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Alterna Bamboo Smooth Anti-Frizz AM Daytime Smoothing Blowout Balm, 5 Fluid Ounce Alterna Bamboo Smooth Anti-Frizz AM Daytime Smoothing Blowout Balm, 5 Fluid Ounce More Info Product cell

The 2nd step of the AM/PM Anti-Frizz system that works synergistically to help hair resist frizz and humidity for longer-lasting, sleek blowouts. Complete the smoothing process with this heat-activated blowout balm that tames frizzy, unruly hair. Formulated with SmoothSeal technology to help protect & strengthen, while helping to seal each strand for superior smoothing & humidity resistance. Helps provide protection against heat styling tools to prevent damage.

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Alterna Caviar Infinite Color Hold Try Me Kit Alterna Caviar Infinite Color Hold Try Me Kit More Info Product cell

A trio of luxurious formulas designed to deliver Caviar's anti-aging benefits with powerful UV protection for the highest level of color protection. Preserves hair color, vibrancy, shine. Replenishes lost moisture. Powerful color-fade protection. A $35 Value! Caviar Infinite Color Hold Try Me Kit includes: Caviar Anti-Aging Infinite Color Hold Shampoo (1.35 oz.) Caviar Anti-Aging Infinite Color Hold Conditioner (1.35 oz.) Caviar Anti-Aging Infinite Color Hold Topcoat (0.85 oz.)

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Alterna Caviar Infinite Color Shampoo/8.5 fl. oz. Alterna Caviar Infinite Color Shampoo/8.5 fl. oz. More Info Product cell

This gentle sulfate-free shampoo contains the Dual Capture Complex which provides powerful UV protection, minimizing color fade for lasting color vibrancy while replenishing lost moisture. 8.5 fl. Oz. Made in USA.

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Alterna 1 Minute Recovery Masque Alterna 1 Minute Recovery Masque More Info Product cell

A conditioning mask that reveals soft and shiny hair. 1 Minute Recovery Masque

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Alterna Breeze Dry Balm Air Dry Styler Alterna Breeze Dry Balm Air Dry Styler More Info Product cell

A hair cream that reveals a shiny and soft finish. Breeze Dry Balm Air Dry Styler

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Alterna Summer Ocean Waves Tousled Texture Spray Alterna Summer Ocean Waves Tousled Texture Spray More Info Product cell

A lightweight styling product with a mango coconut scent. Summer Ocean Waves Tousled Texture Spray

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Alterna Bamboo Beach Sunshine Spray Protective Shine Veil Alterna Bamboo Beach Sunshine Spray Protective Shine Veil More Info Product cell

A hydrating spray that manages frizz and flyaways. Bamboo Beach Sunshine Spray Protective Shine Veil

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Alterna Caviar Infinite Color Try Me Kit Alterna Caviar Infinite Color Try Me Kit More Info Product cell

A color protecting hair care set. Caviar Infinite Color Try Me Kit

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Alterna CAVIAR CC Cream 10-in-1 Complete Correction Leave-In Hair Perfector 2.5 oz (74 ml) Alterna CAVIAR CC Cream 10-in-1 Complete Correction Leave-In Hair Perfector 2.5 oz (74 ml) More Info Product cell

This 10-in-1 formula can be used alone or as a foundation for the layering of other styling products. Perfects hair in 10 different ways for complete: Moisture Shine Smoothness Softness Anti-Breakage Heat Protection Light Hold UV Protection Manageability Strength

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Alterna Perfect Blend Masque Alterna Perfect Blend Masque More Info Product cell

A reparative hair mask for all hair types. Perfect Blend Masque

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Alterna Perfect Blend Shampoo Alterna Perfect Blend Shampoo More Info Product cell

A reparative shampoo for all hair types. Perfect Blend Shampoo

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Alterna Caviar Infinite Color Topcoat Shine Spray Alterna Caviar Infinite Color Topcoat Shine Spray More Info Product cell

A color-preserving shine spray. Caviar Infinite Color Topcoat Shine Spray

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Alterna Caviar Anti-Aging Infinite Color Hold Shampoo Alterna Caviar Anti-Aging Infinite Color Hold Shampoo More Info Product cell

Sulfate-free shampoo with dual capture complex that provides powerful UV protection, minimizes color fade for lasting coloring vibrancy while replenishing lost moisture. Key Benefits: Clinically proven to deliver 60 days lasting color & shine* Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters - red raspberry leaf oil, sunflower seed oil All products in the Infinite Color Hold Collection deliver a synergy of anti-aging benefits with powerful UV protection to help prevent wash-out, dry-out and fade-out

