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Ground Zero Women's Fashion

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Ground Zero Mia appliqué jersey sweatshirt Ground Zero Mia appliqué jersey sweatshirt More Info Product cell

is no stranger to the odd pop culture reference and SS17 was no exception. Consider the Mia jersey sweatshirt your guidebook to the aesthetic. An intricate felt appliqué design positions Mia – namely Mia Wallace, Queen of Quentin Tarantino’s cult classic Pulp Fiction – front and centre on what is otherwise a casual silhouette. The result? A creatively nostalgic piece that finds its roots in streetwear. Ground Zero jersey sweatshirt Slips on Crewneck, dropped shoulders, long sleeves, felt appliqué design at front, ribbed striped print trims, relaxed-fit, stepped hem 100% cotton Hand wash True to size Size small: Length 28”

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Ground Zero Floral-lace jersey zip-up jacket Ground Zero Floral-lace jersey zip-up jacket More Info Product cell

London-based fashion label Ground Zero by designer duo and brothers, Philip and Eri Chu, continues to conjure up contemporary-cool cuts and hybrid styles for SS17. Take this ultra-feminine update on a workout clothes staple: the zip-up jersey jacket . The high neckline and dramatic yoke are trimmed with ruffles and floral lace, juxtaposing perfectly with the superhero colour scheme. Team yours with a girly cropped top and sporty track pants. Ground Zero jersey jacket Concealed zip fastening at front Stand collar, long sleeves, contrasting stripes at sleeves, flared cuffs, contrasting overlay at yoke, floral lace trims, elasticated hem, mesh lining 100% nylon; lining 100% polyester Hand wash True to size Size small: Length 26”

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Ground Zero Logo-print smocked cotton-jersey top Ground Zero Logo-print smocked cotton-jersey top More Info Product cell

Widely considered one of London’s hottest fashion labels Ground Zero ’s SS17 ready-to-wear collection embraces streetwear influences and hybrid styles. Hit refresh in your staples edit with this cotton-jersey T-shirt . The relaxed cut is printed with graffiti-inspired branding and features smocked detailing at the sides to gently pull in the generous proportions. Ground Zero cotton-jersey T-shirt Slips on Round neck, short sleeves, longline, logo-print at chest, smocked panels at waist, lace trims at waist 100% cotton Hand wash True to size Size small: Length 30”

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Ground Zero Harry Potter Embroidered Oversized Sweatshirt Ground Zero Harry Potter Embroidered Oversized Sweatshirt More Info Product cell

Harry Potter Embroidered Oversized Sweatshirt from Ground Zero Available in White Harry Potter felt appliqué design at front Slips on Crewneck 100% cotton Hand wash

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Ground Zero 'Selfie Queen' iPhone 7 phone case Ground Zero 'Selfie Queen' iPhone 7 phone case More Info Product cell

Pronouncing the label's whimsical creativity, this iPhone 7 phone case from GROUND-ZERO is printed with an adorable 'Selfie Queen' rabbit as a nod to the current era of the self-portrait. Softly constructed from flexible silicone rubber, this Lane Crawford exclusive accessory provides all-rounded protection to your digital gadget with an extra cool status. Lane Crawford exclusive Compatible with iPhone 7 Pink with multi-colour 'Selfie Queen' print Soft silicone rubber case 1: 100% Silicone Rubber

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Ground Zero Beatrix-embroidered jersey t-shirt Ground Zero Beatrix-embroidered jersey t-shirt More Info Product cell

Founded in 2008 by brothers Eri and Philip Chu, is a contemporary label with a movie buff encyclopaedia of all things pop culture. It’s this knowledge that informs the Beatrix jersey T-shirt as Quentin Tarantino’s leading Kill Bill lady, codename Black Mamba, is placed at the chest of this crewneck in her iconic lemon jumpsuit. Keep the vibe casual and nostalgic by completing the look with raw-cut denim. Ground Zero jersey T-shirt Exposed button fastening at back Crewneck, short sleeves, exposed stitching, embroidered detail at chest, straight hem 100% cotton Hand wash True to size Size small: Length 21”

