W3ll People Women's Fashion

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Showing 72 Women's Fashion filtered to 1 brand

W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This unique, award-winning mascara achieves bold, fluffy lashes thanks to a nourishing formula, pure mineral pigments and a cascading brush that reaches every las

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W3ll People Universalist Multi-Stick
W3ll People Universalist Multi-Stick

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. The Universalist is your multi-tasking answer to eyes, lips and cheeks. Toss this satin-finish stick in your purse for a makeup pick-me-up throughout the day. Nud

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W3ll People Bio Correcting Multi-Action Concealer
W3ll People Bio Correcting Multi-Action Concealer

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A mousse concealer smooths and conceals imperfections and blemishes with anti- aging peptides, organic algae, coffee and pomegranate.

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W3ll People Natural Contour + Highlight Duo
W3ll People Natural Contour + Highlight Duo

The Natural Contour + Highlight Duo is the answer to complicated, over-the-top contouring palettes. Sculpt & visibly slim the face by highlighting and defining features in two easy steps with this lightweight, dynamic duo. The creamy good-for-you formulas are packed with therapeutic organic botanicals that help repair + rejuvenate skin, while emphasizing your best features. Create the illusion of higher cheekbones, slimmer nose, softer jawline and a smaller forehead. - Nourishes + protects with organic Green Tea & Olive - Sculpts + defines your best features - Optically diffuse fine lines + imperfections - Absorbs excess oil while softening fine lines - Hypoallergenic, Chemical Free, Noncomedogenic - EWG Verified for non-toxic health & safety - Free From: Parabens, Gluten, GMO, Phthalate, Sulfate, Fragrance, Synthetic Dyes, PEG, Propylene Glycol, Talc - Made in the USA with love - Not tested on animals OR robots

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W3ll People Nudist Colorbalm
W3ll People Nudist Colorbalm

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A cross between a lipstick and a balm, this nourishing formula gives a subtle boost of color while aloe vera and beeswax hydrate and soothe.

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W3ll People Bio Extreme Lipgloss
W3ll People Bio Extreme Lipgloss

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Technology meets beauty in this multi-tasking gloss, which uses peptides and volumizing liquid crystals to plump and smooth. Berry: a pink, strawberry hue Grapefr

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W3ll People Realist Invisible Setting Powder
W3ll People Realist Invisible Setting Powder

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This lightweight mineral powder creates a soft-focus look with or without makeup. Apply by itself for a skin-enhancing boost, or sweep over foundation for ultra-l

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W3ll People Bio Brightener Stick
W3ll People Bio Brightener Stick

For fans of the "??no makeup" look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This skin brightener goes on silkily, imparting instant hydration and luminosity for a well-rested, youthful glow.

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W3ll People Kabuki Brush
W3ll People Kabuki Brush

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A professional-grade brush with densely packed tapered Taklon filament bristles. We especially love it for applying mineral foundations and loose powders to build

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W3ll People Foundation Brush
W3ll People Foundation Brush

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A professional-grade brush with tapered Taklon filament bristles for featherlight foundation application.

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W3ll People Bio Bronzing Powder
W3ll People Bio Bronzing Powder

For fans of the "no makeup"?? look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A long-wearing, award-winning loose powder bronzer achieves a sun-kissed glow while reducing redness. Sweep on where the sun hits most for natural-looking color

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W3ll People Bio Bronzer Stick
W3ll People Bio Bronzer Stick

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Skip the age-accelerating UV rays and apply this on-the-go bronzer to achieve a lit-from-within glow. The universal color reduces redness while adapting to every

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W3ll People Hypnotist Eyepencil
W3ll People Hypnotist Eyepencil

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. An eye-defining pencil that goes on smooth and blends easily, formulated with hydrating ingredients that nourish while it lines.

