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Erdem Cordelia Floral-print Silk Crepe De Chine Midi Dress - Light blue
Erdem Cordelia Floral-print Silk Crepe De Chine Midi Dress - Light blue

Erdem Moralioglu's moodboard includes stills from the films Bugsy Malone and Bertolucci's The Conformist for his Pre-Fall '17 collection. Cut from fluid cornflower-blue silk crepe de chine, this 'Cordelia' dress is printed with painterly '70s-inspired florals and vines. We like how the ruffles are highlighted by black grosgrain taping.

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Erdem Allegra Printed Stretch-ponte Dress - Blue
Erdem Allegra Printed Stretch-ponte Dress - Blue

As well as more dramatic styles, Erdem also designs pared-back dresses using the exact same painterly prints. This blue 'Allegra' dress is part of the Pre-Fall '17 collection and is cut from stretch-ponte that's light but sculpting. It's designed for a very close fit, but this is balanced by long sleeves and a hem that falls just below the knee.

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Erdem Louisa Floral-print Neoprene Dress - Black
Erdem Louisa Floral-print Neoprene Dress - Black

Erdem's Pre-Fall '17 collection takes you on a journey back to the '40s - it's particularly inspired by feelings of escapism and optimism. Part of the lineup, this dress is cut from figure-sculpting neoprene that will hold its shape throughout the day and is printed with a bouquets of roses. It's finished with a flounced hem that swishes as you walk.

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Erdem Elena Pleated Printed Cotton-poplin Midi Skirt - White
Erdem Elena Pleated Printed Cotton-poplin Midi Skirt - White

Erdem's 'Elena' midi skirt is cut from crisp cotton-poplin printed with Cuban-inspired tropical birds and monochrome foliage. It sits at the waist and is box pleated for soft volume. This piece is partially lined to ensure coverage and has discreet slit pockets.

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Erdem Janet Satin-trimmed Embellished Jacquard Gown - Pink
Erdem Janet Satin-trimmed Embellished Jacquard Gown - Pink

When dressing for an event, we love pieces that stand out but feel effortless at the same time - Erdem's 'Janet' gown fits the bill perfectly. This lustrous pink jacquard style has a slim bodice embellished with crystal brooches at the plunge neckline, and flares out to a dramatically ruffled cutaway hem. Follow the lead of Mad Men actress Kiernan Shipka, who wore it recently, and keep makeup fresh and rosy.

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Erdem Annabelle Ruffled Printed Silk-chiffon Maxi Skirt - Black
Erdem Annabelle Ruffled Printed Silk-chiffon Maxi Skirt - Black

Erdem's feminine spirit has won over a host of Hollywood's leading women, from Nicole Kidman to Kiernan Shipka. From the '40s-inspired Pre-Fall '17 collection, this 'Annabelle' skirt is skillfully made from cascading silk-chiffon, printed with moody blooms and finished with tiered ruffles that enhance its lighter-than-air feel. It makes the most impact paired with the matching blouse.

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Erdem Elin Cold-shoulder Printed Silk-chiffon Blouse - Black
Erdem Elin Cold-shoulder Printed Silk-chiffon Blouse - Black

Erdem's 'Elin' blouse is a romantic reinterpretation of elegant pussy-bow styles from the '40s – note the exposed shoulders and pretty gathered sleeves. From the Pre-Fall '17 collection, this piece is cut from featherweight silk-chiffon printed with gray and white florals. Wear it with a pencil skirt to weddings or to dress up a pair of jeans.

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Erdem Aila floral-print silk-voile blouse
Erdem Aila floral-print silk-voile blouse

Erdem Moralioglu has a talent for fusing romantic nostalgia with on-point silhouettes. Inspired by the styling of the 1940s this off-white silk-voile Aila blouse is decorated with a warm-toned floral print and has an airy shape with sleeves that slope off the shoulders from the elegant neck tie. Tuck it into a high-waisted skirt for an ultra-feminine event look.

