Size

Choose a category first to see available options



Brand

Store

W3ll People Beauty Products

+ Save this search
Showing 73 Beauty Products filtered to 1 brand

W3ll People Nudist Colorbalm
W3ll People Nudist Colorbalm

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A cross between a lipstick and a balm, this nourishing formula gives a subtle boost of color while aloe vera and beeswax hydrate and soothe.

Get Sale Alert

W3ll People Bio Correcting Multi-Action Concealer
W3ll People Bio Correcting Multi-Action Concealer

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A mousse concealer smooths and conceals imperfections and blemishes with anti- aging peptides, organic algae, coffee and pomegranate.

Get Sale Alert

W3ll People Bio Extreme Lipgloss
W3ll People Bio Extreme Lipgloss

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Technology meets beauty in this multi-tasking gloss, which uses peptides and volumizing liquid crystals to plump and smooth. Berry: a pink, strawberry hue Grapefr

Get Sale Alert

W3ll People Kabuki Brush
W3ll People Kabuki Brush

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A professional-grade brush with densely packed tapered Taklon filament bristles. We especially love it for applying mineral foundations and loose powders to build

Get Sale Alert

W3ll People Foundation Brush
W3ll People Foundation Brush

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A professional-grade brush with tapered Taklon filament bristles for featherlight foundation application.

Get Sale Alert

W3ll People Bio Bronzer Stick
W3ll People Bio Bronzer Stick

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. Skip the age-accelerating UV rays and apply this on-the-go bronzer to achieve a lit-from-within glow. The universal color reduces redness while adapting to every

Get Sale Alert

W3ll People Bio Bronzing Powder
W3ll People Bio Bronzing Powder

For fans of the "no makeup"?? look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. A long-wearing, award-winning loose powder bronzer achieves a sun-kissed glow while reducing redness. Sweep on where the sun hits most for natural-looking color

Get Sale Alert

W3ll People Realist Invisible Setting Powder
W3ll People Realist Invisible Setting Powder

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This lightweight mineral powder creates a soft-focus look with or without makeup. Apply by itself for a skin-enhancing boost, or sweep over foundation for ultra-l

Get Sale Alert

W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This unique, award-winning mascara achieves bold, fluffy lashes thanks to a nourishing formula, pure mineral pigments and a cascading brush that reaches every las

Get Sale Alert

W3ll People Universalist Multi-Stick
W3ll People Universalist Multi-Stick

For fans of the "no makeup" look, W3LL PEOPLE delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. The Universalist is your multi-tasking answer to eyes, lips and cheeks. Toss this satin-finish stick in your purse for a makeup pick-me-up throughout the day. Nud

Get Sale Alert

W3ll People Bio Brightener Stick
W3ll People Bio Brightener Stick

For fans of the "??no makeup" look, W3LL People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. This skin brightener goes on silkily, imparting instant hydration and luminosity for a well-rested, youthful glow.

Get Sale Alert

W3ll People Hypnotist Eyepencil
W3ll People Hypnotist Eyepencil

For fans of the "no makeup" look, W3ll People delivers incomparable results using scientifically savvy, all-natural formulas for that barely-there feel, with buildable coverage. From mineral foundations full of healing clays to color-adapting bronzing sticks with hydrating olive fruit, these small-batch products are makeup bag staples. An eye-defining pencil that goes on smooth and blends easily, formulated with hydrating ingredients that nourish while it lines.

Get Sale Alert

Free Shipping $50+

W3ll People Expressionist Mascara 1 in Pro Black
W3ll People Expressionist Mascara 1 in Pro Black

W3LL PEOPLE Expressionist Mascara 1 in Pro Black: 0.3 oz.

Get Sale Alert

Free Shipping $50+

W3ll People Expressionist Liquid Eyeliner in Black
W3ll People Expressionist Liquid Eyeliner in Black

W3LL PEOPLE Expressionist Liquid Eyeliner in Black: 0.1 oz.