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W3ll People Nudist Colorbalm - #0
W3ll People Nudist Colorbalm - #0

A hydrating lip color enriched with natural ingredients. W3LL PEOPLE Nudist Colorbalm

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W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

An ultra-pigmented mascara that naturally lengthens lashes. W3LL PEOPLE Expressionist Mascara

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W3ll People Bio Tint Moisturising Foundation - 1.2 oz
W3ll People Bio Tint Moisturising Foundation - 1.2 oz

Achieve one-step perfection with this breakthrough all natural makeup / skincare hybrid. Active phytonutrients and pure zinc protect, brighten, hydrate and improve skin quality while diminishing imperfections. Enjoy a flawless, natural, more radiant complexion with this luxurious, organic, plant-based wonder. SPF 30 broad spectrum protection with pure zinc Advanced bio-peptide complex boosts collagen Premium natural pigments correct imperfections Organic coconut hydrates Broccoli seed oil smooths and brightens Organic pomegranate rejuvenates Algae extracts combat hyper-pigmentation Organic Ginseng anti-oxidizes and revitalizes Directions: Apply to freshly exfoliated, cleansed skin using fingertips For best results mix in a drop of W3LL PEOPLE Bio Booster Serum and apply normally TIPS Mix a dab of Bio Correct Multi-Action Concealer for boosted coverage Finish with a W3LL PEOPLE Setting Powder for ultra long wear and flawless finish Ingredients: Active Ingredients: Zinc Oxide 20% Other Ingredients: Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil, CONTAINS 1% OR LESS OF EACH OF THE FOLLOWING: Tocopheryl Acetate, Isoamyl Laurate, C12-15 Alkyl Benzoate, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Tetrahexyldecyl Ascorbate, Glyceryl Caprylate, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Tribehenin, Punica Granatum (Pomegrante) Seed Oil*, Bisabolol, Isoamyl Cocoate, Glyceryl Undecylenate, Phytic Acid, Aloe Barbadensis Leaf Juice*, Ceramide NG, Calendula Officinalis (Marigold) Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Panax Quinquefolium Root Extract*, Calcium Gluconate, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextin, Algae Extract, Palmitoyl Tripeptide-38, Palmitoyl Hexapeptide-12 *Certified organic May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxides (CI 77491), Iron Oxide (CI 77499) Product Form: cream For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Bright Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: 1.2 ounces Health Facts: contains seaweed, contains green tea, contains coconut Product Warning: no warning applicable Container Type: single

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W3ll People Altruist Foundation Powder 17 - Dark Neutral
W3ll People Altruist Foundation Powder 17 - Dark Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 17

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W3ll People Bio Bronzer Powder - Natural tan
W3ll People Bio Bronzer Powder - Natural tan

A loose bronzer powder to even skin tone. W3LL PEOPLE Bio Bronzer Powder

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W3ll People Bio Bronzer Cream - Natural Tan
W3ll People Bio Bronzer Cream - Natural Tan

A multi-use cream to warm the complexion, define features and correct skin tone. W3LL PEOPLE Bio Bronzer Cream

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W3ll People Altruist Foundation Powder 13 - Light Neutral
W3ll People Altruist Foundation Powder 13 - Light Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 13

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W3ll People Altruist Foundation Powder 11 - Fair Pink
W3ll People Altruist Foundation Powder 11 - Fair Pink

A weightless powder foundation boosted with minerals. W3LL PEOPLE Altruist Foundation Powder 11

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W3ll People Altruist Foundation Powder 12 - Fair Golden
W3ll People Altruist Foundation Powder 12 - Fair Golden

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 12

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W3ll People Altruist Foundation Powder 15 - Medium Neutral
W3ll People Altruist Foundation Powder 15 - Medium Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 15

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W3ll People Narcissist Foundation Stick - #7
W3ll People Narcissist Foundation Stick - #7

A creamy and weightless portable foundation for those on the go. W3LL PEOPLE Narcissist Foundation Stick

