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W3ll People Expressionist Mascara W3ll People Expressionist Mascara More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This unique, award-winning mascara achieves bold, fluffy lashes thanks to a nourishing formula, pure mineral pigments and a cascading brush that reaches every las

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W3ll People Bio Bronzing Powder W3ll People Bio Bronzing Powder More Info Product cell

For fans of the "no makeup" look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A long-wearing, award-winning loose powder bronzer achieves a sun-kissed glow while reducing redness. Sweep on where the sun hits most for natural-looking color.

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W3ll People Nudist Colorbalm W3ll People Nudist Colorbalm More Info Product cell

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A cross between a lipstick and a balm, this nourishing formula gives a subtle boost of color while aloe vera and beeswax hydrate and soothe.

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W3ll People Bio Extreme Lipgloss W3ll People Bio Extreme Lipgloss More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Technology meets beauty in this multi-tasking gloss, which uses peptides and volumizing liquid crystals to plump and smooth. Berry: a pink, strawberry hue Grapefr

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W3ll People Kabuki Brush W3ll People Kabuki Brush More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A professional-grade brush with densely packed tapered Taklon filament bristles. We especially love it for applying mineral foundations and loose powders to build

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W3ll People Foundation Brush W3ll People Foundation Brush More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A professional-grade brush with tapered Taklon filament bristles for featherlight foundation application.

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W3ll People Universalist Multi-Stick W3ll People Universalist Multi-Stick More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. The Universalist is your multi-tasking answer to eyes, lips and cheeks. Toss this satin-finish stick in your purse for a makeup pick-me-up throughout the day. Nud

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W3ll People Bio Brightener Invisible Powder W3ll People Bio Brightener Invisible Powder More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Sweep this superfine, loose powder on alone, or use to set foundation and concealer. A soft-focus effect blurs imperfections while reducing shine from morning to

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W3ll People Hypnotist Eyepencil W3ll People Hypnotist Eyepencil More Info Product cell

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. An eye-defining pencil that goes on smooth and blends easily, formulated with hydrating ingredients that nourish while it lines.

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W3ll People Bio Correcting Multi-Action Concealer W3ll People Bio Correcting Multi-Action Concealer More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A mousse concealer smooths and conceals imperfections and blemishes with anti- aging peptides, organic algae, coffee and pomegranate.

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W3ll People Realist Invisible Setting Powder W3ll People Realist Invisible Setting Powder More Info Product cell

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This lightweight mineral powder creates a soft-focus look with or without makeup. Apply by itself for a skin-enhancing boost, or sweep over foundation for ultra-l

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W3ll People Expressionist Mascara - Pro Black (1) - 8.5 g W3ll People Expressionist Mascara - Pro Black (1) - 8.5 g More Info Product cell

W3LL PEOPLE Expressionist Bio Extreme Mascara This boundary breaking formula creates big, bold fluffy lashes instantly. AND it nourishes thanks to a synergistic blend of natural palm and sunflower botanicals. Hyper pure mineral pigments create the blackest of black for highly defined luxurious lashes.

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W3ll People Expressionist Pro Mascara W3ll People Expressionist Pro Mascara More Info Product cell

EXPRESSIONIST MASCARA This top-rated natural formula instantly creates length and volume for lush lashes. Premium all natural and organic ingredients deliver pro-grade impact without clumping or smudging. This botanical blend nourishes lashes and the sensitive eye area. Our high-tech injection molded rubber brush in a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach eyelashes and delivers the perfect amount of product. • Highly pigmented for intense, deep, eye defining color • Thickens and lengthens lashes naturally • High tech rubber mold injected brush precisely separates and delivers perfect amount of product • Clump proof and water resistant • Natural Jojoba oil nourishes lashes • Perfect for sensitive eyes • Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic • EWG Verified for non-toxic health and safety • Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Directions: Nestle wand into base of lashes. Wiggle wand back and forth while gently twirling the brush up from base to tip of lashes. For best results, apply two coats. *Certified Organic For Use On: Eyes Beauty Purpose: Lengthening, Volumizing Color Palette: Dark Tones Color Family: Variation Parent Capacity Total Volume: .12 ounces Health Facts: no fragrance added, Petroleum-free, paraben-free Includes: Mascara Product Warning: no warning applicable

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W3ll People Beauty Basics Kit W3ll People Beauty Basics Kit More Info Product cell

