It Cosmetics Women's Fashion

Cc+ Cream Spf 50+ is your one step for color-correcting full coverage, anti-aging skin care and Spf 50+ Uva/Uvb broad-spectrum physical sunscreen. Developed with plastic surgeons, your best-selling, award-winning beauty miracle delivers clinically tested hydration while diffusing the look of skin imperfections for flawless-looking coverage that doesn't crease or crack. Infused with hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins, this multitasking product is tru

Imagine having skin that looks and feels beautiful and all you did was apply your moisturizer! Bye Bye Foundation is the first-ever full-coverage moisturizer from IT Cosmetics! Formulated with IT's most advanced complex, Bye Bye Foundation is designed to deliver hydration as your moisturizer, perfect the look of your skin as your full-coverage, and protect your skin with SPF 50 sunscreen. It does everything, but it feels like nothing. It feels completely weightless on your skin. Thanks to this Auto-Delivery plan, you'll receive a new shipment of the foundation approximately every 90 days for as long as you remain in the plan. The first shipment only includes the Heavenly Luxe Bye Bye Foundation Brush. You'll feel the difference of Bye Bye Foundation. Infused with peptides and hydrolyzed collagen, you are helping to address the appearance of the signs of aging. Bye Bye Foundation is formulated with fermented rice, fermented coconut water, fermented sea kelp, fermented green tea, fermented white ginseng, fermented pumpkin, and antioxidants. The Heavenly Luxe Bye Bye Foundation Brush features a custom-cut triangular shaped brush head that hugs the contours of your skin and allows you to blend effortlessly for beautiful, undetectable full coverage! How do I use it: Using the Heavenly Luxe Bye Bye Foundation Brush, buff foundation all over your skin for intense hydration, full-coverage, and SPF 50 sunscreen. You can use on bare skin as your moisturizer, or on top of your skin care. You don't need to use a separate foundation or concealer! From IT Cosmetics(R).

Bye Bye Under Eye is your best-selling, award-winning concealer that delivers highly pigmented, full coverage that lasts and won't crease or crack! Perfect for a variety of skin tones, it helps conceal the appearance of dark circles, bags, redness, broken capillaries and other imperfections. Developed with plastic surgeons, this revolutionary concealer is infused with peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants and is clinically tested to make your skin look younger

Developed with plastic surgeons, this dual-ended product is your secret weapon for more open, younger-looking eyes! While the highly pigmented, full-coverage concealer improves the look of dark circles, redness and other imperfections, the liquid brightener utilizes proprietary Drops Of Light Technology to add a subtle touch of radiance and bring your best features forward. Infused with peptides, antioxidants and hydrolyzed collagen, Bye Bye Under Eye Eyelift In A Tube is a must-have for creatin

Developed with plastic surgeons, Brow Power is designed to give you your most beautiful, natural-looking brows that last! This best-selling, award-winning pencil features an oval tip that works on both thin and thick brows to enhance the look of hair. It also features a built-in spooley brush for a polished finish. Infused with biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed and vitamins A, B5, C and E, along with proprietary Brow Power Technology, the universal shade

What is it: From IT Cosmetics, Confidence in a Cream Moisturizer is a revolutionary treatment moisturizer formulated to give you results. This moisturizer helps improve the appearance of your skin's texture while helping to minimize the appearance of pores, fine lines, and wrinkles. Hypoallergenic and perfect for all skin types, your skin appears smoother, hydrated, and younger looking. Who is it for: Anyone who wants the appearance of hydrated, smoother, younger-looking skin. Anyone who wants their most beautiful skin. Why is it different: Confidence in a Cream is formulated with ceramides, peptides, collagen, hyaluronic acid, antioxidants, and colloidal oatmeal. It helps minimize the look of fine lines and wrinkles while smoothing the texture of your skin and delivering moisture to your skin. Paraben-free, hypoallergenic, and non-irritating, this super cream is perfect for all skin types. In a consumer use study, 100% of participants somewhat to strongly agreed that their skin was soft, smooth, and infused with moisture; 97% somewhat to strongly agreed that their skin looked and felt rejuvenated; 94% somewhat to strongly agreed that their skin felt younger and healthier; and 81% somewhat to strongly agreed that their pores appeared minimized and fine lines and wrinkles appeared less noticeable. How do I use it: Apply cream to your clean skin in the morning and evening for the appearance of softer, smoother, younger-looking skin. Use upward, sweeping motions to apply to your face, neck, decollete, and anywhere your skin needs moisture. From IT Cosmetics(R). Includes:

