks to catch, lift and curl even short and straight lashes. It holds for 12 hours, is easy to remove and contains provitamin B5 and serine, which are known for their lash-conditioning benefits.How to use: The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. Gently wiggle the wand from the base of your lashes to the tip.Pro tips: For super curl and length, apply Roller Lash first to curl and lift your lashes, then layer with your mascara. Style Name:Benefit Roller Lash Curling & Lifting Mascara. Style Number: 5421576. Available in stores.

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Benefit Cosmetics roller lash super curling & lifting mascara
Benefit Cosmetics roller lash super curling & lifting mascara

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls. while the instant curve-setting formula holds for 12 hours.

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Benefit Cosmetics they're real! lengthening mascara
Benefit Cosmetics they're real! lengthening mascara

They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

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Benefit Cosmetics BADgal Bang! 36-Hour Full-Blast Volumizing Mascara
Benefit Cosmetics BADgal Bang! 36-Hour Full-Blast Volumizing Mascara

Get out-of-this-world lashes! BADgal Bang! 36-Hour Full-Blast Volumizing Mascara creates massive volume without weighing down lashes! The gravity-defying formula contains aero-particles, one of the lightest known materials derived from space technology. This innovative intense pitch-black mascara layers easily for bigger impact. Its custom brush is designed to reach from root to tip and corner to corner of upper and lower lashes for big volume with 360° reach!

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Benefit Cosmetics BADgal Bang! 36-Hour Full-Blast Volumizing Mascara Mini
Benefit Cosmetics BADgal Bang! 36-Hour Full-Blast Volumizing Mascara Mini

Get out-of-this-world lashes! BADgal Bang! 36-Hour Full-Blast Volumizing Mascara creates massive volume without weighing down lashes! The gravity-defying formula contains aero-particles, one of the lightest known materials derived from space technology. This innovative intense pitch-black mascara layers easily for bigger impact. Its custom brush is designed to reach from root to tip and corner to corner of upper and lower lashes for big volume with 360° reach!

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Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara
Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara

What it is: A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" looknow available in three vibrant shades. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. What else you need to know: Go horizontal: the staggered bristles grab close to the root, boosting length and volume. Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. This product is an Allure Reader’s Choice award winner. Research results: In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume - 90% saw base-to-tip curl - 94% saw visible lift -100% saw long-wearing results Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. Suggested Usage: -Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume and length and lift. -Hold wand vertically and stroke upward to curl and separate. -Layer generously as desired. Precautions: -Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics BADgal Lash Volumizing Mascara
Benefit Cosmetics BADgal Lash Volumizing Mascara

What it is: An unadulterated black mascara for dramatically full and voluminous lashes.What it does: It's designed with a famously big brush to coat your lashes with Benefit's thick black formula. A little bit of bad is a lot of gorgeous.How to use: Wiggle the wand at the base of your lashes, then sweep upward from root to tip. Layer for added drama. Style Name:Benefit Badgal Lash Volumizing Mascara. Style Number: 5421736. Available in stores.

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Benefit Cosmetics Theyre Real! Lengthening & Volumizing Mascara
Benefit Cosmetics Theyre Real! Lengthening & Volumizing Mascara

What it is: A lengthening mascara that curls, volumizes, lifts and separates lashes.What it does: This long-wearing formula won't smudge or dry out and comes with a specially designed brush that reveals lashes you never knew you had.How to use: Position the wand horizontally and wiggle the brush from side to side, base to tip, to achieve maximum volume, length and lift. Hold the wand vertically and stroke upward to curl and separate. Layer generously as desired.Pro tips: Use the domed tip to fan out corner lashes for doe-eyed beauty. Style Name:Benefit Theyre Real! Lengthening & Volumizing Mascara. Style Number: 5421197. Available in stores.

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Benefit Cosmetics BADgal BANG! Volumizing Mascara
Benefit Cosmetics BADgal BANG! Volumizing Mascara

What it is: A 36-hour full-blast volumizing mascara that creates massive volume without weighing your lashes down.What it does: Its gravity-defying formula contains aero-particles, one of the lightest known materials derived from space technology. This innovative intense pitch-black mascara layers easily for bigger impact, and its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of your upper and lower lashes for volume that reaches 360?.Research results:In a self-evaluation by 102 women after one week:- 90% saw dramatic volume.- 94% said it instantly lifted lashes.- 92% said it lengthened lashes.How to use: Wiggle the brush from the base to the tips of your lashes. Layer as desired to build big volume. Apply to both your upper and lower lashes. Style Name:Benefit Badgal Bang! Volumizing Mascara. Style Number: 5564262. Available in stores.