Turn your glow on for the holidays with this classic collection. Transform your eyes by creating sexy, sophisticated and defined looks with our Black Hypnotist Eyepencil. Elitist Eyeshadow in sparkling champagne keeps the compliments flowing. The Bio Brightener Stick's light reflecting benefits build luminosity and shape the peaks and curves of your complexion. Create festive, supple lips with The Bio Extreme Lip Gloss in candy apple red. The finished look highlights and brightens your complexion naturally and flawlessly. Product Form: Multiple Forms For Use On: multi-use, Face, Eyes, lips Beauty Purpose: Defining Color Palette: Medium Tones Color Family: Multiple Colors Includes: Eyeliner, Eyeshadow, Lip Gloss, Highlighter Capacity Volume (Multiple Pieces): 4.35 ounces, Product Warning: no warning applicable

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W3ll People Bio Bronzer Powder W3ll People Bio Bronzer Powder More Info Product cell

W3ll People Bio Bronzer Powder Winner of Allure Magazine's Best of Beauty. Bronzers aren't just for sun worshipers any more, but are a must have for any modern look. This all-natural bronzer adds genuine, sun-kissed color that's healthy both inside and out. It adds life to the complexion and balances skin tone, diminishing redness and rosacea. May be used by itself, or over W3LL PEOPLE Altruist Mineral foundation. Our proprietary organic aloe formula with organic chamomile and green tea heals and renews skin. " mica, iron oxides, titanium dioxide. may contain ultramarine blue, ferric ferrocyanide, aloe barbadenis powder (aloe)*, matricaria recutita (chamomile)**, camellia sinensis (green tea)* *usda organic, **qai. gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling it in makeup cap. Apply below cheekbones and round up to temples in a “C” shape. Finish by lightly applying remaining amount to the forehead, nose, chin. May be used by itself, over, or under W3LL PEOPLE Altruist Mineral Foundation. TIP: Gently apply to the crease of the eye for a gentle contour. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Bio Correct Multi-Action Concealer W3ll People Bio Correct Multi-Action Concealer More Info Product cell

Product Form: Mousse For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: .25 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, no fragrance added, paraben-free, contains green tea Includes: Concealer Product Warning: no warning applicable Container Type: single

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W3ll People Realist Invisible Setting Powder W3ll People Realist Invisible Setting Powder More Info Product cell

W3ll People Realist Mineral Setting Powder Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silicones, Non GMO, No Dimethicone, No Polyethylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Bismuth Oxychloride Super Good: W3ll’s proprietary organic aloe formula with arrow root heals and renews skin. Absolutely Beautiful: Keep it real with a polished, soft-focus look using this translucent, weightless, all-natural mineral powder. Realist Mineral Setting Powder can be used by itself to minimize pores and control shine or to set foundation for ultra-long wear. Clean Swap: Makeup Forever HD Powder Beauty goes clean with Credo. Check out our wide range of setting powders, foundations and other makeup products from your favorite brands. We also provide free shipping on all orders above $50. Order online today. Totally clean, super good, absolutely beautiful. " serecite, iron oxides, kaolin clay, organic aloe barbadenis (aloe)*, matricaria recutita (chamomile)**, camellia sinensis (green tea)* *usda organic, **qai gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling it in makeup cap. Use confident, downward strokes moving from the outside in. Repeat until achieving desired coverage level. May be used by itself, over, or under W3LL PEOPLE Altruist Mineral Foundation. TIP: Use as eyelid primer to prevent eye shadow creasing. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Narcissist Foundation Stick W3ll People Narcissist Foundation Stick More Info Product cell

W3ll People Narcissist Foundation Stick Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: Made with 100% pure, natural and organic ingredients, W3II People’s rich formula delivers a weightless and satin finish. This chemical free makeup is filled with organic aloe, organic chamomile, and green tea to heal and renew skin. Absolutely Beautiful: Give your skin a fresh, healthy glow with the W3ll People Narcissist Foundation Stick. The W3ll People Narcissist Foundation’s concealer stick design allows for mess-proof application and on-the-go portability. No film, no grease, no crease, so go ahead a be a narcissist. Clean Swap: Bobbi Brown Foundation Stick At Credo, we offer delightful foundation sticks and other related products from trusted brands like W3LL People. Shop for your favorite products online. Totally clean, super good, and absolutely beautiful. " oleic acid* , ricinus communis (castor) seed oil*, carthamus tinctorius (safflower) seed oil*, copernicia cerifera (carnauba) wax,* beeswax*, linoleic acid*, castor isostearate beeswax succinate, mica, palmitic acid*, stearic acid*, water, linolenic acid*, arginine/lysine polypeptide, glycine soja (soybean) oil, tocopherol, aloe barbadensis leaf*, camellia sinensis leaf extract*, pearl powder, caprylic/capric triglyceride, sorbic acid, alaria esculenta extract (+/- titanium dioxide (ci77891), iron oxides (ci 77492, ci 77491, ci 77499)) *certified organic ingredients Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Use for spot correction, or over entire face to balance and even skin tone for a natural appearance. Build to the desired level of coverage. Use as base for Elitist Mineral Shadows. TIP: Apply under Altruist Mineral Foundation for amplified coverage. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Elitist Eyeshadow Powder W3ll People Elitist Eyeshadow Powder More Info Product cell