Get Sale Alert

20% Off Select: FRIEND

W3ll People Bio Bronzer Powder - Natural tan
W3ll People Bio Bronzer Powder - Natural tan

A loose bronzer powder to even skin tone. W3LL PEOPLE Bio Bronzer Powder

Get Sale Alert

20% Off Select: FRIEND

W3ll People Bio Bronzer Cream - Natural Tan
W3ll People Bio Bronzer Cream - Natural Tan

A multi-use cream to warm the complexion, define features and correct skin tone. W3LL PEOPLE Bio Bronzer Cream

Get Sale Alert

20% Off Select: FRIEND

W3ll People Altruist Foundation Powder 13 - Light Neutral
W3ll People Altruist Foundation Powder 13 - Light Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 13

Get Sale Alert

20% Off Select: FRIEND

W3ll People Altruist Foundation Powder 11 - Fair Pink
W3ll People Altruist Foundation Powder 11 - Fair Pink

A weightless powder foundation boosted with minerals. W3LL PEOPLE Altruist Foundation Powder 11

Get Sale Alert

20% Off Select: FRIEND

W3ll People Altruist Foundation Powder 15 - Medium Neutral
W3ll People Altruist Foundation Powder 15 - Medium Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 15

Get Sale Alert

20% Off Select: FRIEND

W3ll People Realist Invisible Setting Powder - Translucent
W3ll People Realist Invisible Setting Powder - Translucent

An all-natural setting powder used alone or over foundation. W3LL PEOPLE Realist Invisible Setting Powder

Get Sale Alert

20% Off Select: FRIEND

W3ll People Nudist Colorbalm
W3ll People Nudist Colorbalm

A hydrating lip color enriched with natural ingredients. W3LL People Nudist Colorbalm

Get Sale Alert

20% Off Select: FRIEND

W3ll People Altruist Foundation Powder 17 - Dark Neutral
W3ll People Altruist Foundation Powder 17 - Dark Neutral

A weightless powder foundation boosted with minerals for flawless coverage. W3LL PEOPLE Altruist Foundation Powder 17

Get Sale Alert

20% Off Select: FRIEND

W3ll People Nudist Multi-Use Stick
W3ll People Nudist Multi-Use Stick

A versatile eye, cheek and lip color. W3LL People Nudist Multi-Use Stick

Get Sale Alert

20% Off Select: FRIEND

W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Light
W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Light

An illuminating tinted moisturizer for all skin types. W3LL PEOPLE Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 -

Get Sale Alert

20% Off Select: FRIEND

W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Fair
W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Fair

An illuminating tinted moisturizer for all skin types. W3LL PEOPLE Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 -

Get Sale Alert

20% Off Select: FRIEND

W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

An ultra-pigmented mascara that naturally lengthens lashes. W3LL PEOPLE Expressionist Mascara

Get Sale Alert

W3ll People Realist Invisible Setting Powder - Clear/Translucent
W3ll People Realist Invisible Setting Powder - Clear/Translucent

This all-natural setting powder from W3LL PEOPLE might just be our desert island product: used alone, the translucent formula controls oil, minimizes pores, and smooths our complexion; used over foundation, it provides serious staying power creating a polished, soft-focus, matte look.

Get Sale Alert

W3ll People Bio Brightener Stick
W3ll People Bio Brightener Stick

This creamy, highlighter stick from W3LL People gives skin a soft and subtle glow and minimizes the appearance of imperfections. What's more, the organic formula hydrates and nourishes skin"giving you an instantly refreshed look with soothing benefits. Light-reflecting microcrystals in the formula brighten the complexion and deliver a soft-focus effect, diffusing the appearance of blemishes and fine lines. The subtle glow highlights your facial features. The formula has a satiny, lightweight finish, and contains a blend of organic aloe, green tea, and chamomile to nourish and soothe skin. And like all W3LL PEOPLE products, this stick is formulated without harsh synthetic chemicals, parabens, and dyes.

