Garnier Fructis damage eraser shampoo, with Phyto-Keratin(R) complex containing plant-based proteins and active fruit concentrate, and cupuacu butter with natural lipids, works in two ways to strengthen and rejuvenate distressed, damaged hair. 1.) Reconstructs hair's strength and repairs from within, so 90% of hair's strength is reconstructed from root to tip. 2.) Protects hair from future damage with 3x the damage resistance. Get hair full of vitality and shine with this hair strengthening shampoo for damaged hair. Garnier is committed to green. The Garnier Eco-Fructis bottle contains 30% recycled plastic and is made of pet, the most widely recycled plastic. (When using Garnier Fructis damage eraser shampoo, conditioner and split-end bandage treatment in a brushing test measuring breakage vs. Untreated hair.).