Product Form: Loose Powder For Use On: Eyes Beauty Purpose: Defining Color Palette: Medium Tones Color Family: Variation Parent Capacity Total Volume: 0.050 ounces Health Facts: no fragrance added, Talcum-free, Petroleum-free, certified organic, paraben-free, phthalate-free Features: Blendable Includes: Eyeshadow Product Warning: no warning applicable

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W3ll People Nude Multi-Use Color Duo Nude Berry and Peach 0.2 oz W3ll People Nude Multi-Use Color Duo Nude Berry and Peach 0.2 oz More Info Product cell

Product Form: Pressed Powder For Use On: Eyes, Face, multi-use Beauty Purpose: Defining Color Palette: Medium Tones Color Family: Beige Capacity Total Volume: 0.2 ounces Product Warning: no warning applicable Container Type: Palette

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W3ll People Bio Tint Moisturising Foundation - 1.2 oz W3ll People Bio Tint Moisturising Foundation - 1.2 oz More Info Product cell

Achieve one-step perfection with this breakthrough all natural makeup / skincare hybrid. Active phytonutrients and pure zinc protect, brighten, hydrate and improve skin quality while diminishing imperfections. Enjoy a flawless, natural, more radiant complexion with this luxurious, organic, plant-based wonder. SPF 30 broad spectrum protection with pure zinc Advanced bio-peptide complex boosts collagen Premium natural pigments correct imperfections Organic coconut hydrates Broccoli seed oil smooths and brightens Organic pomegranate rejuvenates Algae extracts combat hyper-pigmentation Organic Ginseng anti-oxidizes and revitalizes • EWG Verified for non-toxic health and safety • Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic • Free From: Parabens, Avobenzone, Oxybenzone, Gluten, GMOs, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, Petrolatum, PEG, Propylene Glycol, Butylene Glycol, Mineral Oil, Talc, Nanoparticles Directions: • Apply to freshly exfoliated, cleansed skin using fingertips • For best results mix in a drop of W3LL PEOPLE Bio Booster Serum and apply normally TIPS • Mix a dab of Bio Correct Multi-Action Concealer for boosted coverage • Finish with a W3LL PEOPLE Setting Powder for ultra long wear and flawless finish Ingredients: Active Ingredients: Zinc Oxide 20% Other Ingredients: Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil, CONTAINS 1% OR LESS OF EACH OF THE FOLLOWING: Tocopheryl Acetate, Isoamyl Laurate, C12-15 Alkyl Benzoate, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Tetrahexyldecyl Ascorbate, Glyceryl Caprylate, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Tribehenin, Punica Granatum (Pomegrante) Seed Oil*, Bisabolol, Isoamyl Cocoate, Glyceryl Undecylenate, Phytic Acid, Aloe Barbadensis Leaf Juice*, Ceramide NG, Calendula Officinalis (Marigold) Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Panax Quinquefolium Root Extract*, Calcium Gluconate, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextin, Algae Extract, Palmitoyl Tripeptide-38, Palmitoyl Hexapeptide-12 *Certified organic May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxide (CI 77492), Iron Oxides (CI 77491), Iron Oxide (CI 77499) Product Form: cream For Use On: Face Beauty Purpose: Concealing Skin Tone: medium Color Palette: Bright Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: 1.2 ounces Health Facts: contains seaweed, contains green tea, contains coconut Product Warning: no warning applicable Container Type: single

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W3ll People Hypnotist Eyeliner Black W3ll People Hypnotist Eyeliner Black More Info Product cell