Get Sale Alert

W3ll People Bio Bronzer Stick
W3ll People Bio Bronzer Stick

Behold, the least intimidating bronzer stick on the market. This vegan, all-natural formula works for just about any skin tone, adding a soft (read: totally believable) glow to your complexion. Better still, it actually protects the skin with organic aloe and olive oil, and wont cause breakouts. Like all W3LL PEOPLE products, its vegan and cruelty-free, plus free of parabens and GMOs. And with such a blendable, creamy consistency, its never been easier to cop an instant, sun-free tan.

Get Sale Alert

W3ll People Natural Contour and Highlight Duo
W3ll People Natural Contour and Highlight Duo

Don't waste time trying to match your contour to your highlighter. The complementary shades in this handy compact make it simple to define your features in two different ways. Packed with organic, cruelty-free ingredients (green tea and olives among them), the creamy vegan formulas also repair and nourish your skin"no sulfates, parabens, gluten, or other toxins here. Even better, they'll absorb excess oil while softening fine lines too. A dynamic duo indeed.

Get Sale Alert

W3ll People Nudist Multi-Use Color Duo
W3ll People Nudist Multi-Use Color Duo

Pare down your beauty routine with this organic and vegan multipurpose duo. The versatile, purse-friendly pair leaves a sheer wash of coral and pink color on your lids, lips, and cheeks. The lightweight, cruelty-free creamy formulas boast soothing aloe and antioxidants without any unnecessary ingredients like petroleum, parabens, or other harsh chemicals.

Get Sale Alert

20% Off Select: FRIEND

W3ll People Hypnotist Eyepencil
W3ll People Hypnotist Eyepencil

A long-wearing pencil liner infused with natural minerals. W3LL PEOPLE Hypnotist Eyepencil

Get Sale Alert

20% Off Select: FRIEND

W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

A highly-pigmented concealer that camouflages imperfections. W3LL PEOPLE Bio Correct Multi-Action Concealer

Get Sale Alert

20% Off Select: FRIEND

W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Medium
W3ll People Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 - Medium

An illuminating tinted moisturizer for all skin types. W3LL PEOPLE Bio Tint Multi-Action Moisturizer: Broad Spectrum SPF 30 -

Get Sale Alert

W3ll People Narcissist Foundation Stick
W3ll People Narcissist Foundation Stick

W3LL PEOPLE Narcissist Foundation Stick Good for: All skin types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Our plant-based contains a host of hydrating and therapeutic botanicals, including organic aloe, organic chamomile and organic green tea. Absolutely Beautiful: Our new breakthrough formula delivers a weightless, satin, soft-focus finish while balancing skin tone and diminishing imperfections. Offered in seven neutral shades: #0 Pale Ivory #1 Fair Pink #2 Fair Golden #3 Medium Neutral #4 Medium Pink #5 Dark Golden #6 Dark Neutral #7 Dark Golden Clean Swap: Bobbi Brown Foundation Stick Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " oleic acid* , ricinus communis (castor) seed oil*, carthamus tinctorius (safflower) seed oil*, copernicia cerifera (carnauba) wax,* beeswax*, linoleic acid*, castor isostearate beeswax succinate, mica, palmitic acid*, stearic acid*, water, linolenic acid*, arginine/lysine polypeptide, glycine soja (soybean) oil, tocopherol, aloe barbadensis leaf*, camellia sinensis leaf extract*, pearl powder, caprylic/capric triglyceride, sorbic acid, alaria esculenta extract (+/- titanium dioxide (ci77891), iron oxides (ci 77492, ci 77491, ci 77499)) *certified organic ingredients Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Use for spot correction, or over entire face to balance and even skin tone for a natural appearance. Build to the desired level of coverage. Use as base for Elitist Mineral Shadows. TIP: Apply under Altruist Mineral Foundation for amplified coverage. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

Get Sale Alert

W3ll People Bio Brightener Invisible Powder
W3ll People Bio Brightener Invisible Powder