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Erdem Nesrine Two-tone Lace Midi Skirt - Black
Erdem Nesrine Two-tone Lace Midi Skirt - Black

For the Pre-Fall '17 collection, Erdem interprets the '40s from a cinematic perspective, creating a heightened sense of escapism and glamour. Cut from panels of black and cornflower-blue floral lace, this 'Nesrine' skirt is pleated to create swishy movement and underpinned by a layer of crisp organza for coverage. Take cues from the presentation by styling yours with the matching blouse.

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Erdem Kaisa Printed Cotton-poplin Midi Dress - White
Erdem Kaisa Printed Cotton-poplin Midi Dress - White

Erdem Moralioglu approaches Pre-Fall '17 from a cinematic perspective, and said he is influenced by the post-war make-do-and-mend spirit. This 'Kaisa' cotton-poplin dress has the femininity and charm of a classic vintage piece, but with modern touches. It's printed with the label's 'Paisley Parrot' pattern and darted at the waist. The skirt falls to just above the ankle and has a soft A-line shape.

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Erdem Nesrine Pleated Floral-print Chiffon Midi Skirt - Black
Erdem Nesrine Pleated Floral-print Chiffon Midi Skirt - Black

The floral bouquets on Erdem's 'Nesrine' midi skirt are inspired by Paloma Picasso's vintage clothing and outfits from Bertolucci's film The Conformist . It's cut from chiffon that's pressed with sharp pleats for fluid movement. Wear this piece as the designer intended - with the coordinating blouse.

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Erdem Tiana Printed Jacquard Midi Skirt - Blue
Erdem Tiana Printed Jacquard Midi Skirt - Blue

Part of Erdem's '40s-inspired Pre-Fall '17 collection, this 'Tiana' skirt sits high on the waist and flares out into full soft folds. It's cut from jacquard that is lighter than you might expect, and is printed with flowers that have a hand-painted quality. This piece is also lined with supple organza for structure so it will always look as the designer intended.

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Erdem Isabelle Pussy-bow Floral-print Silk-chiffon Blouse - Black
Erdem Isabelle Pussy-bow Floral-print Silk-chiffon Blouse - Black

Pictures from Bertolucci's The Conformist and Paloma Picasso wearing vintage clothing in the '70s are reference points for Erdem's Pre-Fall '17 collection. This 'Isabelle' blouse is beautifully cut from weightless floral-print silk-chiffon and finished with long pussy-bow ties and buttoned cuffs. It's layered at the front and back so you don't have to worry about discreet underpinning.

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Erdem Annaliese Cold-shoulder Floral-print Silk Crepe De Chine Gown - Black
Erdem Annaliese Cold-shoulder Floral-print Silk Crepe De Chine Gown - Black

Tumbling off the shoulders, there's a sense of undone glamour and sensual spontaneity to the 'Annaliese' gown, says Erdem. The brand has a knack for making florals feel incredibly wearable even if you're color-shy, and this style is printed with blue, yellow and pink peonies, carnations and cosmos set against a black background. Cinch the fluid silk crepe de chine fabric using the accompanying belt.

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Erdem Kaylah Asymmetric Printed Silk-georgette Dress - White
Erdem Kaylah Asymmetric Printed Silk-georgette Dress - White

Erdem's 'Kaylah' dress is patterned with a Cuban-inspired parrot print that perfectly encapsulates the Pre-Fall '17 collection's sense of escapism. Made in England from wispy silk-georgette, this elegant piece falls to a languid hi-low hem – a detail that looks good when you're standing still and even better when walking.

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Erdem Sacha Sequined Crepe Midi Skirt - Light blue
Erdem Sacha Sequined Crepe Midi Skirt - Light blue

Erdem's crepe 'Sacha' skirt is lavishly decorated with scores of high-shine sequins and tropical bird embroidery that pays homage to the exoticism and exuberance of Havana. This piece is cut in a '40s-inspired pencil shape and lined in silk-satin for a smooth fit. The grosgrain trim will ensure it stays firmly in place and prevent tucked-in blouses from slipping out.