HYPNOTIST EYEPENCIL Professional performance in an all natural eyeliner! This gorgeous and lustrous eye-pencil glides on like a dream and offers a smooth, precise line for a perfectly defined eye. Easily blends to create a seductive, smoky eye. Hypnotist uses moisturizing and nourishing jojoba oil. No harsh chemicals and skin-aging adhesives. • Luxurious, natural minerals provide high impact color • Organic botanicals nourish sensitive eye area • Vegan, Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic • Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc • EWG Verified for non-toxic health and safety Directions: Start with a freshly sharpened, fine-tipped eyeliner. Applying as close to lashes as possible. Trace contour of eye and begin drawing above iris, extending just past the outer corner of the eye. Blend up and out. Smudge upper lid line lightly to soften. Ingredients: Hydrogenated Vegetable Oil, Rhus Verniciflica Peel Wax, Hydrogenated Vegetable Glycerides, Hydrogenated Coco Glycerides, Simmondsia Chinensis (Jojoba) Seed Oil, Cetyl Palmitate, Caprylic/Capric Triglyceride, Soy Lecithin, [+/-: Titanium Dioxide (CI 77891), Ultramarines CI 77-7, CI 77013, Chromium Hydroxide Green CI 77289, Mica (CI 77019), Iron Oxides CI 77489, CI 77491, CI 77492, CI 77499] Product Form: Pencil For Use On: Eyes Beauty Purpose: Defining Color Palette: Dark Tones Color Family: Black Capacity Total Volume: .040 ounces Health Facts: certified organic, contains coconut, phthalate-free, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, Sulfate-free Features: Blendable, glide-on application Includes: Eyeliner Product Warning: no warning applicable

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W3ll People Bio Bronzer Stick W3ll People Bio Bronzer Stick More Info Product cell

Product Form: Stick For Use On: Face Beauty Purpose: Defining Color Palette: Medium Tones Color Family: Brown Cosmetic Coverage: medium Capacity Total Volume: .400 ounces Health Facts: paraben-free, certified organic, phthalate-free, Talcum-free, no fragrance added, contains green tea, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, sodium lauryl sulfate-free, Sulfate-free Features: Blendable Includes: Bronzer Product Warning: no warning applicable Container Type: single

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W3ll People Nudist Colorbalm W3ll People Nudist Colorbalm More Info Product cell

Product Form: Stick For Use On: lips Beauty Purpose: shine enhancing, Defining, moisturizing Color Palette: Medium Tones Color Family: Variation Parent Capacity Total Volume: 0.070 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, paraben-free, no fragrance added, certified organic, contains green tea Features: high shine Includes: Lip Balm, Lipstick Product Warning: no warning applicable

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W3ll People Bio Bronzer Powder W3ll People Bio Bronzer Powder More Info Product cell

Product Form: Pressed Powder For Use On: Face Beauty Purpose: blending, shine enhancing, Defining Color Palette: Medium Tones Color Family: Brown Cosmetic Coverage: medium Capacity Total Volume: .210 ounces Health Facts: paraben-free, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, contains green tea, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, sodium lauryl sulfate-free Features: Blendable Includes: Bronzer Product Warning: no warning applicable Container Type: single

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W3ll People Bio Brightener Stick W3ll People Bio Brightener Stick More Info Product cell

W3ll People Bio Brightener Cream Chubby Stick Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: The rich creamy formula has a satiny smooth, weightless texture and is free from all harsh, artificial chemicals and petroleum, so there's no heavy, greasy film and no creasing. W3II’s proprietary organic aloe formula with organic chamomile and green tea heals and renews skin. Absolutely Beautiful: This magical W3ll People Bio Brightener illuminizing stick creates a hydrated, happy youthful glow in seconds. It's the perfect trick for sleepless workaholics who want to look rested and radiant! Simply use fingertip or brush to warm, tap and blend life-giving color onto the complexion. Clean Swap: NARS THE MULTIPLE, Multi-Purpose Stick in Copacabana Shop online for more clean and natural beauty products, free from harmful chemicals. Take a look at our bronzers and mineral foundations. Stay totally clean, super good, absolutely beautiful. " vitis vinifera (grape) seed oil, cera alba (bees- wax), silica, mica (ci 77019), olea europaea (olive oil)*, castor isostearate beeswax succinate **, camellia oleifera (camellia) seed oil, ricinus communis (castor) seed oil*, mica (ci 77019), carthamus tinctorius (safflower) seed oil (and) aloe barbadenis (aloe) extract, essential oil blend, tocopherol (natural vitamin e), lysine, camellia sinensis (green tea)*, roman an- themis nobilis (chamomile)* [+/-: titanium dioxide (ci 77891), iron oxides (ci 77491, 77492, 77499), carmine (ci 75470), manganese violet (ci 77742). gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. Warm and blend product onto the face using fingertips, or W3LL PEOPLE Foundation brush. May be used to highlight and brighten the complexion. Build to the desired level of color impact. TIP: Apply onto bridge of nose, cheekbones, and forehead prior to applying the Altruist Mineral Foundation to achieve inner glow. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Expressionist Mascara W3ll People Expressionist Mascara More Info Product cell

From splurging on extensions to stocking up on our favorite drugstore falsies, we go to great lengths to get the kind of lashes we wish we were born with. Now, thanks to W3LL PEOPLE's all-natural, pro-grade formula, we can take our less-than-fluffy natural lashes to new extremes without subjecting them to harsh chemicals or dyes. The clump-resistant wand lifts and separates lashes, while the nutrient-rich formula coats them with a luxe, glossy black color.