Revealing your most beautiful skin is now faster and easier with this IT Cosmetics three-piece collection! Your Skin But Better CC+ Cream with SPF 50+ is your serum, moisturizer, pore-perfecting primer, brightening serum, color-corrector, SPF 50 sunscreen, and full-coverage foundation all in one! This multitasking beauty miracle covers everything, and gives you a Your Skin But Better glow. Bye Bye Pores Pressed Silk Airbrush Powder is your translucent, hydrating finishing powder. Airbrushing in a compact, it is completely clear and formulated to diffuse the appearance of pores, fine lines, and imperfections, giving your skin a beautiful, airbrushed finish. Heavenly Skin Full Coverage Foundation Brush is custom-cut to do the work for you for perfect, even, airbrushed application! How do I use it: Massage Your Skin But Better CC+ Cream all over your skin like you would a lightweight moisturizer. Swirl Heavenly Skin Full Coverage Foundation Brush into your Bye Bye Pores compact and softly buff onto skin in circular motions. Use on bare skin, or on top of your makeup. From IT Cosmetics(R). Includes:

Bye Bye Under Eye is your best-selling, award-winning concealer that delivers highly pigmented, full coverage that lasts and won't crease or crack! Perfect for a variety of skin tones, it helps conceal the appearance of dark circles, bags, redness, broken capillaries and other imperfections. Developed with plastic surgeons, this revolutionary concealer is infused with peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants to help make your skin look younger!

Developed with plastic surgeons, Vitality Lip Flush Smooth Butter Gloss glides on like a lightweight serum while delivering the high shine of a gloss without ever feeling sticky or tacky! This ultra-hydrating, luxuriously smooth lip must-have helps to condition, nourish and minimize the appearance of lip lines so you can experience beautiful, pillowy-soft results every time. Discover all six gorgeous shades, which are beautiful alone or layered with your favorite lip products!

Developed with plastic surgeons, Superhero Mascara is clinically tested to help transform your lashes with the appearance of super volume, super length and super elastic stretch in just one coat! Infused with polymers, collagen, biotin, proteins and peptides, this revolutionary mascara utilizes Elastic Stretch Technology to help create the look of wider, longer, beautifully defined lashes and literally puts lash power at your fingertips. Plus, the Lash-Changing Power Brush ensures that no lash i

Developed with plastic surgeons, Tightline is your best-selling, peptide-infused black lash primer, eyeliner and mascara all in one! The groundbreaking ultra-skinny wand gets to the root of your lashes, laying down black pigment between lashes for instant tightline eyeliner definition, a lash-lengthening effect and the look of a fuller lash line. Created with biotin, proteins, hydrolyzed collagen and a peptide-infused lash serum, this multitasking game changer makes it easy to experience beautif

Just like the original, award-winning Brow Power, Brow Power Super Skinny gives you the look of your brows but better, only it features a super-skinny applicator! Developed with plastic surgeons, the 1.44 mm micro tip is designed to be the width of an average brow hair for super-precise, natural-looking definition with each stroke. Infused with biotin, collagen, argan and jojoba, plus proprietary Brow Power Technology, this must-have pencil comes in 7 shades that adjust to your hair color based

This dual-ended, 4-in-1 brush gives you the power to flawlessly apply all your favorite shadow and liner products with just one tool! It features an angled eyeliner brush, plus a groundbreaking eyeshadow brush that starts as your all-over shadow brush and transforms into your crease and smudger brushes with just one click! Created with award-winning, cruelty-free Heavenly Luxe hair, this innovative brush is so easy to use, it truly does the work for you to deliver your most beautiful, eye-openin

Developed with plastic surgeons, this Naturally Pretty Palette makes your eyes come alive with 14 highly pigmented, long-wearing, universal eyeshadows that turn from matte to radiant pearl with a tap of the bonus Transforming Pearl shade, giving you endless eye-opening color combinations. Infused with anti-aging hydrolyzed collagen, real silk and peptides, each talc-free shadow glides on beautifully and brightens the look of your eyes. The ideal palette for every It Girl's makeup collection!

This dual-ended brush does the work for you to evenly apply your favorite cream and powder eyeshadows from base to shadow to crease to liner, all without tugging on your delicate eyelid area! While the large, fluffy end evenly sweeps your favorite cream and powder eyeshadows all over your lid and crease, the smudger brush end effortlessly blends below your lower lash line for a gorgeous eyeliner effect. Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hairs that won't shed, it's a

Celebration Foundation is your ultra-hydrating powder foundation for flawless full coverage in 30 seconds! Developed with plastic surgeons, this best seller instantly airbrushes the look of imperfections while giving you highly pigmented, buildable coverage that lasts without creasing or cracking. Infused with anti-aging hydrolyzed collagen, silk, peptides and antioxidants, the talc-free powder absorbs oil and shine without settling into fine lines and wrinkles for a beautiful finish and younger

This angled, French boutique-inspired brush effortlessly hugs the curves of your cheeks for precision application of your favorite cream and powder blushes. Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hairs that won't shed, plus a soft-touch ergonomic handle, it's so easy to use, it does the work for you and helps give you a soft-focus flush of color with each sweep!