W3LL PEOPLE Bio Brightener Invisible Powder Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Fresh water pearl and organic aloe create radiant, rejuvenated skin. Absolutely Beautiful: This translucent powder comes in one universal shade that adapts to all skin tones to instantly create a naturally flawless complexion with youthful glow. Absorbs excess oil while softening fine lines. May be used by itself for a no makeup makeup look, or to set foundation for ultra-long wear. Clean Swap: Laura Mercier Secret Brightening Powder Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO "

Get Sale Alert

W3ll People Bio Correct Multi-Action Concealer
W3ll People Bio Correct Multi-Action Concealer

W3LL PEOPLE Bio Correct Multi-Action Concealer Good for: All Skin Types Totally Clean: Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic, EWG Verified for non-toxic health and safety. Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: It actually depuffs, brightens and improves skin texture while it conceals with a robust cocktail of organic algae, coffee, pomegranate and anti-aging peptides! Absolutely Beautiful: Diminishes darkness around the eye for a fresh, bright-eyed, rested look in four universal shades: fair , light , medium , and medium dark . Clean Swap: Select Cover-Up by M.A.C. Certifications: contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Caster Isostearate Beeswax Succinate, Coco-Caprylate, Caprylic/Capric Triglyceride, Isononyl Isononanoate, Glyceryl Dibehenate, Silica, Isostearyl Alcohol, Aloe Barbadensis Leaf Juice*, Glyceryl Behenate, Butylene Glycol Cocoate, Ethylcellulose, Alaria Esculenta Extract, Glyceryl Caprylate, Glyceral Undecylenate, C12-15 Alkyl Benzoate, Ceramide NG, Palmitoyl Hexapaptide 12, Coffea Arabica (Coffee) Seed Oil, Punica Gerantum (Pomegranate) Seed Oil*, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Water Camellia Oleifera (Green Tea) Leaf Extract*, Glycerin, Ginsing Root Extract*, Calendula Officinalis Flower Extract*, Chamomila Recutita (Matricaris) Flower Extract*, Algae Extract*, Trihydroxystearin, Hexylene Glycol, Caprylyl Glycol, Xanthum Gum, triethoxycaprylylsilane, Tribehenin. [+/- Titanium, Dioxide (CI 77891), Iron Oxides (CI77492, 77491, 77499)] *Certified Organic Apply onto under eye and eye lids to conceal dark circles and brighten eyes. Use as a spot corrector to promote an even skin tone and reduce redness. Warm and blend onto the face using fingertips, or W3LL PEOPLE Foundation brush. Gently tap and blend product onto the complexion until desired effect is achieved. Colorants used in cosmetics At Credo we want everyone to feel good about their color cosmetics. We do our very best to keep up-to-date on the most current research. We learn as much as we can about the dyes and pigments used in the brands we sell. Understanding Color Basics: How are cosmetics colored? Originally, colors that were used for art and beautification were all naturally-derived, from plants, animals, insects and minerals. There is evidence of this in early cave paintings, and artifacts from early civilizations. Color was central to people’s lives, and people pulled and extracted them from all kinds of materials found in nature. But back in the early 20th century, it was discovered that some of the colors extracted from natural sources (mostly minerals) had trace amounts of lead, copper and arsenic - and people were getting sick. So chemists began artificially synthesizing colors from coal extracts and derivatives. But not long after that, coal, and its coal tar derivatives, were also found to be toxic, and soon became tightly regulated by the FDA. Today, colors derived from coal tar are no longer approved or allowed by the FDA (or by Credo!) - so laboratory synthesized colors, used in food and cosmetics, are now derived solely from petroleum derivatives. And yet again, over the last few decades, these too have become cause for concern. In fact, every few years another dye is taken off the FDA approved list, while others become more tightly restricted. Colors are divided into two groups, artificial (synthetic) and natural. You can tell an artificial color because they are indicated