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W3ll People Narcissist Foundation Stick - #7 W3ll People Narcissist Foundation Stick - #7 More Info Product cell

A creamy and weightless portable foundation for those on the go. Narcissist Foundation Stick

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W3ll People Bio Correct Multi-Action Concealer W3ll People Bio Correct Multi-Action Concealer More Info Product cell

W3ll People Bio Correct Multi-Action Concealer Good for: All Skin Types Totally Clean: No Parabens, No Phenoxyethanol, No Propylene/Butylene Glycol, No Coal Tar, No Phthalates, No Sulfates, No Fragrances, No Synthetic Dyes, No Silcones, Non GMO, No Dimethicone, No Polythylene Glycol, No Petroleum, No DEA/TEA/MEA, No Diazolidinyl Urea, No Oxybenzone, No Lead Compounds, No Nanoparticles, No Formaldehyde, No Talc, No Busmuth Oxychloride Super Good: This concealer depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate, and peptides. Luxurious and toxin-free, W3II People’s concealer provides maximum coverage without streaking or creasing and hydrates with organic coconut and shea butter. Absolutely Beautiful: Bio Correct Multi-Action Concealer is a power-packed facial product that provides crazy coverage. The difference is in its ultra-light, creamy texture that blends with minimal effort and sets like a dream. W3II People Bio Correct Multi-Action Concealer dramatically improves your appearance by covering darkness under the eye for a fresh, bright-eyed, rested look. Look beautiful and protect your skin at the same time with more of our natural, skin-friendly products. We have a range of skincare products from cleansers and exfoliants to skincare products for moms and babies. Shop online and choose from the best brands. Totally clean, super good, absolutely beautiful. " caster isostearate beeswax succinate, coco-caprylate, caprylic/capric triglyceride, isononyl isononanoate, glyceryl dibehenate, silica, isostearyl alcohol, aloe barbadensis leaf juice*, glyceryl behenate, butylene glycol cocoate, ethylcellulose, alaria esculenta extract, glyceryl caprylate, glyceral undecylenate, c12-15 alkyl benzoate, ceramide ng, palmitoyl hexapaptide 12, coffea arabica (coffee) seed oil, punica gerantum (pomegranate) seed oil*, cocos nucifera (coconut) oil*, cucurbita pepo (pumpkin) seed oil*, water camellia oleifera (green tea) leaf extract*, glycerin, ginsing root extract*, calendula officinalis flower extract*, chamomila recutita (matricaris) flower extract*, algae extract*, trihydroxystearin, hexylene glycol, caprylyl glycol, xanthum gum, triethoxycaprylylsilane, tribehenin. [+/- titanium, dioxide (ci 77891), iron oxides (ci77492, 77491, 77499)] *certified organic gluten free. gmo free. vegan. paraben free. chemical free. petroleum free. bismuth oxychloride free. talc free. fragrance free. dye free. integrity rich. made in the usa by w3ll people. not tested on animals or robots. • Prepare eye area with a lightweight eye cream. • Apply concealer from inner to outer eye corners, near the lash line, and/or wherever you see darkness. • Smooth and blend by gently patting with fingers. TIP: • Dust with W3LL PEOPLE Bio Brightener Invisible Powder for long-last wear • Use as eyeshadow primer • Add a small dab to tinted moisturizer or liquid foundation to boost coverage Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Altruist Foundation Powder W3ll People Altruist Foundation Powder More Info Product cell

