The dilemma with hair gel is getting the balance between feeling lightweight and giving you the hold to make it through the day. With Aveda's Pure-formance firm hold gel, you can rest assured there won't be a hair out of place from sun-up to sun-down. This resilient formula provides maximum hold, giving you the control you need to achieve the razor-sharp definition you're going for. It also contains UVA protectants, too, so we'd suggest throwing it into your beach bag.| 'Aveda Pure-formance firm hold gel Application: Work a small amount between palms and apply evenly through damp hair and allow to air dry Hair type: Suitable for all hair types Recyclable packaging Vegan Cruelty-free 150 ml Made in the USA Aveda is a certified B Corp. As a Bcorp™, Aveda is part of a global community of leaders using business as a force for good Aveda is certified Cruelty Free by Leaping Bunny Aveda is certified Vegan*Aveda’s B Corp certification includes Aveda’s corporate headquarters, Aveda products produced at its corporate headquarters, and Aveda corporate-owned retail stores. For hygiene reasons, this product cannot be exchanged or refunded, unless faulty.'