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Benefit Cosmetics BADgal lash mascara
Benefit Cosmetics BADgal lash mascara

She's big! She's bad! She's mascara with tons of Bad-itude! Loaded with a big, bad wand and tons of black mascara… BADgal lash is instant false lashes.

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Benefit Cosmetics Limited Edition They're Real! Mascara
Benefit Cosmetics Limited Edition They're Real! Mascara

Get classy and lashy with this Limited Edition They're Real! Mascara, featuring a special cap inspired by cut crystal! Benefit's best-selling mascara lengthens, curls, volumizes, lifts and separates lashes beyond belief. The jet black, long-wearing formula is smudge-proof and budge-proof. The custom-dome brush reveals lashes you never knew you had. If the sparkling cap doesn't grab all the attention, your long lashes will. This custom designed, limited-edition mascara makes the perfect gift. No

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Benefit Cosmetics they're real! mini mascara
Benefit Cosmetics they're real! mini mascara

A lengthening mascara that's beyond belief. in a perfectly portable size! This breakthrough mascara reveals lashes you never knew you had with a specially designed brush that can be used horizontally and vertically. The long-wearing jet-black formula lengthens, curls, volumizes, lifts and separates. What else you need to know:94% saw dramatic length & volume, 90% saw base-to-tip curl, 94% saw visible lift and 100% saw long-wearing results*

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Benefit Cosmetics roller lash curling & lifting mascara mini
Benefit Cosmetics roller lash curling & lifting mascara mini

It's a roller for lashes! The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls. while the instant curve-setting formula holds for 12 hours. Curl Power!

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Benefit Cosmetics they're real! tinted lash primer
Benefit Cosmetics they're real! tinted lash primer

New they're real! tinted primer defines And primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

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Benefit Cosmetics They're Real Tinted Lash Primer Mini
Benefit Cosmetics They're Real Tinted Lash Primer Mini

Now available in a totally tote-able, travel-friendly size, they're real! tinted lash primer defines And primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

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Benefit Cosmetics Roller Lash Curling Mascara
Benefit Cosmetics Roller Lash Curling Mascara

Benefit Cosmetics Roller Lash Curling Mascara in Beauty: NA. Benefit Cosmetics Roller Lash Curling Mascara in Beauty: NA. Kick your eyelash curler to the curb. Benefit Roller Lash Mascara not only lifts and curls, but this instant setting formula holds for 12 hours and conditions lashes with Provitamin B5 and Serine.. Ink black with a satin finish. Water-resistant and easy to remove. Provides visible lift and a long-lasting curl effect. 0.3 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU9. EM01.

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Benefit Cosmetics BADgal BANG! Volumizing Mascara
Benefit Cosmetics BADgal BANG! Volumizing Mascara

What it is: A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes. What it does: Get out of this world lashes. This gravity-defying formula contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength. Beauty Tip: Pair BADgal BANG! Volumizing mascara with false lashes for extra dimension. Research results: In a self-evaluation by 102 women after 1 week: - 90% saw dramatic volume - 94% said it instantly lifted lashes - 92% said it lengthened lashes In an instrumental test on 21 women: - Mascara lasted for 36 hours Suggested Usage: -Wiggle the big slimpact! brush from the base to tips of lashes. -Layer as desired to build big volume. -To get the biggest bang, apply to both upper and lower lashes. Water, Paraffin, Cera Alba (Beeswax), Glyceryl Stearate, Butylene Glycol, Acrylates Copolymer, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Polybutene, Steareth-21, VP/Eicosene Copolymer, Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Silica Silylate, Tocopheryl Acetate, Nylon-12, BHT. May Contain (+/-): Yellow 5/Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Bismuth Oxychloride (Ci 77163), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ferric Ferrocyanide/Ferric Ammonium Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Titanium Dioxide (Ci 77891). *Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics They're Real- Black- .3oz
Benefit Cosmetics They're Real- Black- .3oz