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Erdem Jules embroidered gown
Erdem Jules embroidered gown

Jules ivory embroidered gown by Erdem

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Erdem Agnes printed silk dress
Erdem Agnes printed silk dress

Agnes ivory printed silk dress by Erdem

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Erdem Scarlet floral-embroidered silk-organza gown
Erdem Scarlet floral-embroidered silk-organza gown

Few designers fuse dreamy romance with spectacular craftsmanship quite like Erdem. A standout from the Pre-AW17 collection this sheer white silk-organza Scarlet dress floats around the figure into a gathered hemline and is lifted to statement status via floral embroidery and flurries of wispy ruffles. Sweep your hair up to frame the high collar and finish with simple stiletto heels.

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Erdem Salome Ottoman cotton-blend dress
Erdem Salome Ottoman cotton-blend dress

Erdem's black Salome Ottoman dress reflects the 17th-century narrative that inspired the SS17 collection. It's made in England from an innovative ribbed cotton-blend floral-jacquard and is finished with cut-outs to draw attention to the slimmest part of the waist. Show off the pretty bow shoulder straps with a sleek updo.

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Erdem Vena Top
Erdem Vena Top

70% cotton , 20% polyamide , 10% viscose Made in Portugal Dry clean only Lace fabric Hidden back zip closure Ruffled trim

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Erdem Giulia Cropped Printed Silk Slim-leg Pants - Midnight blue
Erdem Giulia Cropped Printed Silk Slim-leg Pants - Midnight blue

Erdem's Pre-Fall '17 collection explores the optimism of '40s post-war fashion, and the escapism that beautiful clothes can create. These 'Giulia' pants are cut from silk in a slim-leg silhouette. This style has contrasting light-blue piping and is cropped to reveal the slimmest part of the ankle. This designer does coordinated dressing so elegantly, so be sure to wear yours with the matching shirt.

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Erdem Ruffle-trimmed Lace Blouse - Black
Erdem Ruffle-trimmed Lace Blouse - Black

Erdem's Pre-Fall '17 mood board included stills from Bugsy Malone , Bertolucci's The Conformist and a photo of Paloma Picasso wearing vintage clothing around 1970. Detailed with a high collar and ruffles, this delicate blouse is paneled from burgundy, sky-blue and black lace and lined with sand silk for opacity. Tuck yours into simple tailored pants.

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Erdem Niamh Ruffled Printed Silk-organza Midi Dress - Black
Erdem Niamh Ruffled Printed Silk-organza Midi Dress - Black

Erdem Moralioglu has such impeccable taste when it comes to prints, and this 'Niamh' dress shows that his flair for them extends far beyond flowers. Cut from swathes of silk-organza, this piece is woven with slightly opaque bands that are subtly discernible against the Eden-like tropical bird pattern. Lined through the bodice for coverage, it's trimmed with pretty ruffles.

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Erdem Fae Printed Silk Shirt - Midnight blue
Erdem Fae Printed Silk Shirt - Midnight blue

Erdem Moralioglu's collections have always had a sense of escapism, and it's something he is celebrating and exploring for Pre-Fall '17, with nods to Havana and the '40s. This 'Fae' shirt is cut from fluid silk printed with tropical birds and detailed with light-blue piping. The designer's clothes are so beautiful they demand to be worn as a coordinated look, in this case with the matching pants.

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Erdem Lindsey Floral-print Silk Crepe De Chine Blouse - Blue
Erdem Lindsey Floral-print Silk Crepe De Chine Blouse - Blue

Erdem Moralioglu's Pre-Fall '17 collection looks at the glamour of the '40s as seen in the '70s - the films Bugsy Malone and The Conformist are key sources of inspiration. Cut from light-blue silk crepe de chine, this 'Lindsey' blouse is patterned with antique-rose blooms and wisteria vines. It has a raised collar and fluted cuffs. Tuck yours into a pencil skirt or the label's coordinating style.

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Erdem Pauletta Guipure Lace Peplum Top - Black
Erdem Pauletta Guipure Lace Peplum Top - Black

Erdem's 'Pauletta' top is beautifully made from black and cornflower-blue guipure lace. Part of the '40s-inspired Pre-Fall '17 collection, this feminine piece is trimmed with grosgrain ribbon at the waist before flaring out to a dipped peplum hem. Wear yours with the matching skirt or tailored pants to weddings, christenings and garden parties.

