Cap by Element, Tops things off nicely, Paneled crown, Eyelet vents, Curved peak, Logo to front, Adjustable strap. Skate hard and look good is the motto of skate brand Element. Founded during the early 90s in the surf 'n' skate state of California, the label fuses high-quality construction with skate-inspired designs. Bold slogan t-shirts, jackets and backpacks lead a collection inspired by an active lifestyle, while an organic range caters to the brand's earth-loving motifs.