They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had! What else you need to know: 94% saw dramatic length & volume* 90% saw base-to-tip curl* 94% saw visible lift* 100% saw long-wearing results*

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Benefit Cosmetics BADgal Lash Black Mascara Mini
Benefit Cosmetics BADgal Lash Black Mascara Mini

Benefit Cosmetics BADgal Lash Black Mascara Mini in Beauty: NA. Benefit Cosmetics BADgal Lash Black Mascara Mini in Beauty: NA. Sexy, dramatic, and unadulterated, Benefit BADgal Lash Mascara is as bad as you want to be. This famously volumizing mascara offers an extravagant false lash effect so you can bat your lashes with attitude.. Beyond black matte finish. Voluptuous thickening formula. Extra large brush coats lashes evenly. 0.14 oz. Pair with BADgal Waterproof Liner. BCOS-WU8. IB132.

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Benefit Cosmetics They're Real! Lengthening Mascara
Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Shhh... No one has to know they're not falsies. Benefit They're Real! Mascara lengthens, curls, volumizes, lifts, and separates to give you bigger, bolder lashes that are beyond belief. The specially designed brush catches every single hair, revealing lashes you never knew you had.. Dark brown finish. Long-wearing, non-drying formula. Buildable formula won't smudge, clump, or flake. 0.3 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU15. EM18.

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Benefit Cosmetics Roller Lash Curling Mascara
Benefit Cosmetics Roller Lash Curling Mascara

Benefit Cosmetics Roller Lash Curling Mascara in Beauty: NA. Benefit Cosmetics Roller Lash Curling Mascara in Beauty: NA. Kick your eyelash curler to the curb. Benefit Roller Lash Mascara not only lifts and curls, but this instant setting formula holds for 12 hours and conditions lashes with Provitamin B5 and Serine.. Brown with a satin finish. Water-resistant and easy to remove. Provides visible lift and a long-lasting curl effect. 0.3 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU11. EM42.

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Benefit Cosmetics They're Real! Lengthening Mascara
Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Shhh... No one has to know they're not falsies. Benefit They're Real! Mascara lengthens, curls, volumizes, lifts, and separates to give you bigger, bolder lashes that are beyond belief. The specially designed brush catches every single hair, revealing lashes you never knew you had.. Electric blue finish. Long-wearing, non-drying formula. Buildable formula won't smudge, clump, or flake. 0.3 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU17. EM19.

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Benefit Cosmetics They're Real! Lengthening Mascara
Benefit Cosmetics They're Real! Lengthening Mascara

Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Benefit Cosmetics They're Real! Lengthening Mascara in Beauty: NA. Shhh... No one has to know they're not falsies. Benefit They're Real! Mascara lengthens, curls, volumizes, lifts, and separates to give you bigger, bolder lashes that are beyond belief. The specially designed brush catches every single hair, revealing lashes you never knew you had.. Jet black finish. Long-wearing, non-drying formula. Smudge and flake resistant. 0.3 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU12. IB202.

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Benefit Cosmetics Roller Lash Curling Mascara Mini
Benefit Cosmetics Roller Lash Curling Mascara Mini

Benefit Cosmetics Roller Lash Curling Mascara Mini in Beauty: NA. Benefit Cosmetics Roller Lash Curling Mascara Mini in Beauty: NA. Kick your eyelash curler to the curb. Benefit Roller Lash Mascara not only lifts and curls, but this instant setting formula holds for 12 hours and conditions lashes with Provitamin B5 and Serine.. Ink black with a satin finish. Water-resistant and easy to remove. Provides visible lift and a long-lasting curl effect. 0.14 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU10. EM02.

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Benefit Cosmetics They're Real! Lengthening Mascara Mini
Benefit Cosmetics They're Real! Lengthening Mascara Mini

Benefit Cosmetics They're Real! Lengthening Mascara Mini in Beauty: NA. Benefit Cosmetics They're Real! Lengthening Mascara Mini in Beauty: NA. Shhh... No one has to know they're not falsies. Benefit They're Real! Mascara lengthens, curls, volumizes, lifts, and separates to give you bigger, bolder lashes that are beyond belief. The specially designed brush catches every single hair, revealing lashes you never knew you had.. Jet black finish. Long-wearing, non-drying formula. Buildable formula won't smudge, clump, or flake. 0.14 oz. Use on top of They're Real! Tinted Primer for amplified results. BCOS-WU14. IB222.