by the letters F D & C, or just D&C, or sometimes just as the name of a color with a number, (like Red 40) and the word LAKE. If you see any of these names in an ingredient list for a lipstick, blush, eye shadow or bronzer, you will know immediately that the colors they are using are artificial and derived from petroleum. What do the letters stand for? F D & C means that the FDA has approved these artificial colors safe for use in Food, Drugs and Cosmetics. When you see D & C, the dye is not safe to ingest, but safe for use in Drugs and Cosmetics (topically). And the word “LAKE” that follows the F D & C, along with the number code of the pigment, means that the particular dye is dispersed in an oil base, and not soluble in water. Lake colors tend to stay longer, and look more even and consistent, and that is why we often find them in cosmetics that are cream, wax and oil based. Natural dyes and pigments are from plants, minerals (like iron oxides), insects and animals. However, naturally derived doesn’t automatically mean that they are totally toxic-free. Factors such as the type of colorant used (for example, a dye or pigment and its solubility in water), as well as the final product determine whether other ingredients, such as preservatives, and their concentration are used in the formula. For example, plant derived dyes, like from beets, are water-soluble and therefore require heavy duty preservatives in order to inhibit mold, yeast and bacteria proliferation. So, although the dye itself may be totally harmless, the other ingredients needed to help keep it stable may end up making it more questionable. In addition to the preservative issue, natural dyes and pigments have experienced challenges maintaining their longevity; they tend to fade and disperse much more quickly over time than artificial colors. However, with the growing demand for natural cosmetics more recently, developments and innovations continue to evolve with the aim to improve color stability and retention in natural pigments. Mineral colors, which you would see listed as mica, oxides and ultramarine, are generally regarded as much healthier alternatives to the artificial colors, however they too can also bring about concerns of heavy metal residue (like aluminum substrates for example) and toxicity, and the infiltration of nanoparticles into our organ systems. How to navigate the color components on an Ingredient listing: When deconstructing a cosmetic formulation, the color is always listed at the end. This means its percentage in the formula is often 5% or less. This is good news when considering the pros and cons of choosing make-up that has either artificial dyes, or natural pigments, because you can make a more educated choice about when and how long to wear the product. It’s also good to take a look at the other ingredients listed and see if there are any components that may enhance the penetration of the skin. If that’s the case, you may want to steer clear of the FD&C colors present in those products, as well as any mineral-based colors known to possess nanoparticles. Credo’s Take: Credo carries gorgeously clean brands that practice sustainability and the use of non-toxic ingredients. Some brands make a very conscious choice to use artificial dyes, processed conscientiously with the best safety ratings at lower percentages. As the clean beauty movement continues to influence both consumers and manufacturers, we are seeing a diminished use of synthetic dyes. Shifting the paradigm of how we think about what we put on our skin, means we find ourselves in transition - an exciting middle place where real change is taking place; letting go of what we once thought about beauty and products, and grasping on to new ways of looking, understanding and defining “clean” beauty. At Credo, we are proud to be leading this bold new movement and supporting brands we believe are making dramatic changes in the world of beauty. And we respect that in this remarkable and exciting time of transition, each brand is moving at their own pace. References: Forbes FDA NCBI David Suzuki Foundation Truth in Aging The Washington Post Vapour Blog Wiley Online Library

