This antioxidant-rich firming cream minimizes the look of wrinkles and pores, while gently exfoliating for a more even complexion. Formulated with trademarked Lipochroman and non-irritating retinoic esters - a form of vitamin A - it promotes cellular repair and restoration for smoother, firmer skin. How to use: After cleansing and toning, apply a thin layer of serum to your face, neck, and the back of your hands. For the first two weeks, use only in the evening. After two weeks, if tolerated, use morning and evening. About Dr. Loretta After years spent researching the skin-damaging effects of UVA light, board-certified dermatologist Dr. Loretta Ciraldo found that to keep our complexions looking and feeling their best, we must keep our skin " unexposed" to four key factors - pollution, light, climate, and irritants. Realizing that this can be a challenging - and even daunting - task, she decided to create a line of simple, easy-to use skincare essentials that suit your busy, on-the-go life. Formulated without the use of artificial fragrances, dyes, parabens, or phthalates, each targeted treatment is powerful enough to protect you against damaging environmental toxins while proving gentle enough for even the most sensitive skin. Concentrated Firming Moisturizer by Dr. Loretta in White at Anthropologie