Whether you're a pro or just learning to contour, this brush is your secret to making contouring easy and enhancing your favorite features! Featuring a slim ergonomic shape and ultra-plush, award-winning Heavenly Luxe cruelty-free hairs that won't shed, it delivers a precise, even stroke for your most beautifully sculpted cheekbones and more.

Hello Lashes is your volumizing mascara, conditioning lash primer, lash-enhancing serum, lash tint and curler all in one! Developed with plastic surgeons and clinically tested to quadruple the look of your lashes, the triple-action brush lengthens, curls and separates the look of your lashes while the innovative lash ball detailer tip lets you reach every last lash! Infused with biotin, collagen, proteins, jojoba, saw palmetto and amino acids, Hello Lashes gives you your most beautiful lash resu

Developed with plastic surgeons, the leading experts in contouring and aesthetics, this You Sculpted! Universal Contouring Palette features 6 universally flattering, talc-free, matte powder shades designed to make contouring easy, whether you're a sculpting pro or trying it for the first time! Created to mimic real facial contouring and provide a foolproof alternative to fillers, the four contour shades absorb light and minimize the look of areas to which you apply them, while the two highlight

Developed with plastic surgeons, Your Most Beautiful You is your 3-in-1 powerhouse palette for your naturally pretty look of vitality! While the talc-free matte bronzer warms your complexion, the radiance luminizer creates a lit-from-within glow and the brightening blush restores your natural flush of color. Infused with Drops Of Light Technology plus hydrolyzed collagen, silk and peptides, all three products in the palette work together to instantly diffuse the appearance of imperfections and g

This ultra-dense brush with a soft-touch ergonomic handle is so easy to use, it does the work for you to evenly apply your favorite powders and bronzers onto your face and body. Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hairs that won't shed, the custom-cut brush head hugs your features to give you a beautiful, seamless application every time!

Developed with plastic surgeons, Your Lips But Better is your lip liner, primer and long-wear stain all in one sleek, automatic pencil with a built-in sharpener! Clinically tested to be 8-hour waterproof, the ultra-luxe, creamy pencil is infused with anti-aging collagen, silk, peptides, green tea, aloe and essential butters and oils. This revolutionary pencil helps to nourish lips, minimize the appearance of lip lines and double as your allover stain. Simply fill in lips completely for beautiful

This skin-perfecting Cc+ Cream delivers color correction and sun protection in one. Proven to fade imperfections, even complexion and prevent future discoloration. Get the coverage of a tinted moisturizer and benefits of skin care in an oil-free, lightweight formula that instantly color corrects skin for a brighter complexion overall.

Developed with plastic surgeons, Brow Power Pomade is your perfecting and defining budge-proof brow gel, brow-building and lifting mousse, brow-sculpting pomade and brow-taming brush applicator all in one easy-to-use wand! Infused with biotin, saw palmetto, argan and jojoba oils and clinically tested to be 24-hour waterproof, this breakthrough product comes in one universal clear shade and holds brows in place without flaking or hardening. Wear it alone or over your favorite brow pencil or powde

Meet your best-selling, award-winning lipstick, balm, gloss and stain, all in one! Developed with plastic surgeons, each gorgeous shade is created to have the hydration of a balm, the lasting effect of a stain and the naturally pretty, long-wear color of a lipstick or gloss. Infused with non-drying stain technology, plus essential butters and oils, hyaluronic filling spheres and antioxidants, Vitality Lip Flush Stain is your multitasking It Girl must-have for beautiful, nourished lips.

Help smooth and awaken your lips with intense hydration and a flush of color with Je Ne Sais Quoi Lip Treatment! Developed with plastic surgeons, this color-infused lip reviver is created with proprietary Vitality Lip Flush Technology, essential butters and oils, hyaluronic filling spheres and antioxidants. It also features special pigments that react with the warmth of your lips to create a beautiful pop of color that lasts!

Developed with plastic surgeons, Brow Power is designed to give you your most beautiful, natural-looking brows that last! This best-selling, award-winning pencil features an oval tip that works on both thin and thick brows to enhance the look of hair. It also features a built-in spooley brush for a polished finish. Infused with biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed and vitamins A, B5, C and E, along with proprietary Brow Power Technology, the universal shade

Developed with plastic surgeons, Superhero Liner gives your eyes Superhero powers and instant definition in one simple stroke, whether you want to create a thin, thick or cat-eye line. Unlike typical felt-tip liners, this innovative liner pen features a unique It Cosmetics Heavenly Skin brush hair tip that won't fray and delivers precise, effortless application. Infused with lash-enhancing superpower ingredients, including peptides, collagen, biotin, keratin and kaolin clay, and featuring propri

