A how-to guide for the talented and timid to make what seems unthinkable + impossible totally attainable by top advertising guru, Paul Arden. Offering wisdom on issues ranging from problem-solving and communicating to playing your cards right and making mistakes (since we all do), Arden provides unique insight into the world of advertising to equip you with all the tools for success. A quirky compilation of quotes, facts and pictures packaged into bite-sized tidbits that will stick with you. Arden began his advertising career at 16 and is the mind behind some of the most iconic campaigns to come out of Britain. Paperback; 2003, Phaidon Press.

• Size
• 128 pages
• Dimensions: 4.8”l x 0.6”w x 7”h