W3ll People Altruist Mineral Foundation Good for: All skin types Totally Clean: No Parabens, No Polytetrafluoroethylene, No Phthalates, No Talc, No Titanium Dioxide, No Nano Particles, No Petrochemicals, No Glycols, No Fragrance, No Artificial Preservatives. Super Good: W3ll People Altruist Foundation is a silky supernatural formula that allows your skin to breathe thanks to feather light, triple-milled pigments that feel creamy smooth, with no creasing. Organic aloe hydrates skin while zinc and titanium protect against environmental damage. Absolutely Beautiful: W3ll People Altruist Mineral Foundation instantly makes skin more radiant and healthy looking with its light, flawless coverage in complexion perfect tones. Feel absolutely beautiful with this foundation that accentuates your natural glow. Credo’s range of beauty products contain natural and organic ingredients that are absolutely cruelty free. Choose your favorite concealers , BB creams, primers , bronzers, and more from our clean beauty collection. Order online and get free shipping above $50. Totally clean. Super good. Absolutely beautiful. " sericite, lauroyl lysine, mica, kaolin, pearl powder, camellia sinensis (green tea) leaf extract, aloe barbadensis leaf*, caprylic/capric triglyceride, aleria esculenta (algae) extract (+/- zinc oxide, iron oxide 77491, 77492, 77499) *certified organic Use W3LL PEOPLE Professional Kabuki brush. Dip brush tip into jar and collect a small amount of powder. Work powder evenly into brush by swirling it in makeup cap. Use confident, downward strokes moving from the outside in. Repeat until achieving desired coverage level. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

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W3ll People Expressionist Trial Size Mascara - Black - 0.12 oz W3ll People Expressionist Trial Size Mascara - Black - 0.12 oz More Info Product cell

TRIAL SIZE - EXPRESSIONIST MASCARA - Trial Size This bold boundary breaking natural formula instantly creates length and volume for lush lashes. Premium natural and organic ingredients deliver pro-grade impact without clumping or smudging. This botanical blend nourishes lashes and the sensitive eye area. Our high-tech injection molded rubber brush in a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach eyelashes and delivers the perfect amount of product. Directions: Nestle wand into base of lashes. Wiggle wand back and forth while gently twirling the brush up from base to tip of lashes. For best results, apply two coats. The Expressionist Trial Size Mascara is 100% cruelty-free, petroleum-free, paraben free, gluten-free, coal tar-free, fiber-free, talc-free, aluminum-free, clump-free, with certified organic beeswax! Product Form: Brush-On For Use On: Eyes Beauty Purpose: Defining, Lengthening Color Palette: Dark Tones Color Family: Black Features: Premium all-natural ingredients Health Facts: Paraben free. Toxin free. Petroleum free. Synthetic fragrance free and Dye free. For Use On: Eyes Beauty Purpose: Lengthening, Volumizing Color Palette: Dark Tones Color Family: Black Capacity Total Volume: .120 ounces Includes: Mascara Product Warning: no warning applicable

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W3ll People Natural Contour Duo Foundation Universal Glow & Tan - 0.2 oz W3ll People Natural Contour Duo Foundation Universal Glow & Tan - 0.2 oz More Info Product cell

The Natural Contour and Highlight Duo is the answer to complicated, over-the-top contouring palettes. Sculpt and visibly slim the face by highlighting and defining features in two easy steps with this lightweight dynamic duo. The creamy good-for-you formulas are packed with therapeutic organic botanicals that help repair and rejuvenate skin, while emphasizing your best features. Create the illusion of higher cheekbones, slimmer nose, softer jawline and smaller forehead. Nourishes and protects with organic green tea and olive Sculpts and defines your best features • Optically diffuse fine lines and imperfections • Organic botanicals nourish and improve skin quality • Absorbs excess oil while softening fine lines • Hypoallergenic, Chemical Free, Chemical Free & Noncomedogenic • Free From: Parabens, Guten, GMO, Phthalate, Sulfate, Fragrance, Synthetic Dyes, PEG, Propylene Glycol, Talc • EWG Verified for non-toxic health and safety Directions: • To highlight, blend brightener cream onto the highest point of cheekbones, bridge of nose, and peak of forehead. • To add depth, lightly blend bronzer cream onto contour of cheeks, temples, sides of nose and jawline Ingredients: BIO BRIGHTENER STICK: Tri-Isostearyl Citrate, Caprylic/Capric Triglyceride, Cera Alba (Beeswax), Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrolyzed Jojoba Proteins, Silica Silylate, Ricinus Communis (Castor) Seed Oil, Tocopherol, Olea Europaea (Olive) Fruit Oil, Carthamus Tinctorius, Camellia Sinensis Seed (Green Tea) Oil*, Aloe Barbadensis (Oil) Leaf Extract, Synthetic Fluorphlogopite[+/-: Mica (CI 77019), Iron Oxides (CI 77491, 77492, 77499),Titanium Dioxide (CI 77891)] *USDA Organic BIO BRONZER STICK: Tri-Isostearyl Citrate, Caprylic/ Capric Triglyceride, C12-C15 Alkyl Benzoate, Beeswax (Cera Alba), Ethyl Macadamiate, Ricans Communis (Castor) Seed Oil, Silica Silylate, Acacia Decurrens/Jojoba/Sunflower Seed Wax/Polyglyceryl-3 Esters, Hydrogenated Jojoba Oil, Aloe (oil) Leaf Extract, Polyglyceryl-6 Distearate, Tocopherol, Olea Europaea (Olive) Fruit Oil, Camellia Senisis (Green Tea) Seed Oil*, Carthamus Tinctorius (Safflower) Oil. [+/-: Mica, Iron Oxides (CI 77491, 77492, 77499) Titanium Dioxide (CI 77891)].*USDA Organic Product Form: cream For Use On: Face Beauty Purpose: contouring Skin Tone: medium Color Palette: Medium Tones Color Family: Beige Cosmetic Coverage: medium Capacity Total Volume: 0.2 ounces Product Warning: no warning applicable Container Type: Palette