Get Sale Alert

W3ll People Nudist Multi-Use Cream
W3ll People Nudist Multi-Use Cream

W3LL PEOPLE Nudist Multi-Use Cream Good for: All Skin Types Totally Clean: Vegan, Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. EWG Verified for non-toxic health and safety • Free From: Parabens, Gluten, GMO, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, PEG, Propylene Glycol, Butylene Glycol, Lead, Mineral Oil, Talc Super Good: Rich in skin soothing organic aloe and antioxidants to hydrate and improve overall skin quality. Absolutely Beautiful: Blush, eyeshadow and lip stain all-in- one. Flattering nude shades for all ages and skin tones. #8 Nude Rose #10 Nude Berry #11 Nude Peach Clean Swap: Nars Multiple Collection Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO "

Get Sale Alert

W3ll People Expressionist Mascara
W3ll People Expressionist Mascara

W3LL PEOPLE Expressionist Mascara Good for: All Skin Types Totally Clean: No harsh artificial chemicals or petroleum derivatives that can irritate the sensitive eye area. Petroleum-free, paraben free, gluten- free, coal tar-free, aluminum-free, fiber-free, GMO-free, EWG Verified. Super Good: Our new high-tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to- reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product. This wonder wand works for both tight lining AND building volume. Absolutely Beautiful: Offered in four PRO shades: #1, Pro Black ; #2 Pro Blue ; #3 Pro Purple ; #4, Pro Brown . "

Get Sale Alert

W3ll People Bio Tint Multi-Action Moisturizer
W3ll People Bio Tint Multi-Action Moisturizer

W3LL PEOPLE Bio Tint Multi-Action Moisturizer Good for: All Skin Types Totally Clean: EWG Verified for non-toxic health and safety. Hypoallergenic, Chemical Free, Cruelty Free & Noncomedogenic. Free From: Parabens, Avobenzone, Oxybenzone, Gluten, GMOs, Phthalates, Sulfates, Fragrance, Pheonoxyethanol, Dimethicone, Petrolatum, PEG, Propylene Glycol, Butylene Glycol, Mineral Oil, Talc, Nanoparticles. Super Good: Advanced bio-peptide complex boosts collagen Premium natural pigments correct imperfections Organic coconut hydrates Broccoli seed oil smooths and brightens Organic pomegranate rejuvenates Algae extracts combat hyper-pigmentation Organic Ginseng anti-oxidizes and revitalizes. Absolutely Beautiful: SPF 30 broad spectrum protection with pure zinc. Offered in three universal shades: #1 fair ; #2 light ; #3 medium Clean Swap: Laura Mercier Tinted Moisturizer Certifications: Contains premium natural ingredients, Gluten-Free, EWG Verified, Non GMO " Active Ingredients: Zinc Oxide 20% Other Ingredients: Water, Coco-Caprylate/Caprate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Polyricinoleate, Silica, Castor (Ricinus Communis) Oil, Glycerin, Shea Butter Ethyl Esters, Disteardimonium Hectorite, Brassica Oleracea Italica (Broccoli) Seed Oil, Polyglyceryl-3 Diisostearate, Magnesium Sulfate, Isostearic Acid, Lecithin, Polyhydroxystearic Acid, Gluconolactone, Argania Spinosa Kernel Oil, CONTAINS 1% OR LESS OF EACH OF THE FOLLOWING: Tocopheryl Acetate, Isoamyl Laurate, C12-15 Alkyl Benzoate, Cocos Nucifera (Coconut) Oil*, Cucurbita Pepo (Pumpkin) Seed Oil*, Tetrahexyldecyl Ascorbate, Glyceryl Caprylate, Sodium Benzoate, Ricinus Communis (Castor) Seed Oil, Tribehenin, Punica Granatum (Pomegrante) Seed Oil*, Bisabolol, Isoamyl Cocoate, Glyceryl Undecylenate, Phytic Acid, Aloe Barbadensis Leaf Juice*, Ceramide NG, Calendula Officinalis (Marigold) Flower Extract*, Chamomilla Recutita (Matricaria) Flower Extract*, Panax Quinquefolium Root Extract*, Calcium Gluconate, Camellia Sinensis Leaf Extract, Hydroxypropyl Cyclodextin, Algae Extract, Palmitoyl Tripeptide-38, Palmitoyl Hexapeptide-12 *Certified organic May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxide (CI77492),Iron Oxides (CI 77491), Iron Oxide (CI 77499) Apply to freshly exfoliated, cleansed skin using fingertips. For best results mix in a drop of W3LL PEOPLE Bio Booster Serum and apply normally.

Get Sale Alert
Top