Sweatshirt by Love Moschino, Another one to add to the collection, Crew neck, Moschino print, The bigger the branding, the better, Fitted cuffs and hem, Regular fit, A standard cut for a classic shape. Franco Moschino grew up in a small town outside of Milan, counteracting his provincial boredom with drawing. Encouraged to take up design by Gianni Versace, Moschino launched his first collection, full of surrealist takes on clothing in 1983. Leaving his name to a new interpretation of fashion, Love Moschino incorporates his originality, sense of humor and provocativeness.