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Benefit Cosmetics BADgal Lash Black Mascara
Benefit Cosmetics BADgal Lash Black Mascara

Benefit Cosmetics BADgal Lash Black Mascara in Beauty: NA. Benefit Cosmetics BADgal Lash Black Mascara in Beauty: NA. Sexy, dramatic, and unadulterated, Benefit BADgal Lash Mascara is as bad as you want to be. This famously volumizing mascara offers an extravagant false lash effect so you can bat your lashes with attitude.. Beyond black matte finish. Voluptuous thickening formula. Extra large brush coats lashes evenly. 0.3 oz. Pair with BADgal Waterproof Liner. BCOS-WU7. IB92.

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Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Curling & Lifting Mascara

What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook n Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Bye-bye, eyelash curler! Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer Theyre Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner. Suggested Usage: -The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. -Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes. Size: 0.30 oz / 8.5 g Ingredients: Water, Paraffin, Cera Alba Beeswax, Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmatic Acid, Stearic Acid, Triethanolamine, Vp/ Eiosene Copolymer, Acacia Senegalgum, Copernicia Cerifrea Carnauba Wax, Euphorbia Cerifera Candeulla Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Align Serine, Bht. [+/-: Cl 19140 Yellow 5,Yellow 5 Lake Cl 42090 Blue 1 Lake Cl 77007 Ultramarines, Cl 77163 Bismuth Oxychloride, Cl 77288 Chromium Oxide Greens Cl 772889 Chromium Hydroxide Green Cl 77491, Cl 77492, Cl 77499 Iron Oxides, Cl 77510 Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide, Cl 77742 Manganese Violet, Cl 77891 Titanium Dioxide].

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Benefit Cosmetics Theyre Real! Tinted Lash Primer
Benefit Cosmetics Theyre Real! Tinted Lash Primer

What it is: A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery lookplus, it can be paired with your favorite mascara for boosted length and separation. What it does: Step up your lash look with Theyre real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascaras performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation. Research results: Theyre Real! Tinted Primer: In a consumer panel survey on 65 women after 1 week: - 89% said lashes had a natural look - 91% said it was soft enough to layer on mascara 6 hours later Beauty tip: Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation. Suggested Usage: -Wiggle the wand at base of lashes then sweep upward from root to tip. -Wear alone or layer your favorite mascara on top. Size: Travel Size - 0.14 oz

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Benefit Cosmetics BAD Gal BANG! Volumizing Mascara
Benefit Cosmetics BAD Gal BANG! Volumizing Mascara

What it is: A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes. What it does: Get out of this world lashes. This gravity-defying formula contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength. Beauty Tip: Pair BADgal BANG! Volumizing mascara with false lashes for extra dimension. Research results: In a self-evaluation by 102 women after 1 week: - 90% saw dramatic volume - 94% said it instantly lifted lashes - 92% said it lengthened lashes In an instrumental test on 21 women: - Mascara lasted for 36 hours Suggested Usage: -Wiggle the big slimpact! brush from the base to tips of lashes. -Layer as desired to build big volume. -To get the biggest bang, apply to both upper and lower lashes.- Size: 0.14 oz/ 4 g-

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Benefit Cosmetics Roller Lash Curling & Lifting Mascara Mini
Benefit Cosmetics Roller Lash Curling & Lifting Mascara Mini

What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ RollTM brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner. Suggested Usage: -The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. -Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara Mini
Benefit Cosmetics They’re Real! Lengthening & Volumizing Mascara Mini

What it is: A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" looknow available in three vibrant shades. What it does: This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out. What else you need to know: Go horizontal: the staggered bristles grab close to the root, boosting length and volume. Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes. This product is an Allure Reader’s Choice award winner. Research results: In a consumer panel survey, the following results were reported: - 94% saw dramatic length and volume - 90% saw base-to-tip curl - 94% saw visible lift -100% saw long-wearing results Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. Suggested Usage: -Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume and length and lift. -Hold wand vertically and stroke upward to curl and separate. -Layer generously as desired. Precautions: -Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use. Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. [+/-: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891)]. N° 05827/N. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics BADgal Lash Mascara
Benefit Cosmetics BADgal Lash Mascara