Say "bye bye" to redness and "hello" to your most flawless complexion in just one step! Developed with plastic surgeons, Bye Bye Redness starts its life as a hydrating, skin-calming cream and is infused with tone-correcting pure color pigments that cancel redness from view and give you long-wearing full coverage without creasing or cracking. Rich in anti-aging peptides, colloidal oatmeal, hydrolyzed collagen, aloe and avocado, this color-infused skincare best seller helps camouflage any red-tone

Developed with plastic surgeons, Ombre Radiance Blush is your best-selling talc-free matte blush and radiant highlighter, all in one! Created with proprietary Drops Of Light Technology, this innovative powder blush transforms from matte to radiant, letting you customize your results for your perfect combination of brightening color and soft luminosity. Infused with anti-aging peptides, antioxidants, silk and hydrolyzed collagen, each shade is great for all skin tones and types and, when applied

Developed with plastic surgeons, Build-a-Brow is your waterproof taming gel, soft powder stain, brow conditioner, built-in primer and melted fill-in fibers all in one! Waterproof for up to 24 hours, the budge-proof stain coats and conditions each brow hair, fills in gaps and adheres to skin with Melted Fiber Technology. Infused with biotin, lecithin, peptides, saw palmetto and antioxidants, this game changer truly lets you experience lasting brow power and the look of real hair, even if you have

Say "bye bye" to the look of redness and "hello" to the appearance of your most flawless, even-toned complexion with Bye Bye Redness Powder! Developed with plastic surgeons, this talc-free powder is ideal for even the most sensitive skin and delivers buildable, tone-correcting full coverage that instantly reduces the look of redness, rosacea, discoloration and any imperfections without settling into lines or pores. Infused with anti-aging colloidal oatmeal, aloe, cucumber, chamomile, avocado, ch

Brow Power Powder is your breakthrough brow powder that is clinically tested to be waterproof and is so easy to use, it does your brows for you! Developed with plastic surgeons, this groundbreaking product creates the look of real hair and adds the look of soft volume and definition without ever appearing flat or drawn on. Perfect for both thin and thick brows, your brow innovation also features award-winning Brow Power Technology and transforms to all hair colors based on pressure. Infused with

Developed with plastic surgeons, Ombre Radiance Bronzer is your best-selling talc-free matte bronzer and radiant highlighter, all in one! Created with proprietary Drops Of Light Technology, this innovative bronzing powder transforms from matte to radiant, letting you customize your results for your perfect combination of sun-kissed color and soft luminosity. Infused with anti-aging peptides, antioxidants, silk and hydrolyzed collagen, it works beautifully on a variety of skin tones and types. Yo

Get an all-over vitality-filled glow plus a boost of brightening and radiant warmth, all in one sweep! Developed with plastic surgeons and perfect for all skin types and tones, Confidence In Your Glow helps transform your complexion with high-performance, anti-aging ingredients and talc-free, ultra-luxe pigments, plus proprietary Drops of Light Technology for a lit-from-within finish. This 3-in-1 blush, bronzer and highlighter is truly your one-step wonder for instantly softer, smoother, younger

Your best-selling Celebration Foundation just got brighter! Developed with plastic surgeons and featuring Drops Of Light Technology for added radiance, this highly pigmented, ultra-hydrating, talc-free powder delivers buildable full coverage and absorbs oil and shine without settling into lines or wrinkles. Infused with anti-aging collagen, silk, peptides and antioxidants, Celebration Foundation Illumination is your must-have for airbrushing the look of imperfections and creating a flawless, lit

Developed with plastic surgeons, this best-selling Tightline innovation is your peptide-infused black lash primer, eyeliner and mascara with clinically tested 12-hour waterproof results! The groundbreaking ultra-skinny wand gets to the root of your lashes, laying down black pigment between lashes for instant tightline eyeliner definition, a lash-lengthening effect and the look of a fuller lash line. Created with biotin, proteins, hydrolyzed collagen and a peptide-infused lash serum, this multita

Developed with plastic surgeons, this revolutionary skin-smoothing brush features patent-pending Heavenly Skin hairs that are infused with anti-aging collagen, silk, peptides, niacin and antioxidants. The innovative brush technology improves the look of your skin upon application and delivers beautiful results every time! Cruelty free and pro-hygienic for even the most sensitive skin types, the custom-cut, angled brush pairs perfectly with your favorite complexion products and does the work for

This dual-ended brush is so easy to use, it does the work for you to effortlessly apply your favorite liquid and cream concealers. Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hairs that won't shed, it's your makeup bag must-have for airbrushed perfection! While the flat and tapered end effortlessly smooths concealer under your eyes, around your nose and in other hard-to-reach areas, the round and fluffy end buffs away the look of imperfections for your most flawless finish ev