Neuw - Neuw’s passion for classic denim styles is demonstrated in these blue signature Lou jeans - inspired by the pair Lou Reed wore while recording Velvet Underground's debut album in 1966. They’re crafted to a classic five-pocket construction that's shaped for a streamlined slim fit. Note the label’s logo-engraved black ring at the front, a detail that's inspired by co-founder Pär Lundqvist's sentimental habit of attaching his grandfather's watch fob to his own belt loops. Runs true to size.