About the brand: Known for Dead Sea mineral products, it's a skincare staple. A delivery of renewal in a single stroke. This serum penetrates deep into skin to deliver the potency of anti-aging ingredients while it purifies pores and wrinkles for a more luminous look. As it reacts to oxygen and activates, the serum calms irritation in tired skin and stimulates blood circulation in order to firm skin, renew cells, and lift sagging skin. Imported