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W3ll People Bio Brightener Cream - Translucent
W3ll People Bio Brightener Cream - Translucent

An illuminating cream to create a hydrated and youthful glow. W3LL PEOPLE Bio Brightener Cream

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W3ll People Nudist Multi-Use Stick
W3ll People Nudist Multi-Use Stick

A versatile eye, cheek and lip color. W3LL People Nudist Multi-Use Stick

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W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

A highly-pigmented concealer that camouflages imperfections. W3LL PEOPLE Bio Correct Multi-Action Concealer

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W3ll People Realist Invisible Setting Powder - Translucent
W3ll People Realist Invisible Setting Powder - Translucent

An all-natural setting powder used alone or over foundation. W3LL PEOPLE Realist Invisible Setting Powder

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W3ll People Bio Extreme Lipgloss
W3ll People Bio Extreme Lipgloss

A moisturizing and plumping natural lip stain. W3LL PEOPLE Bio Extreme Lipgloss

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W3ll People Expressionist Liquid Eyeliner - Black
W3ll People Expressionist Liquid Eyeliner - Black

A waterproof and all-natural liquid eyeliner. W3LL PEOPLE Expressionist Liquid Eyeliner

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W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Light
W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Light

An illuminating tinted moisturizer for all skin types. W3LL PEOPLE Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 -

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W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Fair
W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Fair

An illuminating tinted moisturizer for all skin types. W3LL PEOPLE Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 -

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W3ll People Hypnotist Eyepencil - Blue
W3ll People Hypnotist Eyepencil - Blue

A long-wearing pencil liner infused with natural minerals. W3LL PEOPLE Hypnotist Eyepencil

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W3ll People Expressionist Pro Mascara
W3ll People Expressionist Pro Mascara

EXPRESSIONIST MASCARA This top-rated natural formula instantly creates length and volume for lush lashes. Premium all natural and organic ingredients deliver pro-grade impact without clumping or smudging. This botanical blend nourishes lashes and the sensitive eye area. Our high-tech injection molded rubber brush in a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach eyelashes and delivers the perfect amount of product. Directions: Nestle wand into base of lashes. Wiggle wand back and forth while gently twirling the brush up from base to tip of lashes. For best results, apply two coats. *Certified Organic For Use On: Eyes Beauty Purpose: Lengthening, Volumizing Color Palette: Dark Tones Color Family: Variation Parent Capacity Total Volume: .12 ounces Health Facts: no fragrance added, Petroleum-free, paraben-free Includes: Mascara Product Warning: no warning applicable

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W3ll People Narcissist Foundation Stick
W3ll People Narcissist Foundation Stick

W3ll People Narcissist Foundation Stick Good for: All skin types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Our plant-based contains a host of hydrating and therapeutic botanicals, including organic aloe, organic chamomile and organic green tea. Absolutely Beautiful: Our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections. Offered in seven neutral shades: #0 Pale Ivory #1 Fair Pink #2 Fair Golden #3 Medium Neutral #4 Medium Pink #5 Dark Golden #6 Dark Neutral #7 Dark Golden Clean Swap: Bobbi Brown Foundation Stick Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " oleic acid* , ricinus communis (castor) seed oil*, carthamus tinctorius (safflower) seed oil*, copernicia cerifera (carnauba) wax,* beeswax*, linoleic acid*, castor isostearate beeswax succinate, mica, palmitic acid*, stearic acid*, water, linolenic acid*, arginine/lysine polypeptide, glycine soja (soybean) oil, tocopherol, aloe barbadensis leaf*, camellia sinensis leaf extract*, pearl powder, caprylic/capric triglyceride, sorbic acid, alaria esculenta extract (+/- titanium dioxide (ci77891), iron oxides (ci 77492, ci 77491, ci 77499)) *certified organic ingredients Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Use for spot correction, or over entire face to balance and even skin tone for a natural appearance. Build to the desired level of coverage. Use as base for Elitist Mineral Shadows. TIP: Apply under Altruist Mineral Foundation for amplified coverage. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Hypnotist Eyeliner Black
W3ll People Hypnotist Eyeliner Black