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Ground Zero Kawaii striped cotton-poplin cropped top Ground Zero Kawaii striped cotton-poplin cropped top More Info Product cell

London-based fashion label Ground Zero by designer duo and brothers, Philip and Eri Chu, continues to conjure up contemporary-cool cuts and hybrid styles for SS17. Cut from crisp cotton poplin, this top is further evidence that this season’s best hemlines are cropped. Smartly striped with a patch appliqué and drawstring at the yoke, the shape can be easily altered; undulating up and down rather than fixed at one length for a midriff-baring look. Ground Zero cotton-poplin cropped top Slips on Round neck, long sleeves, cropped, all-over stripe print, drawstring at chest, kawaii patch appliqué at front, lace trims 100% cotton Hand wash True to size Size small: Length 16”

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Ground Zero Patchwork boyfriend denim skirt Ground Zero Patchwork boyfriend denim skirt More Info Product cell

’s work finds itself at the intersection of casual streetwear and ready-to-wear – placing familiar styles in an artsy context is their talent. Case in point, the label’s take on the denim skirt : high-rise and knee-length, it makes the most of the longer silhouette with patchwork denim applied here and there as seams are left unfinished to show off the material at its most raw. Ground Zero denim skirt Exposed button and concealed zip-fly fastening at front High-rise, belt loops, five pockets, contrast stitching, contrast denim inserts, frayed trims, pocket detailing at hem, brand tab at back pocket 100% cotton Hand wash True to size Size small: Length 29”

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Ground Zero Patch appliqué floral-print silk-crepe de chine shirt Ground Zero Patch appliqué floral-print silk-crepe de chine shirt More Info Product cell

Widely considered one of London’s hottest fashion labels Ground Zero ’s Ss17 ready-to-wear collection embraces streetwear influences and hybrid styles. Take this patch-appliquéd silk-crepe de chine shirt . Awash with a pretty pastel-hued floral print and graffiti-inspired branding, this piece looks particularly powerful layered over slim track pants to offset the billowy sleeves and ruffles. Ground Zero silk-crepe de chine shirt Exposed button fastening at front V-neck, puff shoulders, long poet sleeves, buttoned cuffs, all-over floral print, logo patch appliqués at front and back yoke, ruffled trims 100% silk Dry clean True to size Size small: Length 26”

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Ground Zero Shredded denim jacket Ground Zero Shredded denim jacket More Info Product cell

What better way to subvert the constraints of casual clothing than to rip and shred apart a denim jacket ? Ground Zero achieves just that this season. Adopting the humble cotton yarn as its foundation, this lightweight layer is aggressively slashed and frayed; pieced haphazardly from both the interior and exterior of a classic pair of blush wash jeans. Dare to double-up yours with the label’s coordinating skirt. Ground Zero denim jacket Exposed button fastening at front Collar, long sleeves, reverse panels at yoke, front and back, contrast stiching, two flap pockets at chest, two welt pockets at front, open sides, buttoned tabs at back, frayed trims 100% cotton Hand wash True to size Size small: Length 28”

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Ground Zero 'Fantastic' sunset car print unisex T-shirt Ground Zero 'Fantastic' sunset car print unisex T-shirt More Info Product cell

Ground Zero draws inspiration from 1980's movie poster to present this T-shirt with a retro print. Spelling out 'Fantastic' across the front with a mix of a sunset, car and palm trees, this cotton number is designed exclusively for Lane Crawford to make you stand out from the pack. Lane Crawford exclusive Unisex style Pastel green cotton jersey Multi-colour 'Fantastic' sunset and sports car coated print 100% Cotton

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Ground Zero 'Fantastic' sunset car print unisex T-shirt Ground Zero 'Fantastic' sunset car print unisex T-shirt More Info Product cell

