Swarovski Necklaces

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"A diamond for everyone" was the Swarovski vision in 1895 when the company established a crystal-cutting factory in Wattens, Australia. Local hydroelectricity was incorporated to use the energy-intensive grinding processes Daniel Swarovski had patented three years earlier. The future would bring more than sparkling gemstones. The company grew into three branches: one for producing crystal jewelry and accessories, one specializing in optical instruments, and a third for producing machines related to grinding and polishing.

Daniel Swarovski was born in 1862 in northern Bohemia, Austria as the son of a glass cutter. His father owned a small factory in the area where glass cutting was very prevalent. Young Daniel would learn the art from his father and someday be the founder of the Swarovski Crystal Business, one of the world's biggest grossing units. The heart of it all lies in the production of crystal stones that imitate precious stones.

Since the middle class could afford the sparkling gems made from glass by Daniel's patented process, the company was swamped with orders by the 20th century. The fashion world became fascinated with the stones as designers such as Coco Chanel incorporated them into their designs. Celebrities like Taylor Swift, Rita Ora, and Beyoncé love the shimmering stones set in Swarovski necklaces and other jewelry.
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