HYPNOTIST EYEPENCIL Professional performance in an all natural eyeliner! This gorgeous and lustrous eye-pencil glides on like a dream and offers a smooth, precise line for a perfectly defined eye. Easily blends to create a seductive, smoky eye. Hypnotist uses moisturizing and nourishing jojoba oil. No harsh chemicals and skin-aging adhesives. Directions: Start with a freshly sharpened, fine-tipped eyeliner. Applying as close to lashes as possible. Trace contour of eye and begin drawing above iris, extending just past the outer corner of the eye. Blend up and out. Smudge upper lid line lightly to soften. Ingredients: Hydrogenated Vegetable Oil, Rhus Verniciflica Peel Wax, Hydrogenated Vegetable Glycerides, Hydrogenated Coco Glycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cetyl Palmitate, Caprylic/Capric Triglyceride, Soy Lecithin, [+/-: Titanium Dioxide (CI 77891), Ultramarines CI 77-7, CI 77013, Chromium Hydroxide Green CI 77289, Mica (CI 77019), Iron Oxides CI 77489, CI 77491, CI 77492, CI 77499] Product Form: Pencil For Use On: Eyes Beauty Purpose: Defining Color Palette: Dark Tones Color Family: Black Capacity Total Volume: .040 ounces Health Facts: butylparaben-free, certified organic, contains coconut, phthalate-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, Sulfate-free, paraben-free Features: Blendable, glide-on application Includes: Eyeliner Product Warning: no warning applicable

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W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

W3ll People Expressionist Mascara Good for: All Skin Types Totally Clean: No harsh artificial chemicals or petroleum derivatives that can irritate the sensitive eye area. 100% cruelty-free, petroleum-free, paraben free, gluten- free, coal tar-free, aluminum-free, fiber-free. Super Good: Our new high-tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to- reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product. This wonder wand works for both tight lining AND building volume. Absolutely Beautiful: Offered in four PRO shades: #1, Pro Black ; #2 Pro Blue ; #3 Pro Purple ; #4, Pro Brown . Clean Swap: Diorshow Iconic Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Aqua (Water), Cera Alba (Beeswax)*,C10-18 Tryglycerides, Stearic Acid, Copernica Cerifera Cera / Copernicia Cerifera Cera (Canuba) Wax*, Castor Isostearate Beeswax Succinate, Glyceryl Stearate, Glyceryl Caprylate, Glycerin, Potassium Sorbate, Sodium Hydroxide, Sodium Benzoate, Xanthum Gum, Cellulose, Tocopherol, Helianthus Annuus Seed Oil / Helianthus Annuus (Sunflower) Seed Oil [+/-Cl 77891 Titanium Dioxide, Cl 77491 and Cl 77499 Iron Oxides, Cl 77007 Ultramarines, Cl 74570 Carmine] *Ingredient from Organic Farming Nestle the wand into the base of the lashes. ‘Wiggle' the wand side to side while gently twirling the cap between your fingertips towards the tips of the lashes to elongate. For best results, apply two coats. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

This power-packed all natural wonder provides high performance coverage to banish any skin imperfections or blemishes. The difference is its ultra light weight, mousse texture that blends onto skin with minimal effort. It sets like a dream without creasing or budging for all day wear. Bonus: it actually depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! You’ll love the dramatic improvement to your appearance by diminishing darkness around the eye for a fresh, bright-eyed, rested look. Highly pigmented correction concealer Caffeine depuffs Peptide complex firms skin Organic Algae Extract brightens Organic Aloe soothes Organic Pomegranate rejuvenates with antioxidants Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc EWG Verified for non-toxic health and safety Directions: Apply onto under eye and eye lids to conceal dark circles and brighten eyes. Use as a spot corrector to promote an even skin tone and reduce redness. Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Gently tap and blend product onto the complexion until desired effect is achieved Ingredients: Castor Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] Product Form: Mousse For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: .25 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, no fragrance added, paraben-free, contains green tea Includes: Concealer Product Warning: no warning applicable Container Type: single

