Kenzo is a French luxury brand that is based in Paris, France. It specializes in the production of shirts, sweaters, skin care products, jackets, towels, footwear, and accessories like watches, belts, and jewelry. On its inception in 1970, the designer focused on hand making women’s clothes but later on ventured into designing men’s and kid’s clothing as well as home collections in order to reach a wider market. It is a subsidiary label of the French multinational luxury company LVMH Moet Hennesy Louis Vuitton SE. The tiger print is the renowned trademark on the Kenzo shirts, and the label has adopted a campaign strategy by printing slogans on the T-shirts and sweatshirts to support various charitable organizations.
Kenzo shirts are readily available in all sizes from small to large and are made from fine, ready-to-wear fabric. The male collection Kenzo shirts are favorable for casual wear and sporting activities. Some favorite pieces include the Kenzo white logo T-shirt, black Actua tiger T-shirt, orange tiger button-down shirt, and white logo, knit-insert shirt. The inspiration for the shirt designs is the jungle theme, and their bold but at the same time subtle theme makes them a preference to both non-fashion-crazed and flamboyant people. Kenzo shirts are also embroidered with expressive bold graphics that make them a favorite amongst the gothic community.
Kenzo designs have a loyal following by some top artists and fashion bloggers, like Beyoncé, Rihanna, Jay Z, Swizz Beatz, Spike Jonze, Lorde, Zooey Deschanel, Jim Joquico of the Fashion Chameleon, and Andy from StyleScrapbook. The brand supplies its products through a network of retail stores in over 30 countries around the world. H&M is the newest collaborator with Kenzo, aiming to establish over 240 select stores worldwide as well as online stores in order to have a competitive advantage and improve their product quality.