Aveeno nourish plus strengthen shampoo does much more than nourish and cleanse it bathes the driest hair with a fusion of gentle conditioners and moisturizers, giving hair silky new life. Scientific studies show that just three washes helps repair damage, providing the three key elements that give hair life strength, softness and shine. And in a clinical study, 92% of women thought their hair was more moisturized after just three uses.