What It Is: A silky powder blush that glides on smoothly and offers a matte finish. Imported. Why It's Different: These Blush shades perfectly mimic the color that your cheeks turn when you're naturally flushed. How to Use: Sweep the Blush Brush (sold separately) over the Blush and lightly tap off excess. Apply to the apples of the cheeks, blending outward and upward into the hairline, and then downward for the most natural effect.