What it is: An unadulterated black mascara for dramatically full and voluminous lashes. What it does: This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes. What else you need to know: Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish. Suggested Usage: -Wiggle the wand at the base of lashes then sweep upward from root to tip. -Layer for added drama. Precautions: -Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use. Water, Cera Alba (Beeswax), Cetearyl Alcohol, Butylene Glycol, Polybutene, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Panthenol, Silica, Ceteth-10 Phosphate, Dicetyl Phosphate, Peg-100 Stearate, Phenoxyethanol, PVP, Trihydroxystearin, Aminomethyl Propanediol, Xanthan Gum. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77000 (Aluminum Powder), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics Roller Lash Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Curling & Lifting Mascara

What it is: A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook ‘n’ RollTM brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. What it does: Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits. Research results: In a consumer panel survey of 31 women for 4 weeks: - 97% said it visibly lifts lashes - 87% said it gives long-lasting curl - 94% said eyes look more wide open Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top. This product is an Allure Best of Beauty award winner. Suggested Usage: -The curve of the wand is designed to coat every last lash. Start with the wand held horizontally with the tip of the curve pointing downward. -Gently wiggle the wand from base of lashes to tip. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes. Water, Paraffin, Cera Alba (Beeswax), Polybutene, Bis-Diglyceryl Polyacyladipate-2, Palmatic Acid, Stearic Acid, Triethanolamine, Vp/ Eiosene Copolymer, Acacia Senegalgum, Copernicia Cerifrea (Carnauba Wax), Euphorbia Cerifera (Candeulla) Wax, Hydroxyethylcellulose, Silica, Phenoxyethanol, Panthenol, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Align Serine, Bht. [+/-: Cl 19140 (Yellow 5,Yellow 5 Lake) Cl 42090 (Blue 1 Lake) Cl 77007 (Ultramarines), Cl 77163 (Bismuth Oxychloride)), Cl 77288 (Chromium Oxide Greens) Cl 772889 ((Chromium Hydroxide Green) Cl 77491, Cl 77492, Cl 77499 (Iron Oxides), Cl 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Cl 77742 (Manganese Violet), Cl 77891 (Titanium Dioxide)]. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics BADgal BANG! Volumizing Mascara Mini
Benefit Cosmetics BADgal BANG! Volumizing Mascara Mini

What it is: A 36-hour, full-blast, volumizing mascara that creates massive volume without weighing down lashes. What it does: Get out of this world lashes. Now available in a perfect "try-me" size mini, this gravity-defying formula contains aero-particles, which are one of the lightest known materials, derived from space technology. This innovative, intense, pitch black mascara layers easily for bigger impact. Its custom big slimpact! brush is designed to reach from root-to-tip and corner-to-corner of both your upper and lower lashes for big volume with 360-degree reach. This smudge-proof, water-resistant, volumizing mascara is also formulated with provitamin B5 to support natural lash thickness and strength. Beauty Tip: Pair BADgal BANG! Volumizing mascara with false lashes for extra dimension. Research results: - In a self-evaluation by 102 women after 1 week: - 90% saw dramatic volume - 94% said it instantly lifted lashes - 92% said it lengthened lashes In an instrumental test on 21 women: - Mascara lasted for 36 hours Suggested Usage: -Wiggle the big slimpact! brush from the base to tips of lashes. -Layer as desired to build big volume. -To get the biggest bang, apply to both upper and lower lashes. Water, Paraffin, Cera Alba (Beeswax), Glyceryl Stearate, Butylene Glycol, Acrylates Copolymer, Euphorbia Cerifera (Candelilla) Wax, Copernicia Cerifera (Carnauba) Wax, Polybutene, Steareth-21, VP/Eicosene Copolymer, Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Panthenol, Caprylyl Glycol, Hydroxyethylcellulose, Silica Silylate, Tocopheryl Acetate, Nylon-12, BHT. May Contain (+/-): Yellow 5/Yellow 5 Lake (Ci 19140), Blue 1 Lake (Ci 42090), Ultramarines (Ci 77007), Bismuth Oxychloride (Ci 77163), Chromium Oxide Greens (Ci 77288), Chromium Hydroxide Green (Ci 77289), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ferric Ferrocyanide/Ferric Ammonium Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Titanium Dioxide (Ci 77891). *Please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics They’re Real! Tinted Lash Primer
Benefit Cosmetics They’re Real! Tinted Lash Primer