Ground Zero draws inspiration from 1980's movie poster to present this T-shirt with a retro print. Spelling out 'Fantastic' across the front with a mix of a sunset, car and palm trees, this cotton number is designed exclusively for Lane Crawford to make you stand out from the pack. Lane Crawford exclusive Unisex style Pastel green cotton jersey Multi-colour 'Fantastic' sunset and sports car coated print 100% Cotton

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Ground Zero 'Paradise' print unisex T-shirt Ground Zero 'Paradise' print unisex T-shirt More Info Product cell

Tapping into this season's tropical heat, Ground Zero presented this T-shirt with a vibrant abstract 'Paradise' graphic to mimic a retro movie poster. Crafted from soft cotton jersey in yellow, this Lane Crawford exclusive number will add a hint of 1980's flavour to your casual sets. Lane Crawford exclusive Unisex style Yellow cotton jersey Multi-colour 'Paradise' graphic coated print 100% Cotton

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Ground Zero 'Paradise' print unisex T-shirt Ground Zero 'Paradise' print unisex T-shirt More Info Product cell

Tapping into this season's tropical heat, Ground Zero presented this T-shirt with a vibrant abstract 'Paradise' graphic to mimic a retro movie poster. Crafted from soft cotton jersey in yellow, this Lane Crawford exclusive number will add a hint of 1980's flavour to your casual sets. Lane Crawford exclusive Unisex style Yellow cotton jersey Multi-colour 'Paradise' graphic coated print 100% Cotton

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Ground Zero Mixed anime patch asymmetric denim jacket Ground Zero Mixed anime patch asymmetric denim jacket More Info Product cell

Brimful of the designer duo's love for Japanese anime, this denim jacket from Ground Zero is patched with a couple of colourful manga-inspired embroideries of the brand name, a 'Kawaii' motif as well as a big picture of the sunset at the back. It is highlighted with a slanted button front to project a deconstructed appearance. Blue cotton denim with no stretch Multi-colour mixed embroidered anime patches Multi-colour sunset embroidery at back with tulle overlay Detachable silver-tone safety pins Button cuff Button side waist tab Concealed asymmetric button front Right chest patch pocket and right side welt pocket 100% Cotton

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Ground Zero Mixed anime patch asymmetric denim skirt Ground Zero Mixed anime patch asymmetric denim skirt More Info Product cell

Elevate your looks with strong Japanese anime vibes through this denim skirt from Ground Zero's SS17 collection, which is patched here and there with colourful manga-inspired embroideries of the brand name and a 'Kawaii' motif. Cut in half and stitched back out of place, this deconstructed piece delivers a playful visual. Blue cotton denim with no stretch Multi-colour mixed embroidered anime patches Asymmetric zip fly Two side slip pockets, two coin pockets, left back patch pocket and right back mock pocket Belt loops 100% Cotton

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Ground Zero Bow-detail oversized off-the-shoulder cotton shirt Ground Zero Bow-detail oversized off-the-shoulder cotton shirt More Info Product cell

Alexander McQueen took SS17's shirting trend and ran with it. Never one to be held back, the contemporary label took an Oxford shirt and vastly exaggerated it. You'd have thought tweaking the silhouette so that it sits off the shoulders would be enough, but not for this brand - it's placed an oversized bow at the centre of the short sleeved body, then extending the hemline past the knee for a dramatic crescendo. Style it with jeans and boots, as shown. Ground Zero cotton-Oxford shirt Concealed button fastening at front Off-the-shoulders, short sleeves, collar detail at front, oversized bow detail at front, slip pockets at sides, pleat at back 100% cotton Hand wash True to size Size small: Length 36”

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Ground Zero 'Kawaii' smocked lace trim T-shirt Ground Zero 'Kawaii' smocked lace trim T-shirt More Info Product cell

Feminine details meet casual vibes in this T-shirt from Ground Zero. Crafted from soft cotton jersey with a 'Kawaii' print at the front, this number features ruffle trims curving along the underbust and elastic smocking panels at the side to sculpt mismatched, slender proportions. Fern green cotton jersey Logo coated print Smocked side waist panel 100% Cotton

