Sweater by Fred Perry, Understated cool, Crew neck, Embroidered Fred Perry logo, It's the little things that count, Ribbed cuffs and hem, Regular cut - fits you just right. Since the 1940s, Fred Perry's blend of sports and street wear has captured the labels signature preppy style. The classic pique polo shirt is reworked into t-shirt dresses and blouses, as dogtooth checks give a nod to Fred Perry's mod roots. Look out for exclusive collaborations and limited edition styles, as well as a range of canvas pumps and desert boots, complemented by the brand's eclectic mix of accessories, including cable knit scarves and vintage inspired rucksacks.