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Alterna Caviar Anti-Aging Sheer Dry Shampoo Alterna Caviar Anti-Aging Sheer Dry Shampoo More Info Product cell

This revolutionary PerfectDose dry shampoo powder spray delivers targeted, customizable and mess-free application, leaving hair looking and feeling freshly cleansed. Key Benefits: Easy & sheer customizable application Ideal semi-targeted spray pattern for distribution on hair/roots Approximately 200 uses. 1 use is approximately 4 pumps Refreshes hair between washes Absorbs excess oil & impurities Adds texture & volume

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Alterna Caviar Anti-Aging Infinite Color Hold Vibrancy Serum Alterna Caviar Anti-Aging Infinite Color Hold Vibrancy Serum More Info Product cell

A powerful hair serum that can be used as a leave-in treatment or as a color-preserving mask to boost the level of conditioning, adding radiance and shine to hair. Key Benefits: Clinically proven to deliver 60 days lasting color & shine* Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters - red raspberry leaf oil, sunflower seed oil All products in the Infinite Color Hold Collection deliver a synergy of anti-aging benefits with powerful UV protection to help prevent wash-out, dry-out and fade-out

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Alterna Caviar Anti-Aging Infinite Color Hold Conditioner Alterna Caviar Anti-Aging Infinite Color Hold Conditioner More Info Product cell

Paraben-free conditioner with dual capture complex penetrates to protect from UV damage & other aggressors, minimizing color fade for lasting color vibrancy while replenishing lost moisture. Key Benefits: Clinically proven to deliver 60 days lasting color & shine* Alterna's proprietary dual capture complex replenishes moisture while reducing oxidative color damage with a synergistic blend of natural UV filters - red raspberry leaf oil, sunflower seed oil All products in the Infinite Color Hold Collection deliver a synergy of anti-aging benefits with powerful UV protection to help prevent wash-out, dry-out and fade-out

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Alterna Caviar Anti-Aging Infinite Color Hold Topcoat Alterna Caviar Anti-Aging Infinite Color Hold Topcoat More Info Product cell

Ultra-lightweight formula nourishes & protects against external aggressors & locks in color - the essential finishing step for gloriously vibrant color with reflective shine. Key Benefits: Alterna's proprietary dual capture complex replenishes moisture while prolonging color retention Reduces oxidative color damage with a synergistic blend of natural UV filters - red raspberry leaf oil and sunflower seed oil Ultimate in color protection, instantly provides multi-dimensional color

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Alterna Caviar Sheer Dry Shampoo Alterna Caviar Sheer Dry Shampoo More Info Product cell

An anti-aging dry shampoo. Caviar Sheer Dry Shampoo

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Alterna Caviar Repair Instant Recovery Shampoo & Conditioner Duo (16.5 oz each) Alterna Caviar Repair Instant Recovery Shampoo & Conditioner Duo (16.5 oz each) More Info Product cell

Click to open expanded view Alterna Caviar Repair Instant Recovery Shampoo & Conditioner Duo (16.5 oz each)

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Alterna Bamboo Volume Hair Care Trio Alterna Bamboo Volume Hair Care Trio More Info Product cell

Made with bamboo extract, this collection of Bamboo Volume hair-care products from Alterna creates thick, full, and bouncy hair. The trio of shampoo, conditioner, and volume spray is perfect for anyone who wants to achieve volume without drying their hair out. It leaves your hair's appearance noticeably thicker and fuller, with a soft, shiny look and feel.How do I use it: Massage the shampoo throughout wet hair and scalp; rinse thoroughly. After cleansing hair, remove excess water and massage conditioner into lengths of hair; rinse thoroughly. Apply volume spray generously throughout your clean, towel-dried hair. Apply heat and style as desired.From Alterna.Includes:

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Alterna Caviar Infinite Color Vibrancy Serum/1.7 oz. Alterna Caviar Infinite Color Vibrancy Serum/1.7 oz. More Info Product cell

This powerful hair serum provides color rejuvenation, UV protection and shine. Use as a leave-in treatment to replenish moisture and boost radiance, or mix with any Alterna conditioner to transform it into a color recharging hair mask. 1.7 fl. oz. Made in USA.