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Erdem Sarah Guipure Lace Midi Skirt - Black
Erdem Sarah Guipure Lace Midi Skirt - Black

Erdem's 'Sarah' midi skirt is crafted from intricate black and cornflower-blue guipure lace. It's cut in a fitted '40s-inspired pencil shape and sits at the most flattering point of your waist. The crisp organza underlay and silk lining provide coverage and ensure it sits smoothly.

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Erdem Siren Ruffled Printed Silk-satin Midi Dress - Mustard
Erdem Siren Ruffled Printed Silk-satin Midi Dress - Mustard

Erdem Moralioglu's Fall '17 collection is inspired by his Turkish roots - the influences ranged from photographs of sultans to 19th century paintings of richly bedecked women in harems. Made from ornately patterned mustard silk-satin, this 'Siren' midi dress is traced with ruffles and has bracelet-cut bell sleeves. Fasten the tie to cinch your waist.

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Erdem Siren Ruffled Floral-print Silk Crepe De Chine Midi Dress - Black
Erdem Siren Ruffled Floral-print Silk Crepe De Chine Midi Dress - Black

We can picture Kate Middleton wearing Erdem's elegant 'Siren' dress – the Duchess wore one of his designs on a visit to Poland recently. Made in the UK from silk crepe de chine printed with roses, this piece has a high ruffled collar, fluted sleeves and waist-cinching tie. Match the blooms to elegant floral earrings.

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Erdem Jay cotton and silk-blend organdy gown
Erdem Jay cotton and silk-blend organdy gown

It's easy to spot the 17th-century influences in Erdem's ivory and dark-navy striped cotton and silk-blend Jay gown. Debuted on the SS17 runway it's crafted in England with black grosgrain ribbon straps and off-the-shoulder sleeves and finished with ruffles and faux-pearl and crystal studs across the full skirt. Style it with a clutch to ensure you make an entrance.

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Erdem Floria printed silk midi dress
Erdem Floria printed silk midi dress

Floria printed silk midi dress by Erdem

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Erdem Carolyn embroidered appliqué lace gown
Erdem Carolyn embroidered appliqué lace gown

Carolyn red embroidered appliqué lace gown by Erdem

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Erdem Reiko Hasu Night Ponte Jersey Dress
Erdem Reiko Hasu Night Ponte Jersey Dress

94% viscose , 6% elastan Made in Portugal Dry clean only Unlined Lace knit detail on front Back zip closure

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Erdem Women's Samira Lily-Print Silk Gown
Erdem Women's Samira Lily-Print Silk Gown

Erdem's Samira gown is made of navy and pink lily-print silk crepe. Jewel neck. Short sleeves. Satin waistband. Darting at skirt. 64" from shoulder to hem (approximately). Concealed back zip closure. Lined. Available in Navy/Pink. 100% silk. Dry clean. Made in England. Our model is 5'10"/178cm and wearing a size 8 UK.

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Erdem Printed jersey dress
Erdem Printed jersey dress

Printed jersey dress by Erdem

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Erdem Glenys dress
Erdem Glenys dress

Glenys blue, green, red and yellow dress by Erdem

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Erdem FWRD EXCLUSIVE Hollie Ripped Silk Voile Dress
Erdem FWRD EXCLUSIVE Hollie Ripped Silk Voile Dress

100% silk Made in England Dry clean only Fully lined Cut out detail along front Tiered fabric detail throughout Hidden back zip closure Raw cut edges

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Erdem Aila Convertine Crepe De Chine Blouse
Erdem Aila Convertine Crepe De Chine Blouse

100% silk Made in England Dry clean only Shoulder cut outs Fabric overlay Hidden button back closures with tie accent

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Erdem Eda floral-jacquard flared trousers
Erdem Eda floral-jacquard flared trousers

Ornate patterns and flattering silhouettes are what Erdem is adored for. These midnight-blue satin Eda trousers are enriched with a silver-blue and olive-green floral jacquard and cut to sit high on the waist before falling straight through the leg to ankle-grazing hems. Honour the runway styling with the coordinating jacket.

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