What it is: A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery lookplus, it can be paired with your favorite mascara for boosted length and separation. What it does: Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation. Research results: They’re Real! Tinted Primer: In a consumer panel survey on 65 women after 1 week: - 89% said lashes had a natural look - 91% said it was soft enough to layer on mascara 6 hours later Beauty tip: Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation. Suggested Usage: -Wiggle the wand at base of lashes then sweep upward from root to tip. -Wear alone or layer your favorite mascara on top. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics BADgal Lash Mascara Mini
Benefit Cosmetics BADgal Lash Mascara Mini

What it is: An unadulterated black mascara for dramatically full and voluminous lashes. What it does: This magic mascara is like a set of sexy black false eyelashes...without the glue! With its famously big brush and volumizing formula, this matte-black mascara builds beautiful, bodacious lashes. What else you need to know: Wear it alone or apply They’re Real! Mascara to the tips of lashes for a glossy finish. Suggested Usage: -Wiggle the wand at the base of lashes then sweep upward from root to tip. -Layer for added drama. Precautions: -Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use. Water, Cera Alba (Beeswax), Cetearyl Alcohol, Butylene Glycol, Polybutene, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Panthenol, Silica, Ceteth-10 Phosphate, Dicetyl Phosphate, Peg-100 Stearate, Phenoxyethanol, PVP, Trihydroxystearin, Aminomethyl Propanediol, Xanthan Gum. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77000 (Aluminum Powder), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)]. "Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”...instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.

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Benefit Cosmetics They're Real! Tinted Lash Primer
Benefit Cosmetics They're Real! Tinted Lash Primer

They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink - brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length separation for a beyond belief look. Benefits: Mink-brown tinted primer can be worn alone or under your favorite mascara High performing gel formula conditions lashes with Provitamin B5 leaves lashes soft enough to layer mascara up to 6 hours later* Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation Works 2 ways! Wear alone to tint define lashes for a natural, feathery look. Wear as a mascara primer to dramatically boost lash length separation. They're Real! Tinted Lash Primer: 89% said lashes had a natural look* 91% said it was soft enough to layer on mascara 6 hours later* Plus They're Real! Lengthening Mascara: 94% said it defined lashes** 92% said it boosted length, lift separation**

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Benefit Cosmetics Cha-Cha-Rama! Lip, Cheek And Mascara Set
Benefit Cosmetics Cha-Cha-Rama! Lip, Cheek And Mascara Set

This limited edition, tint-errific set includes two kiss-proof lip & cheek stains in Juicy Mango & Poppy-Pink, plus Roller Lash Super-Curling Mascara...at a value. Cha-cha-rama! Benefits: Longwearing liquid cheek stains Sheer, buildable tints Instant pop of color for lips & cheeks Super curling & lifting mascara Pink & coral makeup A $50 value! Includes: Full size Chachatint (0.33 oz) Fun size Posietint (0.13 oz) Fun size Roller Lash (0.1 oz)

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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours. Curl Power! 97% said it visibly lifts lashes* 87% said it gives long-lasting curl* 94% said eyes look more wide open* *Consumer panel survey on 31 women after 4 weeks Details: Easy - to - remove Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits Water - resistant Ink black Satin finish

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Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara
Benefit Cosmetics Roller Lash Super Curling & Lifting Mascara

It's a roller for lashes! The eye - opening Hook 'n' Roll brush grabs, separates, lifts, and curls...while the instant curve - setting formula holds for 12 hours. Curl Power! 97% said it visibly lifts lashes* 87% said it gives long-lasting curl* 94% said eyes look more wide open* *Consumer panel survey on 31 women after 4 weeks Details: Easy - to - remove Contains Provitamin B5 and Serin, ingredients known for their lash - conditioning benefits Water - resistant Ink black Satin finish

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