Cap by The North Face, Cotton canvas, Mesh insert, Domed crown, Eyelet vents, Curved peak, Front logo, Snapback strap, Wipe with soft cloth, 100% Cotton. In the late 1960s, The North Face was founded in California by two hiking enthusiasts. Although initially just a small shop, the brand quickly began to manufacture its own range of mountaineering clothing and equipment, and by the 1970s The North Face were sponsoring expeditions to far flung corners of the globe. With a commitment to continue pushing the boundaries of innovation, functionality and style-focused design, today the brand is the first choice of extreme skiers, climbers, endurance runners and explorers around the world.