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W3ll People Lip Brush W3ll People Lip Brush More Info Product cell

LIP BRUSH This small, easy to use Taklon nylon brush applies lip color and gloss evenly and accurately across lips. Lips will look fuller thanks to precise application. Use it to build color when more impact is desired. Great brush to fill up and take on the go! Recommended Use: gel, cream Type: lip color brush, multi-purpose brush Bristle Material Type: synthetic Material: Brush Bristle 1: Nylon Number of Pieces: 1 Care and Cleaning: Rinse with Water, Rinse Clean, Clean with Water Length: 5.000 inches Width: 5.000 inches Beauty Purpose: makeup application For Use On: lips Cosmetic Tool Type: eye brushes

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W3ll People Eye Brush W3ll People Eye Brush More Info Product cell

EYE BRUSH This versatile premium taklon nylon brush is designed to fit the eye shape perfectly for easy contouring, highlighting and blending. For a clean sweep of color, use this brush to apply Eye Shadow over small areas, like your lid, or brow bone. Recommended Use: powder Type: eyeshadow brush, multi-purpose brush Bristle Material Type: natural-synthetic blend Material: Brush Bristle 1: Nylon Number of Pieces: 1 Care and Cleaning: Rinse with Water, Rinse Clean, Clean with Water Length: 6.500 inches Width: 6.500 inches Beauty Purpose: makeup application For Use On: Eyes Features: round bottom Cosmetic Tool Type: face brushes

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W3ll People Angled Eye Brush W3ll People Angled Eye Brush More Info Product cell

ANGLED EYE BRUSH This premium taklon nylon brush has a tapered angle designed for easy, but precise, eye lining and brow defining using Eye Shadow, or Brow Pigments. Dab, line and define. Recommended Use: powder Type: multi-purpose brush Bristle Material Type: natural-synthetic blend Material: Brush Bristle 1: Nylon Number of Pieces: 1 Care and Cleaning: Rinse with Water, Rinse Clean, Clean with Water Length: 7.000 inches Width: 7.000 inches Beauty Purpose: makeup application For Use On: Eyes Cosmetic Tool Type: eye brushes

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W3ll People Narcissist Foundation Stick W3ll People Narcissist Foundation Stick More Info Product cell

Product Form: Stick For Use On: Face Beauty Purpose: skin tone improvement, Concealing Skin Tone: medium Color Palette: Medium Tones Color Family: Variation Parent Cosmetic Coverage: medium Capacity Total Volume: 0.400 ounces Health Facts: no fragrance added, paraben-free, Petroleum-free, certified organic, Talcum-free, phthalate-free, dye-free, contains seaweed Features: Lightweight, Blendable Includes: Foundation Product Warning: no warning applicable Container Type: single

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W3ll People Bio Brightener Invisible Powder W3ll People Bio Brightener Invisible Powder More Info Product cell

BIO BRIGHTENER INVISIBLE POWDER An ultrafine loose powder designed to provide invisible coverage and a radiant, soft-focus effect that blurs fine lines and softens imperfections. This translucent powder comes in one universal shade that adapts to all skin tones to instantly create a naturally flawless complexion with youthful glow. May be used by itself for a no makeup makeup look, or to set foundation for ultra-long wear. • Luxurious, natural fresh water pearl instantly illuminates complexion for glow and to optically diffuse fine lines • Invisible coverage • Fresh water pearl and organic aloe create radiant, rejuvenated skin • Absorbs excess oil while softening fine lines • Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic • EWG Verified for non-toxic health and safety • Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Directions: Collect a small amount of powder with a W3LL PEOPLE Kabuki Brush. Distribute it evenly on brush by swirling makeup in cap. Apply with downward strokes moving from the outside in. Dust on throughout day as necessary Ingredients: Mica, Silica, Iron Oxides (CI77491), Pearl Powder, Aloe Barbadensis Leaf* *USDA Organic Product Form: Loose Powder For Use On: Face Beauty Purpose: makeup setting Color Palette: Translucent Color Family: Clear Capacity Total Volume: .210 ounces Health Facts: Sulfate-free, paraben-free, certified organic, phthalate-free, Petroleum-free, Talcum-free, no fragrance added, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free Features: Blendable, Lightweight Includes: Face Powder Product Warning: no warning applicable