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Ground Zero Anime character print cotton sweatshirt Ground Zero Anime character print cotton sweatshirt More Info Product cell

Displaying the designer's love for Japanese animation, this sweatshirt from Ground Zero is printed with an anime girl at the front to instil quirky character to your weekend set. Crafted from cotton sweatshirt jersey for wintry warmth, this piece matches well with jeans and sneakers. Fern green cotton sweatshirt jersey Multi-colour anime girl coated print Ribbed finishing 100% Cotton

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Ground Zero Deconstructed collar bow front cotton canvas shirt Ground Zero Deconstructed collar bow front cotton canvas shirt More Info Product cell

Opt for a deconstructed, modern look with this white cotton canvas shirt by Ground Zero. Highlighted by its deconstructed collar and two long mock sleeves knotted into a bow casually draped before the waist, this piece will add rebellious flair to your shirting collection. White lightweight cotton canvas Off-centre button placket Smocked back yoke Two onseam side pockets Unlined 100% Cotton

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Ground Zero 'Kawaii' patch mock wrap shirt Ground Zero 'Kawaii' patch mock wrap shirt More Info Product cell

Ground Zero revamps classic shirting with unexpected proportions in this shirt. Crafted from cotton Oxford for workwear appeal, this piece features a mock wrap structure draping with dropped shoulders and an extra wide collar to strike a relaxed, contemporary impression. White cotton Oxford Mock wrap front with slit detail Button cuff Button front placket 100% Cotton

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Ground Zero Lace trim ruffle colourblock jersey jacket Ground Zero Lace trim ruffle colourblock jersey jacket More Info Product cell

Ground Zero draws inspiration from Japanese anime to revamp a sport style with a playful Little Red Riding Hood twist. Colourblocked in red, blue and white, this jacket features lace trims and ruffles trailing along the collar and shoulder to create the impression of a cape layered on top. Red, blue and white jersey Elastic collar, cuff and hem Zip front Bodice mesh lining 100% Polyester

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Ground Zero Kawaii hooded cotton-jersey top Ground Zero Kawaii hooded cotton-jersey top More Info Product cell

Widely considered one of London’s hottest fashion labels Ground Zero ’s SS17 ready-to-wear collection embraces streetwear influences and hybrid styles. Take this part hoody, part sleeveless top with cutaway armholes. Ideal for layering, it’s made from cotton jersey and features a patch appliqué and backless silhouette that knots at the front nonchalantly. Ground Zero cotton-jersey top Slips on Hood, sleeveless, cropped, logo patch appliqué at chest, open back, self-tie straps at back 100% cotton Hand wash True to size Size small: Length 15”

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Ground Zero Hooded silk-crepe de chine dress Ground Zero Hooded silk-crepe de chine dress More Info Product cell

Widely considered one of London’s hottest fashion labels Ground Zero ’s SS17 ready-to-wear collection embraces streetwear influences and hybrid styles. Take this part hoody, part silk-crepe de chine dress . Awash with a pretty pastel-hued floral print and graffiti-inspired branding, this piece looks particularly powerful layered over flared denim jeans to highlight the softness of the asymmetric, ruffled hemline. Ground Zero silk-crepe de chine dress Slips on Hood, long sleeves, gathered detail at sleeves, all-over floral print, loose-fit, logo patch at chest, asymmetric curved hem, ruffles at hem, fully lined 100% silk; lining 100% polyester Dry clean True to size Size small: Length 46”

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Ground Zero Clockwork Orange Embroidered Sweatshirt Ground Zero Clockwork Orange Embroidered Sweatshirt More Info Product cell

Clockwork Orange Embroidered Sweatshirt from Ground Zero Available in Grey Short sleeves Crew neck Clockwork Orange patches embroidered throughout 100% Cotton Machine Wash

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Ground Zero Mia Embroidered Oversized Sweatshirt Ground Zero Mia Embroidered Oversized Sweatshirt More Info Product cell

Mia Embroidered Oversized Sweatshirt from Ground Zero Available in Red and Black Pulp Fiction felt appliqué design at front Slips on Crewneck 100% cotton Hand wash

