Loafers by Base London, Fancy footwork, Embossed finish, Slip-on style, Penny front, Slim apron toe. Founded in 1995, Base London was created to fill a noticeable gap in the market for men's design-led, high quality formal footwear at a reasonable price. Quickly developing in line with the needs of their customer, the brand expanded to include a range of casual styles alongside its core line of formal shoes. This move cemented Base London's reputation as the go-to brand for bold, stylish and comfortable footwear designs for work or play.