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Alterna Caviar Infinite Color Topcoat Shine Spray/4.2 oz. Alterna Caviar Infinite Color Topcoat Shine Spray/4.2 oz. More Info Product cell

This ultra-lightweight hair mist formula is the essential last step that seals the cuticle to lock in color pigments and provides UV protection for gloriously vibrant color and shine. 4.2 fl. oz. Made in USA.

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Alterna Caviar Anti-Aging Sheer Dry Shampoo - 1.2 oz. Alterna Caviar Anti-Aging Sheer Dry Shampoo - 1.2 oz. More Info Product cell

A talc-free Dry Shampoo to refresh hair between washings. Extend your blowout and instantly refresh hair between washing with this talc-free, anti-aging dry shampoo formulated to gently absorb excess oil, product build-up and impurities. This formula reenergizes hair leaving it with a clean, touchable texture and a fresh scent. This dry shampoo is also excellent for enhancing volume. Protects hair from UVA, UVB and visible light including artificial light sources. 1.2 oz. Made in USA.

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Alterna Caviar Infinite Color Conditioner/8.5 oz. Alterna Caviar Infinite Color Conditioner/8.5 oz. More Info Product cell

This gentle paraben-free conditioner containing the Dual Capture Complex deeply penetrates to protect from UV damage and other color aggressors. It minimizes color fade for lasting color vibrancy, while replenishing moisture. 8.5 fl. oz. Made in USA.

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Alterna Caviar Infinite Color Conditioner Alterna Caviar Infinite Color Conditioner More Info Product cell

A color-protecting and moisturizing conditioner. Caviar Infinite Color Conditioner

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Alterna Caviar Infinite Color Vibrancy Serum Alterna Caviar Infinite Color Vibrancy Serum More Info Product cell

A rejuvanting hair serum. Caviar Infinite Color Vibrancy Serum

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Alterna Caviar Infinite Color Shampoo Alterna Caviar Infinite Color Shampoo More Info Product cell

A color-protecting and moisturizing shampoo. Caviar Infinite Color Shampoo

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Alterna Clinical Daily Densifying Kit Alterna Clinical Daily Densifying Kit More Info Product cell

A thinning hair treatment set for fuller, healthier and denser-looking hair. Clinical Daily Densifying Kit

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Alterna CAVIAR Smoothing Hydra-Gelee Nourishing Hair Perfector Alterna CAVIAR Smoothing Hydra-Gelee Nourishing Hair Perfector More Info Product cell

What it is: Alterna Caviar Anti-Aging Smoothing Hydra-Gelee Nourishing Hair Perfector What it does: This lightweight surge of hydration conditions the hair, smoothing unwanted frizz and providing light definition with high shine. What else you need to know: Use this versatile formula on wet hair before air drying or heat styling, or on dry hair for instant perfection.

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Alterna Caviar Repairx Instant Recovery Conditioner Alterna Caviar Repairx Instant Recovery Conditioner More Info Product cell

A restorative conditioner that strengthens strands and reverses damage. Caviar Repairx Instant Recovery Conditioner

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Alterna Caviar Repairx Instant Recovery Shampoo Alterna Caviar Repairx Instant Recovery Shampoo More Info Product cell

A deeply reparative shampoo that reconstructs each individual strand of hair from the inside out. Caviar Repairx Instant Recovery Shampoo

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Alterna Caviar Style Invisible Roller Contour Setting Spray Alterna Caviar Style Invisible Roller Contour Setting Spray More Info Product cell

A heat activated "roller in a bottle" for instant and long lasting curls of all sizes. Experience the contour and lift of a roller set without the roller. A medium hold setting spray that lifts from root to tip and molds hair into lush shapes, while providing heat protection and high shine. Contour and mold hair into the "roller set effect" without the roller. Provides protection against damage from heat-styling tools

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Alterna Caviar Style Luxe Shape Versatile Creme Gel Alterna Caviar Style Luxe Shape Versatile Creme Gel More Info Product cell

Luxurious crème gel that conditions and shapes hair in endless styles with medium hold. Buildable formula that never leaves hair stiff or crunchy, perfect for sculpting & thermal styling. Provides protection against damage from heat-styling tools.

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Alterna Caviar Style Grit Flexible Texturizing Paste Alterna Caviar Style Grit Flexible Texturizing Paste More Info Product cell

The next generation texture paste with a smooth feel and delivers pliable styles. A medium hold styling paste that creates hi-definition silhouettes, separating layers and providing just the right amount of hold. Flex-Strength Complex with a blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility.