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Ground Zero Titanic Embroidered Sweatshirt Ground Zero Titanic Embroidered Sweatshirt More Info Product cell

Titanic Embroidered Sweatshirt from Ground Zero Available in Navy Long sleeves Crew neck Titanic patches embroidered throughout 100% Cotton Machine Wash

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Ground Zero Leon embroidered cotton-jersey sweatshirt Ground Zero Leon embroidered cotton-jersey sweatshirt More Info Product cell

After years of designing and customising their own clothing, brothers Eric and Philip Chu launched London label Ground Zero in 2003. Defined by a reinterpretation and subversion of casual clothing, the brand’s SS17 edit hones in on the classics found in everyone’s wardrobe. Take this crewneck sweatshirt ; perennial in its silhouette, yet made right for now with a slick of contrast ribbed trims and an embroidered street style intarsia at the chest. Ground Zero cotton-jersey sweatshirt Slips on High neck, dropped shoulders, long sleeves, oversized, Leon motif appliqué design at front, ribbed striped print trims, stepped hem 100% cotton Hand wash True to size Size small: Length 28”

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Ground Zero Movie character embroidered cotton T-shirt Ground Zero Movie character embroidered cotton T-shirt More Info Product cell

A homage to the famous movie, this T-shirt form Ground Zero will refresh your spring line-up with a cool fierce edge. Embroidered with the film's protagonist, this top is made from pure cotton to grant the softest touch. White cotton jersey Multi-colour character embroidery Ribbed finishing Snap button back fastening 100% Cotton

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Ground Zero Movie poster embroidered sweatshirt Ground Zero Movie poster embroidered sweatshirt More Info Product cell

The perfect piece for Quentin Tarantino fanatics, this sweatshirt from Ground Zero is embroidered with the iconic smoking scene from the famous movie. This black cotton French terry piece will add a fierce retro edge to downtown dressing. Black cotton French terry Multi-colour embroidered movie poster felt appliqué with frayed edges Dropped shoulder Red sport stripe ribbed finishing 100% Cotton

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Ground Zero Movie character embroidered sweatshirt Ground Zero Movie character embroidered sweatshirt More Info Product cell

Paying tribute to the successful J. K. Rowling series, this sweatshirt from Ground Zero is rendered with all the characters from the iconic childhood series. Cut with a dropped shoulder, this relaxed piece is a stylish and cosy pullover for spring. Navy cotton French terry Multi-colour movie character embroidery Dropped shoulder Ribbed finishing 100% Cotton

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Ground Zero Movie poster embroidered sweatshirt Ground Zero Movie poster embroidered sweatshirt More Info Product cell

Paying homage to the famous romance blockbuster, this sweatshirt from Ground Zero will instantly uplift your gloomy days. With the film poster coming to life in an embroidered felt appliqué, this top is made in soft cotton French terry. Navy cotton French terry Multi-colour embroidered movie poster felt appliqué with frayed edges Dropped shoulder Ribbed finishing 100% Cotton

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Ground Zero GROUND-ZERO Knee-length dresses Ground Zero GROUND-ZERO Knee-length dresses More Info Product cell

GROUND-ZERO Knee-length dresses. jersey, solid color, round collar, short sleeves, print, no pockets, no fastening. 95% Tencel, 5% Angora wool

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Ground Zero Johnny cropped woven top Ground Zero Johnny cropped woven top More Info Product cell

Finding itself at the intersection between casual streetwear and ready-to-wear, is constantly in discussion with pop culture references. Take the Johnny woven cropped top ; it places John Water’s Johnny Depp as Wade Cry Baby front and centre in a photographic design as tonal panelling frames the portrait at both back and front. Style it under a leather jacket for all the gusto of ‘90s grunge. Ground Zero woven top Slips on Ribbed crewneck, cropped, sleeveless, graphic print at front, contrast panelling at back, straight hem 63% rayon, 37% nylon Hand wash True to size Size small: Length 20”

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