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W3ll People Natural Highlight & Contour Duo
W3ll People Natural Highlight & Contour Duo

W3ll People Natural Highlight & Contour Duo Good for: All Skin Types Totally Clean: Absorbs excess oil while softening fine lines. Hypoallergenic, Chemical Free, Chemical Free & Noncomedogenic. Free From: Parabens, Gluten, GMO, Phthalate, Sulfate, Fragrance, Synthetic Dyes, PEG, Propylene Glycol, Talc. EWG Verified for non-toxic health and safety. Super Good: These creamy good-for- you formulas are packed with therapeutic organic botanicals that help repair and rejuvenate skin, while emphasizing your best features. Nourishes and protects with organic green tea and olive. Organic botanicals nourish and improve skin quality Absolutely Beautiful: Sculpts and defines your best features. Optically diffuse fine lines and imperfections. Create the illusion of higher cheekbones, slimmer nose, softer jawline and smaller forehead. Two creamy colors in one dynamic duo: Moonstone and Naturally Tan. Clean Swap: Nars Multiple Stick in Copacabana & South Beach Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Highlight: Tri-Isostearyl Citrate, Caprylic/Capric Triglyceride, Cera Alba (Beeswax), Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrolyzed Jojoba Proteins, Silica Silylate, Ricinus Communis (Castor) Seed Oil, Tocopherol, Olea Europaea (Olive) Fruit Oil, Carthamus Tinctorius, Camellia Sinensis Seed (Green Tea) Oil*, Aloe Barbadensis (Oil) Leaf Extract, Synthetic Fluorphlogopite [+/-: Mica (CI 77019), Iron Oxides (CI 77491, 77492, 77499), Titanium Dioxide (CI 77891)] *USDA Organic Contour: Tri-Isostearyl Citrate, Caprylic/ Capric Triglyceride, C12-C15 Alkyl Benzoate, Beeswax (Cera Alba), Ethyl Macadamiate, Ricans Communis (Castor) Seed Oil, Silica Silylate, Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrogenated Jojoba Oil, Aloe (oil) Leaf Extract, Polyglyceryl-6 Distearate, Tocopherol, Olea Europaea (Olive) Fruit Oil, Camellia Senisis (Green Tea) Seed Oil*, Carthamus Tinctorius (Safflower) Oil. [+/-: Mica, Iron Oxides (CI 77491, 77492, 77499) Titanium Dioxide (CI 77891)]. *USDA Organic To highlight, blend brightener cream onto the highest point of cheekbones, bridge of nose, and peak of forehead. To add depth, lightly blend bronzer cream onto contour of cheeks, temples, sides of nose and jawline.

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W3ll People Bio Brightener Invisible Powder
W3ll People Bio Brightener Invisible Powder

W3ll People Bio Brightener Invisible Powder Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Fresh water pearl and organic aloe create radiant, rejuvenated skin. Absolutely Beautiful: This translucent powder comes in one universal shade that adapts to all skin tones to instantly create a naturally flawless complexion with youthful glow. Absorbs excess oil while softening fine lines. May be used by itself for a no makeup makeup look, or to set foundation for ultra-long wear. Clean Swap: Laura Mercier Secret Brightening Powder Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Mica, Silica, Iron Oxides (CI 77491), Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a “silver dollar” amount of powder. Work powder evenly into brush by swirling it in makeup cap. Use confident, downward strokes moving outside in. Maybe be used by itself to set W3LL PEOPLE Altruist Mineral Foundation, Narcissist Stick Foundation, and Bio Tint Multi-Action Moisturizer. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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