Founded in 1978 in Southern California by an Australian surfer, UGG has transformed from a cult shoe to an international mainstream brand. Since its conception, UGG has been synonymous with its iconic sheepskin boot. The brand has gained a place in popular culture, partially in thanks to being featured on Oprah’s “Favorite Things” list, gracing the editorial pages of Vogue, and forming partnerships with high-profile individuals like Tom Brady. In 2009, UGG went on to collaborate with famed high-fashion design house Jimmy Choo to build a capsule collection. UGG is the go-to comfort shoe for many celebrities, including Kendall Jenner, Blake Lively, Sarah Jessica Parker, and Drew Barrymore.
The brand has expanded to sandals, sneakers, flats, handbags, and accessories. UGG sandal styles include flip-flops, wedges, heels, and espadrilles. One of the bestselling sandals is the Amell wedge, which features the ultra feminine detail of an ankle ribbon tie, making it the perfect shoe to dress up or down. Another popular UGG sandal is the casual Kari slide sandal, which comes in a variety of colors and provides fashionable comfort. The Lorrie UGG sandal is a classic, high-quality flip-flop with braided leather straps that comes in black, fire opal, and natural.
UGG has turned into a worldwide brand, beginning its foray on the international market with its 2006 store opening in Omotesando Hills, Japan. Since Japan, the brand has established stores in Beijing, London, New York City, and Paris. Continuing to push boundaries, UGG has expanded to children’s shoes and home goods. In 2017, UGG announced a collaboration with American designer Jeremy Scott for a capsule collection, solidifying the brand as an essential staple in American fashion. UGG continues to be the essence of California’s beach style with its signature comfort and quality.