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W3ll People Bio-Extreme Lipgloss Cherry Red W3ll People Bio-Extreme Lipgloss Cherry Red More Info Product cell

BIO-EXTREME LIPGLOSS Bio Extreme Lipgloss features a bio active hydrating system. Ready to deliver the kind of performance previously reserved for conventional cosmetics. Bio Extreme Lipgloss simply leaves other naturals in the dust. • Rejuvenates with organic botanicals • Cinnamon invigorates • Volumizes with liquid crystals • Soothes with organic aloe • Hydrates with shea butter • Vegan, Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic • Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Directions: Apply liberally to lips. Capryloyl Glicerin/ Sebacic Acid Copolymer, Cocos Nucifera (Coconut Oil), Vitis Vinifera (Grape) Seed Oil, Silica, Mixed Tocopherol (Vitamin E), Aloe Barbadensis (Aloe Vera) Leaf Juice*, Mentha Piperita Essential (Peppermint) Oil, Mentha Viridis (Spearmint) Oil, Illicium Verum (Star Anise) Oil, Gaultheria Procumberis (Wintergreen) Oil, Mica, Titanium Dioxide, Iron Oxide, Tin Oxide (+/- Carnauba Wax, CI 15850, CI 16035, CI 77891, CI 42090, CI 77492, CI 45410 Butyrospermum Parkii (Shea Butter)) Product Form: Gel For Use On: lips Beauty Purpose: Defining, shine enhancing Color Palette: Medium Tones Color Family: Red Capacity Total Volume: 0.07 ounces Health Facts: contains coconut, Sulfate-free, phthalate-free, butylparaben-free, formaldehyde donor-free, formaldehyde-free, nonylphenol ethoxylate free, propylparaben-free, contains shea butter Product Warning: no warning applicable Container Type: single

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W3ll People Bio-Extreme Lipgloss W3ll People Bio-Extreme Lipgloss More Info Product cell

BIO-EXTREME LIPGLOSS Bio Extreme Lipgloss features a bio active hydrating system. Ready to deliver the kind of performance previously reserved for conventional cosmetics. Bio Extreme Lipgloss simply leaves other naturals in the dust. • Rejuvenates with organic botanicals • Cinnamon invigorates • Volumizes with liquid crystals • Soothes with organic aloe • Hydrates with shea butter • Vegan, Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic • Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Directions: Apply liberally to lips. Ingredients: Capryloyl Glicerin/ Sebacic Acid Copolymer, Cocos Nucifera (Coconut Oil), Vitis Vinifera (Grape) Seed Oil, Silica, Mixed Tocopherol (Vitamin E), Aloe Barbadensis (Aloe Vera) Leaf Juice*, Mentha Piperita Essential (Peppermint) Oil, Mentha Viridis (Spearmint) Oil, Illicium Verum (Star Anise) Oil, Gaultheria Procumberis (Wintergreen) Oil, Mica, Titanium Dioxide, Iron Oxide, Tin Oxide (+/- Carnauba Wax, CI 15850, CI 16035, CI 77891, CI 42090, CI 77492, CI 45410 Butyrospermum Parkii (Shea Butter)) Product Form: Gel For Use On: lips Beauty Purpose: moisturizing, Defining, plumping, shine enhancing Color Palette: Medium Tones Color Family: Variation Parent Capacity Total Volume: 0.170 ounces Health Facts: phthalate-free, Petroleum-free, Talcum-free, no fragrance added, paraben-free, certified organic, contains coconut Features: high shine Includes: Lip Gloss Product Warning: no warning applicable Container Type: single

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W3ll People Fall and Winter Color Pop Lip + Cheek Set W3ll People Fall and Winter Color Pop Lip + Cheek Set More Info Product cell

Product Form: Multiple Forms For Use On: Face, lips, Eyes Beauty Purpose: Defining Color Palette: Medium Tones Color Family: Variation Parent Health Facts: no fragrance added, phthalate-free, Petroleum-free, Talcum-free, paraben-free Includes: Lip Gloss, Blush, Lipstick, Eyeshadow Capacity Volume (Multiple Pieces): 0.4 ounces, Product Warning: no warning applicable

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