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Alterna Caviar Style Concrete Extreme Definition Clay Alterna Caviar Style Concrete Extreme Definition Clay More Info Product cell

Maximum hold, maximum definition clay for high impact styles with a matte finish. An ultra-hold styling clay that provides texture and separation with a matte finish. Creates firm, long-lasting hold. Flex-Strength Complex with a blend of strengthening proteins and nourishing extracts to give hair both strength and flexibility.

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Alterna Caviar Style Satin Rapid Blowout Balm Alterna Caviar Style Satin Rapid Blowout Balm More Info Product cell

Lightweight nourishing balm delivers flawless blowouts and cuts down on style time. Create sleek, smooth blowouts with radiant shine and condition and enrich hair allowing for easier brush glide. Provides protection against damage from heat-styling tools and reduces drying time.

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Alterna Try Me Kit CAVIAR Volume Alterna Try Me Kit CAVIAR Volume More Info Product cell

A three piece kit that strengthens and restores hair's natural fullness. The Bodybuilding Volume Shampoo is a sulfate-free daily volumizing cleanser that builds thickness, volume and protects color from root to tip, transforming brittle, dull hair into strong, healthy younger looking hair. The Bodybuilding Volume Conditioner is a best-in-class nourishing formula that offers weightless conditioning for stronger, healthier, younger looking hair. The Miracle Multiplying Volume Mist is a multi-tasking treatment styler that nourishes, replenishes and preserves the health of each hair strand. Experience 2x volume* today and multiplied magnifience everyday. This long lasting style holding power is delivered from root to tip with a touchbly soft feel. 89% of women said the more they used the more their hair looked multiplied.** *Based on consumer testing results with Caviar Volume Shampoo, Conditioner and Miracle Multiplying Volume Mist. Try Me Kit CAVIAR Volume includes: Bodybuilding Volume Shampoo (1.35 oz.) Bodybuilding Volume Conditioner (1.35 oz.) Miracle Multiplying Volume Mist (1.4 oz.)

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Alterna CAVIAR Anti-Aging Volume "Try Me" Kit Alterna CAVIAR Anti-Aging Volume "Try Me" Kit More Info Product cell

An all-inclusive hair care kit that allows you to get acquainted with Alterna's best selling, volume formulas. CAVIAR Anti-Aging Volume "Try Me" Kit

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Alterna Caviar Repair Rx Instant Recovery Conditioner Alterna Caviar Repair Rx Instant Recovery Conditioner More Info Product cell

A deeply reparative conditioner formulated with strand-building proteins, which reconstruct each individual strand of hair from the inside out to rebuild, resurface and restore hair, leaving strands strong, healthy, smooth, shiny and fully restored. Key product benefits are derived from strand-building proteins, which target damage at the microscopic level, working to repair each individual strand of hair: REBUILDS: This unique ingredient blend delivers essential nutrients to the hair's interior cortex, nourishing to help strengthen strands. Fills in gaps and tears in the damaged cuticle, reconstructing this protective layer to ensure that nutrients do not escape. Cements the newly constructed, exterior cuticle to the interior cortex, ensuring that the scales of the hair lay flat. RESURFACES: Seals and reinforces the cuticle layer with a defensive shield that strengthens the strand to increase resistance to breakage while infusing hair with vital antioxidants to help prevent free radical penetration and other damage from occurring. RESTORES: Leaves strands fully restored to their healthy, pre-damaged state. Hair is stronger, smoother, softer and shinier.

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Alterna Caviar Repair Rx Instant Recovery Shampoo Alterna Caviar Repair Rx Instant Recovery Shampoo More Info Product cell

A deeply reparative shampoo formulated with strand-building proteins, which reconstruct each individual strand of hair from the inside out to rebuild, resurface and restore hair, leaving strands strong, healthy, smooth, shiny & fully restored. Key product benefits are derived from strand-building proteins, which target damage at the microscopic level, working to repair each individual strand of hair: REBUILDS: This unique ingredient blend delivers essential nutrients to the hair's interior cortex, nourishing to help strengthen strands. Fills in gaps and tears in the damaged cuticle, reconstructing this protective layer to ensure that nutrients do not escape. Cements the newly constructed, exterior cuticle to the interior cortex, ensuring that the scales of the hair lay flat RESURFACES: Seals and reinforces the cuticle layer with a defensive shield that strengthens the strand to increase resistance to breakage while infusing hair with vital antioxidants to help prevent free radical penetration and other damage from occurring. RESTORES: Leaves strands fully restored to their healthy, pre-damaged state. Hair is stronger, smoother, softer and shinier.

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