Magnificent color, magnified brilliance. Pure Color Long Lasting Lipstick gives you color that looks and feels so incredible, it leaves your lips wanting more. Exclusive True Vision technology provides maximum color impact, dimension and wear. The lipstick is also enriched with lip-loving ingredients that leave lips soft and creamy smooth. It's available in a spectrum of shades, from sublime to vivid. Style Name:Estee Lauder 'Pure Color' Long Lasting Lipstick. Style Number: 338533. Available in stores.